DAFTAR ISI

HALAMAN JUDUL...........................................................................................i
LEMBAR PERSETUJUAN SKRIPSI................................................................ii
LEMBAR BERITA ACARA SIDANG SKRIPSI..............................................iii
KATA PENGANTAR.........................................................................................iv
ABSTRAK...........................................................................................................v
DAFTAR ISI........................................................................................................vi
BAB 1 PENDAHULUAN
1.1 Latar Belakang Masalah ......................................................................1
1.2 Perumusan Masalah .............................................................................3
1.3 Pembatasan Masalah ...........................................................................3
1.4 Tujuan dan Kegunaan Penelitian .........................................................4
1.5 Kerangka Berpikir .............................................................................5
1.6. Metode Penelitian ...............................................................................5
1.6.1 Ruang Lingkup Pengamatan ............................................................5
1.6.2 Jenis Data dan Variabel Yang digunakan ........................................6
1.6.3 Instrumen Pengamatan ....................................................................7
1.6.4 Teknik Pengumpulan Data .............................................................7
1.6.5 Metode Analisa Data........................................................................8
1.6.6 Tekhnik Pengumpulan Data ............................................................8
1.7

Sistematika Penulisan .........................................................................9

1.8

Jadwal Kegiatan Penelitian ................................................................11

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BAB II LANDASAN TEORI

2.1

Pengertian Pemasaran .....................................................................12

2.2

Tujuan Pemasaran ............................................................................13

2. 3

Pengertian pemasaran.......................................................................15

2..3

Jenis Jenis Pemasaran

2..4

Bauran Pemasaran ..........................................................................29

2.4.

Saluran Distribusi ........................ ................................................31

.............. ................................................ 25

BAB III GAMBARAN UMUM PERUSAHAAN

3.1 Gambaran Umum Perusahaan ..............................................................40
3.2 Struktur Organisasi CV Hakim Putra

.........................................41

3.4 Kegiatan Perusahaan ...............................................................................44

BAB IV ANALISA DAN PEMBAHASAN

4.1 Analisa Pembahasan .............................................................................52
4.2 Pembahasana .........................................................................................64

BAB V KESIMPULAN DAN SARAN

5.1 Kesimpulan ...........................................................................................67
5.2 Saran.......................................................................................................69

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DAFTAR PUSTAKA
DAFTAR RIWAYAT HIDUP
LAMPIRAN

viii