Вы находитесь на странице: 1из 12

CLEAN AIR

DRIVE
January 13, 2014

Carbon Caps
NS Gov fleet families, kids INSPIRES /REMINDS IDLE-FREE for our kids

Eco-friendly bamboo toque $200 savings gas cap

Carbon Caps
NS Gov fleet families, kids

INSPIRES /REMINDS IDLE-FREE for our kids


Eco-friendly bamboo toque

ROI
CARBON CAP / CLEAN AIR DRIVE

$50,000 + HST 1,000 Drivers (minimum) Annual Savings @ 10 min / day


$200 per vehicle x 1,000 inspired drivers =

$200,000 fuel
1/4 to 1/2 ton CO2 x 1,000 inspired drivers = 250 to 500 tons emissions THREE YEAR SAVINGS POTENTIAL

$600,000 fuel
750 to 1500 tons emissions

WHY OUR CAMPAIGN WORKS. KIDS ARE THE MESSENGERS.

VIDEO: KINGSWOOD KIDS, 2006

WHY OUR CAMPAIGN WORKS. 80% BUY IN: EMOTION.

Hear #1 car guy

We can save so much by inspiring this one small habit.


-Al MacPhee Honourary Chair IDLE-FREE for our kids Chair (2012) Canadian Automobile Dealers Association

Were marketing a movement

to save $33 Billion / year

when were parked.

We need your help.


$Billions lost to IDLE-time. SEE the leading Slideshare. ANTI-IDLING by-laws, signs unenforceable, ineffective. IDLE-time: LOWest-hanging fruit in the 'go green' store. Engines off = 'instant green'. Climate change: accelerating. Our air can cause cancer: U.N. reports. Childrens asthma rates: QUADRUPLED the past 25 years.

From Canadian IDLER to

IDLE-FREE Guy.
I made a promise to my kids to do something.
Former radio / TV host fell into Canadas leading IDLE-FREE campaign. 9,000 pro-bono hours, 8 years. How has IDLE-FREE for our kids survived? PASSION. Hockey dads journey began at his kids school in 2006. SEE A Fathers Story