DEMOGRAPHY IN BUSINESS

ENVIRONMENT

-PRESENTED BY-

MAYANK DEDHIA
BEHZAD ELAVIA
RISHAB CHABRA
WHAT IS DEMOGRAPHY ?
CHANGE IN POPULATION OVER A PERIOD OF TIME

USED BY MARKETING RESEARCHERS FOR TWO OBJECTIVES

 To determine what segments or subgroups exist in the

overall population
 Create a clear and complete picture of the characteristics of
a typical member of each of these segments.
DEMOGRAPHIC DIVIDEND
The demographic dividend is the rise in the rate of
economic growth due to a rising share of working age
people in a population

MANAGING DIVIDEND
WISELY

 Phase of the younger adults

 Phase of older ages
DEMOGRAPHIC LIABILITY

 POPULATION – A paradox in itself

 Short term problems and long term problems

 Chronic diseases (heart disease, stroke, cancer and diabetes) –

traditionally associated with a Western lifestyle – have
travelled and spread

 The lack of opportunities in education and access to work

increases the risk of terrorism and violence within the country
DEMOGRAPHIC TRANSITION
 AGE PYRAMIDS

EARLY :

Each successive age group is smaller than the preceding age group. The
working age population has to provide for a comparatively large
population of children.
 AGE PYRAMIDS

INTERMEDIATE:

Dominated by the working age groups.

 AGE PYRAMIDS

LATE:

The working age population needs to support a large population of

older people & young people.
 AGE PYRAMIDS

Favorable Position

Large working age group is a Demographic gift.

INDIA POPULATION PYRAMID FOR 2005
AGE AND SEX DISTRIBUTION FOR THE YEAR
2005:
INDIAN POPULATION STRUCTURE

 Age group Population

Percentage

 All Ages 1,028,610,328

100.0
 0-4 110,447,164
10.7
 5-9 128,316,790
12.5
 10 - 14 124,846,858
12.1
 15- 19 100,215,890
9.7
 20 - 24 89,764,132
8.7
 25 - 44 284,008,819
27.6
 45 - 64 139,166,661
13.5
 65 - 79 41,066,824
4.0
PREDICTED AGE AND SEX DISTRIBUTION FOR THE
YEAR 2020:
INDIA POPULATION PYRAMID FOR 2050
PREDICTED AGE AND SEX DISTRIBUTION FOR THE
YEAR 2050:
 POPULATION IN MILLIONS

YEARS 2005 2020 2050

AGE

30-40(MALE) 80 105 110

30-40(FEMALE) 78 95 104

65 PLUS 15 20 45
NEW MIDDLE CLASS

 Disposable income form 2,00,000 to 10,00,000.

 5 % of population in 2005.

 41 % of population by 2025.

 Retail industry – 70 trillion Rs. By 2025.

THANK YOU