DRIVE PROGRAM SEMESTER SUBJECT CODE & NAME BK ID CREDIT & MARKS

ASSIGNMENT FALL 2013 Bachelor of Business Administration- BBA Semester 4 BBA 403 - International marketing B1714 4 CREDITS, 60 MARKS

Questions Q.No Marks Total Marks 1 Explain the different economic indicators which give us the idea of the economic condition of the country in brief. A Economic indicators 10 10 2 Write short notes on: a) Arbitration b)FDI a) Meaning and benefits of arbitration b) Meaning and effect of FDI

5 5

10

3 A

What are the issues related channel decisions in international marketing? Meaning and role of channel 4 10 Important decisions and issues 6 What are the different strategies adopted by the marketer while fixing the price for the product? Pricing strategies with explanation of 2 major 10 10 strategies What is personal selling? Explain with reasons why local nationals are preferred as sales personnel in international marketing? Meaning of personal selling 4 10 Advantages of using local nationals 6 Discuss the advantages of direct and indirect exporting. Advantages of direct exporting 5 Advantages of indirect exporting 5

4 A

5 A

6 A

10

*A-Answer

Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.