Style Guide

Logo Dos and Donts How to Use the Logo Other Key Elements

What Can Be Done With The Logo

What Can Not Be Done With The Logo

The inverse may be used as well as any colors within the grayscale.

A clear space, the size of the E in Perfect Pitch, is required on all four sides when being placed next to other content.

May not be presented in any color outside of the grayscale.

May not be put inside of any shape.

Must include Adjustable Fastening System unless it is smaller than 79 px (1.1 in) wide.

w: 160 px (2.2 in)

May be used without the gradient found within the logo design.
w: 79 px (1.1 in)

May not be presented without a drop shadow behind the logo.

May not be used in the any form of a pattern.

w: 51 px (0.7 in)

May be shown with or without the tagline, as long as the tagline is within the grayscale and legible.

May not be used without the pipe as part of the logo or with the pipe moved from its original location on the logo.

May not be presented on a diagonal, backwards, upside down, or any other manner besides a straight, horizontal line.

Logo Proportions

Using The Logo

Logo may not be compressed or stretched.

Placement
On collateral and marketing materials, the Perfect Pitch logo must be placed in the top lefthand corner. With proper verification, exceptions can be made on advertisements.

Shown at 50%

Shown at 100%

All logo elements must remain within the ratio of its original proportions.

Background
When applying a background, it must be the opposite color on the spectrum as the logo. Do not use a black background with the black logo or a white background with the white logo.

Shown at 200%

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Fonts

When stating product features, League Gothic must be used. Example: Sturdy design. Holds pipe steady in place.
When stating other information, Helvetica may be used. Example: Push pipe into side opening on Universal Pipe Clamp to secure.

What Must Be Included With Perfect Pitch

A clear image of the American flag or alternative MADE IN USA image must be included with Perfect Pitch. The font must be legible and no smaller than 10 point font. Must be at least 10 point font:
Made in USA

A picture of either the black tower or the grey tower must be included with Perfect Pitch. The image should be no smaller than 57 px (0.79 in) wide.

The website for Perfect Pitch must be included. The font must be legible and no smaller than 10 point. Exceptions can be made if verified.

Must be at least 10 point font: Image: 57 px wide (0.79 in)

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