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  • Barriers To Imc

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    banking sector
    486 просмотров3 страницы
    This document discusses barriers to implementing integrated marketing communications (IMC) such as lack of top management support, organizational barriers, and cultural barriers within companies. It also provides suggestions for overcoming these barriers including focusing on organizational culture, collaborative relationships between client agencies, using collaborative strategies, and customer-centric strategies.

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    Barriers to Imc

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    © Attribution Non-Commercial (BY-NC)

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    This document discusses barriers to implementing integrated marketing communications (IMC) such as lack of top management support, organizational barriers, and cultural barriers within companies. It also provides suggestions for overcoming these barriers including focusing on organizational culture, collaborative relationships between client agencies, using collaborative strategies, and customer-centric strategies.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    486 просмотров3 страницы

    Barriers To Imc

    Загружено:

    banking sector
    This document discusses barriers to implementing integrated marketing communications (IMC) such as lack of top management support, organizational barriers, and cultural barriers within companies. It also provides suggestions for overcoming these barriers including focusing on organizational culture, collaborative relationships between client agencies, using collaborative strategies, and customer-centric strategies.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 3

    BARRIERS TO IMC

    • Top management support


    • Organizational barriers
    • Cultural barriers
    Ways for successful
    implementation of IMC

    • Organizational culture
    • Client agency relationship
    • Collaborative strategy
    • Customer centric strategy
    THANK YOU

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