Market for Oats in India

Existing products
Brand Marketing Strategy Points of Parity Point(s) of differentiation Quaker Drive sales by raising awareness about how Quaker oats helps combat heart diseases Quick cooking Health Benefits

Horlicks

Capture market by offering better tasting variants

Health benefits- manage weight, blood pressure and cholesterol

Indian flavors

Bagrrys

Offer oats in new formats that cater to the Indian palette

Focus on health

Not just breakfast anymore, have oats in your favourite dishes like poha, idli, dosa
Unique flavours

Safola

Offer tasty and healthy breakfasts at economical prices Focus on healthy heart

Focus on Health, low cholesterol Low cholestrol

Kellogs

Healthy, natural flavors

Key decision drivers in the breakfast cereal segment 41.67% consider Health benefits to be most Very important, while 66.67% consider taste to be Important

What do customers look for when buying Oats?

64% say that Health benefits and brand are the most important considerations when buying oats.

 Demographics of survey respondents- 42% female, 58% male. 75% respondents were in the age group 18-25.

Clueless in Belapur
Gaurav Bhawnani PGP2 Student at IIM Indore Summer Internship: Pepsico India Foods division 15 Months work-ex as MIS Executive B.E in Computer Science Pradyoth C John PGP2 Student at IIM Indore Summer Internship: Johnson & Johnson Pharmaceutical division Fresher B.Tech in Computer Science