COGNITIVE BASIS OF THE SEMIOTICS OF COLOR MONY ALMALECHMONY ALMALECH COGNITIVE BASIS OF THE SEMIOTICS OF COLOR I. Task: To describe the non-color meaning of colors. Main problems: ¢ Compared to the natural language the color language has very small amount of lexemes — the colors and the color terms (basic and non-basic). In the best case 50 lexemes. e The expected ambiguity should be much higher than the ambiguity in the natural languages. e The human anatomy has an organ of perception of the signs but has no “organs of speech”. e The colors are percept visually (NON- VERBALIZED COLOR LANGUAGE) and by natural languages (VERBALIZED COLOR LANGUAGE )MONY ALMALECH COGNITIVE BASIS OF THE SEMIOTICS OF COLOR German poet Goethe (1747 - 1832) tried to list such non-color meanings of colors. With the respect to the Goethe Color Theory it should be bold that no scientific success was reached. The successes of Goethe was at the area of design experiments.