Kyle Baumann and Mitchell Hagenrater 1-15-14

Millions of Americans experience foot problems

Between 2003-2006 30% of

Americans report walking, jogging, or running the leading causes of stress fractures having had a stress fracture at some point

Walking, jogging, and running are 34% of people surveyed reported

All current products on the market are REACTIVE to Stress Fractures

A mid-foot brace

designed to distribute weight

Foot shell Stiff soled shoes

Consumer Considerations All designs must have the following factors

Inexpensive
Interchangeable use Ease of operation

Attractive or

Easily Camouflaged

Considering the other products on the market are Reactive, why not be PROACTIVE and prevent stress fractures before they occur! Possibilities

Strap on shock absorber Shock absorbing shoe

Shock absorbing sock

Spring shoes Hydraulic shoes

New shock absorbing material Rate sensitive: the harder the impact, the greater its shock absorbing qualities
Used for a range of high impact protection

If the product is to be successful, the following factors must be considered

Contours to the foot for a comfortable fit Must have an effective shock absorbing component

material
Our choice Dr. Sholls Active Series Inserts

Strong sock that wont slip

during use Right and Left markings to prevent confusion and ill-fit Fully Washable

Technical Drawing

Winning Design Idea

Shock

Absorbing Sock Shoxsox!

INITIAL PROTOTYPE

Basic sock Orthopedic insert

Insert Removable

WORKING PROTOTYPE

Full Length Tube Athletic Sock Short Ankle Sock Shock absorbing material shaped to conform to the foot Footbed insert attached to full length sock via fabric glue Short Ankle Sock attached over Tube Sock Insert Combination

Continuous running
Jumping jacks Running on treadmill

Running on pavement/hard surface

Initial testing revealed an improvement in Sales comfort and decrease in pain When surveyed, 80% of test subjects said that Shocksox were more comfortable and that they felt that they reduced harsh impact on their feet and shins

Helped

Couldn't Tell

Didn't Help