Operating Segments

Amreicas
Europe
Greater China (a)
Japan
Rest of Asia Pacific
Retail
Total Apple

Q4 13
Q3 13
Q4 12
Sequential Change
Revenue
Revenue
Revenue
Revenue
$
13,941.00 $ 14,405.00 $ 13,810.00
-3%
$
8,005.00 $ 7,614.00 $ 8,023.00
5%
$
5,733.00 $ 4,641.00 $ 5,427.00
24%
$
3,341.00 $ 2,543.00 $ 2,367.00
31%
$
1,980.00 $ 2,046.00 $ 2,110.00
-3%
$
4,472.00 $ 4,074.00 $ 4,229.00
10%
$

37,472.00 $ 35,323.00 $ 5,966.00

Q4 13

Product Summary
iPhone (b)
iPad (b)
Mac (b)
iPod (b)
iTunes/Software/Servicies
Accresories (d)
Total Apple

Units
$
$
$
$

Operating Segments
Amreicas
Europe
Greater China (a)
Japan
Rest of Asia Pacific
Retail
Total Apple

Q4 13
Revenue
$
13,941.00
$
8,005.00
$
5,733.00
$
3,341.00
$
1,980.00
$
4,472.00
$
37,472.00

33,797.00
14,079.00
4,574.00
3,498.00

Revenue
$ 19,510.00
$ 6,186.00
$ 5,624.00
$
573.00
$ 4,260.00
$ 1,319.00
93,420.00

Units
$ 31,241.00
$ 14,617.00
$ 3,754.00
$ 4,569.00

6%
Q313
Revenue
$
18,154.00
$
6,374.00
$
4,893.00
$
733.00
$
3,990.00
$
1,179.00
89,504.00

Q4 13 Revenue
$40,000.00
$35,000.00
$30,000.00
$25,000.00
$20,000.00
$15,000.00
$10,000.00
$5,000.00
$1

Operating Segments
Amreicas
Europe
Greater China (a)
Japan

Q3 13
Revenue
$
14,405.00
$
7,614.00
$
4,641.00

Q3 13 Revenue
100%
90%
80%
70%

Rest of Asia Pacific

Retail
Total Apple

$
$
$

2,543.00
2,046.00
4,074.00

35,323.00

70%
60%
50%
40%
30%
20%
10%
0%
1

Q4 12 Revenue
Operating Segments
Amreicas
Europe
Greater China (a)
Japan
Rest of Asia Pacific
Retail
Total Apple

Q4 12
Revenue
$
13,810.00
$
8,023.00
$
5,427.00
$
2,367.00
$
2,110.00
$
4,229.00
$

Operating Segments
Amreicas
Europe
Greater China (a)
Japan
Rest of Asia Pacific
Retail
Total Apple

5,966.00

Sequential Change
Revenue
-3%
5%
24%
31%
-3%
10%
6%

Sequential Change R
7
6
5
4
3
2
1
-10%

Operating Segments
Amreicas
Europe
Greater China (a)
Japan

10%

20%

30%

Year/Year Change Re

Year/Year Change
Revenue
1%
0%
6%
41%

0%

50%
40%
30%

30%

Rest of Asia Pacific

Retail
Total Apple

-6%
6%
4%

20%
10%
0%
-10%

Product Summary
iPhone (b)
iPad (b)
Mac (b)
iPod (b)
iTunes/Software/Servicies
Accresories (d)
Total Apple

Q4 13
Units
$
$
$
$

33,797.00
14,079.00
4,574.00
3,498.00

Revenue
$ 19,510.00
$ 6,186.00
$ 5,624.00
$
573.00
$ 4,260.00
$ 1,319.00
93,420.00

$35,000.00
$30,000.00
$25,000.00
$20,000.00
$15,000.00
$10,000.00
$5,000.00
$1

Product Summary
iPhone (b)
iPad (b)
Mac (b)
iPod (b)
iTunes/Software/Servicies
Accresories (d)
Total Apple

Q313
Units
$
$
$
$

31,241.00
14,617.00
3,754.00
4,569.00

Revenue
$ 18,154.00
$ 6,374.00
$ 4,893.00
$
733.00
$ 3,990.00
$ 1,179.00
89,504.00

$35,000.00
$30,000.00
$25,000.00
$20,000.00
$15,000.00
$10,000.00
$5,000.00
$1

Product Summary
iPhone (b)
iPad (b)
Mac (b)
iPod (b)
iTunes/Software/Servicies

Q423
Units
$
$
$
$

26,910.00
14,036.00
4,923.00
5,344.00

Revenue
$ 16,645.00
$ 7,133.00
$ 6,617.00
$
820.00

$30,000.00
$25,000.00
$20,000.00

Accresories (d)
Total Apple
$

$ 3,496.00
$ 1,255.00
87,179.00

$20,000.00
$15,000.00
$10,000.00
$5,000.00
$1

Product Summary
iPhone (b)
iPad (b)
Mac (b)
iPod (b)
iTunes/Software/Servicies
Accresories (d)
Total Apple

Units

Sequential Change
Revuene
8%
7%
-4%
-3%
22%
15%
-23%
-22%
7%
12%
6%

-30%

Product Summary
iPhone (b)
iPad (b)
Mac (b)
iPod (b)
iTunes/Software/Servicies
Accresories (d)
Total Apple

Units

Year/Year Change
Revuene
26%
17%
0%
-13%
-7%
-15%
-35%
-3%
22%
5%
4%

-20%

-10%

50%

0%
1
-50%

Year/Year Change
Revenue
1%
0%
6%
41%
-6%
6%
4%
Q423
Revenue
Units
26,910.00 $
16,645.00
14,036.00 $
7,133.00
4,923.00 $
6,617.00
5,344.00 $
820.00
$
3,496.00
$
1,255.00
87,179.00

Units
$
$
$
$

Q4 13 Revenue

Q4 13 Revenue

Q3 13 Revenue

Sequential Change
Revuene
Units
8%
7%
-4%
-3%
22%
15%
-23%
-22%
7%
12%
6%

Year/Year Change
26%
0%
-7%
-35%

4%

Q3 13 Revenue

Q4 12 Revenue
1
2
3
4
5
6
7

uential Change Revenue

Sequential Change Revenue

30%

40%

ar/Year Change Revenue

Year/Year Change Revenue

Units

Revenue
$20,000.00
$15,000.00
Units

$10,000.00
$5,000.00
$-

Units

Revenue
6
5
4
Units

3
2
1

$-

Units

$5,000.00

$10,000.00

$15,000.00

Revenue
$18,000.00
$16,000.00
$14,000.00
$12,000.00

$12,000.00
$10,000.00
Units

$8,000.00
$6,000.00
$4,000.00
$2,000.00
$-

Revuene

Units
4
3
Units
2
1
-10%

0%

10%

20%

30%

Revuene

Units

Units
3

Units

30%
20%
10%
0%
-10%
-20%

4
5

Year/Year Change
Revuene
17%
-13%
-15%
-3%
22%
5%
4%

Revenue

Revenue

Revenue

Revenue

$15,000.00

Revenue

$20,000.00

Revenue

Revuene
1
2
3
4
5
6

Revuene

Revuene