OBJ ECT IVES OF TH E

STUD Y
 To have a brief understanding about the
functioning of the organization as a whole.
 To study the organizational structure.
 To know about the various departments and
their activities.
 To know the organizational objectives and scope
 To suggest probable measures for improvement
 In tro duc tio n to Cem ent Indus tr y

 The Indian cement industry is the second largest in the

world.
 The first cement industry was setup in 1904 in Gujarat.
 The cement Manufactures Association of India formed in
1927.
 The industry employs a workforce of over 1.5 lakh
persons and 12 lakh persons indirectly.
 The Cement industry plays a key role in the national
economy.
 COMP AN Y PR OFILE

 The Travancore Cements was incorporated in

the year 1946.
 Started production of Vembanad Grey cement
from lime shell , in 1949.
 Company was made with F.L SMIDTH
&CO.,DENMARK for producing White cement .
 Liscensed capacity of the plant is 50,800 Tonnes
per annum.
 Till 1975 company produce both grey & white
cement.
 Diversified into cement paint Super shelcem
production in the year 1977.
 CON TD …

 Celebrated silver jubilee in the year 1972.

 Became a Govt: company in April 1989.
 Celebrated golden jubilee in the year 1997.
 Launched dry cement primer
‘Shel prime’ in the year 2000.
 Became an ISO 9002 Company in December
2000.
 Pro du cts of TCL

 Main product- White Portland cement- It’s

Brand name is ‘VEMBANAD CEMENT’
 Another product- Cement paint
It’s brand name is ‘SUPER SHELCEM’
 New product - ‘VEMBANAD WALL PUTTY’.
ORGANIZATIONAL STRUCTURE
Board of Directors

Chairman

Managing Directors

General Manager

Manager Manager Manager Manager Manager Manager

Finance Personnel Production Maintenance Purchase Marketing

Accounting Personnel Production Assistant Jr.Manager Marketing

Officer Officer Engineer Manager Purchase Supredient
Maintenance

Staff Staff Foreman Foreman Staff Staff

Workers Workers
 DEPARTMENTS

 PERSONNEL DEPARTMENT
Managing Director

General Manager

Chief Manager

Junior Manager

Office Assistant
 PERSONNEL DEPT:

 The personnel dept looks into the welfare of

employees
 Recruitment , selection process ..
 Time office comes under this dept:.
 The function of time office is to maintain the
leave register, attendance making, over time
confirmation etc…
 EMPLOYEE POTENTIAL

 In TCL,There are totally 595 employees.

 The employees of the company are classified in
to Three categories
 (1) Officers
 (2) Staffs
 (3) Workers
 CONTD..

Work schedule
 The office time of TCL is from 9.00 am to
5.00pm on working days. On Saturdays office
time is till 1.00 pm.
 The factory is working on shift basis.

 1st shift : 12.00 midnight to 8.00 am

 2nd shift : 8.00 am to 4.00 pm
 3rd shift : 4.00 pm to 12.00
 CONTD..

 Trade unions
 The Travancore Cement Workers Union.
 The Kerala Cement Labours Union.
 The Kottayam Cement Employees Union.
 The Kottayam Cement Employees
Congress
 Recruitment and Selection

 Recruitment is done through direct application

and through Employment exchange.
 Selection is mainly based on written test and
interview.
 Training period of selected persons is usually si x
mont hs and for higher post it may be extend to
one yea r
 WELFARE FACILITIES..
 A fare price canteen is operating at the premises
of the company .
 A limited number of employees are provided
with quarters with free electricity and water.
 Free transportation facility provided to
employees for coming to duty and return after
duty .
 Company’s products is sold to employees at fair
price.
 The company provides educational allowance for
the children of permanent employees.
 PU RCH ASE DEPA RT ME NT

Department structure

General manager

Chief Manager

Junior Manager

Junior Executive officer

Office Assistant
 Procedures of purchase dept:

(1 ) Purcha se R equi sit ion or Intending for

materials
(2) Exploring the source of supply and
select ing t he s upp li er
(3) Purc hase o rders
(4) Receiving and Ins pe cting the
materi al s
(5) Che cki ng a nd Pa ss ing bi ll s .
 Purcha se lim it s

 In TCL ,there is an authorized purchasing

system. The purchase units are follows
(2) Below and up to Rs.5000; Purchase are
maintained by Junior Manager and sanctioned
by Chief Manager.
(3) Rs.5000 to Rs.1,00,000; Chief Manager should
sanctioned it.
(4) Rs.1,00,000 to 5,00,000; Managing Director
should sanctioned it.
 Stores Department……..
 Stores department is near to the consumable
departments.
 Stores department keeps & control the use of
raw materials .
 Stores department is concerned with purchase
and storage of general items needed in the
factory.
 There are 800 items in the store department.
 PRODU CTIO N DEPA RT ME NT

DEPARTMENT STRUCTURE
General Manager

Chief Manager

Junior Manager
Dy. Manager (Kiln)

Charge hands

Junior Executive SENIOR Machine operator

Machine operator

Helpers
 RA W MA TE RIA LS

 Raw materials used for VEMBANAD WHITE CEMENT is

following
(1) LIME SHEL L
The main raw material Lime shell is produced from under
water deposits of VEMB ANAD LAKE
(2) WHIT E CL AY
The White clay is obtained from southern parts of kerala
particularly from TRI VAN DRU M dis tr ict
(3) WHIT E SAN D
The White sand is obtained from CHERT HA LA
(4) GYPSUM
The gypsum is from TAMI L NADU .
 Production process of VEMBANAD
WHITE CEMENT
 The production process can be mainly divided
in to Three stages
(2) Slurry preparation
(3) Clinker making
(4) Clinker grinding
 PROCESS IN DETAIL

(1) Dredging
(2) Unloading station
(3) Wash mill
(4) Shell and sand grinding (Ball mill)
(5) Slurry making (Raw mill)
(6) Slurry section
(7) Clinker making (Rotary Kiln)
(8) Clinker grinding (Cement mill)
(9) Packing section
 Su per Sh elc em cemen t
pain t
 Cement paint is produced using white
cement as the base material.
 Additives – water proofing compounds, an
oxide extender, non fading oxide pigments
,hardening agents & fungicides.
 Cement paint is a water based paint.
 Total 40 different shades .
 FIN AN CE D EPAR TME NT

Department structure
Board of Directors

Managing Directors

Chief Manager (Finance)

Dy. Manager

Office staff
 Sectors of finance department

 There are mainly Th ree sectors of Finance department

in TCL.
(1) Acco unt sect ion
Routine accounting function like sales tax payment,
receipts and payment of cash, employee pay roll etc are
comes under this department
(2) Fi nan ce se cti on
Various Fi nan cia l st atemen ts are kept under this
section
(3) Cash se cti on
This section is concerned with the Disb urseme nt of
cas h
 MARKETTING DEPARTMENT

DEPARTMENT STRUCTURE

General Manager (Marketing)

Chief Manager (Cement paint) Marketing Manager

Administration Sales representatives

Junior executives

Sales representatives
 MAR KET ING DIST RIBUTION C HA NNEL

Company Depots Stockiest Dealer Customer

 TCL has 60 Stockiest for white cement in kerala

 TCL has 300 Dealers for paint in kerala
 TCL has 2000 Dealers for WHITE CEMENT IN KERALA
PRICING OF PRODUCT
 1kg Vembanad White cement -Rs.11.90
 50Kg Vembanad White cement-Rs.580
 5Kg jute bag Super shelcem paint –Rs.104.50
 3Kg polythene bag Super shelcem paint-Rs.60.80
 CONTD…

 MARKET SHARE
Out of total production of White cement in India,
the market share of TCL is 40% in kerala and
4% outside the kerala.
 COMPETITORS OF TCL
(1) JK White cement
(2) Birla White cement
 MAR KE TING AC TIV ITIES

 TCL has an advertisement budget of 25 Lakhs per

annum.
 Conducting Dealers meeting once in
two years.
 Company offers various incentive scheme to Dealers for
their sales performance.
 Company engages in advertisement through News
papers, visual media etc.
 TCL give trade discount of 10% and cash discount of 4%
for the purchase of 250Kg and above
 MA INTENA NCE DEP ART ME NT

 Company has mainly two sections

2. Electrical section
 24 Employees are working in this
section.
 Electrical section undertakes Thr ee
types of maintenance works,
i.e.. Breakdo wn, Preve nt ive , and
Shu tdo wn maintenance.
 CONTD…
2) Mech an ical se ctio n
 72 Employees are working in this section.
 The company has a Workshop under control of this
department.
 Subdivisions of this section are
Fitting, Automobile, Diesel mechanic,
Welding,Turning,smithy, tool section etc..
 OTHER DEPARTMENTS

 LABORATORY DEPARTMENT
 TRANSPORTATION DEPARTMENT
 SECURITY DEPARTMENT
 CIVIL ENGINEERING DEPARTMENT
 PACKING HOUSE DEPARTMENT
 CEMENT PAINT DEPARTMENT
 MATERIAL HANDLING DEPARTMENT
 OFFICE DEPARTMENT
 CONCLUSION
 The study provides useful insights into the
company and it’s functioning. TCL’ products
have been greatest success in the market. TCL
happens to be the only manufacturer of white
cement with lime shell as it’s main raw material.
 With the implementation of new technology,
finding an alternative for the high cost furnace
oil, improving the marketing strategies and
solving the existing problems, the company is
ensured of bright prospects.
 REFERENCES..

 International Cement Review, Vol January2007.

 International Cement Review, Vol April 2007.
 International Cement Review, Vol January 2006.
 Journal of the Indian Chemical Society, April 2006.
 Cement Data Book, W.H.Duda, Third Edition.
 Cement Technology, Vol January2000..
 Industrial Chemistry, S.K.Sharma.Tenth Edition.