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342: 321: 316 ; 67

, 2010

NATIONAL ACADEMY OF PUBLIC ADMINISTRATION

AT THE PRESIDENT OF UKRAINE
KHARKIV REGIONAL INSTITUTE OF PUBLIC ADMINISTRATION
ASSOCIATION OF DOCTORS OF SCIENCES ON PUBLIC ADMINISTRATION

PUBLIC MANAGEMENT:
theory and practice

Collection of scientific works

Issue 3-4

Kharkiv
Publishing House DokNaukDerhzUpr
2010

UDC 342: 321: 316

67
88
Recommended to the print by the Scientific Council of the National Academy of Public
Administration at the President of Ukraine, Record No. 174/8-2.4 on August 30, 2010
The issue is devoted to the 15-th anniversary of the Chair of states policy and control over political
processes of the National Academy of Public Administration at the President of Ukraine
Vasyl Martynenko, D.Publ.Adm., Prof.

Editorial Board:

Editor-in-Chief;
Yurii Kuts, D.Publ.Adm., Prof.
- Deputy Editor-in-Chief;
Oleksandr Radchenko, D.Publ.Adm., Ass.Prof.
- Executive Secr.;
Volodymyr Babaev, D.Publ.Adm., Prof.;
Valerii Bakumenko, D.Publ.Adm., Prof.;
Nataliya Goncharuk, D.Publ.Adm., Ass.Prof.;
Andrii Degtyar, D.Publ.Adm., Prof.;
Nina Didenko, D.Publ.Adm., Ass. Prof.;
Olena Dolgalova, D.Publ.Adm., Prof.;
Dmytro Karamyshev, D.Publ.Adm., Ass.Prof.
Oleksii Kryukov, D.Publ.Adm., Prof.;
Oleg Lazor, D.Publ.Adm., Prof.;
Mykola Latynin, D.Publ.Adm., Prof.;
Nataliya Lypovska, D.Publ.Adm., Ass.Prof.;
Valentyna Mamonova, D.Publ.Adm., Prof.;
Oleksandr Melnykov, D.Publ.Adm., Prof.;
Tatiana Pahomova, D.Publ.Adm., Prof.;

Sergii Serogin, D.Publ.Adm., Prof.;

Svitlana Khadzhyradeva, D.Publ.Adm., Prof.;
Yurii Sharov, D.Publ.Adm., Prof.
Eduard Afonin, D.Soc.Sci., Prof.;
Mariya Piren, D.Soc.Sci., Prof.;
Yurii Surmin, D.Soc.Sci., Prof.;
Mykola Golovatyi, D.Pol.Sci., Prof.;
Valentyna Goshovska, D.Pol.Sci., Prof;
Oleksandr Sosnin, D.Pol.Sci., Prof.;
Sergii Teleshun, D.Pol.Sci., Prof.;
Yurii Shaigorodskyi, D.Pol.Sci.;
Leonid Shklyar, D.Pol.Sci., Prof.
Oleg Amosov, D..Sci., Prof.;
Badurkhan Dadashev, D..Sci., Prof.;
Vyacheslav Dorofienko, D..Sci., Prof.;
Galina Odintsova, D..Sci., Prof.;
Alexander Povazhnyj, D..Sci., Prof.;
Svetlana Cheremisina, D..Sci., Prof.;

88 Public management : theory and practice : the collection of scientific

works of the Association of Doctors of Sciences on Public Administration.

Kh. : Publ. House DokNaukDerzhUpr, 2010. No. 3-4 432 pp.

The articles of the scientific collection present the reports of the First methodological-theoretic
seminar with international participants Archetypics and Public Administration held on July 13-14,
2010 in Feodosiya (ARC, Ukraine). The contents of reports have the interdisciplinary character and
clarify the problems of states formation which arise in the sphere of public administration and social
policy. From the positions of archetypics, some theoretical, methodological, and scientific-practical
aspects of the theory and the history of public administration, local self-government, formation and
functioning of mechanisms of public administration, and service in states bodies and local selfgovernment bodies are considered.
For scientists, office employees, politicians, lecturers, and students interesting in the
problems of public administration and social policy.

UDC 342: 321: 316 ; 67

Association of Doctors of Sciences on Public Administration, 2010

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-
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Keywords: human,
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2000. 1056 .
5. Toffler A. Creating a New Civilization. The Politics of the Third Wave / A. Toffler, H.
Toffler. Atlanta : Turner Publishing, Inc., 1995. 112 p.
6. Huntington Samuel P. The Clash of Civilizations? [ ] / Samuel
P. Huntington // Foreign Affairs. 1993. Summer. . : http ://
history.club.fatih.edu.tr/103%20Huntington%20Clash.
7. Bell D. The coming of post-industrial society : a venture in social forecasting / D.
Bell. 3 ed. N.Y. : Basic Books, 1976. 507 p.
8. Brzezinski Z. Between two ages : Americas role in the technetronic era / Z. Brzezinski.
N.Y. : Greenwood Press, 1982. 334 p.
9. Toffler A. The third wave. N. Y. : Bantam Books, 1981. 537 p.
10. . / . [. ]. . : , 1991. 527 .
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: http://www.1astrolog.ru/articles/myths/7.html.
8. Kassirer E. The Myth About State / E. Kassirer. New York, 1946.
9. . / . . . : , 1994. 320 .;
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.355369.
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archetype about Christ and , , Antichrist.
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Keywords: archetype,
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history of Russian
literature.
821.161.1.

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, . .

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:

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.
Gleba V. YU.
Annotation: new
approaches to the
optimization of the
zoning of Kyiv by
defining the archetype
of each administrative
unit in the context of the
space-time interpretation
of urban settlements are
considered.
Keywords: archetypes
of urban education,
regional development,
socio-cultural system,
administrative control
model.
351.(477-25)

26

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/ .. . . : GTZ, 2007. 368 .
10. .. : . . ... . . : 07.00.01; -
/ .. . ., 1999. 20 .
11. / . .. . . :
, 1985.
12. .. : / .. . . :
, 1996. 384 .
13. .. : . . [ ] / .. . . : , 2000. 169 .
: http://www.vasilievaa.narod.ru/mu/stat_rab/books/mpsf/index-5.html.

32

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.
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:
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,
.
Donchenko O.A.
Annotation: In the
clause actualization
factors archetypes
paradigms in a modern
science and social
experts are analyzed.
Only archetypes have
supercultural and
timeless typology
general mental, and they
successfully work in all
regions of a planet.
Keywords: archetypes,
the Yin-jan, Insky
additions to Jansky
psychology of
management, an order,
irrational, transpersonal.
165.62 : 351

33

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37

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Ivanytska O. .
Annotation: the article
deals with the analysis
of public administration
pathologies as well
as social pathologies.
The mechanism of
diminishing the negative
results of social
deviations caused by
their system influence is
argued.
Keywords: pathologies
in public administration,
social pathologies, social
deviations, mechanism
of overcoming negative
influence of pathologies.
351.3

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Ivanytskyi O. V.
Annotation: The article
deals with the analysis
of public administration
pathologies as well
as social pathologies.
The mechanism of
diminishing the negative
results of social
deviations caused by
their system influence is
argued.
Keywords: pathologies
in public administration,
social pathologies, social
deviations, mechanism
of overcoming negative
influence of pathologies.
351.3

39

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42

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:
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3. .. / ..
. . : ,
2005. 254 .
4. .. . : [] / .. , .. . . :
() , 2009. 472 .
5. Ogburn, William F. Social Change With Respect to Culture And Original Nature.
New-ork : B.W. HUEBSCH, Inc. Second printing. March 1923. 365 .
6. .. [ ] / .. .
: http://spkurdyumov.narod.ru/progi.htm#Pro74.

43

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Klimenko I.V.
.., ., Antiroikko F.-V., Osborne D., Yong J.Sl., Annotation: system
crisis is analyzed in the
context of the transition
,
to a post-industrial
.
civilization, changes of
technological structures

and the archetypic
societal component of
.
the post-modern society
and a person. Some
innovations of the public
,
administration for the
, overcoming of a system
; crisis are proposed.

Keywords: system
crisis, system paradigm,
.
societality, innovations of
. the public administration.

338.242.4 : 330.33.01 , , , ,

44

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3. . [ ] / . // . 2006. 30. : http://www.zavtra.ru/cgi/veil/data/
zavtra/06/662/42.html.
4. ..
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: [. .] / . . : .. , .. , .. .; . . .. , .. , .. ,
.. ; . .
. : , 2010. . 265289. : http://lib.rada.gov.ua/static/about/text/
Konzept_zasadi.pdf.
5. . : , , / . ; . .; .. . . . . : CEU, 2000. . 43.
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. : , 2010. . 265289. : http://lib.rada.gov.ua/static/about/text/
Konzept_zasadi.pdf.
7. .. : [
] / .. , .. , .. // .
2006. 4. . 7793. : http://www.politik.org.ua/vid/magcontent.
php3?m=6&n=60&c=1281.

51

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.

.
:
, ,

,
,
.
316.7 : 351.85

52

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,

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, , , ,

Kuzmin M.M.
Annotation: the
mentality is considered as
an intricately organized
phenomenon which
possesses a multilevel
structure. The conclusion
is grounded that each
of the structural levels
possesses a considerable
specificity and has an
independent impact on
the social reality. The
specificity of separate
cultural groups of the
Ukrainian society is
displayed at different
levels of mentality.
Taking the heterogeneity
of mentality in the
public administration
into account demands
the application of
the principle of
transversality.
Keywords: mentality,
archetype, national
character, worlds
picture, transversality.
UDC 316.7 : 351.85

53

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/ .. . ., 2000. 20
.
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// : , : . . / . . ..
, .. . . : , 1989. . 7589.
3. .. / ..
// . 1988. 1. . 5670.
4. . , / . //
: / .: .., .. . : , 1991.
. 176178.
5. . / // 50/50 : / . . . . . : , 1989. .
459463.
6. : . . : , 1993.

58

7. .. : - : . . . . . : . 09.00.04
/ .. . ., 1999. 19 .
8. .. -
: . . . .
. : . 09.00.03 / .. . ., 1999. 36 .
9. : . . : , 1993. 208 .
10. .. / ..
// . .-. : , 1997.
.3243.
11. .. : / .. // . 1993. 5. . 2029.
12. . . . . : . -, 1996.
.2629.
13. .. / .. . :
, 2000. 213 .
14. .. -
: . . . . . : . 09.00.03
/ .. . ., 1999. 35 .
15. . / ; [. .]. . : , 2002. 766 .
16. .. :
[ ] / .. . . : http://www.socioniko.
net/ru/articles/buk-ukr-ross.html.
17. . : - ,
18701990- / ; [. . , ].
. : - , 2002. 510 .
18. .. / .. . . : , 1997.
448 .
19. : , , : . . ./
. . .. . : , 2007. .94137.
20. . / ; [. .
.. ]. . : , 1996. 416 .
21. .. : [] /
.., .., .. . : , 1999. 184 .
22. . . /
// : V
. ., 1997. .2233.
23. ..
( ) / .. //
. 2008. 813. .193202. (.
. Post Office).
24. . / // :
: . . . 1112 2005 . ,
2005. .115119.

59

,
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351 (477)

60

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1995 1998 . ,
[1, . 106107].
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[3].

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, 2000 ,
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Lashkina M.G.
Annotation: the
problem aspects of
public administration
development during the
post-modern epoch from
the point of view of cooperation, confrontation,
and communication with
the society are analyzed.
These problems can
arise as a result of
the development of
innovative information
technologies and the
formation of a network
society generation.
Keywords: change of
the paradigm of sociocultural development,
netocracy, innovative
development, social
networks, information
technologies,
co-operation,
communication.
UDC 351 (477)

61

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62

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63

, Saeed Valadbaygi, Revolutionary Road. , : Le Monde, BBC, TimesOnline [4].

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66

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.
:
1. .. . : - : [.] / .. , .. , .. . . : -, 2003. 384 . (
, . 2). : http://www.rada.gov.ua/LIBRARY/povni_
text/coev_f.pdf; : .. //
[ ]. 2003. 12. . 140141. : http://www.
ecsocman.edu.ru/socis/msg/219281.html.
2.
[ ] // . 2009. : http://korrespondent.
net/kyiv/733453.
3. . Net. [ ] / . , . . : http://www.fictionbook.
ru/author/bard_aleksandr/netokratiya_novaya_pravyashaya_yelita_i.
4. : -
[ ]. : http://habrahabr.ru/blogs/twitter/62316.
5. .. : / .. . . : , 2007. 312 .
6. . - : / . , . ;
[. . . . ; . . .]. :
-, 2007.
7. . [ ] / . , . // (-). 23.06.2010.
: http://www.pravda.com.ua/articles/2010/06/23/5162622.
8 . ? [ ] // 26
(806) : http://www.dt.ua/1000/1550/70056.
9. . : [ ]
/ ; (. . . ). . : -, 2006. 416 .
: http://lib.aldebaran.ru.
10. . [ ] /
// (-). 04.06.2010. :
http://www.pravda.com.ua/articles/2010/06/4/5104648.
11. . : [ ] / . ; (. . .. ). .
: ; , 2004. 349 [3] . (Philosophy).
: http://alt-future.narod.ru/Future/Fnpb/fukunpb.htm.

67

, ,

,
. , .

.
:
,
, ,
, ,
.
Lobanova A.S.
Annotation:the authors
substantiation of the
functioning of mimicric
behavioral practices
in the system of public
administration is
suggested. The character
and the motivation of
workers behavior in
bodies of the public
administration in the
context of social mimicry
theory are viewed.
Keywords: social
mimicry, management,
motivation, values,
norms, double moral.
17.026 : 351

68

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. . 2010. . 45. .2635.
3. -- . / . -- // . . . [. .]. . : ,
1991. 639 .
4. Golgthorpe J.-A. The guantitative analysis of large-scale data and rational action
theory: for a sociological assiance / J.-A. Golgthorpe // Europ. Social rev. Oxford, 1996.
Vol. 12. 2. P.109126.
5. . ( ) / 19922008. / . ; . . . . . , . . . .
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Novikova O.F.
Annotation: the notion
of social responsibility,
as well as the conditions
and the possibility
of its application, is
determined. Directions
of improvement of
the estimation of the
efficiency of bodies of
public administration in
relation to the human and
social development are
proposed.
Keywords: social
responsibility, public and
regional administration,
social state, social
policy, human and social
development.
304.4 : 351

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35.08:65.012.4

81

Pashko L.A.
Annotation: the reality of
public service and public
administration needs the
raising of the question
about the necessity of
a personal approach
to the development
of a new paradigm of
administrative theory and
practices at the national
level. Its results should
be an improvement of
the efficiency of both the
activity of civil servants
and the functioning of
public authorities, as
well as the obligatory
improvement of the
qualitative indices of vital
functions of ordinary
Ukrainians.
Keywords: personal
approach, modernization
of the state, human
resources in the field of
public administration,
evaluation of human
resources.
UDC 35.08:65.012.4

82

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89

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Pyatina .S.
Annotation: the article
considers the phenomena
of power and the
problematic aspects of
the corporative image
of the bodies of state
power, by basing on the
philosophical ideas of
Carl Gustav Jung, and
analyzes the concepts of
governments corporative
image, psychic inflation,
projection, and
identification.
Keywords: corporative
image, public authority,
mental inflation,
projection, identification.
351:659.4

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korporativniyyi_imidj_tehnologii_formiro/read_online.html?page=0.
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Rebkalo V.A.
Annotation: the article
analyzes the consecutive
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and realization of the
problem of formation of
values in the Ukrainian
society.
Keywords: collective
identity, national
consciousness, states
administrative values,
civil society, solidarity.
161.201.3 : 351

95

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Kozakov V. M.
Annotation: the article
analyzes the consecutive
mechanism of formation
and realization of the
problem of formation of
values in the Ukrainian
society.
Keywords: collective
identity, national
consciousness, states
administrative values,
civil society, solidarity.
161.201.3 : 351

96

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1. . / . . : , 1991.
245 .
2. . - [] / . //
: . . : , 1993. . 456465.
3. .. [] / .. //
: . . : , 1993. . 471482.
4. . / . . // . : ; . . . : , 1998. . 565567.
5. Fetcher I. Der neokonservatismus und seine Widersruche // Neokonservative und
Neue Angriff gegen Sozialstaat und liberare Demokratie in den Vereinigten Staaten
Westuropa und der Bundesrepublik / Hrsg. Von I. Fetcher. Munchen : Beck, 1983. S.
1134.
6. . / .
// . . 1995. 13. . 31.
7. Hungtington S. Conservatism as an ideology / S. Hungtington // American Science
Review. 1997. Vol. 51, nr.2. P. 454473.
8. - . / - . // ( 2
.); . . . : , 1994. . 2. . 119125.
9. Habermas J. Autonomy and Solidarity / J. Habermas . London, 1986. P. 251252.
10. Taylor Ch. Hegel and Modern Society / Ch. Taylor . Cambridge, 1999. P. 133.
11. Golbovic Z. Models of Identity in Postcommunist societies / Z. Golbovic // Models
of Identity in Postcommunist societies. Yugoslav Philosophical Studies; d. by Golbovic Z.
McLean G.F. Washington, D.C., 1999. P. 43.
12. .. : / .. // . 1994. 2. . 114118.
13. . / . // . .
. . : , 1992. . 425524.

102

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, Transpareny International, 2009
146 . 2,2 10- , , , [1].


2009 [2].
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Sibiryakova M.V.
Annotation: the influence
of network communities
on the state of civil (first
of all, anticorruptive)
consciousness of
civil servants and the
possibility to use such
communities as a factor
of prevention of the
corruption are analyzed.
Keywords: archetypes,
civil servants, corruption,
social networks, sociocultural factor.
35.083.94

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1. 146 [ ]
// TRUST.UA : http://www.trust.ua/news/18612.html.
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net/ukraine/events/1056019.
3. : [ ]
[ ] / . . . .. . . 8-. /.
: , 2005. 576 . : http://arts.adygnet.ru/bibl/drah%20g.v/3/
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Unvrsty f hg rss, 1934. 320 .
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Brwn, 1980 421 .
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562 .
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Sl Sns. N.Y. 1961. V. 12. . 218.
8.
[ ] : http://zakon.rada.gov.ua/gi-bin/laws/main.gi?nreg=1508-17.
9. 275/2010
[ ] : http://www.
president.gov.ua/douments/10557.html.
10. ..
/ .. //
: - . 2009. 1. . 913.
11. ..
. / .. , .. , .. , .. . . : , 2003. 71 .
12. . -. ,
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13. ., . [ ] / . , . // . . ., 2008.
1. . 6367. : htt://www.nbuv.gv.u/rtl/ll/hrld/2008-01/
9-n1.df.
14. Msztl B. Trust n Mdrn Sts. / Msztl B. mbrdg : lty rss, 1996.
15. . . / .; . . . :
, 2005. 280 .
16. Kagan M.Z. What is F**K is Soial Media [ ] : http://www.slideshare.net/mzkagan/what-the-fk-soial-media?sr=embed.
17. Barnes J. A. lass and mmittees in a Norwegian parish islands / Barnes J. A.//
London, Human relations. 1954. v.7. P. 4344.
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111

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Sybyriakov S.O.
,
Annotation: the article
.
grounds the inconsistency
:
of stereotypes of a
, , globalizing society and
, , archetypes of national
cultures, which gives rise
.
to the cognitive dissonance
and intrapersonal conflicts

.
in the society, is indicated.
. It is proposed to use
,
social media as a factor
in the formation of the
.
positive dynamics of social ,
development.
- ,
Keywords: cultural
,
archetypes, social self . organization, social
.
networks, social media.
,
: 32.001:001.895:004

112

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118

, .
:
1. (Archetypes; Archetyp) [ ] // Psihoanalitika.ru
: http://psihoanalitika.ru/tesaurus/203/59680.
2. .. . / .. .
.., 1997. 544 .
3. Science Citation Index (SCI), Social Sciences Citation Index (SSCI), and Arts &
Humanities Citation Index [ ]. : www.utoledo.edu/
library/mulford/pdf/sci.pdf.
4. [ ]. : http://psyberlink.flogiston.ru/internet/journ_ru/jour_lst.
htm.
5. . / . ; . . . . .
. : -, 2005. 352 .
6. . . . . / . . . : , 1989. 287 .
7. . [ ] / . //
.3. . : -, -Fantastica, 1996. 496 .
8. ..
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., 2009. 2 (2) . 102106.
9. . [ ] /., . // . 2009. 4 (37).
. 2843.
10. .. : - [
] / .. , .. , .. /
. . : - , 2008. 504 .
11. Aoi . A. oa a -ooi opp oopa
oi papaiipai // i paoo pai a pai
api oa i : [. a. p.] / a a. p. I. Poa. . : o A,
2005. . 137156.
12. p ..
[ ] // . . . / a. p. . .
. . : - A, 2008. . 1. . 147161.
13. .. . /
.. : . -, 1978. .67.
14. .. / .. //
: [. a. p. ] / . . . .. , . .. . : , 2009. . 20. . 347355.
15. ..
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.. . : , 2009. . 20. . 271285.
16. .
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, 2009. . 4. : http://www.lvivacademy.com/visnik4/fail/
+Sybyrjakov.pdf.
17. . / . // . . . : Academia, 1999. . 304.

119

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321.01/316.7

120

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Sushy O.V.
Annotation: the article is
devoted to the presentday problem of human
factor which is given
through the context of
the consideration of
deep layers of the human
psychology and the
forms of its manifestation
in the processes of
institutionalization.
The role of archetype
ideas in societys life is
analyzed, the objective
methods and the ways
of empiric research
of the psycho-social
factor are determined,
and the perspectives of
the introduction of the
results of studies in the
design of state and social
transformations are
shown.
Keywords: archetype
ideas, psycho-social
factor, cultural archetype,
state management.
UDC 321.01/316.7

121

2) () , , , ;
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[1, 273274].
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. 2843.
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17. .. [ ] / .. . : http://www.jungland.ru/Library/Instinct.htm#ep1.

126

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35.077.6: 65.012.12

127

Chepurenko Ya.O.
Annotation: the author
analyzes the application
of the archetypic
approach to the origin
and the development of
the library power
system as a scientific
tool of research of
the evolution of their
interrelations. Based on
the cyclic paradigm, the
periods of activation and
decline of these relations
are considered, and the
methodological basis for
a subsequent study of
the process of use of the
information accumulated
in libraries for the
acceptance of stateadministrative decisions
is offered, by leaning on
the general civilizational
universal things.
Keywords: information,
library, stateadministrative decision,
archetypic approach,
archetype, social cycles.
UDC 35.077.6:
65.012.12

128

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131

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6. . . / . ; . . .. . . : Academia, 1999. 787 .
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25.00.02 / .. ; . . - . , 2005. 36 .
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. . . - . . . 2007. 32. . 812.
12. .. - : . ...
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1996. 204 .
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[] / .. , .. . . : ,2009. 693.
14. ..
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: 09.00.03 / .. ; . -. ., 1998. 315 .
15. .. ( ) / .. ;
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. : , 2004. 287 . ( ; . 3).
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: 09.00.04 / .. ; - . . . . ., 2000.
20 .
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. . . . 4- ., . . . : ; :
. , 2010. 409 .
19. .. . / .. //
. 2009. 4. .134151.
20. . : , / . ; .
. . . . : , 2003. 688 .
21. . / . ; . . . ; . . .
. . : , 2000. 475 .
22. .. / .. ; . . ; .. . . . : ; . : -, 1995. 720 .

132

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.
Chechnev B.O.
Annotation: the
historically formed
systems of acceptance
of the state-level
decisions are studied,
and a new vision of the
interconnection of all
systems of management,
observation, and
communication is
proposed.
Keywords: nation,
culture, traditions, public
administration.
UDC130.2 : 351

133

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351.000.141

137

Shipunova O.D.
Annotation: the
philosophical bases of
the personal aspect of
public administration,
whose main problem
turns out to be the
dynamics of mentality,
are examined. The article
emphasizes that the
issue of the formation
of archetypes within the
structure of the personal
subjective space, while
sending to the collective
unconscious, proves to
be closely related to the
determination of culture
medium functions as
a resource of public
administration.
Keywords: subjectivity,
consciousness, archetype,
sense, culture medium,
resource of control.
UDC 351.000.141

138

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139

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4. .. Causa finalis / .. // . . 2. ., 1999.
5. . / . . . : , 2001.
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8. . / . . . : , 2000. 880 .
9. . / . // . . ., 1980. . 4859.
10. . / . . ., 1995.
11. .. / .. // . ., 1997.
12. . / . . .., 1923; . // / . . . :
, 1980. . 184210.
13. . . . / . . ., 1992.
14. . / . . ., 1997.
15. . . / . . ., 1993.
16. .-. / .-. // . ., 1996.

144

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,
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.
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, , .. , , , -
,
.
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Shchedrina
A.M.
, Annotation:
the
,
experience
of
the
, . ,
campaign of non-violence
,
resistance managed
. by M. K. Gandhi is
scrutinized within the
, - framework of the role of a
religion factor in policy.
. nalyzes the India-Britain
, , , relations as an example
of intercivilizational
.
connections and

interactions and
underlines the role of basic
.
values in the light of the
anticrisis management.

Keywords: civilizations,
religious factor, basic
, ,
values.
.
328.161.2
:
17.023.32
,

145

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146

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45 . , . 2003
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, [6; 18].

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60 ,
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,
, .
:
1. Baren R. Gandhis Campaign against Untouchability / R. Baren. 19331934, 1996.
2. Fink S. Crisis management: planning for the inevitable / S. Fink. 1986, 2002.
3. Gandhi M.K. Hind Swaraj or Indian Home Rule / M.K. Gandhi. 1938.
4. Goldman Sachs India // Global economics paper 169. June 16, 2008.
5. Mitroff I.I. Managing crisis before they happen: what every executive and manager
needs to know about crisis management / I.I. Mitroff. N.Y., 2000.
6. Myrdan G. Asian drama: an inquiry into the poverty of nations / G. Myrdan. 1968.
7. Orwell G. Shooting an Elephant and Other Essays / G. Orwell. L., 1950.
8. Sen A. The Argumentative Indian / A. Sen. 2005.
9. Suda J.P. Religions of India / J.P. Suda. 1978.
10. .. / .. , .. -, .. . ., 1973.
11. .. / .. ,
.. , .. . ., 2003.
12. . . / . .
., 2006.
13. .. / .. . 1969.
14. .. / .. . , 2007.
15. .. / .. . ., 2002.
16. . / . . . 12. .,
19561957.
17. .. / .. . ., 2008.
18. . / . . ., 2009.

152

, , ,
, , - , ,
,
, ,
, ,
,

, . - ,
.
, , - ,
, .

, ,
, , ,
, ,
[1, 3].
-
, , , , ,
, .

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(), , , , ,
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.

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,

.
:

, , ,
.
351 : 321.7

153

Yaskevich Ya.S.
Annotation: the
dynamics and the
interdisciplinary
strategies of both modern
public administration
and socio-humanitarian
knowledge are analyzed.
The mechanisms of
the crisis of modern
liberal democracy and
tendencies of morally
anthropological changes
are revealed. It is shown
that the present situation
requires new forms and
procedures of democracy
which would take the
global changes of the
modern society and the
classical principals of
democracy into account.
Keywords: public
administration,
globalization, democracy,
morality.
UDC 351 : 321.7

154

.
, , ,
,
, ,
, ..
, , ,
, ,
.
,
,
,
; ( ,
, ); ;
(
); [1, 7].
,
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.
.
,
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, .
,
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- , (. ),
, ,
, .
, ,
, -

- [2, . 289293,
319322]. , , ,
, ,
, , , , [3, . 340342].

, , , , ,
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[4, . 16]. ,
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[7, . 93].

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156

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157

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, , ,
- [9, . 126].
-
, , ,
-
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.
, ,
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,
,
[10, . 8086].
II (, , 2008) . Jean Goffi, ,
.
. M. Parizeau
: , ; .
. .
,
[11, . 181].
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[12, . 4]. - ,
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158

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[15, . 335].
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,
. , , M. Parizeau.
, , Fred Dallmayr. , . ,
, , ,
, Tu Weiming. Vittorio Hosle -

159

.
- [11, . 182].
(, ) , , .
, (. ) , ,
, ,
, .
. - - ,
, -, ,
.
:
1. .. - : / .. // . ., 2009.
2. . / . . ., 2005.
3. . . - / . . ., 2007.
4. .. / ..
// . 2008. 10.
5. . . / . . ., 1999.
6. .. / .. . ., 2007.
7. Fehr E. Theories of Fairness and Reciprocity Evidence and Economic Applications
/ E. Fehr, K. Schmidt // Advances in Economics and Econometrics 8-th World Congress,
Econometric Society Monographs. Cambridge, 2002
8. Di Tella K., McaCulloch R. Some Uses of Happiness Data in Economics / K. Di Tella,
R. McCaulloch // Journal of Economic Review. 2006, June. Vol. 96.
9. .. / ..
, .. . ., 1994.
10. .. - / .. // . 2006. 4.
11. .. , / ..
// . 2009. 1.
12. ( ). ..
.. // . 2007. 1.
13. .. / .. . .,
2009
14. Latouche S. Die Untervernunft der okonomischen Vernunft / S. Latouche. Zurich
Berlin, 2004.
15. .. /
.. ., 2010.
16. .. / .. // . 2009. 5.
17. .. I / ..
// . 2008. 6.

160

.
, ,
, ,
[4, . 174]. ,

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, ;
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), , .

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, ,
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,
,



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:



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.




.
:
, ,
,
,

.
Kovaleva T.V.
Annotation: the paper is
devoted to the research
of both a correlation
between language,
national consciousness,
and self-consciousness
and the meams to express
the self-consciousness
through some linguistic
concepts. The research
defines the priority role
of a language component
of the national identity
in the formation and the
implementation of the
language policy.
Keywords: archetype,
national selfconsciousness, language,
language policy,
language relations.
81.272

161

,
, ,
,
, , [4, . 117]. . ,
-, , -,
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, , [6, . 5].
, . .

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, . . ,
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[7, . 186-187].
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, [3, . 9].
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.
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, -, . ,
, , .

162

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[2].
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.
.
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,
:
1. . : / .
. ., 1997. 205 .
2. . ,
. [ ] / . : http://www.interklasa.pl/portal/dokumenty/r_mowa/
strony_ukr02/publicystyka/00pub08.htm.
3. . . : , 2006. 15 .
4. . / .
. . : , 1998. 392 .
5. . . : , , 1996. 942 .
6. . / . // .
. : - , 2005. . 1(5). . 520.
7. . / . . . : , 1993. 191 .
8. . . / . // . ., 2000.
9. . / . . . 2. ., 1993.
10. . .10. ., 1983.

165

,
. .

.
:

,
.
342.26

166

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, .
- .
- , .
-
,
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- . , . , . , . , . , . ,
. , . .


- .

. , - ,
.
.

.
.
, ,
, - [6, . 212].

. , 7

,

[7]. .

, ,
. , 11 , ,
[9].
.
. , -

[5, . 88]. . 2 . 107 1
1992 .

, , . [2, . 69], . [5, .
88], . [14, . 70], . . [16, .
40] . ,
. , 1 1991
83% ,
, , , , ,
, [13, . 134]. ,
.
,
,
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,
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(- , - )

[3, . 38].
-

. 2006
800 ( 30
). , , .

Kuchabsky O.G.
Annotation: the
guarantees of rights to
self-organization and
self-government for
ethnonational minorities
in Ukraine are studied.
The available approaches
to the account of the
ethnonational factor at a
probable reorganization
of Ukraines
administrative-territorial
structure are generalized.
An ethnonational
autonomy is examined
as a mechanism
of the civilized
decision of problems
of ethnonational
minorities. The problem
of reorganization of
Ukraines administrativeterritorial structure is
examined in the context
of its correspondence
to the interests of
ethnonational minorities.
Keywords: public
administration,
ethnonational autonomy,
ethnonational minorities,
administrative-territorial
structure, local selfgovernment.
UDC 342.26

167

- , , , ,
, - . [12, . 247].
, . ,

[10, . 183].
. . ,
,
[8, . 34]. , . ,
, , [11, . 163].
-
. , - . - , . , .
[15, . 13].
. . ,
, -
,
[4, . 7].
-
. , , - ,
[13, . 146].
, . , -
. ,
( ) [13, . 147].

(, , ),
[1, . 17].
. .

. -
. - .
- ,
. .

168

:
1. - .
/ [.. , .. , .. .]; .
. . .. . . : - , 2003.
321 .
2. . / . //
. 1998. 4. . 6677.
3. . -
? (- ) / . //
. 2001. 12. . 2838.
4. .
- / . , . //
. 2006. 11. . 411.
5. .
.. / . // . 1998.
3. . 8788.
6. .
/ .
// : / ; . . . .
., 2006. . 211230.
7. .
/ .
// : / ; . . . .
., 2006. . 235.
8. . :
/ . // :
, . . : , 2004. . 34.
9. // . 1996. 30.
. 141.
10. .
: / . // :
/
: . . . . ., 2006. . 183210.
11. .
/ . // :
/
; . . . . ., 2006. . 161180.
12. . / . //
:
/ ; . . . .
., 2006. . 243254.
13. ..
: , , : [.] / .. . .,
1998.
14. .
/ . // . 1999. 5. . 7084.
15. . -
/ . // . 2005. 7. . 1115.
16. . , / . , . // .
2000. 9. . 3846.

169

homo sovieticus

,
. , .

:


,

homo sovieticus,

(
19902003 .).

,

,

..
:

,

.
613/614(4).000.141

170

,
.
, ,
.

. ,
. homo
sovieticus [17]. , [16].
,
.
,
, , , , ,
, , , , , , , , , , .
homo sovieticus
19902003 .
,
() .
,
,
, . ,
.
.
. .
, ( )
[1; 4; 5; 7; 9; 10; 11; 14; 15].
,

. (
1990 2003 ), . (
) .
, . ,
(,
, V, U). ,

. , .
. -

,

.
,
= 0,05.

[6]. , . , , (HFA-DB, 2007,
HFA-MDB, 2007) (WDI, 2006).
. [8]. , , ,
:
y1 100 . ;
y2 1000 ;
y3 (2564 ) 100 . ;
y4 100 ;
y5 ,
( ) 100 .
,
, :
x1 1 ( . 2000 .);
x2 ( 2 , %);
x3 %;
x4 100
;
x5 100 ;
x6 65 ( %
);
x7 ( . ).
1990
t , ( = 0,05)
.
44,0%, .
,
(U) (V), 36,0% 44,9%. , 0,979. ,
:
U1(1990) = 0,141 x1(1990) + 0,076 x2(1990) + 0,020 x3(1990)
0,072 x 4(1990) 0,269 x5(1990) 0,799 x6(1990) + 0,021 x7(1990).

Michalski T.

Habilitated doctors,
University of Gdask,
Poland.

Annotation: the aim of

the present study is to
trace how a political
transformation,
especially
transformations
connected with the homo
sovieticus, has influenced
changes in the health
situation in European
post-communist countries
(in the period of 19902003). Applying the
canonical correlation
analysis method, factors
distinguishing a health
situation were singled out
within a mathematical
model. The method was
applied twice: for 1990
and for 2003. Two groups
of behavioral factors are
studied: they are related,
respectively, to the theory
of cultural heritage
and to the intensity of
affecting the society by
destructive communist
propaganda.
Keywords: health
situation, European postcommunist countries.
UDC 613/614(4).000.141

V1(1990) = 0,772 y1(1990) + 0,421 y2(1990) + 0,054 y3(1990) +

0,054 y4(1990) + 0,132 y5(1990).
1
,
,
, ,
netto netto, [13].
2

, [13].

171

1990 ., ,

. , . ,
1990 , .
,
2003 .
( = 0,05),
. ,
. , , . , ,
0,988, , , 51,4%. , (U) (V), , ,
, 30,6% 52,7%.
:
U1(2003) = - 0,896 x1(2003) + 0,005 x 2(2003) 0,570 x3(2003) + 0,187 x4(2003)
0,290 x5(2003) + 0,233 x6(2003) 0,267 x7(2003).
V1(2003) = 0,443 y1(2003) + 0,319 y 2(2003) + 0,047 y 3(2003) + 0,291 y 4(2003) + 0,196
y 5(2003).
( ( , ) , ).
( ), 2003
, , , , .

1990 2003 .
,
. 2003 , 1990
. , ,
. , , , ( ,
). , , ,
,
.
, , ,
. , . [12], :
( ),
(, , , , , , ), (, ), (, ,
, ) (). . ,
,
, . , , homo sovieticus,
.

172

, , ,
. ,
, . , ,
,
homo sovieticus, .

( ),
, 1944 , .
:
1. Clark D. Understanding canonical correlation analysis // Concepts and Techniques in
Modern Geography. 1975. 3.
2. HFA-DB, 2007 : European Health for All Database // WHO Regional Office for
Europe, Copenhagen, 2007 [WWW, CD-ROM].
3. HFA-MDB, 2007 : European mortality database // WHO Regional Office for Europe,
Copenhagen, 2007 [WWW, CD-ROM].
4. Kaczmarek Z., Parysek J.J. Zastosowanie analizy wielowymiarowej w badaniach
geograficzno-ekonomicznych / Kaczmarek Z., Parysek J.J. // Metody ilociowe i modele
w geografii / Z. Chojnicki (red.). Warszawa : PWN, 1977. S. 94127.
5. Krzyko M., Ratajczak W. Analiza kanoniczna / Krzyko M., Ratajczak W. // Listy
Biometryczne. 1978. 6567.
6. Michalski T. Sytuacja zdrowotna w europejskich krajach postkomunistycznych w
dobie transformacji / Michalski T. Gdask : Wydawnictwo Uniwersytetu Gdaskiego,
2010.
7. Parysek J.J. The application of principal component analysis and canonical analysis
to the study of socio-economic spatial structure and its changes / Parysek J.J. // Questiones
Geographicae. 1977. 4. S. 131148.
8. Parysek J.J. Planowe ksztatowanie rodowiska czowieka // Ochrona zabytkw a
gospodarka przestrzenna Polski / Parysek J.J.; A. Kozowska-Kamzowa (red.), Biuletyn
Informacyjny IGiPZ PAN. 1985. 52. S. 4756.
9. Parysek J.J. A Multivariate Statistical Model of the Influence of Pathogenic Factors
on the Spatial Structure on the Polish Populations Health (Using the Canonical Correlation
Model) / Parysek J.J. // Geographia Medica. 1987. 17. S. 177185.
10. Parysek J.J. Regional Differentiation of Heath of the Inhabitants of Poland /Parysek
J.J. // Geographia Medica. 1991. 21. S. 1534.
11. Ratajczak W. Zastosowanie analizy kanonicznej w badaniach geograficznych //
Analiza regresji w geografii / Z. Chojnicki (red.). Warszawa : PWN, 1980. S. 6982.
12. Skrzypiski D. Oglna charakterystyka pastw regionu / Skrzypiski D. // Systemy
polityczne Europy rodkowej i Wschodniej. Perspektywa porwnawcza / A. Antoszewski
(red.). Wrocaw : Wydawnictwo Uniwersytetu Wrocawskiego, 2006. S. 1734.
13. Sownik Reutera. Midzynarodowe terminy ekonomiczne i finansowe. Warszawa
: BKKI Powszechna Agencja Informacyjna, 1992.
14. Stanisz A. Przystpny kurs statystyki z zastosowaniem STATISTICA PL na
przykadach z medycyny / Stanisz A. T. 3. Analizy wielowymiarowe. Krakw : StatSoft
Polska, 2007.
15. Stokowski F. Analiza kanoniczna i inne problemy bada wielowymiarowych w
demografii / Stokowski F. // Wiadomoci Statystyczne. 1985. 1. S. 79.
16. Sztompka P. Trauma wielkiej zmiany / Sztompka P. Warszawa : IPN PAN, 2000.
17. Tischner J. Etyka solidarnoci oraz Homo Sovieticus / Tischner J. Warszawa :
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173

..

(19521970 .)

.
, . .

-


.. .


..

.
:

, ,
,
,
.
Oksamytnyi Yu.A.
Annotation:the article
describes the process
of formation of a model
of the socio-political
and the socio-economic
development of Egypt
during the Nassers
governing. The main
attention is paid to
the formation of the
special archetype of an
Egyptian political figure
in the early years of his
presidential term.
Keywords: secondary
modernization, the
social system, Islam,
the nasserism, the
Arab nationalism,
gyptization.

94(620)1952/1970:323

174

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:
1. . . / . // . 2008. 6. .
1826.
2. - . -
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3. . : / . , . . . :
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4. . . [ ] / . . : . 247 .
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. . / .: . [ .]. . : - ; , 1966. . 6083.
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. . . : , 1999. 896 .
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12. .. / . .
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13. 1964 . / . .
[ .] // ( 3 .). . : , 1966. .3. . 125170.
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2002. 27. . 21.
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. . -, - , 2006. 260 .
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17. .. :
19521970 . [] / .. ; . . . ; , - , - ; . . . : . , 1979.
254 .
18. (19452004) : [. ] / . ;
. .. . -- : , 2005 574 .
19. . 19451952. / . . .
: , 1970 299 .
20. Nasser G. The Philosophy of the Revolution / G. Nasser. Buffalo, NY. :
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181

 , -

, -

(
- )

. ,

,
. .

,



,




.
:
, ,
,
, ,
.
Piren M.I.
Annotation: the problem
of ethnopsychogenesis
of the Ukrainian
people is analyzed
from the historical and
psychological point of
view. This enables one
to select a number of
general methodologicaltheoretic positions which
should be taken into
account by the political
and administrative elite
at the present stage in
the process of social and
political activity.
Keywords: expatriate,
ethnic-psychogenesis,
spiritual culture, identity,
ethnos, modern nation.
323.15: 159.922.4

182

.
,
, .
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, .


.
,
: ,
(, ) ,

(
, ,
,
. . ).
.
, Chepa M.-L.A.
, ,
Annotation: the problem
.
of ethnopsychogenesis

of the Ukrainian
. people is analyzed
, ,
from the historical and
psychological point of
;
view. This enables one
, to select a number of
. .
general methodologicaltheoretic positions which
, ,
should be taken into
, .
account by the political
, , and administrative elite
at the present stage in
.
the process of social and
political activity.
.
Keywords: ethnos,
,
ethnic-psychogenesis,
spiritual culture, identity,
,
- expatriate, modern nation.
323.15: 159.922.4
( -

183

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. . 22. . VIII, . 2. ., 2006. . 364372.
4. .-. . / ; , - . .. . . : . ,
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6. .. : [] / .. . ., 1998. 470 .
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189

,
. .

.
:
,
,

.
Radchenko .V.
Annotation: the stable
archetypes of Ukrainian
politicians and the
use of archetypical
characteristics as
components of the
image of a politician in
elections are studied.
Keywords: political
archetype, political myth,
elections.
316.422

190

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196

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,
[8, . 393].
- ,
, , .
:
1. . (
) [] / , .
. : , 2001. 334 .
2. . . / . .
. : - .-. -, 2004. 260 .
3. . . : [. .] /
// : ( ) / . .
. . . : , 2009. . 174186.
4. . / .. // / . ... . : - .-. -, 2000.
512 .
5. : , / .
. . . . : - .-. -, 2000. 512 .
6. . - . / .. . :
, 2002. 576 .
7. : [ ] / . . . .3.
/ . , . , . . : ,
1998. 556 .
8. : / . . , . . , . . ; . .
. . . : , 2004. 599 .
9. : / . . . . . .
. : - . . -, 1993. 431 .
10. : / [ . .
. . . . . ; - .. ]. . 8-,
. . , ; . : - , 2010. 350 .
11. PR. / . .; . . . . . . 2 ., .
. . : - , 2004. 512 .
12. . : [] / . : -
, 2009. 380 .
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, 2009 3 (36) . 1425.
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, 2010 2 (41) . 1728.

197

XIX
XX . ( )

,
. , .

,


,

XIX
XX .
:

,
, ,
, .
Sidorin A.I.
Annotation: the author
considers the confessional
policy in the Russian
empire relative to foreign
religions and new
religious trends of the
Protestant sense, as well
as to sects, through a
prism of objective social
processes running in the
last quarter of the XIXth
century the beginning of
the XXth century.
Keywords: confessional
policy, religious flows,
sects, modernization.
94(47).083

198

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4. ; .1642. .... .2 .. 548 ..19, 112,148,26, 114116,119.
5. . .421. . 1... 566 .. 43, 4950.
6. 1910 . : 1911 . . 7375.
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8. .. / .. . 2-
. . : , 1915.
9. XXX . . 9. ., 1984.
10. .. . / .. . .,
1989.
11. .. / .. . , 1992.
12. .. 17001917 . / .. . 1. .
: , 1996.
13. .. / .. . . : , 1996.
14. . / // . (. . .. ). ., 2008.
15. . / . ; . .
., 2003.
16. .. / .. // . 1994. 1.
17. : //

; . . .. . : , , 2010.
18. .. , ! [ ] : http://
www.kremlin.ru/news/5413

206

, , .

.
. , , ,
. .
,
, .
(. ,
. , . , . , . , . ) (.
, . , . , . , . , . , .
). ,
[1, . 296].
,
[2,
. 354]. , ,
.
.

. [3].
. [4].

. [5]. . , . , . , . , .
, . , . , . , . ,
. , .
.
, , .
,
. :

,
. .

.
:
,

.
Chervenyak A.A.
Annotation: the
article analyzes the
conceptual principles of
optimization of the public
administration of the
ethno-national processes
and presents a certain
logico-methodological
scheme of optimization
of public administration
under conditions of the
cyclic development of a
society.
Keywords: public
administration, ethnonational processes, social
cycles.
35.07+316.4.051.2

207

,
. .

.
:
,

.
Pelin A.V.
Annotation: the
article analyzes the
conceptual principles of
optimization of the public
administration of the
ethno-national processes
and presents a certain
logico-methodological
scheme of optimization
of public administration
under conditions of the
cyclic development of a
society.
Keywords: public
administration, ethnonational processes, social
cycles.
35.07+316.4.051.2

208

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32.019.51

213

Shaygorodskiy
Yu. Zh,
Annotation: the author
grounds a thesis that the
political mythology is
formed in the process of
interaction between the
ideological doctrines
and the stereotypes of
public consciousness.
The ideology and the
mythology are considered
to be important elements
of the symbolic world
of policy. Both they
are aimed at forming
the value world-view
paradigm. Political
theory is enriched by
political mythology. The
latter transforms political
ideals into the political
outlook by means of the
political socialization,
political communication,
and political legitimation.
Keywords: political
mythology, political myth
creation.
UD 32.019.51

214

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. . : ; . - , 1992. 128 .
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7. . / . // -. 1990. 2. . 153164. (. 7. ).

217

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,
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.
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,

,
.

351.84:330.567.4:338.24

218

- .

, .

,
.
,
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,
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,
.



. , .

Grinevskaya S.M.
Annotation: the
government control over
a social orientation of
the economy assumed
the use of criteria and
indices which determine
a safe condition of
the functioning of the
economy and the society
and form the conditions
for the economic and
social development.
The system of indices
which determines the
degree of achievement
of the social orientation
of the economy
must be oriented to
ensuring a possibility
of measurements,
tracing the economys
development, and
estimation of the
efficiency of measures
for the realization of
its development. The
especially significant
problem is to determine
the optimum level of the
government spending on
social aims. A socially
oriented economy in the
modern conditions of the
development of Ukraine
foresees a high level of
redistribution of financial
resources through the
budget.
Keywords: social
orientation of the
economy, state
regulation, national
security, social and
economic policy, budget
socialization.
UDC
351.84:330.567.4:338.24

219

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. - -. , 2009. 220 .
2. 2010 . [ ] :
http//www.gska2.rada.gov.ua.
3. 19.06.2003 2003 . 964V // . 2003. 29. .1433.
4. Lansbury R.D. Perspectives of Industrial Relations in the Twenty-First Century //
The Perspectives of Industrial Relations in the 21st Century. IIRA 3rd Asian Regional
Congress. Vol.4. 1997. P.317.
5. Double Shift. Transforming Work in Postsocialist and Postindustrial Societies / Ed.by.
B.Silverman, R.Vogt, M.Yanowitch. N.Y., L. : M.E.Sharpe, Inc., 1993. 217 p.
6. Mundell R. Tax Cuts Solve Economic Crisis [ ] 28 November,
2008. : http://www.capolitical-news.com/s/spip.php?article106.
7. Britain Announces Tax Cuts and Hikes To Shore Up Economy [ ]
// Voice of America. 24 November 2008. http://www. voanews.com/ English/2008-1124-voa91.cfm.
8. Britain Cuts Consumer tax in stimulus pakage [ ] // France. 24
November 2008. : http://www.france24.com/en/2008.1124-britain-cutsconsumer-tax-stimulus-package-economy-crisis.
9. President Sakozy tackles global crisis with tax initiatives [ ]
// PKF. 12 December 2008. : http://www.pkf.com/jahia/Jahia/ home/
pid/143.
10. Euro-Zone Leaders Agree Tax cuts Not a Panacea [ ] // Deutsche
Welle. 2 December 2008. : http://www.dw-world.de/dw/ article/
0,2144,3841522,00.htm.
11. 9 2010 533/2010
[ ] : http//www .rada.gov.ua.

223

,
..,

,
. .

:
,




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.
:

,
,
,
,
,
.
Ignatolya N.I.
Annotation: the article
is devoted to the
analysis of the business.
The attention is paid
to problems of the
methodological study
of this phenomenon by
basing on the analysis of
the informal and shadow
economy.
Keywords: economy of
transient period, informal
economy, shadow
economy, business,
strategy of survival,
household, networks of
mutual support.
316.334.23

224

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: www.ecsoc.msses.ru.
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7. .. - / .. // . .,
2002. 5. C. 65.
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[ ] / . // . .
., 1999. : http://www.socioline.ru.
9. Schneider F. Size and Measurement of the Informal Economy in 110 Countries in the
World. Working paper, July 2002 [ ] / Friedrich Schneider.
: http://www.amnet.co.il/attachments/informal_economy110.pdf.

229

. ,
,

,
. .

Matviishin E.G.
: ,




,

.

,
, ,
.

,



.
:
, ,
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,
.
323.2

230

,
,
.
.
.
,
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40- ,
77-, 90-, 122- [17].
. , .
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[15].

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.

,
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Matviishin I.L.
Annotation: the article
shows that an important
factor for the economic
development of countries
and regions is the trust
between businessmen,
citizens, and government
bodies. Upbringing,
education, archetypes,
and religion influence
the formation of the
trust. To develop the
trust, it is suggested to
simplify the conditions
of business activity, to
introduce elements of
electronic governance,
to support the activity of
public organizations and
various associations of
citizens, to pay attention
to the development of
skills for the mutual
decision-making.
Keywords: trust,
archetypes, social
capital, permissive
activity, electronic
governance.
UDC 323.2

231

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2.
7 2005 . 1176 17 2006 . N685 340
12 2010 . [ ] : http://zakon1.rada.gov.ua/
cgi-bin/laws/main.cgi?nreg=340-2010-%EF.
3. . :
? [ ] / . // [].
45(573). 1925 2005 .
4. : : / , / IFC
( ), 2009 . 225 .
5. . / . //
. 2006. 1 (16). C.3743.
6. . [ ] /
. : http://dimmax.com.ua/licenzii-i-licenzirovan
ie/2009-03-22-03-24-24.html.
7. .. -
: [] / ..; ( . . ..). . : - , 2006.
252 .
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9. ..
[] / .. // : .
. . : - , 2009. . 3 (26). . 149155.
10. .
[ ] / . . : http://pleyady.kiev.ua/index.
php?go=Pages&in=view&id=1008
11. : :
. . : InMind, 2008. 39 .
12. .. :
[ ] / ..
// : . . . : -
, 2009. . 1(24) : http://www.kbuapa.kharkov.
ua/e-book/tpdu/2009-1/doc/1/16.pdf
13. . , / . // . 2009. 26. .3.
14. ..
[ ] / .. //
:
, . , 2008 .;
. : http://uiis.com.ua/conf_74.
15. . [ ] / . . : http://fmd.org.ua/Programs/samovraduvannia/
samovradpublications/127.
16. . ? ,
[ ] / . // .
68. 12 2008.
17. Lists of countries of the world sorted by their gross domestic product per capita
[ ]. : http://carstock.com.ua/Dictionary/List_of_
countries_by_GDP_(nominal)_per_capita.
18. Michalski T. Economic transformation disparity in Europian post-Soviet countries
in the period of transformation / T. Michalski, N. Hlynskyy // The problems of development
and international cooperation in the region of the Southern Baltic. Gdynia-Pelplin :
Bernardinum, 2009. P.134143.
19. The Emerging Digital Economy Entrepreneurship, Clusters and Policy [ ] / (Eds.) B. Johansson, C. Karlsson, R. Stough. Hardcover, 2006. 352 p.

235

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. ..
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.

.
:
, ,

Nikolaeva O.V
Annotation: historical
and psychological
sources of corruption are
connected with the prefeudal and feudal periods
of the Russian state.
Corruption has social
and personnel functions.
There are Some types of
bribes in the Russia are
considered, and a number
of ways to improve the
situation are discussed.
Keywords: orruption,
archetype, national
identity.
342.841 : 159.9
(470 + 571)

236

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Povnaya S.V.
Annotation: rocedures
of the state examination
of innovative projects
are considered from
the viewpoint of
intuitivity and feeling.
The interrelation of
formal and intuitive
criteria is calculated by
the normatively fixed
procedure of choice of
innovative projects by the
State agency of Ukraine
on investments and
innovations.
Keywords: appraisal,
innovation, support,
project, intuition,
experience.
330.16

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Afonin E..
Annotation: the article
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Keywords: social
transformation, cycle,
social capital, public
administration.
316.4

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Martynov . Yu.
Annotation: the article
is mainly focused on
the universal and the
specifical in the processes
of social transformation.
Keywords: social
transformation, cycle,
social capital, public
administration.
UDC 316.4

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, 109- , 29 [22].
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:
1. .. . :
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., 2003.
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. 18.
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[ ] / .. //
: [. .] ., 2010. : http ://lib.rada.
gov.ua/static/about/text/Konzept_zasadi.pdf.
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. ., 2002. .138.
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18. . / . . -, 2001. .103.
19. Heinz Theisen. berdehnung oder berwindung? Europas kulturelle Grenzen //
Osteuropa. 2004. 3. S.34.
20. Karsten Fischer. Das Projekt des Fundamentalismus. ber Kulturkritik und
Identittspolitik // Merkur. Deutsche Zeitschrift fr europisches Denken. April 2004.
S.358.
21. The Failed States Index 2010 [ ]. : http ://
www.foreignpolisy.com/articles/2010/06/21/the_states_index_2010.
22. Wirtschatswoche. 25. .1819.
23. e 19922008 : / .,
. ., 2008.

263

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:
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.
316.42 : 35 +
519.711

264

. .. ,
[12], .
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(Agent-based social simulation with multi-agent systems) [6].

Bakhanova .V.
Annotation: y using
techniques of the
multiagent cognitive
analysis, a social
simulation of the public
administration of the
development of a region
with elements of the
theory of distributed
cognition/thinking is
performed. Defining
the subject of public
administration, the
conclusion about
the existence of a
complex subject or
polysubject of the
public administration,
which is a result of the
permanent interaction
of government bodies
of three levels, business
entities, and the regional
community organized
in various social and
political organizations, is
confirmed.
Keywords: multiagent
simulation, social fact,
socio-cultural paradigm,
mental, semantic and
behavioral norms of
communication.
UDC 316.42 : 35 +
519.711

265

,
.
/
(distributed cognition) (DAndrade R., 1987; Hutchins E., 1996; Lewis C.M. & Sycara
K., 1993; Tomasello ., 2000; Malle B.F., 2003). ,
, , , [2]. ,
, - , , , [7, . 168]. - (Lewis C.M., Sycara K.)

(shared model) [3].
(Padioleau J.)
[19].
(Malle B.F.) [5].
, , :
: (, ) ( );
( -, , . );
( ,
, );
(
131-, /
, , ,
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, : 1) ,
, ; 2) ,
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. . (F. Cecconi & D. Parisi, 1998)
,
(individual survival strategy /ISS/) (social survival strategy /SSS/) [1]. [23], [15],
. ,
: - ( , ),
() -
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:
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, -

266

. ,
, - .

. -
. , . [21]:
A = (E, R, ORG),
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ORG , ( , ).
C :
C = (K, M, F, I, S),
K ;
M ;
F ;
I M F;
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- , , . , ,
. . , [4].

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.
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PEST , , .
(0,91), (0,88), (0,83).
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267

.
: ; -
;
;
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. . , , ..
, : -, -, .
, , [17, . 103].
() .
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-
[13].
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, . - . -, ,
; , ,
(, , . .) 1 . .
, , , ,
.
: , , , , .
, , ,
- . ,
, - [18].
:
1. Cecconi F. Individual versus social survival strategies / F. Cecconi, D. Parisi // Journal
of Artificial Societies and Social Simulation. 1998. Vol. 1. No. 2.
2. Hutchins E.L. Distributed cognition in an airline cockpit / E.L. Hutchins, T. Klausen
// In Cognition and Communication at Work (New York, 1996). Y. : Engestrom and D.
Middleton, Eds.; Cambridge University Press. . 1534.
3. Lewis C.M. Reaching Informed Agreement in Multispecialist Cooperation / C.M.
Lewis, K. Sycara // Group Decision and Negotiation. 1993. September. . 279300.
4. Maletzke G. Psychologie der Massen-Kommunikation : Theorie und Systematik / G.
Maletzke. Hamburg, 1963.
5. Intentions and intentionality: Foundations of social cognition / Eds.: B.F. Malle, L.J.
Moses & D.A Baldwin. Cambridge; MA : MIT Press, 2001.

268

6. Sun R. Cognition and Multi-Agent Interaction: From Cognitive Modeling to Social

Simulation / R. Sun // Cambridge University Press. New York, 2006.
7. Tomasello . Primate Cognition: Introduction to the Issue / . Tomasello // Cognitive
Science. V. 24 (3). 2000. . 351361.
8. .. -
/ .. , .. // . 1. ., 2000.
9. . / . . . : , 1989
(. : ., .. : ).
10. .. - / .. . . : , 1992; .
/ . // . ., 1993; ..
: . /
.. . . : , 1998; .. : / .. . ., 2000; .. . .
/ .. . ., 1992; .. / .. // : ,
. 24 2007.
11. ..
: . . . / .. . , 2003; . - : . [ ] / ., . [.., ..]. : http://www.gumer.info/bibliotek_Buks/Sociolog/
Ljasnikov/_DuhKult_Index.php (11.02.10).
12. .. : / .. .
. : , 1994; .. / .. // . . : . . 383.
13. .. / ..
// . 2008. 10. C. 2328.
14. .. / .. //
. 2007. . 130132.
15. .. : / .. . 2007. .1. .1839.
16. .. [ ] / .. , .. , ..
// 98
, 30 2 1998 ., -
. : http://www.ipu.ru/labs/lab51/articles.htm.
17. .. / ..
// XXI : . ., 1999. . 103
18. : [ ] / [.. , ..
, .. .]; . .. . . : . ., 2001. 168 .
19. . : / . // :
. ., 1990. . 93111.
20. . / . . ., 1997.
21. .. :
, , / .. . . : , 2002. 348 .
22. . / . // : .
- . . III. . 1. ., 2004.
23. .
[ ] / . . : http://www.shokhov.
com/library.

269

,
. -,
.

,



.
:

,
, ,

.
Berezovskaya I.P.
Annotation: the author
considers the problem
of management under
conditions of the
contemporary society in
the context of the fracture
of archetypics and
discusses the meaning
of mass media for the
management in the
modern epoch.
Keywords: public
administration, epoch
of consumption, crowd,
mass media.
316.3 : 351

270

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.


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.
:
,
, ,
.
Butyrskaya T.O.
Annotation: the
following archetypes
of states current
condition are considered
in the article:
topology, axiology,
dynamics, energy, and
infrastructure. These
characteristics show
the essence of the
natural theory of a
state and serve for the
implementation of the
natural theory of a state
into reality.
Keywords: state,
natural theory, topology,
axiology, infrastructure.
321.01

275

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.

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1997.
9. Habermas J. Theory communicative tion / J. Habermas; trans. T. McCarthy.
Boston : Beacon Press, 1987.

283

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(351)(321)+323.31
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, - [6, . 3435]. ,
, ,
. -

Golubchik G.D.
Annotation: the
necessity to consider
the mechanisms of
compensation of the
absence of a national
state for retrospective
researches of the
public administration
is emphasized. The
methodological grounds
of the research of a
role of Ukrainian noble
clans in the sociocultural development of
the Ukrainian people
in the stateless epoch
as the example of such
a compensation are
considered.
Keywords: history of
public administration,
stateless epoch,
national elite, public
administration, scientific
methods, social
administration.
UDC (351)(321)+323.31
(167)(093)(477)

285

, ,
.
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:
1. . : ,
/ . , . - // . 1993.
2. . 5867.
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1994. 400 .
3. .. / .. . - : , 1997. 236 .
4. . :
[ ] / .. . : www.nbuv.gov.ua/
portal/Soc_Gum/Dums/2009-01/Goloha.pdf.
5. .. :
/ .. . . 2008.
4. .3543.
6. .. : / ..
// . 2002. 1. . 2637.
7. .. -
( V .) [ ] / .. . : http://www.lvivacademy.com/visnik4/
zmist.html.
8. // . 2005. 11. . 220.
9. ..
[ ]. / .. . : www.nbuv.gov.ua/portal/
Soc_Gum/Nvamu/2009_4/44.pdf.
10. ..
[ ] / .. . :
http://www.kbuapa.kharkov.ua/e-book/apdu/2009-2/index.html.
11. .. :
- [ ] / .. . : http://www.kbuapa.kharkov.ua/e-book/db/2007-1-2/index.html.
12. ..
- (XIV XVII .)
[ ] / .. : http://www.kbuapa.kharkov.
ua/e-book/tpdu/2008-3/index.html
13. ..
[ ] / .. . : http://
www.lvivacademy.com/visnik2/zmist.html.
14. .. [ ] / .. . : http://www.
kbuapa.kharkov.ua/e-book/apdu/2009-2/index.html.
15. .. . [ ] / ..
. : http://www.kbuapa.kharkov.ua/e-book/tpdu/2009-1/
index.html.

287

. . , ...

, . .

:



,
.

.
:
,
,

.
Pankova O.V.
Annotation: the author
analyzes approaches
to the sociological
interpretation of social
changes in the public
systems and forms of their
display. The methods
of prevention of social
traumas are determined
on the basis of the
activation of internal
adaptation resources of
the society in the context
of public administration.
Keywords: social
changes, social
adaptation, states social
policy, social traumatism.
316.3(477)

288

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20092010 ., ()1,
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2010/ http://gtmarket.ru/news/state/2009/09/08/2166.

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251259.
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press.
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20082009) [ ] : http://www.uceps.org/ukr/poll.
15. . - 2009 .
[ ] : http://www.ukrstat.gov.ua.
16. . ?! [ ] / .
, . // : http://ts.zaxist.org/
index.php.

295

,
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Kovalenko A.A.
:

,

.



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,



.
,

,




.

,



:

,

,

.
:
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930.2

296

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19 1992 . 200, ,
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. -
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Vita-inc,
. .

Shcherban L.B.
Annotation: development
of the human society
follows the global laws
which are not dependent
on our desire. The chosen
idea can be conditionally
expressed sometimes
by a certain symbol.
Id est it is possible to
assert that the state
symbolics is a figurative
presentation of the idea
of its development. If the
accepted idea coincides
with a destination of
the people living in the
state, then it will be
successful in progress
and the spiritual growth.
The symbol TRIDENT
accepted as a state
symbol of independent
Ukraine aroused and
continues to arouse
disputes and suppositions
relative to its origin
and the endowed sense.
The conducted research
of circumstances of its
origin, the periodic
oblivion and its
revival allow us to
unambiguously assert
that our small coat of
arms is a monogram of a
special sense, because it
is constructed from signs
of the letter of ancient
slavs.
Keywords: trident,
symbol, monogram,
Ukraine.
UDC 930.2

297

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. : , 2007.
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1916.
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1970.
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. . : , 1997.
12. ( 3 .) / , .. ., 1989.
13. // . ., 1926
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15. . / . // . 1960. 19. . 26.
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. 1964. 4.

302

:


,
,
(nation-state).
, ,
,

.
(social identity) (., , [2; 3],
[1]). ,
,
.
. 1910 . [15, Ch.2] , , .
(
) , [15, Ch. 2].
,
,
.

.. [11, 1997, . 2.3] (
. [4])
,
.

. ,
, .
.
, , , What are Archetypes?
[18] 2 Evolution and Archetype:
The Biology of Jung [15, Ch. 2].
. 30 [15, Ch.
2], , , ,
: An archetype is a pattern
of behavior, of recognition, and/or of imagination that is universal in a
species. It is an aspect of instinct, namely the instincts innate guidance

,
,


,
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:
, ,
,

,
.. ,
, . .
304.5 : 316.7 :
572.1/4

303

Krupkin P.L.
Annotation: the concept
of K. Jungs archetypes
and their link to
biological evolution is
discussed. Basing on
Yu.I. Semenovs approach
to anthropogenesis
(a group selection in
pre-human bands),
the author proposes
a specific mechanism
which could lead to
the suppression of the
pre-human social model
based on the behavioral
dominance and to the
development of a human
model of sociality based
on the social identity.
Some specific features
of the social identities
archetype are given,
and some ways how the
developed theory could
be used in public practice
are shown.
Keywords: archetype,
group selection, human
evolution, social identity,
Yu.I. Semenov, K. Jung.
UDC 304.5 : 316.7 :
572.1/4

304

system [15, Ch. 2]. ..:

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[7; 12],
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[6, . 46]. ,
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(theory of mind),

.
,
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.
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, , , ,
, ( ), , , etc.
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Burke [17]. , , ,
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2. . , , / . // . .1. 1998. .2. . 4459.
3. . / . . . : , 1991. 320 .
4. . [ ] / . // . 1992. 2. : http://scepsis.ru/library/
id_457.html.
5. . / . . . : , 1993. 317 .
6. .. : : / .. . . : ; , 2010. 568 .
7. . / . . . : , 1977. 300 .
8. ..
[ ] / .. // .
13.09.2007. : http://elementy.ru/news/430584.
9. .. , [
] / .. // . 12.11.2008. :
http://elementy.ru/news/430913.
10. .. , [ ] / .. // .
17.16.2010. : http://elementy.ru/news/431346.
11. .. [ ] / ..
// . : [. ]. . 1. .: , 1997. 202 . : http://
www.scepsis.ru/library/id_1036.html.
12. . . / . // . ., 1986. .125467.
13. Ambrose S.H. Late Pleistocene human population bottlenecks, volcanic winter, and
the differentiation of modern humans / S.H. Ambrose // Journal of Human Evolution.
1998. V. 34. P.623651.
14. Arsuaga J.L. The Neandertal's Necklage / J.L. Arsuaga. NY, 2002. 334 p.
15. Haule J.R. Evolution and Archetype: The Biology of Jung [ ] /
J.R. Haule. : http://www.jrhaule.net/evol-atp.
16. Pettitt . When Burial Begins [ ] / . Pettitt // British Archeology.
August 2002. Issue 66. : http://www.britarch.ac.uk/ba/ba66/feat1.shtml.
17. Stets J.E. Identity Theory and Social Identity Theory / J.E. Stets, P.J. Burke // Social
Psychology Quarterly. 2000. V.63. 3. P. 224237.
18. What are Archetypes? [ ] // ARAS (The Archive for Research
in Archetypal Symbolism). : http://aras.org/whatarearchetypes.aspx.

311

, . .
.

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,
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:




.
,
,

.
:
,
, .
Kochubei L..
Annotation: the
authors consider
problems of using the
archetype images for
constructing the image
of political leadership.
The actuality of the
abuse of manipulation
technologies,
especially during
election campaigns, is
emphasized; the political
risks of creating the
artificial political images
are analyzed.
Keywords: archetype,
political leadership,
manipulation
technologies.
32.019.51

312

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Merkotan K..
Annotation: the
authors consider
problems of using the
archetype images for
constructing the image
of political leadership.
The actuality of the
abuse of manipulation
technologies,
especially during
election campaigns, is
emphasized; the political
risks of creating the
artificial political images
are analyzed.
Keywords: archetype,
political leadership,
manipulation
technologies.
32.019.51

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1990. . 646706.
2. . . / .
. . : , 1992. 135 .
3. . :
/ . // : , , . 1990. 1. . 7893.
4. Linton R. The Cultural Background of Personality / R. Linton. N.Y., 1981. 157 .
5. .. / .. ; [. . . . . ]. .
: , 1991. 304 . (. ).
6. .. . / .. . . : , 2005. 400 .
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2005 . / .. ., 2006. . 92101.
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communication. 2003. 1112. . 3743.
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317

-
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: -
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.
Kryukov O.I.
Annotation: the issue
of the functioning of
political administrative
elites is examined in
the context of historical
development. An attempt
to define the typology of
political administrative
elites regarding the
archetype theory is
undertaken.
Keywords: political
administrative elite,
evolution, civilization
approach, historical
development cycle.
321:323.3

318

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:
1. .. ( ; ) / .. . . : , 2002. 350 .
2. . . : - / . , . , . . . : . -, 2003. 383 .
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325

,
. .

.

,

,
,

.
: ,

,
.
Lebedeva Ya.V.
Annotation: ctual
problems of the
conservation and the
development of a cultural
diversity in the European
space are considered.
The leading role of
political institutions
and organizations of
Europe for the support
of languistic, cultural,
and ethnical diversities
and for the protection
of rights and liberties
of national minorities is
defined.
Keywords: cultural
diversity, multicultural
space, national
minorities rights.
327.7:341.24:323.1

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332

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:
1. 2000+ : ,
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2. 2007 [ ]. : http://www.mfa.gov.ua/mfa/ua/publication/content/19146.htm.
3. [ ].
: http://www.city-adm.rv.ua/RivnePortal/ukr/ehrm.doc.
4. (1 1995 .),
703/97- 09.12.97 . /
. . : -, 2000.
5.
XXI . , 12 2003 [ ]. : http://zakon1.rada.gov.ua/cgi-bin/laws/main.
cgi?nreg=994_705.

333

6. .. :
, [ ] / .. . : http://www.edportal.org.ua/books/Conference_2000/Bondaruk.
pdf.
7. .. : - : [] / .. . . : -, 2006.
160 .
8. .. [ ] / .. . : http://www.project-syndicate.org.
9. Barroso J.M. La dimension culturelle est une composante essentielle de la construction
europenne et une condition de sa russite [ ] / J.M. Barroso.
: www.europa.eu.
10. CSCE Helsinki Document. 1992 : The Challenges of Change, Section II, CSCE
High Commissioner on National Minorities, para 3. // The Conference on Security and
Co-operation in Europe. Analysis and Basic Documents, 1972-1993. / Ed. by A. Bloed
Dordrecht, 1993.
11. Culture 2000 Programme [ ]. : http:// www.
europa.eu.
12. Culture 2007 Programme [ ]. : http:// www.
europa.eu.
13. Esman M.J. Ethnic Actors in International Politics / M.J. Esman // Nationalism and
Ethnic Politics. 1995. Vol. 1. N1. P.109122.
14. EU`s Language actions [ ]. : http://www.
europa web.de/europa/02wwswww/203chart/chart gb.htm.
15. Mission of The Education and Culture Directorate-General [ ].
: www.europa.eu.
16. OSCE Copenhagen Document and the UN Declaration on the Rights of Persons
Belonging to National or Ethnic, Religious and Linguistic Minorities. In Geoff Gilbert,
The Council of Europe and Minority Rights, Human Rights Quarterly. Vol. 18.
Number 1, February 1996. . 160189.
17. Power of Culture. Action Plan. In Working Documents of The Intergovernmental
Conference on Cultural Policies for Development in Stockholm (spring 1998).

334

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Lozovoi V.L.
Annotation: the
author considers the
non-productivity of
the individualistically
competitive system of
values for the further
development of the
Ukrainian society.
It is suggested to
propagandize and to
implement the groupcooperative system of
values, whose bases
were laid in the history
of the west-slavonic
peoples, into the life
and the conscience of
the contemporaries and
especially youth.
Keywords: humanism,
individualism,
spirituality, value.
94(=16)(4-11)

335

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1. . / . . . : , 1993.
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2. . . : , 2009. 48 .
3. .. : [ ] / .. .
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337

HOMO SAPIENS.
/

, ., . .


,
. .

: /

.
,

.

.
: /
, .
Nikolaenko D.V.
Annotation: n the
development of the
HIV/AIDS epidemic,
the socio-cultural
determination of the
process is revealed. It is
a mass process covering
the reflex actions of
hundreds of millions of
persons.The professional
epidemiological reaction
is in complete harmony
with the socio-cultural
organization of the
society.
Keywords: HIV/
AIDS, socio-cultural
determination.
616.98 : 316.454.3

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339

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159.922:165.21

351

Pasnichenko V.V.
Annotation: the
author analyzes some
features of a display of
the mythological and
political consciousnesses
at different levels
(unconscious, ordinary
consciousness, and
rational knowledge).
Mechanisms of
interaction of the
mythological and
political consciousness
are described as the
coexistence of various
paradigms and the linear
and nonlinear thinkings
within the model of the
proper and wrong
worlds (Ulybina E.V.,
2001). It is proved that
the level of ordinary
consciousness is a point
of assembly (bifurcation)
and contains a
polysemy which remains
unbalanced. It is here
that images of the
correct and wrong
worlds are joined in
a single pattern of the
world.
Keywords:
synergetics, assembly
point, bifurcation,
consciousness, myth,
archetype, right and
wrong worlds, methods
of psychosemantics.
UDC 159.922:165.21

352

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, . . : , 2008. 504 . (.
; . 5).
3. . / . ,
. // . 2009. 4. . 2843.
4. .. / .. . . 3-, . 2009. 240 .
5. . / . //
. 1993. 4. C. 5569.
6. .. : . 1990
[ ] /.. : http://www.philsci.univ.
kiev.ua/biblio/dobr.html.
7. .. . [ ] / .. : http://sophia.nau.edu.ua/
library/text/dobronr.html.
8. .
- [

356

] /. // XV , ; [. . .. ,
.. ]. . : - ; , 2008. 1 . . (CDROM) // www.lomonosov-msu.ru/2008/18_13.pdf.
9. .. [ ] / .. . : ; , 2000. 162 .
: http://spkurdyumov.narod.ru.
10. .. : / ..
// : , (20 2001 ). : - , 2001. . 101110.
11. .. / .. // . .19. 1998. 3. .
5662.
12. . :
: [] [ ] / . .
: , 2007. 264 . : http://www.
ukrlife.org/main/evshan/kuyevda.html.
13. .., .. [ ] / .. , .. . :
http://www.iprofit.ru/books/88483.html.
14. ..
/ .. // . ..
; . .. . .VIII, . 3. ., 2006. C.251
257.
15. .. :
? / .. // 2007
: - , . , 2628
2007 . : - , 2007. . 5. .102104.
16. .. :
/ .. . ., 1983.
17. .. / .. . . : - .
-, 1997. 400
18. ..
( 1991, 1993 .) / .. , .. // . 1994. 6. .4245.
19. . . / . ; (. ). ., 1985.
20. .. - ..
/ .. . . : - , 1986. 116 .
21. .. .
[ ] /
.. . --. 2002. : http://www.prometeus.
nsc.ru/biblio/crisis/s.ssi.
22. . / . ; . . . : , 1987, 76 .
23. .. [ ] /
.., .. // . . . 3; . , 2002. : http://tpl1999.narod.ru/webtpl2002/
contentstpl2002.htm.
24. .. [ ]. ., 2000. : www.philosophy.ru/lib/philyaz/philyaz_534.html.
25. .. . . : , 2001. 263 .

357

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165.212(1-25)

358

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., , . . :
http://www.savelev.ru; . . - .: ,
2003; .. . - .: , 2005; Campbell, Joseph, The Power of Myth. Publisher: Anchor, 1991;
Bottici, Chiara. A Philosophy of Political Myth, Publisher: Cambridge University
Press, 2007.
2


: .. : .
: , 2008. : http://www.rada.gov.ua/
LIBRARY/povni_text/patrakov.html.
3

, .: Landau-Wells, Marika. Capital
Cities in Civil Wars: The Locational Dimension of Sovereign Authority //
Crisis States Occasional Papers. 2008. : http://se1.isn.ch/
serviceengine/Files/ISN/5641.

-
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. , , 4,
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imago mundi (
), , ,
: ,
, .
(4) .

Patrakov V.P.
Annotation: the author
proves the necessity of
the creation of a new
direction of political
mythology the
mythology of capital
cities. Capital cities
are mainly the culturalreligious phenomena
which are based on
archetypes, sacred
symbols, and myths.
Sacred symbols and
archetypes of capitals
can be traced throughout
the history: from the first
city-states of Sumer to the
modern capital cities.
Studying the symbolic
and mythological roots of
capitals helps to explain
the logic of the modern
political life, to free the
society from old myths,
and to help new myths to
be born.
Keywords: capital cities,
mythology.
UDC 165.212(1-25)

4
., , Meyer, Jeffrey F. Myths in Stone: Religious Dimensions of
Washington, D.C. Publisher: University of California Press, 2001; Wheatley,
Paul. The Pivot of the Four Quarters. Chicago: Aldine, 1971; Rykwert, Joseph.
The Idea of a Town: The Anthropology of Urban Form in Rome, Italy and the
Ancient World. Princeton, N.J.: Princeton University Press, 1976

359

, , . ,
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[2].
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[3]. , , , , .
:
,
.
.
.
5
., : Xing Ruan. Allegorical architecture: living myth and architectonics in southern
China. Publisher: University of Hawaii, 2007.

360

4.
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, 800 .
III Romanorum imperator. ,
, . 843 .
-.

. 962 . , XV . . ,
,
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361

. XVIII ., I
,
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1871 . ().
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. , 16 2003,

362

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2005 . . , , [5] ,
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2. , . , ,
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6
,
,
. .: Kurokawa Kisho. The Philosophy of Symbiosis. Publisher: John Wiley & Sons /
Wiley-Academy, 1994.

363

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364

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7
.: . URL: http://www.yur.ru/projects/capital/;
. - www.kroupnov.ru/

365

, , , (-).
, .
.
. , , , , ,
, - , .
-,
, , , -.
.
7. . ?
, ,
. , :
1) : ;
2) ;
3) : .

() , . , ,
, , - 8. , . ..
, .
:
1. Daum Andreas W. Capitals in Modern History : Inventing Urban Spaces for the
Nation / Andreas W. Daum // Berlin-Washington, 18002000 : Capital Cities, Cultural
Representation, and National Identities. Publisher : Cambridge University Press, 2005.
2. . / .
3. Campbell Scott. Cold War Metropolis : the Fall and Rebirth of Berlin as a World City
/ Scott Campbell. Minneapolis : University of Minnesota Press, 2000.
4. . / . //
[ ] : http://www.vehi.net/brokgauz/index.
html.
5. . , . [ ] / . // Ab Imperio. : http://
abimperio.net.
6. .. / .. . , , 2005.
7. . [ ]. : http://www.
akorda.kz/ru.
8. Anacker Shonin. Geographies of Power in Nazarbayevs Astana / Shonin Anacker //
Eurasian Geography and Economics. 2004. No. 7.
9. . / . . . : , 2003.

8
., : Maitland, Robert and Ritchie, Brent W. City Tourism: National Capital
Perspectives, Publisher: CABI Publishing, 2009.

366

:

. 5 .
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.
:
,
,

.
Plakhtii T.A.
Annotation: the
author formulates
the main features of
social structures at
an organizational
level of complexity
which is higher than
that of contemporary
political parties and
public organizations.
The peculiarities of
such structures in the
context of forms of selforganization which are
natural for the Ukrainian
people are determined.
Keywords: network
structures, public
organizations, large
and small sociological
groups.
329.001 (100)

367

, [7]. ,
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368

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,

369

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370

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371

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373

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:
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/ ; . . . : , 1995. 174 .
2. . : ,
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2- ., . . . : . , 2007. 504 .
3. . / . // . ., 1999.
4. K.. ( 2-
.) / K.. . . : - , 2008.
5. . . . / . . . : ,
1992.
6. .. : ( 2- .) / ..
. . : , 1989.
7. .. : :
- : [.]; [ ]/ .. ,
.. , .. . . : -, 2003. 384 .
: http://www.rada.gov.ua/LIBRARY/povni_text/coev_f.pdf
8. .. / ..
, .. // . 2009. 4(37). . 2843.
[ ] / : http://lib.rada.gov.ua/static/about/text/Afonin_
Donchenko.pdf
9. .. : [. ] /
.. . : , 2004. 528 .
10. . : [. ] / . . : . , 2008. 366 .
11. .. : [] / .. , .. . . : , 2005. 292 .
12. .. :
/ .. . . : , 2010. 294 .
13. . (- ) / . . : , 1957. 91 .
14. .. [] / ..
// ., . . . : ,
2000. . 296320.
15. .. /
.. // Totalloge-XXI (.12). i i. . :
. 2005. . 4178.
16. . / . . . : , . :, 2000. 320 .
17. . [ ] / //
, 15.06.2010 : http://zgroup.com.ua/print.php?articleid=4016.

374

, , , ,
, ,
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, , - Homo soveticus . ,
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, . 1994
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316.344 (477)

375

Rymarenko S.Yu.
Annotation: this
article is devoted to
the study of problems
of socio-cultural
differences in regions
of Ukraine. The author
investigates similarities
and differences in the
electoral behavior, the
manipulation of the
discourse of the split,
and major markers
of the socio-cultural
diversity. In this context,
the attention is paid to
the implementation of
the regional policy in
Ukraine.
Keywords: regional
policy in Ukraine, sociocultural differences,
ethnic mnipulation.
UDC 316.344 (477)

376

. .
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, . 2006 . ? 90%
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377

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:
1. . : / . . .,
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2. . -
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3. . / .
// . ., 2008. . 14.
4. . 8 , 2006.

378

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Senchenkova .V.
Annotation. the article
is devoted to the study
of the phenomenon of
socio-cultural cooperation. In particular,
the attention is focused
on the intercultural
communication as an
ontological entity. The
varieties of intercultural
co-operation and the
factors influencing its
character are selected.
Keywords: acculturation,
deculturation, dialog
of cultures, cultural
pluralism, intercultural
communication,
subculture.
316.28

379

, . [2, . 44], ,
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Language),
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[8, . 124]. . . , Intercultural Communication: A Reader [7, .
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380

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: , 1973. . 13.
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3. .. / .. , .. , ..
, .. . . : , 2000.
4. .. /
.. // . 2005. . 45. . 167176.
5. - .. / .. -.
. : / Slovo, 2000.
6. Triandis H. Psychologia miedzykulturowa: rozwoj dokonania / H. Triandis //
Przeglad Psychologiczny, 1991 1 S. 1225.
7. Cambridge International Dictionary of English. Cambridge Univ : Press, 1995.
8. Samovar L. Intercultural Communication : A Reader / L. Samovar, F. Porter .
Belmont : Wadsworth, 1994.
9. Singer M.R. Intercultural Communication : A Perceptual Approach / M.R. Singer.
Englewood Cliffs : Prentice Hall, 1987.
10. Singer M.R. Intercultural Communication : A Perceptual Approach / M.R. Singer.
Englewood Cliffs : Prentice Hall, 1987.

384

:



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316.343.656

385

Solnyshkina A.A.
Annotation: the author
analyzes strategies
of identification in
the Ukrainian society
and carries out the
comparative analysis
of the conceptions of
identity. The main
archetypes of the
Ukrainian identity and
the actual strategies and
priorities in the sphere of
the public administration
of the development of
efficient identification
strategies and national
programs are considered.
Keywords: identity,
identification strategies,
archetypes of identity.
UDC 316.343.656

386

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.

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:
1. .. [ ] / .. . : http://s-journal.cdu.edu.ua/base/2008/
v5/v5pp173-175.pdf.
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/ . // . 2006. 5. . 128137.
3. ..
[ ] / .. // . 1999. .2. .1. : http://www.soc.pu.ru/publications/
jssa/1999/1/8achkas.html.
4. .. / .. // . 1998. 2. . 4353.
5. .. / .. // , : [. . ]. . : . . .. , 1999. C.
914.
6. 20- -
[ ] // East-west review :
: + . . 1. : http://www.eastwest-review.com/
rus/article/ukrainskie-uchenye-k-20-letiyu-sng-predlagayut-sovmestno-izuchit-ldquokakdaleko-razoshlis-d
7. . : ,
- / [. , . , .
.] // . ., 2005. . 2453.
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[ ]
/ . ., 2008. : http://www.niss.gov.ua/book/Pelagesha/
index.htm
9. . : / . // . 2008. 3(8). . 6067
10. .. ,
? [ ] : http://
www.espi.ru/Content/Conferences/Papers2006/2006razd4/Amelychenko-2.htm.
11. 20- -
[ ] // East-west review :
: + . . 2. : http://www.eastwest-review.com/
rus/article/ukrainskie-uchenye-k-20-letiyu-sng-predlagayut-sovmestno-izuchit-ldquokakdaleko-razoshlis--0.
12. .. / .. //
. 2007. 1(2). . 7477.
13. .. : / ..
, .. . ., 1999. 463 .

393

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,


,

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.
:

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.
323.39

394

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,
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,
.

, .

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,
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;
.

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Sokhan L.V.
Annotation. n the
frame of the psychologosocietal paradigm, the
author considers the
elitarian person as a
social type and proposes
a conceptual model of
elitarian person which
includes the specificity
of the individual private
existence of an the
elitarian person, its life
world, the system of lifes
values and priorities
of a person of such a
type, and the motivative
structure of the social
and individual behaviors
of a person.
Keywords: societal
psychics, elite, elitarian
elite persons, social type
of a person, conceptual
model of elitarian person.
UDC 323.39

395

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396

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397

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398

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:
1. . [
] / . . : , 2003. . 404427.
2. . : / /
// : . . : , 2003.
. 258272 (416 .).
3. . . .
/ // . . :
, 2010. . 453494 (576 .).

399

I- ,


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.





.
:
, ,
, ;
,
.
Chutora M.V.
Annotation: the basic
features of forming a new
identity in a post-modern
society are exposed.
Determining in this
period is the search of a
new identity as an answer
to the replacement of old
traditions and habits by
new ones.
Keywords: pre-modern,
modern, post-modern,
society, identity,
globalization.
316.42

400

.
- , , .
-
.

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. [2, . 173]. , , ,
[6].

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1.

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, [2, . 173].
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401

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402

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. : - , 2008. 504 .
2. .. :
/ .. ., 1999. 173 .
3. ..
: [ ] / .. . 02.10.04. : http://www.
evrazia.org/modules.php?name=News&file=article&sid=1979.
4. : [ ] / [. , .
, . , . , . .]. : http://etno.
uaweb.org/glossary/index.html : .
5. [ ].
:
http://www.krugosvet.ru/enc/gumanitarnye_nauki/psihologiya_i_pedagogika/
IDENTICHNOST.html.
6. . ( ) / . // .
1998. 12. . 517.

403

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.
929.6 (470 + 571) :
133.522.1

404

( , ) , , , ,

, , . ,

,
.

.
,
.

[., : 1; 2; 3], -, . , ,
[4; 5; 6, . 168174; 7]
[8; 9; 10].
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,
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[11]. , ,
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, - .

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, ,
.

, 500- .
. 5
1990
.
-- 30 1993 .. , 4 2000
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, 8 2000 20 2000
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. -

Chernyshov Yu.G.
Annotation: the author
considers a complex
of stereotypes and
archetypes related
to the modern states
symbols of the Russia.
It is shown that the
flag, blazon, and hymn
reflect miscellaneous
values connected with
ideologems of different
historical periods of
the Russian Empire,
Soviet Union, and
Russian Federation.
The acceptance of these
symbols was a result of
the tactical compromise
not founded on a united
and certain concept
of state structure.
Consequences are
reflected presently on the
state policy.
Keywords: state symbols,
archetypes, modern
Russia.
UDC 929.6 (470 + 571) :
133.522.1

405

. ,
, . ,
.. , : , ,
[13, . 233244].
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,
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.. , 1833 ). ( .. ,
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1990 , ..
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406

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2009 ., . ,
(8386% 2004 2009 .). :
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34%) . (5%)
. :

407

(3340%) . (3436%). (56% 1824

2441% ) [17].
(12 2002 , 28 2004 )
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,
(79%). , ,
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61% (18%). ( 2002 ,
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410

:
1. .. : / .. . ., 2002.
2. .. / .. .
., 1993.
3. .. : , / .. . ., 2005.
4. .. . / .. . ., 2003.
5. / . . , . , . . ., 2000.
6. .. : / ..
// . 1999. 1.
7. . / . . , 1992.
8. .. / .. . .; ., 2001.
9. . / . . ., 1999.
10. .. : / ..
. ., 2003.
11. , 12
1993 . . 1.1.
12. . . 1.
13. . XIX / . // / RUSSIA. . 3 (11) : . ., 1999.
14. [ ] // .
: http://www.statesymbol.ru/russymbols/symbols/20050407/39593456.
html
15. [ ] // .
: http://www.statesymbol.ru/russymbols/symbols/20050407/39593461.
html
16. . [ ] / .
// . 2008, 4 . : http://wciom.ru/arkhiv/
tematicheskii-arkhiv/item/single/9583.html?no_cache=1&cHash=f9727dc320
17. : [ ].
: http://wciom.ru/arkhiv/tematicheskii-arkhiv/item/single/12311.
html?no_cache=1&cHash=5937a23684
18. . , , . [ ] / . . : http://bd.fom.ru/report/cat/power/pow_symb/of043401
19. . ? [ ] / . .
: http ://bd.fom.ru/report/cat/power/pow_symb/of043402
20. : 27% ,
[ ] : http://www.regnum.ru/news/1303295.html.
21. . . . .
. / . . ., 2000.
22. .. / .. // : . ., 1991. . 2.
23. Simon G. Russland : Hegemon in Eurasien. Koeln, 1994.
24. .. : /
.. . ., 2001.
25. .. : - / .. // .
2009. 1.
26. .. / .. // . 2009. 3. (. 12.
).

411

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.
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165.191: 321.01

412

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: 1) -; 2) -
( , , ), ;3) - ( ),

.
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,
[. 18: 3] : [. 18: 32],
, ,
; [. 31: 21]. ( ), . . , , , [. 37: 34].

: ,
, ; ,
, ;
;
[1, c. 420]. :
, ;
, [2, c. 469].
,
, , :
[3, c. 282, 97, 319].
: ; ( )
( , , ,
) [4, c. 127, 130, 141, 152,
216]. ,
- .
.. 1992 . - : c,
, [5].
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,
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. :
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, ,

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,
; ,
[6, . 32, 62]. , . , , , , . , ,
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.
,
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;
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- .
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) [7, . 219, 229, 223],
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.
-.
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, [8, . 36].
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-: [9, . 18].
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Yushyn S..
Annotation: every
building has hard spatiotemporal scopes. But
there is an exception in
every rule. As for such
exceptions, they include
states buildings, each
of which pretends to
be an infinite eternal
ideal, although all that
arises up has limits in
space and in time. By
form, it is absurd. By
contents, it is a myth
directed to transcendence
(metaphysics) of the life
which is senseless by it.
The state needs a myth
as an intermediate thing
between the hidden and
the obvious, the dim and
the clear, knowledge and
ignorance. By virtue of
this, the moral legitimacy
of a national elite is
caused by its ability to
generate such myths for
the own nation, in which
it would look better
than those of other state
(mythogenically). Without
such a mythogenicity,
every state building is
impossible in principle.
Keywords: myth,
state, management,
development.
UDC 165.191: 321.01

413

I .
, , :
, (, ) ;
, , [12, . 151, 156].

.
.. , : ;
-
, , [6, . 86]. . , :
, , -
, , ( ) [13, . 15, 29]. ,
, . . [14, . 269]. ,
.
,
, (-),
().
( + + )
, () ( ) [1]. ,
(. 1).
,
[15, . 40].
:

()

()

,
,

- :

()

: ,

. 1.

414

()

. : , , , ;
, ,
, ; ,
[16, . 177]. . : , , ?
. . : . ! !. : . ! ! [17]. . :
, ,
,
, .
, . ,
, .
, [12, . 5759]. , - , ,
. . , ( , ,
) [18, .
215, 231]. ,
- ( , , ) ,
.
,
, ( . ).
, [. 32: 39], [. 11: 19]. , , ,
. ,
( . )
(- -) .
.
. . . , . . [19]. , ,
[20, . 484, 417]. ,
[3, c. 469], , ()?
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( ) [3, c. 309].
. [4], [3],
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.. [21]. . : [22, . 386].
(. 2).
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1) ( ) [29, . 21];
2)
[30, . 97];
3) , , [31, . 366].
. ,
[32, . 366]. .. , -

415


, (
) [24; 25];
[27]

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, [25]

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[1; 25]
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, [26]
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, [27]

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421

Krzysztof Pniewski

Krzysztof Pniewski

Processes of the political transformation

in central and central-eastern Europe and
changes in the linguistic sphere

Pniewski Krzysztof,
Doctor of Humanities,
Chair of Applied
Linguistics, University of
Gdask, Poland.

Annotation: the
presented article
discusses the influence
of the political
transformation after
1989 on a shift in the
rank of languages used in
post-communist countries
of Central and CentralEastern Europe. These
changes regard both
the position of national
languages, which was
sanctioned in a statutory
way, but also an increase
in the importance and
the popularity of regional
and ethnic languages
and dialects. A shift in
the importance of the
language of international
communication (lingua
franca) from Russian to
English is an interesting
phenomenon which is
mainly related to the
European integration.
Keywords: political
transformation, European
post-communist
countries, linguistic
changes.
UDC 616 : 81.272 : 351

422

The region indistinctly called Central and Central-Eastern Europe

is an area with the greatest saturation with states in the contemporary
world. Peoples inhabiting it at present throughout centuries were under
occupation of the neighbouring empires: of Russia, Germany, Austria,
and Turkey. After the Second World War, the majority of this region was
under the direct or indirect occupation of the Soviet Union.
The rising level of inefficiency of the Communist system has led to its
fall initiated in 1989 in Poland. B. Dobek-Ostrowska (1997) distinguishes
four main causes which led to the democratization of the states of the
region: (1) loss of the legitimization of the Communist system in the
majority of countries, (2) perestroika initiated by M. Gorbaczow in
the USSR, (3) progressing economic crisis, (4) influence of Catholicism
(especially in Poland).
According to T. Michalski (2010), transformations in European postCommunist countries after 1989 went on many levels. Yet they can be
divided into the ones mainly determined by factors of the international
character and by the domestic ones. The first group comprises two
processes of a global meaning and three of a regional one. The former
include (1) a decomposition of the institutions of an international character
which were some of the tools of the control of the former Union of Soviet
Socialist Republics (the USSR) over its former satellite countries (here,
the Warsaw Pact and the Council for Mutual Economic Assistance are
meant) and (2) joining the North Atlantic Treaty Organization and the
European Union by the already sovereign states. Processes of the mainly
regional character include: (1) the collapse of all federal states: the
USSR, Czechoslovakia, and Yugoslavia with the simultaneous German
reunification, (2) the growth of nationalisms which takes various forms,
(3) the appearance of integration groupings of a regional character, as
for example, the Visegrd Group, the Central-European Initiative, the
Council of the Baltic Sea States, the Baltic Assembly, the Economic
Cooperation Organization - BSEC, GUUAM, etc.
The above processes triggered a series of changes in the social sphere
amongst societies inhabiting Central and Central-Eastern Europe.
Most of them should be evaluated positively, with special appreciation
for coming into existence of a civil society (see J. Wendt, 2007). This
group also comprises the majority of transformations taking place in the
linguistic sphere. But also transformations of a negative character have
taken place, where the trauma of Post-communism is regarded to be the
most destructive (see P. Sztompka, 2000).
At the time of the beginning of the disassembly of the system of
socialist states, they were at the different stages of using their mother
tongues. We can distinguish here two groups of countries. The first
includes the then German Democratic Republic and Poland, Hungary,
Albania, Bulgaria, and Romania, with two subgroups within. One
comprises the German Democratic Republic, whose residents used the
German language, which was also spoken in other states: the Federal
Republic of Germany (including Western Berlin), Austria, and partly
Switzerland. Hence, inhabitants of this country potentially had a
better access to information coming from the so-called free world. In

practice, it was, of course, curbed by the then communist authorities. The

unification of western and eastern Germany normalized the matter
of the freedom of speech without disrupting the processes associated
with transformations of the German language. The other subgroup
comprises states which are theoretically uninational with one official
language, characteristic only of this nation (the mentioned: Poland,
Hungary, Albania, Bulgaria, and Romania). In their case, the collapse of
the system of communist states did not bring about any serious changes
in the very usage of the vernacular. Such changes took place above all
in the progressing disappearance of the typical communist newspeak.
Moreover, the freedom of ethnic and national minorities inhabiting
these countries as to their right to use their own vernacular has increased
(this primarily regards the numerous Hungarian Diaspora, above all in
Slovakia and Romania, and Turks in Bulgaria). Another example of a
greater openness of governments of particular countries to the languages
of ethnic groups is the case of Kashubian in Poland. The ethic group
in Kashubia speaks its own language with the alphabet, grammar, and
vocabulary different from the Polish ones. Yet, the status of the language
was questioned in the communist times, and the language was only treated
as a dialect of the Polish language due to the official policy claiming that
Poland is a mono-national country. Officially, Kashubian was recognized
as a separate language only in 2005 and was given the status of a regional
language. How slow such changes could be may be illustrated by the
fact that the Council of Europe adopted a treaty protecting regional
languages already in November 1992 (the European Charter for Regional
or Minority Languages). But this charter was ratified in Poland only in
February 2009.
The second group of countries comprises countries with more than
one vernacular spoken by its citizens. Here again, two subgroups can
be distinguished. One contains countries, where languages of individual
nations making them up had equal rights both in theory and in practice:
Czechoslovakia or Yugoslavia. In the former case, these were the
Czech and the Slovakian languages; in the latter case, Serbo-Croatian
(at present regarded as two separate tongues: Serbian and Croatian),
Slovenian, Macedonian and in practice having lesser rights Hungarian
and Albanian (persons using them did not have their own federated
states, but autonomous provinces within the Serbian Republic). At
present, after the decomposition of both these countries, there are typical
states with one vernacular: the Czech Republic, Slovakia, Slovenia,
Croatia, Macedonia, Montenegro (the Serbian tongue), Serbia (plus a
populous Hungarian minority in the Vojvodina Province), Kosovo (the
Albanian tongue). Only Bosnia-Herzegovina composed of three state
organisms (the Serbian Republic, the Federation of Bosnia-Herzegovina
and the Brko District) constitutes a distinct exception. But while the
decomposition of Czechoslovakia ran peacefully, not leaving any serious
wounds in the social awareness of nations inhabiting it (see M. RuskovSuansk, 2006), this process in the case of Yugoslavia was characterised
by far-reaching violence (see A. A. (ed.), 2007), which has left
behind painful wounds in the awareness of societies making up the new
states. The second subgroup includes states created on the ruins of the
Soviet Union (of course, apart from the Russian Federation itself). In
their case, with the theoretical equality of the tongue of the population
inhabiting them, we dealt with the distinct dominance of Russian. The
best example here is the fact that scarcely 14% of pupils attended schools

,


,
. , .

1989.
,

-
.

,




.

(lingua
franca)
,

.
:

,
,

.
616 : 81.272 : 351

423

Krzysztof Pniewski

with the Belarussian lecture tongue in Belarus in 1988 (M. Czerwiski, 2005). After 1990,
these countries went three different ways:
1. In Lithuania, Latvia, and Estonia, the way of promoting the mother tongue was
chosen. This was facilitated by their considerable cultural separateness. As a result
of geopolitical changes, Russian-speaking citizens of these states lost their hitherto
dominating position. This and other factors caused that, in the first half of the 1990s, there
was an increased emigration of the Russian-speaking population from the Baltic Republics
(see A. Gubrynowicz, 2005). In effect, the percentage of persons using the mother tongue
has considerably risen.
2). In the Ukraine and Belarus, the mother tongues are still in minority compared to
Russian, and their wider use is limited to the western stretches of the countries (see . .
, 2008; A. Jacobson, 2010).
3. In the case of Moldova, the actual decomposition of the country into two parts took
place: Russian-speaking Transnistria and the remainder of Moldova (see . . ,
2010), whose residents officially use the Moldavian language which, however, is minimally
different from the Romanian language.
The above-mentioned processes of maintaining or restoring (with a better or worse
effect) the significance of vernaculars overlap with other ones associated with the
growth of nationalisms. We deal here with a twofold process. First, the so-called old
nationalism revives in the 19th century form of the fight for being granted the right to the
self-determination of institutionalized regulatory forms of the national existence. Second,
there is a turn to the national or religious fundamentalism as the reaction to the fall of the
old system of values associated with communism, with a simultaneously yet unformed
new world of meanings and political identities. These two processes still overlap with
extensive ethnic mixing as an effect of the further or newer history of individual states
and their regions (resulting from the migrations in the communist period). On account of
the ethnic content, R. Siemieska (2001) singles out five groups of countries: (1) with an
almost homogeneous ethnic line-up: Poland, the Czech Republic, Hungary, Slovenia; (2)
countries with large ethnic minorities living there for ages: Bulgaria, Romania, Slovakia;
(3) countries of the Baltic Assembly (namely Lithuania, Latvia and Estonia) subjected
to strong Russification after World War II; (4) remaining European former republics of
the Soviet Union with a strong influence of Russians and pro-Russian native population;
(5) countries in areas of former Yugoslavia, involved in wars waged there. This results in
the fact that, in many of the analyzed group of states, the linguistic issues are treated as
political issues of a fundamental meaning.
The above-described processes are not, of course, the only ones occurring as a result of
the collapse of the system of communist states in Europe. Changes of a social character
occurring in them cause a lot of other transformations in the linguistic sphere, as, for
example, the appearance of the new type of the newspeak, this time not connected with
the former communist regime, but resulting from pathological changes in the democracy,
for instance, populism (see E. Pietrzyk-Zienkiewicz, 2003).
A completely new qualitative process in the linguistic sphere in the analyzed part
of Europe is a sudden increase of the significance of English as the lingua franca of
international contacts. This is a derivative of the specificity of the region with regard to
the processes of globalization. Until the collapse of the system of communist states, the
processes of globalization were here in a way stopped, and their violent acceleration
took place only after the disassembly of this system. Naturally, this triggers a number of
problems, because the analyzed group of states must suffer, on the one hand, the hardship
of a transformation of their economies and political systems and, on the other hand, meet
the challenges associated with the globalization (see T. Buksiski, 2005). In the communist
period in the majority of states of the region (Lithuania, Latvia, Estonia, Belarus, Ukraine,
Moldova, the former GDR, Poland, the Czech Republic, Slovakia, Hungary, Bulgaria,
partly Yugoslavia), Russian was taught universally becoming the regional lingua franca
(as a matter of fact in harmony with the intentions of authorities in Moscow). The above-

424

mentioned processes of globalization caused it quickly to be replaced with the English

language, and to a lesser extent with French, German, and Italian. This process becomes
part of the general tendency of a contraction of the sphere of direct influence of Russia (see
K. Malak, 2002; J. Wendt, 1999).
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Krzysztof Pniewski. Processes of the political transformation in central and centraleastern Europe and changes in the linguistic sphere........................................................ 422

427

CONTENTS OF ISSUE

CONTENTS OF ISSUE
Opening address................................................................................................................. 5
PUBLIC ADMINISTRATION
Svitlana Blagodeteleva-Vovk. City as a microcivilization.................................................. 6
Tetyana Vakulova. Functions of myths in public administration...................................... 10
Vladimir Vasilev. Problem of authority in the light of a national archetype.................... 19
Viktor Gleba. The spatial-administrative organization of the city of Kyiv and archetypes
of territories........................................................................................................................ 26
Olena Donchenko. Functions of the collective psychics in public administration........... 32
Olga Ivanytska, Oleg Ivanytskyi. Pathology of public administration as a factor of
the strengthening of negative consequences of social deviations...................................... 38
Ilona Klymenko. Innovations of the public administration as strategic directions to
overcome a system crisis................................................................................................... 44
Nikolai Kuzmin. The structure of mentality and the transversal management................ 52
Mariya Lashkina. Peculiarities of the development of the public administration in
Ukraine in the post-modern epoch: socio-cultural aspect.................................................. 60
Alla Lobanova. Mimicric behavioral practices in the public administration system:
motivation-based orientation............................................................................................. 68
Olga Novikova. Social responsibility in the context of the quality of public and regional
administration.................................................................................................................... 75
Lyudmyla Pashko. Personalism as a principle and a priority of the public administration
in Ukraine........................................................................................................................... 81
Oleksandra Pyatina. The problem of the corporative image of states bodies: the
archetypical basis of analysis............................................................................................. 90
Valerii Rebkalo, Volodymyr Kozakov. Collective identity of the Ukrainian society and
its influence on a reformation of the public administration............................................... 95
Margaryta Sybyryakova. Network of civil servants as a socio-cultural factor of
prevention of the corruption............................................................................................. 103
Sergii Sybyryakov. Communicative practices in public administration in the context
of the development of an information society................................................................. 112
Olena Sushy. Psycho-sociological factor of public administration (methodologicaltheoretic analysis)............................................................................................................ 120
Yana Chepurenko. Library-informational accompaniment of the acceptance of stateadministrative decisions: the archetypic approach.......................................................... 127
Boris Chechnev. Nations, cultures, civilizations in states decision-making systems.... 133
Olga Shipunova. Subjectivity analytics. On the philosophical bases of the archetypics
of public administration................................................................................................... 137
Anastasiya Shchedrina. The role of basic national values in the anticrisis management
(by the example of satyagraha)........................................................................................ 145
Yadviga Yaskevich. Modern public administration and democracy................................ 153
SOCIAL POLICY
Tetyana Kovalova. The language component of national self-consciousness as a
defining factor of states language policy........................................................................ 161
Oleksandr Kuchabsky. The problem of ethnonational autonomy in the context of the
administrative-territorial reform in Ukraine.................................................................... 166
Tomash Michalski. The homo sovieticus archetype and the situation in the health
sector in post-communist European states....................................................................... 170
Yurii Oksamytnyi. Formation of Nassers internal policy as an archetype of states
model of development of Egypt (19521970)................................................................. 174
Mariya Piren, M.-L. Chepa. Features of ethnopsychogenesis of the Ukrainian people
(to the politico-administrative elite of Ukraine for reflections)....................................... 182
Oleksandr Radchenko. The archetype of Ukraines politicians..................................... 190
Andrei Sidorin. Effect of the processes of desacralization and secularization on states
confessional policy as for the religious trends and sects at the end of the XIXth the
beginning of the XXth century (by example of the Kursk province).............................. 198
Andriana Chervenyak, Oleksandr Pelin. Optimization of states control over the ethno-

428

CONTENTS OF ISSUE

national processes under conditions of the cyclic development of a society................... 207

Yurii Shaygorodskiy. Myth as a political reality............................................................. 213
STATE AND MARKET
Svitlana Grinevska. The supernormative of social expenses the pathology of the
public administration in the economy.............................................................................. 218
Nataliya Ignatolya. Business under conditions of the socio-economic uncertainty of a
transient period of social development............................................................................ 224
Evgen Matviishyn, Iryna Matviishyn. Estimation of the factors of development of the
trust as the base of the economic growth in Ukraines regions........................................ 230
Oksana Nikolaeva. Archetypical and psychological bases of the corruption in the
Russian state..................................................................................................................... 236
Svitlana Povna. Intuition in states expert support of the innovative development of
the economy..................................................................................................................... 243
STATE AND SOCIETY
Eduard Afonin, Andrii Martynov. The universal and the specific in the processes of
social transformation........................................................................................................ 250
Olena Bakhanova. Socio-cultural factors of social design of public administration...... 264
Irina Berezovskaya. Fracture of the management archetypics in the contemporary
society.............................................................................................................................. 270
Tetyana Butyrs'ka. The archetypic bases of a state in the context of states
development..................................................................................................................... 275
Ganna Golubchyk. The role of Ukrainian gentry-noble clans in the socio-cultural
development of the Ukrainian society in the epoch without a state: methodological
aspects of studies.............................................................................................................. 284
Oksana Pankova. Adaptation resources of the Ukrainian society under conditions of
social traumatism............................................................................................................. 288
Oleksandr Kovalenko, Lyudmila Shcherban. To the question about the states
symbol of independent Ukraine....................................................................................... 296
Pavel Krupkin. Jungs evolutionary theory of archetypes: archetypic points in the
structure of a collective identity....................................................................................... 303
Larysa Kochubei, Kateryna Merkotan. Archetypes of political leadership as the basis
of manipulation technologies........................................................................................... 312
Oleksii Kryukov. Political administrative elites of Ukraine and Russia: experience of
archetypization................................................................................................................. 318
Yaroslavna Lebedeva. The institutional-legal basis of the construction of a European
multicultural space........................................................................................................... 326
Viktor Lozovoi. About the necessity of the revival of cultural values of the westslavonic peoples............................................................................................................... 335
Dmitrii Nikolaenko. Epidemic threats and the thoughtlessness of mass reactions of
biological species Homo Sapiens. Case of the HIV/AIDS epidemic.............................. 338
Viktor Pasnichenko. Synergetic mechanisms of interaction of the mythological and
political consciousnesses................................................................................................. 351
Vladimir Patrakov. Capital cities as archetypes and sacred symbols: the culturological
aspect................................................................................................................................ 358
Taras Plakhtii. A model of interaction of the power and the society: by results of an
innovative game............................................................................................................... 367
Sergii Rymarenko. Socio-cultural distinctions of Ukraines regions.............................. 375
Tetyana Senchenkova. Communication as a factor of the dialog of cultures................. 379
Alina Solnyshkina. Strategies of identification in the modern Ukrainian society:
socio-cultural context....................................................................................................... 385
Lidiya Sokhan. Elitarian person as a social type........................................................... 394
Marianna Chutora. Peculiarities of the formation of an identity in a post-modern
society.............................................................................................................................. 400
Yurii Chernyshov. State symbols of the modern Russia: archetypes and compromises.404
Sergei Yushin. Mythogenicity of states building........................................................... 412
Krzysztof Pniewski. Processes of the political transformation in central and centraleastern Europe and changes in the linguistic sphere........................................................ 422

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