SUBWAY TRINIDAD COMMERCIAL HD (OFFICIAL) The Subway Trinidad Commercial HD (Official) was produced and aired in 2012.

It was made to advertise the Subway franchises in Trinidad and Tobago in order to influence the targeted audience to buy more of their sandwiches, salads and snacks. Various instruments were used in the making of the music for this advertisement. Some of these instruments are known to many and some are not as popular. The conventional instruments used in this composition are the piano, the keyboard, the drum kit and the cowbell. Other instruments used are the tassa drum (an instrument of East Indian origin) and the bottle and spoon (an instrument usually used at parties in the Caribbean). A synthesizer was used to synthesize the sound of the kick bass of the drum kit, the keyboard, the bottle and spoon, and the taal (East Indian cymbals used in tassa groups). All these instruments were used to bring the Trinidadian feel into the music by giving it a touch of many different cultures as Trinidad and Tobago is a highly diversified country. Most of the instruments in this advertisement play syncopated rhythms. The syncopated rhythms helped in intensifying the feeling of the advertisement being in the style of a soca. It is only from the start to 0:15 where there was not a soca style. At this point in time, the music had a more of a classical feel. At 0:16, the soca style was introduced and maintained throughout the rest of the advertisement. The song in this advertisement was written in cut time as soca songs are written in cut time. It was performed at a fast paste as to keep the happiness of the advertisement constant. Tonality also plays an important role in the music in this commercial. The song was written in a major tonality to keep with the happy feeling of the

advertisement. At 0:38 the music modulated from the original key to the dominant. The melody was sung using small steps along the scale. Because of the simplicity of the melody, people often find themselves humming, whistling or even singing along with the song or spontaneously. Harmony was added at 0:50 where a minor third was heard. Because of all these different voices and instruments heard, there were various textures also observed in the music to this advertisement. The song began in a homophonic texture where there were vocalists singing at different points accompanied by a pianist. Polyphony was then exhibited when more instruments were added to the piece at 0:20. The polyphonic texture was maintained throughout the rest of the song. This created a variety of sounds. The form of the music was also observed in the music for this commercial. The music was written in binary form as it has two distinct sections (Section A and Section B). There was a variation of a motif in the song. This was heard when they first sang boom-deyada in the original key of Section A and then they sang it in a different key in Section B. Various dynamics were also heard in the music for this advertisement. The vocal soloists began the singing mezzo forte. When there was a whole chorale they progressed to sing forte with the accompanying instruments. They then did a crescendo from forte to fortissimo hence clarifying that they love their subway. There was a contrast between the moderately loud start and the very loud finish. As the music in this advertisement is in the style of a soca, many characteristics of soca music were present in it. There was an upbeat tempo, a major tonality, it was written in cut time and there was the use of syncopated rhythms. Although

soca now sounds nothing like soca back in the 1970s, it is still considered the offspring of calypso and Indian music. In the 1960s there was talk that calypso was dying and Lord Shorty (Garfield Blackman) began to experiment with calypso music, infusing the music of the other major ethnic group in Trinidad and Tobago (Indians). Lord Shorty then introduced soca to the international audience in 1973. It is obvious that soca has evolved drastically (and is still evolving) from what it was to what it is now.