Targeted Ad Campaigns

Region: US/UK/Canada
A Case Study

Reliance Communications
Calling Cards

Reliance Communication Venture Ltd -USA

January till March07
Site

Size

Impressions
Booked

Impressions
Delivered

Targeting

Click Through

TOI.com

300*250

1,700,000

1,712,332

US

10,121

TOI.com

240*400

1,500,000

1,532,140

US

11,193

Indiatimes.com

230*250

200,000

295,076

US

1,364

Reliance Communication Venture Ltd - Canada

January till March07
Site

Size

Impressions
Booked

Impressions
Delivered

Targeting

Click Through

Toi.com

240x400

300,000

301,513

Canada

2,169

Toi.com

120x600

200,000

201,530

Canada

721

Toi.com

300x250

200,000

20,1764

Canada

1,373

Toi.com

728x90

100,000

100,844

Canada

286

ET.com

300x250

100,000

100,270

Canada

389

ET.com

300x250

100,000

101,757

Canada

344

Indiatimes.com

230x250

50,000

47,350

Canada

189

Reliance Communication Venture Ltd

United Kingdom
February till March07
Site

Size

Impressions
Booked

Impressions
Delivered

Targeting

Click Through

Toi.com

240x400

300,000

325,306

UK

1,698

Et.com

300x250

200,000

168,320

UK

411

Toi.com

300x250

170,000

167,884

UK

536

Et..com

300x250

90,000

90,399

UK

240

Toi.com

120x240

220,000

227664

UK

164

Indiatimes.com

230x250

80,000

126,076

UK

587

Indiatimes.com

240x400

80,000

87,122

UK

228

OMAXE
Real Estate

Omaxe - USA
May till September07
Site

Size

Target

Indiatimes Home Page

230x250

USA

Site

Size

Impressions
Booked

Impressions
Delivered

Targeting

Click Through

Indiatimes.com

230x250

166658

169971

USA

1233

TOI.com ROS

240x400

857144

862980

USA

7274

Indiatimes US - Homepage

Indiatimes US - Homepage