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  • Dunn PR Case Study: Bosa Properties

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    Dunn Public Relations
    33 просмотров2 страницы
    Working with Bosa Properties, Dunn Public Relations crafted a customized PR campaign with a goal of generating widespread local, national and international media coverage across print, broadcast, online and social media platforms. Based on discussions about Bosa’s PR goals, Dunn PR produced tailored media messages, emphasizing the innovativeness of BosaSPACE as a world-first interior architecture design program that would revolutionize condo living both in Canada and across North America. BosaSPACE’s media launch saw dozens of English, Chinese and Punjabi media outlets in attendance, from the Canadian Press to CBC News, Global News to OMNI News. To help build buzz about BosaSPACE on social media platforms like Facebook, Instagram, Twitter and its popular Chinese-language counterpart, Sina Weibo, Dunn PR also developed a separate blogger event. The exclusive blogger event was a huge success, with 27 well-known Vancouver bloggers and social media influencers in attendance. Through Dunn PR’s diverse media connections and efforts to pitch story ideas, BosaSPACE received more than 100 media hits across traditional print, broadcast and digital platforms that reached millions of viewers and readers in North America and around the world.

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    Working with Bosa Properties, Dunn Public Relations crafted a customized PR campaign with a goal of generating widespread local, national and international media coverage across print, broadcast, online and social media platforms. Based on discussions about Bosa’s PR goals, Dunn PR produced tailored media messages, emphasizing the innovativeness of BosaSPACE as a world-first interior architecture design program that would revolutionize condo living both in Canada and across North America. BosaSPACE’s media launch saw dozens of English, Chinese and Punjabi media outlets in attendance, from the Canadian Press to CBC News, Global News to OMNI News. To help build buzz about BosaSPACE on social media platforms like Facebook, Instagram, Twitter and its popular Chinese-language counterpart, Sina Weibo, Dunn PR also developed a separate blogger event. The exclusive blogger event was a huge success, with 27 well-known Vancouver bloggers and social media influencers in attendance. Through Dunn PR’s diverse media connections and efforts to pitch story ideas, BosaSPACE received more than 100 media hits across traditional print, broadcast and digital platforms that reached millions of viewers and readers in North America and around the world.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    33 просмотров2 страницы

    Dunn PR Case Study: Bosa Properties

    Загружено:

    Dunn Public Relations
    Working with Bosa Properties, Dunn Public Relations crafted a customized PR campaign with a goal of generating widespread local, national and international media coverage across print, broadcast, online and social media platforms. Based on discussions about Bosa’s PR goals, Dunn PR produced tailored media messages, emphasizing the innovativeness of BosaSPACE as a world-first interior architecture design program that would revolutionize condo living both in Canada and across North America. BosaSPACE’s media launch saw dozens of English, Chinese and Punjabi media outlets in attendance, from the Canadian Press to CBC News, Global News to OMNI News. To help build buzz about BosaSPACE on social media platforms like Facebook, Instagram, Twitter and its popular Chinese-language counterpart, Sina Weibo, Dunn PR also developed a separate blogger event. The exclusive blogger event was a huge success, with 27 well-known Vancouver bloggers and social media influencers in attendance. Through Dunn PR’s diverse media connections and efforts to pitch story ideas, BosaSPACE received more than 100 media hits across traditional print, broadcast and digital platforms that reached millions of viewers and readers in North America and around the world.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
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    Working with Bosa Properties, Dunn PR crafted a customized campaign to generate awareness about the developers newest initiative, BosaSPACE. Our campaign aimed to emphasize BosaSPACEs uniqueness as a world-first in condo development. Through tailored media pitches, Dunn PR secured more than 100 hits for BosaSPACE in major English-language media outlets, including The Globe and Mail, National Post, Vancouver Sun, Global News and CBC News, to name just a few. With Dunn PRs connections to multicultural media, BosaSPACE was featured in prominent Chinese and Punjabi news outlets, including Sing Tao Daily, OMNI Television, Darpan Magazine, Phoenix TV, World Journal, Global Chinese Press and SW Media Group.

    4 1

    Following the BosaSPACE media launch, Dunn PR invited select bloggers and online influencers to an exclusive lunch. The goal was to generate buzz about BosaSPACE among the Vancouver blog community, leveraging our contacts strong social media followings. The event saw 27 bloggers in attendance, resulting in dozens of blog posts and hundreds of tweets that reached more than 22,369 Twitter accounts and resulted in the #BosaSPACE hashtag trending in Vancouver. Dunn PR also partnered with Vancouver blog Miss604.com on a #BosaSPACE social media contest, which saw 309 tweets, 229 comments and a total reach of 55,966 Twitter accounts.

    22,369
    Twitter accounts reached

    50,448 Twitter
    impressions

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