Академический Документы
Профессиональный Документы
Культура Документы
Divya Bhaskar Corporation Ltd Plot no. 280, Sarkhej - Gandhinagar, Highway near, YMCA club Macabre, Ahmedabad-380051
Page | 1
CERTIFICATE
This is to certify that report on the visit to Divya Bhaskar Corporation limited is submitted by Mr. Yogesh Yadav to, affiliated to ---, in the partial fulfillment of the requirements for the completion of Practical Studies in the area of Management at the first year of the B.B.A Program for the year 2010-2011.
External Prof.
Date:-
Page | 2
Acknowledgement
I am highly thankful to the management and the staff of Divya Bhaskar Corporation limited. I am especially thankful to Mrs. (director of the operation) for helping me in my practical studies. In addition to following me to visit the company and study the organization, they provided me details which were very useful in preparing this report.
I am really thankful to our Professor in-charge Prof. for the encouragement and the college staff for providing us all the facilities for making the visit more learning oriented.
Page | 3
Preface
Bachelor of Business Administration (BBA) is a professional program meant not only to give theoretical knowledge but also the exposure to practical studies to students in order to make them aware of how the stuff works in reality. This way BBA is different from other programs. As we know that only theoretical knowledge is not sufficient to impart complete studies. Hence, practical studies are inevitable to gain required knowledge. Exposure to practical studies helps the students to understand that whatever they are learning, how it is applied practically. As a part of our practical studies we went to Divya Bhaskar Co. Ltd. A public company as the name suggests that it is engaged in printing the newspapers among one of the largest printing media such as Sandesh, Gujarat Samachar, Times of India etc. its fairly big organization in printing media group which perfectly suited for getting the knowledge required. Through the visit we got to learn many things. We observed that whatever we learn in theories about the organizational structure, the plant and machine layout and other likewise elements, how they are applied in practical.
Page | 4
Index
Brief Table of Contents
Title Page Certificate Acknowledgement Preface I II III IV
Pg.(7-10) Pg. 7 Pg. 7-8 Pg. 8 Pg. 9 Pg. 9-10 Pg.(11-13) Pg. 11-12 Pg. 12-13 Pg.(14-15) Pg. 14 Pg. 14 Pg. 15 Pg.(16-17) Pg. 16 Pg. 17 Pg. 17 Pg.(18-19) Pg. 18 Pg. 18 Pg. 19 Pg. 19
Page | 5
CHAPTER:- 5Location
5.1Address of Factory 5.2Reason for choosing particular location 5.3Benefits of location 5.4Limitations of location
CHAPTER:- 6Production
6.1Product Range 6.2Production Process in sequence 6.3Plant & Technology 6.4Plant Layout 6.5Measures to control pollution 6.6 Area of Factory
Pg.(20-24) Pg. 20 Pg. 21 Pg. 22 Pg. 24 Pg. 24 Pg. 24 Pg.(25-27) Pg. 25 Pg. 25 Pg. 25 Pg. 25 Pg. 26 Pg. 27 Pg.(28-31) Pg. 28 Pg. 28 Pg. 29 Pg. 30 Pg. 30 Pg. 31 Pg.(32-35) Pg. 33 Pg. 34 Pg. 35 Pg. 35 Pg.(36-39) Pg. 37 Pg. 38 Pg. 38-39 Pg.(40) Pg.(41)
Chapter:- 8 Marketing
8.1Marketing Position 8.2Marketing Share 8.3Physical Distribution & Channel 8.4Advertising & Sales Promotion 8.5Level of Competition 8.6Export Oriented Marketing
Page | 6
1.2 Name& Address of Organization:Factory Address:Divya Bhaskar Corporation Ltd, Plot no. 280, Sarkhej Gandhinagar highway Near, YMCA club, Macabre, Ahmedabad-380051, Gujarat, India. PHONE (079) 2810 9500 FAX (079)8109501 /02/03 E-mail contact@maildivyabhaskar.co.in
Page | 7
Corporate Office
Dainik Bhaskar Corporation Ltd, 6, Dwarka Sadan Press Complex, Bhopal, M.P(India) Pin-462016 Phone- (+91-755-2551601,602103) Fax (+91-755-5270333)
Shri Ramesh Chandra Agarwal, chairman of the Divya Bhaskar Group, believe that to emerge as a powerful group in the international media. He wants to make Divya Bhaskar an international media brand company. He shall always take care to excel in whatever he attempt and to strive to performance should be different.He believes in winning and working collectively. Every effort made by him and his group focused on progress and entrepreneurship and development. He is fully professional and committed to a goal.
Page | 9
Chairman received Rajeev Gandhi Award for Lifetime Achievement in journalism. Wins IFRA ` Best in print . IFRA Asia`s Annual Media Award 2004 Best in info Graphics in Newspapers (Gold Award). Worlds Largest TEA PARTY : INDORE Guinness World Record Dainik Bhaskar adjudged Consumer Superbrand (2009-10) Dainik Bhaskar won Silver Award for Newsletter B2B category at 39th Creativity. APMA Awards (Asian Publishing Management Awards)
Page | 10
Dainik Bhaskar was established by DwarkaPrasad Agarwal in 1958 but it was taken over by his son Ramesh Chandra Agarwal and his uncle Bishambar Dayal Agarwal in 1992 using "fraudulent means" and without the consent of the actual owner, Dwarka Prasad. Following this Dainik Bhaskar was transferred to writers and publishers Ltd, company owned by Ramesh Agarwal. The Supreme Court has now restored the ownership to M/s Dwarka Prasad Agarwaland Bros. before 50 years ago, Bhaskar group established in the firm of one newspaper. Now doing 900cores Rs of turnover this group is highlight in 80 decades. When time pasted this group their business activities are expanded in textile salient accusation oil refinery dalda and T.V media & Information technology etc.field they are entered.
Page | 11
DainikBhaskar wasestablished before50 years. Itis mostpublic reading newspaper.DainikBhaskarhascoveredM.P,Chhattisgarh,Rajasthan,Chandigarh, Haryana, Himachal Pradesh & Maharashtra published from every city.
Page | 12
India's newspaper industry and its globalization go hand-in-hand. Its press is a metaphor for the country's advancement in the connected world. The average Indian is becoming more curious day by day; perhaps, even imbued with the Greek inquisitive spirit. Recently, Dainik Bhaskar initiated a social audit of the Jawaharlal Nehru national Urban Renewal Mission (JNNURM) a central Gov. Project meant for founding urban infrastructure & services in selected cities. Network for Information & Computer Technology ( NICT ) strives to bridge the digital divide with the deployment of Information Technology for the improvement of socioeconomic scenario of the society through its projects of Education , E-Governance And information dissemination in Madhya Pradesh ,Rajasthan and Delhi. The brand Bhaskar is today synonymous with success, quality, dynamism and ethics in millions of households across India and the corporate world alike.
Page | 13
Easeofformationanddissolution As it has been painted out no legal formalities are necessary for setting to the business organization. Any person enjoying the capacity to contract can set up such an organization. Direct Motivation Thedirectrelationshipbetweeneffortandrewardservesaspowerful incentives to the proprietor to manage the concern efficiently. Promptness in Decision making Promptnessindecision makingisanotheradvantage ofthis form. Thismakes forquickerdecisions bywhichhecantake advantage ofthe opportunities ofgain arising from timeto time. Flexibility in Management Ifanychange inbusinessiscalled for, he does nothavetoconsultanyone and therefore, he will be able to make the change without delay.
Page | 14
Limited Managerial Skill Themanagerialabilityofthe ownerisunlimitedmodernbusinessisfullof complicationsespeciallydue totheever changingnature ofmarketandthe various laws that are being enacted. Unlimited liability Theliabilityofthe ownerisunlimited.Notonlytheassets ofthe business butalsohis private assets will be usedtopayoff the firmsdebts, unlimitedliability also discourages the expansion of the business. Uncertainty of duration Theproprietarybusinesscomestoanendifanythinghappenstothe proprietorifthe businessisrenderingusefulservicetothesocietythe closure ofsucha business will be a social loss.
Page | 15
Page | 16
4.2Board Of Directors
List as per latest information: Mr. Ramesh Chandra Agarwal, (Chairman - Dainik Bhaskar Group) Mr. Sudhir Agarwal, (Managing Director - Dainik Bhaskar Group) Mr. Girish Agarwal, (Director - Dainik Bhaskar Group) Mr. Pawan Agarwal, (Director - Dainik Bhaskar Group) Dr. Bharat Agarwal, (MBBS, MD, MBA, M.Phil.) Mr. Ajay Piramal, (Independent Director) Mr. PiyushPandey, (Independent Director) Mr. Harish Bijoor, (Independent Director)
3. Lower level Management - The foremen, supervisors, superintendents, etc. all belong to this category of management. They generally have to personally oversee and direct the lower level employees.
Page | 17
Ch. 5 location
5.1 Address of factory
Divya Bhaskar Corporation Ltd. Address: plot no. 283, Sarkhej Gandhinagar Highway Near,YMCA club, Macarbre, Ahmedabad-380051 Gujarat, India
Moreover If the plant is developed outside the city area there are few chances to stop pollution in city area. Pure Industrial environment. Staff available from small towns around the city. Less Transportation cost for Raw Materials.
Page | 18
Easy availability of resources. Lesser Transportation Cost. Far away from city. Cheaper Land compared to city. Large Area for easy and quick production.
Employees need to travel a large distance. Delivery cost increases. Some resources are not available. Electricity and water supply issues.
Page | 19
Ch.6Production
6.1 Product Range
The Divya Bhaskar is engaged in many types of production like newspapers, periodicals, contract etc. but though its main product is production of Divya Bhaskar newspaper which is available in different ranges as described below:
Day
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Supplementary Name
--------------------------------Woman Bhaskar Kalas Dharma Darshan Navrang Bal Bhaskar Sunday Bhaskar
Pages
16 16+6 16+6 16 16+4 16 16+8
Price in Rs
2.5/2.5/3/2.5/3/2.5/3/-
There are different pages or set of pages along with regular newspaper so that readers can enjoy the variety every day. The price and number of pages differ as per the content. The rate for advertisements are set according to the pages and day the advertisement is posted on and also on the view like color or black & white representation.
Page | 20
Gujarat News
Local News
Film Processing
Image setting
Plate Making
Printing
Transportation
Distribution
Page | 21
Page | 22
Page | 23
Divya Bhaskar have line and process layout as this type of layout is found in the organization where everything is organized and the production process goes through every functions step by step.
Page | 24
7.3 Profit
Profit for the year 2010-11 is Rs 2585 MN
7.4 Dividend
The Board of Directorsrecommended a final dividend @ 20% (i.e.Rs.2/- per equity share of face value of Rs.10/= each) for the financial year 2010-11.
Page | 25
Particulars
2007-08
2008-09
2009-10
2010-11
Share Capital Reserves & Surplus Secured Loans Unsecured Loans Deferred Tax Liabilities Minority Interest Total Fixed Assets Investments Net Current Assets Miscellaneous Expenditure Total
1688 510 3228 208 346 242 6222 3623 68 2498 33 6222
1688 889 5412 219 393 124 8725 6471 238 1799 217 8725
1828 4659 2966 241 609 44 10347 6475 205 3542 126 10347
1867 6853 2082 290 695 4 11790 7358 163 4159 110 11790
Page | 26
Particulars
2007-08
2008-09
2009-10
2010-11
Revenue
8,627
9,610
10,630
12,652
1,829
1,473
3,429
4,031
Interest
281
402
245
11
220
290
378
433
630
423
1,057
1,000
PAT from Ordinary Activities Profit for the year (After Minority Interest)
698
358
1,749
2,587
751
476
1,828
2,585
Page | 27
Ch.8 Marketing
Unitsinthissectorhave to faceanumber ofsourcesinmarketingtheir products. Advertisement & successful marketing have nowbecome highlydeveloped& essential brand lees ofProduction.Unitsinthis sectorare in a positiontotake fuller advantages of modern marketing techniques due to want of both funds & knowledge. Lets have a look of marketing stand of Divya Bhaskar.
Page | 28
The number of channel levels involved can describe distribution Network. Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level in the distribution channel level. Divya Bhaskar is using a direct distribution channel. Manufacturerto directcustomeriscalleddirectdistribution,hasno intermediarylevels itconsists ofa companysellingdirectlytoconsumers.DIVYA BHASKARsellstheir productsdoor todoororthroughsalesparties soitis doing thedirectmarketingchannel.Differentareasandplacesthe newspapers are deliveredthroughtransportandthenall theworkersdistributethesepaperstothe customer.So thesetypes of distribution channel are use and the cover to the wholecity.
Pictorial Presentation
Printing Press Depots Agents Hawkers Customers
Page | 29
However the television industry has a great impact on newspapers but its not the foremost competition. The company has tough competition in the market as there are large numbers of competitor present in printing newspaper. The main contenders for Divya Bhaskar are Sandesh and Gujarat Samachar for regional newspapers. However Divya Bhaskar has outnumbered readers of both the newspapers and is having more number of readers than any other newspaper in Gujarat.
Page | 30
TheDivyaBhaskarisselling itsproductinU.Sbuttheyonlydoesthe futureplantestablishtheinternationalmarketindifferent countryandthatnewspapers will be in English and Hindi. The Divya Bhaskaris usi ng ex por ti ng forentering foreignmarket bysendingproductsandsellingthroughint ernational marketingintermediaries or through the companies own department branch or sales representative or agents. Butthe DivyaBhaskarhasnot usedthisstepbecausetheirintentionis to establishanewpressinthe internationalmarket.Sothisisnotmore importantfor Divya Bhaskar.
Page | 31
Grade M0
Designation Executivedirector/Group heads(corporate)/Presidents/Vice presidents/Associatevicepresident/Group Chief Editors/Sr. Editors State Heads/AVP /Chiefgeneral Managers/Sr.GM/GMs/ Editors GeneralManagers/ DGM/AGMs/Dy. Branch Controller/Chief Manager /ResidentEditors/ ExecutiveEditors AGM/ChiefManagers/Sr. Manager/ NewsEditor Managers/Day Manager /Asst. Managers/Dy. NewsEditors/Sr. Sp. Correspondents Asst. Managers/Sr. Executives/Sr. Reporters/Sp. Correspondents ManagementTrainees Sr.Executives/ Executive Executives Executive/Jr. Executives ExecutiveTrainee Sr.supervisor /Staff /Assistants
M1 M2
M3 M4
M5 MT E1 E2 E3 ET S1/S2
Page | 32
O1/O2
Operators(Skilled&Unskilled)
Number of workers:
In the Divya Bhaskar Print Planet Ahmedabad there are 150 employees. And the salariesof the employees are based on their works and positions. The workers operating the KBA machines are trained by the engineers from the KBA organizations from Germany about operation, control and maintenance of the specific functions of the machine.
There are some of the guidelines, which are observed while recruiting any new candidate at Divya Bhaskar Group. They are: Each unit/location has a manpower plan and the proposed organization Structure at the beginning of the Financial Year. Each department has a clear requirement of employees along with proposed Designations & Grades for each individual. The requirement is then submitted for approval from MD/Directors. Each appointment is made keeping in mind the sanctioned limit of the Manpower budget
Sources of Recruitment:Internal Sources:Promotions and transfers of those who are currently employed are made, depending upon the need of the hour and taking
Page | 33
External Sources: Advertisements Walk-ins Collages and educational institutes. Recruiting Agencies or consultants
Typically, induction training conveys General information about the daily work routine; a review offirms history, founding fathers, objectives, operations and products or services, as well as how the employees job contributes to the organizations needs; and a detailed presentation, perhaps, in a brochure, of the organizations policies, work rules and employees benefits. The broad aim of the induction process is to provide information to new members of your Faculty or Service to enable them to carry out their required Role and responsibilities to a high and consistent standard. Another component of a Training and Development program is Development, which is less skill-oriented but stress on knowledge. Knowledge about business environment, management principles and techniques, human relations, specific industry analysis and the like is useful for better management of a company. Bhaskar provides opportunities to its employee for participating in activities what will enhance their specific job skills, their overall professional strengths, and their personal development.
Page | 34
Salary Advance
There are two types Salary advances in the organization:
Normal Advance Advance of up to 2 months salary (Basic only) is extended based on the employees personal requirement. In case of medical exigency this limit is raised to 3 months of basic pay.
Specific Advance
The advance can be availed for the specific purposes which are listed below along with admissibility and deductible installments. Purpose Limit of advance (Basic Maximum No. ofSalary) Installments marriage of self, sister or children 3 months, marriage of any member/celebration within the family 2 months others (Medical exigency) 3 months.
Page | 35
Medical Facilities
The Company provides med claim facility to all its M Grade & E Grade Employees whose CTC is above Rs. 15000/-. Med claim Policy covers the employee, his/her spouse and up to 2 unmarried dependent children. In case, if the employees are not married both the parents can be included in the policy. In this policy, any one member in the family is covered up to the insured amount for any illness leading to hospitalization.
Maintaining Quality Making use of best available raw materials in market like premium quality of papers and ink for printing To acquire setup of modern machines and tools for sharp printing Delivering reliable and unbiased news to the readers Elimination of damaged newspapers before packing
Page | 37
DataAnalysis
1]Grade: Out of total respondents, 8 employees were from M Grade; whereas other 12 employees were from E Grade. Employees of all levels were interviewed for the purpose of this survey. 2]Gender Outofthetotalrespondents,16employeesweremales and 4 were females.
Page | 39
Some More Social Tasks by Divya Bhaskar : Providing unique and reliable news to their readers. Arrangements for festivals like Navratri. Preserving their employees. Has become voice of thousands of people. Helping the victims during Earth quake and floods or any disaster.
Page | 40
Conclusion
At the end of this report, I am thankful to the management of Divya Bhaskar Print Planet & every person of the staff who gave us valuable guidance & immense information for preparing this report, without which it would have not been possible. Indeed it was a great pleasure to visit such a big organization to study in depth the various aspects of business.
Divya Bhaskar has a large well established personnel department. There is a very good and co-operative relation between management and employees. And moreover the location for the plant is just perfect regarding pollution, environment and facilities.No doubt it was fun to observe the functions at the Bhaskar Print Planet which were well performed according to the rules and regulations and step by step procedure for the production of newspapers.
Page | 41