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?
1
(.)
... .
.
...
- ---
...
16
3 :
24
4 :
1 ?
2
34
54
59
5
3
62
75
80
7
4 ?
92
100
...
8
5 GDP ?
6
104
110
119
9 ()
7 ?
8
122
125
138
144
(Glossary)
145
152
157
...
4 :
(Make a Choice)
Trade-off
TRADE-OFF
...
...?
Economics 2
Oikos House Nemein
To Manage
( 2)
10
1
4 :
(keywords)
Resources
Scarcity
Make a Choice
Trade-off
Unlimited
Wants
...?
...?
( )
(
)
11
...
Key Points
on the other hand ( )
12
:
(Trade-off)
1
4 :
...?
()
13
...
1. (Microeconomics)
( 3)
2. (Macroeconomics)
14
1
4 :
15
...
(Opportunity Cost)
(Scarcity)
(Scarcity)
(Unlimited Wants)
(Limited Resources)
16
4 :
Key Points
(Unlimited Wants)
/
(Limited Resources)
(Scarce Goods)
:
1.
2.
...?
2555
39
17
...
...?
2 2554
18
(/)
5,706
5,854
6,620
8,502
10,833
18,065
31,275
42,075
24
:
4 400,000
. 6 80,000
4 80,000 x 4
= 320,000 400,000 + 320,000
= 720,000
CHOICE AND
OPPORTUNITY
COST
19
...
...?
(Sustainable)
Exam Tip
(Alternative Choices)
(Next Best Alternative)
24 1
200,000 150,000
120,000
150,000
( 150,000 + 120,000 = 270,000 )
()
200,000
150,000
120,000
20
24
:
100
110
()
600
600
50
10 500
600
Key Points
(Next Best
Alternative)
21
...
3
3
22
24
:
What?
How?
For Whom?
23
...
? :
(Economic Units)
24
4 :
2 ()
()
300 250
240 260
260 260
(Economic Unit)
+++
1. -
2. -
3. -
4. -
()
25
...
...?
4
(Land)
(Labour)
(Capital)
(Entrepreneurship)
?
()
26
: 4
:
(Land)
(Rent)
(Labour)
(Wage or Salary)
(Capital)
(Interest)
(Entrepreneurship)
(Profit)
27
...
1)
2)
(
)
3)
28
: 4
:
1. (Capitalism)
Capitalism
Key Points
29
...
...?
(
)
()
(Invisible Hand)
() ()
(
)
(What) (How)
(For Whom)
Exam Tip
( 4)
30
: 4
:
Oversupply
2. (Socialism)
(What)
(How)
(For Whom)
Socialism
31
...
Mixed Economy
3. (Mixed Economy)
(
)
(
)
32
: 4
:
(What),
(How), (For Whom)
(What) (How)
(For Whom)
33
...
()
()
/
34
4 :
2
30 20
3
40
1 2 3
(Demand)
(Law of Demand)
L A W
O F
D E M A N D
+++
Key Points
2
1.
(Willing to Pay)
2.
(Ability to Pay)
35
...
...?
()
()
50
40
30
20
10
0
1
2
3
4
0
()
(Individual Demand)
(Market Demand)
(/)
50
(/)
50
(/)
50
40
40
40
40
30
30
30
30
20
20
20
20
10
10
10
0
0
2
3
4
()
(/)
50
10
0
0
3
4
5
()
30
= 2 + 3 + 5 = 10
0
0
4
5
6
7
8
()
10
12
14
16
()
36
4 :
25 50
30 70
20
30
30 50 70
14,000 20,000
(Supply)
(Law of Supply)
Key Points
2 1.
(Willing to Sell)
2.
(Ability to Sell)
LAW OF SUPPLY
37
...
...?
?
(Individual Supply)
(Market Supply) ?
()
50
40
30
20
10
0
0
10
20
30
40
()
(/)
35
30
25
20
15
10
5
0
0
20
40
50
60
80
()
(/)
35
30
25
20
15
10
5
0
0
10
20
30
50
40
()
(/)
35
30
25
20
15
10
5
0
0
10
15
20
30
()
(/)
35
30
25
20
15
10
5
0
0
20
40
25
= 50 + 30 + 15 = 95
60
140
80 95 100
120
()
38
(/.)
(.)
(.)
50
45
40
35
30
25
20
30
60
90
120
150
180
210
210
180
150
120
90
60
30
4 :
50
30
210 180
(Excess Supply)
50
(120 )
35
Exam Tip
(Plenty of Choice)
Key Points
...?
20
( : )
39
...
( )
EQUILIBRIUM POINT
Exam Tip
+++
(Equilibrium
Point)
(Price Mechanism)
(Change in Demand)
(Change in Supply)
1.
40
4 :
(Normal Goods)
3
(Inferior Goods)
2.
(Substitution Goods)
(Complementary Goods)
3.
(Brand Loyalty)
4.
80
...?
41
...
5.
iPhone
1.
2.
3.
14,000 20,000
4.
( )
5.
42
4 :
()
(
30-50%)
Exam Tip
(Shift)
Shift
Shift
( :
)
43
...
()
(/.)
(.)
(.)
(.)
50
45
40
35
30
25
20
30
60
90
120
150
180
210
90
120
150
180
210
240
270
210
180
150
120
90
60
30
35 120
(
) 35
180
120 60
40 150
44
4 :
(
)
S
E1
E0
...?
( : )
E1
E0
45
...
1 ()
> ()
E1
--->
E
D
2 ()
= ()
--->
E1
E
D
D
46
4 :
3 ()
< ()
E1
--->
E
D
1 ()
> ()
--->
E
E1
D
47
...
2 ()
= ()
--->
E1
3 ()
< ()
--->
E1
,
D D
48
4 :
Exam Tip
(
)
-40%/25% = -1.6
= %
%
1 ()
Elastic
1 ()
Inelastic
49
...
10 40 50
60 150 90
(%)
(50-40)/40 = 25%
(90-150)/150 = -40%
Elastic
Inelastic
50
4 :
(
)
...?
70,000
.. 2550
2
: 1.
2.
( )
( :
...
10% 30%
)
51
...
...?
( :
...
)
(/)
()
()
50
40
30
20
10
20
50
60
500
800
1,500
1,200
30
30 - 40
40 30 (
(30-40)/40 = -25%) 20 50
( (50-20)/20 = 150%)
(150%/-25%) = -6 1
()
elastic
800 1,500
40 30 (
52
4 :
...?
...
(Inelastic)
(Elastic)
()
( )
()
()
53
...
- 2550
8.8% 2.3%
-0.3 (-2.3%/8.8%)
- 2553 2.5%
7.5%
-3.0 (-7.5%/2.5%)
- 2553
- 2550
.. 2553
(LPG) (NGV)
54
4 :
80
GDP
2
2554
91
55
...
...?
?
/
+++
%
%
56
4 :
+++
(Normal Goods)
(Inferior Goods)
3
()
%
=
% )
(Substitution Goods) (Complementary
Goods)
(
)
57
...
%
%
Elastic
Inelastic
1.
2.
()
58
4 :
Exam Tip
1
Eelastic 1
Inelastic
59
...
2
?
E1
E0
E1
Elastic
1
60
4 :
(What) (How)
(For Whom)
5-7
5
()
() 6
7
61
...
()
()
62
4 :
( )
( )
+++
(Utility)
2 3
( )
(Consumption)
(Utility)
63
...
4 ( )
...?
GDP
64
...?
( 4)
1.
4 :
2.
10%
80
MIDNIGHT SALE
30 - 70%
3.
4.
( 3
)
65
...
...?
..
1914
..
1950
200
5.
= +
(
) ( )
= +
66
4 :
...?
(Retained Earnings)
...?
GDP 2553
% GDP
53.4
24.8
23.8
30.6
32.9
33.3
34.2
34.3
46.0
70
60
50
40
30
20
10
0
67
...
SUPPLY CHAIN
(Profits)
(Supply Chain)
(Logistics Network)
(Just in Time)
(Source of Origin)
(Source of Consumption)
68
4 :
+++
(Linkages)
(Forward Linkage)
(Backward Linkage)
Backward Linkage Forward Linkage
Backward Linkage
Forward Linkage
(Investment)
(Change
in Inventories)
69
...
...?
(Financial Investment)
/
GDP
70
4 :
(Returns)
...?
1. (Expected Profit)
2. (Interest Rate)
(
)
3.
4.
5. ()
71
...
.. 2550-2554
()
...?
1,500
6.
( 8)
72
4 :
(Multiplier)
[] ( )
( )
[]
[]
...
[]
( )
[]
[]
( )
[]
[]
73
...
MULTIPLIER
EFFECT
(Multiplier Effect)
+++
( 7)
74
4 :
2 (1)
(2) Real Sector
(Money Sector)
.. 2551
(
)
FINANCIAL LINKAGE
75
...
()
76
4 :
( 9 )
77
...
Key points
78
4 :
79
...
80
4 :
(Market Failure)
(Market Failures) 4
1. (Public Goods)
Free Rider ()
+++
:
.
...?
2. (Externalities)
()
()
.
1 10
1
81
...
...?
1,100
1,800
2,700
15,000
...?
82
3. (Natural Monopoly)
(Fair Price)
+++
(Privatization)
4. (Asymmetric Information)
4 :
(Market Failures)
.. 2554
83
...
= ( )
/ =
/ =
=
1
84
4 :
()
() (
)
()
(Transfer Payments)
(
2,000 .. 2552)
+++
1.
(
)
GDP ( 8)
2. 3
( 9)
>
>
85
...
100
100
100
?
(
8)
86
4 :
?
(Progressive Income Tax : PIT)
...?
4
37% 1-4
30%
3%
2 3
150,000
52 0.07%
...
200,000
() PIT
1-150,000
150,001 - 1,000,000
10%
1,000,001 - 4,000,000
20%
4,000,001
37%
150,000 50,000 (
150,000 ) 10% ( 150,001 - 1,000,000
) 5,000 (50,000 x 10%)
87
...
...?
30%
23% .. 2555
VAT Included
()
7%
+++
7%
()
() 7%
7%
()
.. 2553 1 4
88
4 :
(.)
89
...
+++
?
30 2554 4.45
(GDP) 41.7%
GDP
90
4 :
91
...
()
(Technology)
(Specialization)
92
4 :
(Comparative Advantage)
() ()
Exam Tip
Comparative Advantage
93
...
+++
(
)
GDP
1 = 30
1 = 1
30 =
()
1
()
1
()
30 = 1
94
?
30 1
39 100 43 1
(Baht Appreciation)
30 1
30 1
28 1
28 1
(Baht Depreciation)
30
1 32 1
...?
? ( :
)
95
...
+++
(Derived Demand)
2 .. 2554
0.8%
4.1% 0.9%
0.2%
?
()
()
(Floating Exchange Rate)
(Managed Floating Exchange Rate)
( 9)
?
(1)
(2)
96
(3)
(1)
(2)
(3)
...?
?
(Settlement)
( : )
2536
2553
91.8
0.9
3.9
0.0
3.4
80.0
8.2
6.1
2.8
2.9
97
...
30 /1 32 /1
30 /1 28 /1
98
( 9)
99
...
100
?
()
(Foreign Direct Investment) FDI
FDI
4
:
1990
( 8)
101
...
Key Points
(
) ()
()
()
102
( : )
()
()
103
...
4 1) 2)
3) 4)
1. (Economic Growth)
104
4 :
3
3
Gross
Domestic
Product
GDP (Gross Domestic Product)
(Gross Domestic
Income)
(Gross Domestic Expenditure)
105
...
Exam Tip
1
50 ()
50 50
15 10 5
20
( 50 )
( 50 )
= = /
/
( )
( )
*
106
4 8
GDP = C + I + G + (X - M)
GDP
GDP
GDP
GDP = C + I + G + (X - M)
C
I
G
X-M
(Consumption)
(Investment)
(Government Expenditure)
(Net Export)
107
...
100 GDP
100
100.-
200.-
200
(200-100)/100 = 100%
1 100 2
200 (200-100)/100 = 100%
6% 8%
GDP (
) (Economic
Growth) GDP ( .. 2531) 10.5
GDP ( .. 2531) 10
5% ( 10.5-10
10 x 100) GDP
.. 2531
/
108
4 8
(Economic
Growth)
(Sustainable Economic Growth)
...?
GDP ?
GDP Gross Domestic Product
GDP
GDP
( )
( )
GDP
GNP (Gross National Product)
GNP
GDP
109
...
GDP ? *
GDP
60
1.
GDP
2. GDP
GDP
Green GDP GDP
( )
GDP
3. GDP
GDP
4.
GDP
110
4 8
GNH
Gross National
Happiness
HPI
Happy Planet
Index
GDP
GDP
*
?
www.thaiwellbeing.org
(Inclusive growth)
111
...
...?
(
) ()
2. (Price Stability)
()
()
(
)
()
112
4 8
Exam Tip
(Deflation)
()
(
?
)
1
()
100 25 4
50 100 2
100
113
...
...?
.. 2548
2,200,000%
1 100,000,000,000
...?
Price-Wage Spiral
(
)
PriceWage Spiral
114
2
()
(Spiral) (Price-Wage Spiral)
...?
4 8
5
100 3% 1
103 5%
10 10.50 103
9.81 10
.. 2540
+++
115
...
...?
(Inflation
linked Bond)
.. 1981
...?
(Mild Inflation)
2-3%
()
3. (Full Employment)
Exam Tip
(Full Employment)
116
4 8
4. (Income Distribution)
(Inequality)
1) (Government Spending)
2) (Transfer Payments) (
)
2,000 .. 2552 3)
(Progressive Income Tax)
Key Points
-
(Price-Wage Spiral)
117
...
...?
(Stagflation)
Phillips Curve
118
4 8
(Economic
Growth) -
( 4
)
Ben Bernanke ( )
(Economic Stability)
119
...
Balance
269,000 (2,790 1 )
23,600 32,000
120
4 8
6
(Hyper Inflation)
30
2
3,250,000%
.. 2548 ( )
(Turnover Rate for Central Banks
Governorship)
80 56
1
.. 2485 4 .. 2551
(... .)
... .
HYPER
INFLATION
121
...
()
122
4 :
3
3 .
3
3 3 1)
() 2) (
) 3)
()
3 .
123
...
3
3
Exam Tip
2 () ()
/
(
( 2,000 .. 2552)
124
9
(:
)
4
(
)
/
(
)
?
3 4
Gang of Four
(.
) (. )
125
...
GANG OF FOUR
5 1)
2)
(Public Sector Balance) 3)
(Crowding-out) 4)
5)
4
4
126
9
(:
)
4
Crowding-in Effect in out
Crowding-out Effect
...?
.. 2554
127
...
+++
1.
(Exchange Rate Targeting)
2.
(Monetary Targeting)
3.
(Inflation Targeting)
4.
Just-Do-It Approach
...?
(
http://www.bot.or.th/Thai/
MonetaryPolicy/Documents/
MPC_Assessment.pdf)
128
(Inflation
Targeting) .. 2543
(Transparency)
(Accountability)
(Creditability)
9
(:
(Inflation Targeting)
(.)
0.25 3.0 3.25
+++
()
2
1.
129
...
(
)
Exam Tip
...?
( : )
130
9
(:
)
4
2.
...?
...?
131
...
...?
?
132
9
(:
)
4
3
1. (Long-Term
Price Stability)
2.
3.
5
1.
()
133
...
...?
.
.
()
.
(
)
Standing Facility .
Standing Facility
2.
3.
( )
134
4.
5.
EXPECTED INFLATION
9
(:
)
4
135
...
1)
2)
3)
3 6 12
136
9
(:
)
4
(Inflation
Targeting)
7
(
) (
) 7
(Non-Performing Loans : NPLs)
137
...
Key Points
138
.. 2551
()
.. 2540
...
. 7
. . 2
4 6-8 8
.
.
.
9
(:
)
4
.
.
.
.
.
. 14.00 .
.
.
.
. .
2
.
.
.
139
...
( 30 )
(
)
()
( )
140
9
(:
+++
(Nominal Effective Exchange Rate : NEER)
21
http://www.bot.or.th/Thai/
MonetaryPolicy/Target/ExchangeRates/Pages/ExchangeRate.aspx)
(Real Effective Exchange Rate : REER)
141
...
...?
3
(1) (Volatility)
(2)
(Nominal Effective Exchange Rate NEER)
()
(3)
(Imbalances)
(Inflation Targeting)
142
9
(:
)
4
Key Points
(1)
(2)
(Policy
Mix)
143
...
144
4 :
Glossary
Price Mechanism
Full Employment
Natural Monopoly
Economic Activity
145
...
Economic Growth
GDP (
)
Elasticity
elastic
Deflation
146
4 :
Inflation
(
2,000 2552)
Transfer Payments
()
()
() ()
Trade Balance
Opportunity Cost
147
...
Fiscal Policy
() ()
()
Monetary Policy
148
4 :
Production Factor
Economic Bubble
Economics
149
...
Inferior Goods
Public Goods
Price Stability
Economic Unit
Public Debt
150
4 :
30 = 1
Exchange Rate
(Supply)
Supply
(Demand)
Demand
151
...
152
Website Source
()
)
(GDP)
http://www.bot.or.th/Thai/Statistics/Indicators/
Pages/index.aspx
http://www2.bot.or.th/statistics/BOTWEBSTAT.aspx?
reportID=409&language=TH
http://www.bot.or.th/Thai/Statistics/Economic
AndFinancial/EconomicIndices/Pages/Index.aspx
NEER REER
(
)
(
)
http://www.nesdb.go.th/Default.aspx?tabid=95
http://www.bot.or.th/Thai/Statistics/Financial
Markets/ExchangeRate/_layouts/Application/
ExchangeRate/ExchangeRate.aspx
http://www.bot.or.th/Thai/MonetaryPolicy/Target/
ExchangeRates/Pages/ExchangeRate.aspx
http://www.bot.or.th/Thai/Statistics/FinancialMarkets/
Interestrate/_layouts/application/interest_rate/
IN_Rate.aspx
http://www.bot.or.th/Thai/Statistics/Financial/
EconomicAndExternalSector/Pages/
StatInternationalReserves.aspx
http://www.indexpr.moc.go.th/price_present/
cpi/stat/others/report_core1.asp?tb=cpig_index_country
&code=93&c_index=a.change_year
http://www.bot.or.th/Thai/Statistics/EconomicAnd
Financial/MoneyAndBanking/Pages/index.aspx#
http://www.bot.or.th/Thai/Statistics/EconomicAnd
Financial/ExternalSector/Pages/menu.aspx
http://www.bot.or.th/Thai/Statistics/EconomicAnd
Financial/RealSector/Pages/Index.aspx
http://www.oie.go.th/industryindex_th.asp
4 :
http://www.oae.go.th/ewt_news.php?nid=4542
http://www.bot.or.th/Thai/Statistics/EconomicAnd
Financial/MoneyAndBanking/Pages/index.aspx#
http://www2.bot.or.th/statistics/
BOTWEBSTAT.aspx?reportID=624&language=TH
http://secretary.mots.go.th/main.php?filename=graph1
( http://www.fpo.go.th/FPO/index2.php?mod=
)
Category&file=categoryview&categoryID=CAT0001203
http://www.pdmo.go.th/index.php#
(
http://service.nso.go.th/nso/nsopublish/
BaseStat/basestat.html
)
http://www.nesdb.go.th/Default.aspx?tabid=322
http://www.bot.or.th/Thai/Statistics/Indicators/
Docs/tab01.pdf
http://www.fpo.go.th/FPO/index2.php?mod=
Category&file=categoryview&categoryID=CAT0000314
http://www.imf.org/external/index.htm
(International Monetary Fund : IMF)
(World Bank)
http://www.worldbank.org/
(.)
World Economic Outlook (WEO)
Website Source
http://www.bot.or.th/Thai/EconomicConditions/
Pages/index.aspx
http://www.bot.or.th/Thai/MonetaryPolicy/
Pages/MonetaryPolicy.aspx
http://www.bot.or.th/Thai/MonetaryPolicy/Inflation/
Pages/index.aspx
http://www.nesdb.go.th/Portals/0/eco_datas/economic/
eco_state/2_54/Press%20Thai%20Q2-2011.pdf
http://www.fpo.go.th/FPO/index2.php?mod=Category
& file=categoryview&categoryID=CAT0000027
http://www.imf.org/external/pubs/ft/weo/2011/01/
index.htm
153
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154
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Focused and Quick (FAQ). Issue 32,. .
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. 15 3.
. (2554). : . Focused and Quick (FAQ).
Issue 23, .
World bank. (2011). World Development Report. , New York, Oxford University.
. (2548). .
, .
http://www.bot.or.th .
http://www.bot.or.th/Thai/MonetaryPolicy/Pages/MonetEducation.aspx
.
http://th.wikipedia.org .
http://www.thaiwellbeing.org ?
.
http://www. uinthai.net
.
http://www.nesdb.go.th .
http://service.nso.go.th/nso/nsopublish/themes/theme_2-7-3.html
.
155
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.
273 10200
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1. 2. 3. I.
ISBN 978-616-7220-17-8
1 : .. 2555
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101/99-101 10400
. 0 2692 0621-3
160,000
120,000
80,000
40,000
0
~1500,000
(% GDP)
100
2537 2538
2539
2540
2541 2542
2544 2545
2549 2550
**
3.9%
60
50
40
~47,280 USD
25
80,000
14.2%
38.2%
7.0%
Qatar
Luxembourg
Singapore
Norway
B runei
UAE
USA
Hong K ong
Switzerland
Netherlands
Australia
K uwait
Denmark
Germany
T aiwan
UK
France
J apan
K orea
New Zealand
Saudi Arabia
Russia
Chile
Malaysia
Mexico
T urkey
Venezuela
B razil
South Africa
T hailand
China
E gypt
B hutan
Indonesia
Philippines
Iraq
India
Vietnam
Lao PDR
Cambodia
K enya
B angladesh
Nepal
Myanmar
Haiti
Zimbabwe
B urundi
Congo
9.5%
4.2%
1.
2.
3.
4.
5.
8.0%
1,052,575
692,525
620,773
523,899
441,062
35,986
36,142
36,734
38,681
38,688
- :
2552
2531
2537
2543
2549
2552
633
838
1,135
1,386
1,586
22.1
10.7
12.6
6.1
5.3
42.1
19.0
21.0
9.6
8.1
(//)
()
()
(%)
60
50
40
30
20
254
254
254
255
253
252
253
( - )
Degree of Openness*
140
Dot com
120
: Made in Thailand
Import
Export
(12.3%)
(9.8%)
(9.5%)
(8.8%)
(7.3%)
100
80
60
10
0
40
2523
:
100
:
252
-20
* : 15 ()
UNESCO, Principal Regional Office for Asia and Pacific, Literacy in Asia And the Pacific, 2010
** 2541 ISIC Revision 4
: 2553
20
0
5
1.
2.
3.
4.
5.
14.1%
100
80
60
40
( : 6
= 365,619 /)
16.1%
41.3%
9.7%
6.2%
(%)
120
11.1%
16.4%
GDP :
2553
GDP
252
2550-2554
2545-2549
2540-2544
2535-2539
2530-2534
2525-2529
* :
:
2536
2537
2538
2539
2540
2541
2542
2543
2544
2545
2546
2547
2548
2549
2550
2551
2552
2553
2520-2524
20,000
2515-2519
40,000
2510-2514
~1,160 USD
2494
~9,200 USD
2504-2509
20
60,000
2553
%
80
100,000
75
2536
1 3
2528
2533
2538
2543
: GDP
:
2548
2553
: 2553
(9.5%)
(8.4%)
(7.1%)
(6.0%)
(4.7%)