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Definition
The act of marketing goods or services to potential customers over the telephone. Telemarketing may either by carried out by telemarketers, or increasingly,
History
Telemarketing was first started in the 1950s by housewives By 1965 the industry was beginning to become more recognised and telemarketers began to receive professional training to help develop their skills and increase their levels of success. By 1970 telemarketing was widely recognised and became popular as it had been proven to be a highly effective way of getting
Uses
Feedback & valuable information that can be quickly analyzed Form of advertising that requires an immediate response.
business.
RESTRICTIONS
Telemarketing is regulated at the federal level by two statutes: