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PRESENTED BY Yash Surana

CONTENTS
HISTORY BRITANNIA INDUSTRIES LTD. MANAGEMENT TEAM BRITANNIA INDUSTRIES LTD. PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD. FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

STRATEGY - BRITANNIA INDUSTRIES LTD.


TURNING POINTS - BRITANNIA INDUSTRIES LTD. COMPETETION FOR BRITANNIA INDUSTRIES LTD. FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.

HISTORY - BRITANNIA INDUSTRIES

Established 1892 - initial investment Rs 295 Britannia Biscuit Company 1910 Mechanised operations 1975 Took over the distribution from Parrys 1978 Indian Shareholding crossed 60% 1979 Rechristened Britannia Industries limited. 1983 - Revenues crossed 100 crores 1992 Wadia group acquired stake and became an equal partner with Grope Danone 1993 Sales crossed 1,00,000 tonnes of biscuits 1997 - New corporate identity - Eat Healthy, Think Better - enters Dairy market 2000 - Forbes Global Ranking - Britannia among top 300 small companies 2002 JV with Fonterra - Worlds second largest Dairy company, Britannia New Zealand Foods Pvt Ltd. is born, Economic Times - BIL Indias 2nd Most Trusted Brand Forbes Global Ranking - Britannia among top 200 small companies 2004 Volumes cross 3,00,000 tonnes of biscuits 2005 Rebirth of Tiger Swasth Khao Tan Man Jao Commisioning of new plant in Uttaranchal ahead of schedule

MANAGEMENT TEAM - BRITANNIA INDUSTRIES LTD.

MANAGEMENT TEAM AT BRITANNIA

PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.

BRITANNIA BRANDS

FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

NET PROFIT - BRITANNIA INDUSTRIES LTD- 1995-2006

2500

2000

1500 NET PROFIT (IN MILLION RS) 1000

1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06

500

0 1 YEARS

FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.


NET SALES - BRITANNIA INDUSTRIES LTD. - 1995 -2006

20000 18000 16000 1995-96 14000


SALES (Rs Million)

1996-97 1997-98

12000

1998-99 1999-00

10000 8000 6000 4000 2000

2000-01 2001-02 2002-03 2003-04 2004-05 2005-06

0 1 YEARS

STRATEGY - BRITANNIA INDUSTRIES LTD.

STRATEGY - BRITANNIA INDUSTRIES


EXCELLENT DISTRIBUTION CHANNEL Britannia products are sold in over 2 million outlets, reaching millions of consumers who buy approximately 2.4 billion packs each year. A small army keeps Britannia going - over 100 stock-keeping units, 3,000 employees, over 1,500 authorised whole sellers, 53 depots and 46 factories.

AGGRESSIVE MARKETING OF PRODUCTS

TURNING POINTS - BRITANNIA INDUSTRIES LTD.

TURNING POINTS - BRITANNIA INDUSTRIES


Established 1892 - initial investment Britannia Rs 295 Biscuit Company 1910 Mechanised operations 1975 Took over the distribution from Parrys 1978 Indian Shareholding crossed 60% 1983 - Revenues crossed 100 crores 1993 Sales crossed 1,00,000 tonnes of biscuits 1997 - Launch of Tiger Biscuits New corporate identity - Eat Healthy, Think Better Enters Dairy market 1999 - Britannia Khao, World cup Jao Profit up by 37%, sales up 80% 2002 JV with Fonterra - Worlds second largest Dairy company, Britannia New Zealands Foods Pvt Ltd. Is born, 2004 Volumes cross 3,00,000 tonnes of biscuits 2005 Rebirth of Tiger Swasth Khao Tan Man Jao

COMPETETION FOR BRITANNIA INDUSTRIES

COMPETETION FOR BRITANNIA INDUSTRIES

FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.

FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.


Draw from the product portfolio from GROUPE DANONE Enter into various new areas of food like snacks and health drinks Look at New distribution channels like malls Boost sales with aggressive brand building strategies

Look out for both organic and inorganic growth


Enter family size pack

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