DISTRIBUTION CHANNEL STRATEGIES* GAP ANALYSIS TEMPLATE ASSIGNMENT

Step 1) Read PP. 185-190 of the textbook carefully. Step 2) If possible, try to use the same product you have used for earlier analysis. Step 3)

Fill out the demand-side gap analysis template Step 4)

Fill out supply-side gap analysis template Step 5) Fill out the memo describing your opinion on demand-side gaps, supplyside gaps, and measure to fill those gaps

Distribution Channel Management Demand-side gap analysis Product Selected:

Service Output Level Demanded (SOD) Versus Service Output Level Supplied
Segment name/descriptor 1 2 3 4 5 Bulk Breaking Spatial Convenience Delivery/Waiting Time

utput Level Supplied (SOS)

Assortment/Variety Customer Service Information Provision Major Channel for this Segment

Channel members and flows they Channel (Trageting which Segments?) perform

Supply-side Gap Analysis

Company Selected:

Environmental/Managerial Bounds

Supply-side Gaps (Affecting Which Flows?)

Planning Techniques for Closing Gaps

Your memo on the demand-side gap, supply-side gap, and measures to fill those gaps

easures to fill those gaps