COMPANY PROFILE

Industry: Retail Type: Supermarket Chairman & Managing Director: Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30th October 2006 Headquarter: Mumbai

General
No. of stores in Madurai 9 Distance Between each outlet is 3 to 4 km Size of each outlet is 7400 sq.ft. Electricity Bill is approximately Rs.70,000 to Rs.2,00,000 Per month which change according to the store size Best in Customer service

Organization Structure
Store Manager Cluster manager State Head Zonal Head Format Head COO CEO

Competitors
DIRECT COMPETITORS
- Big bazar - Kannan Departmental Store - Vasantham Store - Saravanan Store - Bharathi Store - Nilgiris Supermarket

INDIRECT COMPETITORS
- Push cart vendors - - Local vendors

Store Format
Fixtures used in the outlet are - Metal fixtures - Cooler - Chillers - Frozen Units Average Footfalls Per day is 500 Product Mix Bill Counters

Procurement
Manufacturer to Distribution Centre to Store Sales Forecast Warehouse Facilities at Capitals of States Cold storage Facilities at Capitals of States Replinishment

Customer Service
Door Deliver done with certain conditions R one Loyalty Program Telephonic calls done from stores to customers regarding offers

Ways of Advertising
Print Media Leaflets In Store Visual Merchandising SMS

Pricing
Seasonal Pricing done by Category Managers Various offers on regular basis All outlets in the city have same pricing

Merchandising
Stock keeping Units Assortment of Products
- Fruits and Vegetables - Food and Beverages - Confectionery - Staples - Personal Care - Home Care - Baby Care - House ware

Control of Shrinkage, Rat Menace and Human Menace

Shrink Security , Lady guard Convex Mirrors CCTV Training of the Staffs Daily count of Value SKUs

HR Policies
Number of employees in an outlet Work Timings Salary approx.- Min Rs. 4500 to Rs. 9000 Contract and apprentices and Direct Employee