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Kinley Water Parent Company Category Sector Tagline/ Slogan USP Coca Cola Water Food Products Boond

boond mein vishwaas Made with reverse osmosis along with the latest technology to ensure purity STP Segment Target Group Positioning For all people seeking hygienic drinking water All age groups Lower, middle and upper class people Water that is as pure as it is meant to be SWOT Analysis !"#cellent branding and advertising Strength Weakness $!"#cellent distribution and availability ! %o clear positioning& 'ust like any other packaged drinking water !Leverage success(ul brand )oca )ola $!Advertise more *!Buy out competition Opportunity +!More Brand recognition !,hreat (rom other drinks competitors Threats $!Lot o( People don-t spend on water or buy local brands Competition !A.ua(ina $!Bisleri Competitors *!Local Water Brands

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