Академический Документы
Профессиональный Документы
Культура Документы
1 Definisi Customer Relationship Management (CRM , Kristin Anderson and Carol Kerr, page 15 -27) 1.2 Technology Does Not Equal Strategy (CRM , Kristin Anderson and Carol Kerr, page 19-21)
Gambar 1. CRM strategy drives structure and technology 1.3 The Power of CRM (CRM , Kristin Anderson and Carol Kerr, page 21-24) 1.4 CRM Success Factors (CRM , Kristin Anderson and Carol Kerr, page 25-27)
2. Choosing Your CRM Strategy (CRM , Kristin Anderson and Carol Kerr, page 5960) 2.1 CRM Strategy Starting Points (CRM , Kristin Anderson and Carol Kerr, page 60-61) 2.2 Picking the Player (CRM , Kristin Anderson and Carol Kerr, page 61-62) 2.3 Preparing for Your First Meeting (CRM , Kristin Anderson and Carol Kerr, page 62) 2.4 The CRM Strategy Creation Meeting(CRM , Kristin Anderson and Carol Kerr, page 63-64) 2.5 Identify Potential Strategies (CRM , Kristin Anderson and Carol Kerr, page 64-66) 2.6 CRM Strategy Selection(CRM , Kristin Anderson and Carol Kerr, page 66-69)