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Store and Product Factors: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Offering a price reduction for buying more products from the same category The fact that the brand has a price reduction The brand offers a gift The existence of a contest/ a promotion offered by the brand The release of new products The possibility of tasting the products On-the-shelf brand visibility The fact that a brand has the lowest price Promotional materials (brochures, posters etc.) inside the store The advice from a brand promoter inside the store The release of a new package Something else (open ended)