Launch of a WASFE sports watch

11PT2-08
11PT2-17 SUBMITTED BY PT-PGPM OCTOBER 2011 GROUP 7 11PT2-28 11PT2-38

Amit Pandey
Atul Malik Kamal Kishore Manish Uniyal

11PT2-48
11PT2-65

Prashant Kumar Tiwari

Sonali Jethi

Agenda
POSITIONING STATEMENT PRINT MEDIA ADV -1
(i) (ii) (iii)

PRINT MEDIA ADV -2

(i) (ii) (iii)

TV ACT RADIO ACT BANNER / POSTER

BRAND: WASFE 360 Category: Sports Watch

Logo
WASFE 360 indicates five elements: Water, Air, Sky, Fire & Earth

Logo represents 360 transformation with style & perfection

Target Audience: Men, between age group 18-35, with monthly income

Positioning Statement

Only for those who want to live life in style

Print ADV Theme -1

UNIQUENESS

I am different. I love it.

Bored of traditional stuff. Just 02 hands black & white dials Try WASFE 360 for 360 turn in ur life

Breaking the stereotype

Let me be me"'

Who says I cant rock.

Breaking the stereotype

People will always stare, Make it worth their while

Why make life boring? When there are better options

Breaking the stereotype

Print ADV Theme -2

360 transformation

Being a Gentlemen never goes out of style

It takes no time to be A Gentle MAN

style transition.effortless

Being Active never goes out of style Or Passion never goes out of style

Adv2

Passion never wanes WASFE 360 to keep the passion running

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Perfection never goes out of style Or Percision never goes out of style

It takes no time to be A Gentle MAN

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POSTER

THANKING YOU