One of the primary functions of CRM is the sales force automation (SFA) system. What is SFA's purpose?

o To track all the steps in the sales process Data warehouses exist to support o OLAP What does it mean for a data warehouse to be multidimensional. o The files stored in a warehouse contain several layers of columns and rows. A bank in trying to decide the interest rate to offer on a CD, checks a Web source what rates other banks are offering. This information is considered as: o External Information exhibits high quality only if: o It is pertinent, relevant, and useful to you. Data refers to o Raw facts that describe a particular phenomenon. Which type of transportation uses multiple channels to transport products from the manufacturing location to the customer destination? o Inter-modal SQL is o A standardized fourth generation language found in most DBMSs. Which data administration facility allows you to control who has access to what information and what type of access those people have? o Security management facilities Organizations choose and deploy ERP systems for many different benefits and reasons. Which of the following is a way that firms use to calculate such benefits? o Through calculation of ROI, weighted against the benefits expected Most large manufacturing companies use _____ processes, which ensure that the right parts are available as products in process move down the assembly line. o Just-in-time manufacturing A supply chain management (SCM) system is an IT system that supports supply chain management activities by: o Automating the tracking of inventory and information among business processes and across companies. Which of the following supply chain activities keeps the cost of transporting materials as low as possible consistent with safe and reliable delivery? o Logistics Which of the following is a fundamental goal of CRM systems? o To manage and track customer interactions. What is the difference between SCM and CRM? o o SCM manages production and delivery information; CRM manages customer information. The compilation of average SAT scores for students enrolled in your college, along with an analysis of enrollment information and a statistical analysis of these scores compared to competitive schools, is an example of o Business Intelligence Ethics are: o the principles and standards that guide our behavior toward other people. Information granularity refers to: o the extent of detail within the information. The average price of a movie ticket in the city of New York. is $8. This is an example of _______

o Information At lower organizational levels, information exhibits FINE granularity At upper organizational levels, information exhibits coarse granularity. You rent a Blu-ray disc of "A Clockwork Orange" for $25. This is an example of DATA What is the primary difference between data and information? o Data is processed to get information. Which of the following is true of downward flow of information? o The middle levels of an organization convert those strategies into tactics Which quality attribute of information addresses the credibility of information? o Validity Within an organization, information flows in four basic directions. Which, among them, describes the current state of the organization based on its daily transactions? o Upward The grade you earn for a specific college course is DATA and your overall GPA is Information If the marketing department were to pass information to the finance department, what type of information flow is this considered? Horizontal Which of the following information quality attributes pertains to having access to information when one needs it? o Timeliness Which database management subsystem is responsible for backup and recovery, security management, query optimization, concurrency control, and change management? o Data administration Information refers to is data that have a particular meaning within a specific context. An enterprise resource planning (ERP) system is o a collection of integrated software for every functional area within an organization. If the information coming into your decision-making process is in bad form, you'll more than likely make a poor decision. This concept is referred to as ___. o Garbage-in-garbage-out (GIGO) A data warehouse is o a logical collection of information used to create business intelligence. Which of the following systems uses information about customers to gain insights into their needs, wants, and behaviors in order to serve them better? CRM A hypercube is: o a multidimensional representation of information. Business intelligence (BI) is collective information that gives you the ability to make effective, important, and often strategic decisions. Subjective information: o Attempts to describe something that is unknown. Which of the following activities tracks inventory and information among business processes and across companies? o Supply chain management (SCM) Which of the following is a popular ERP vendor? SAP Data warehouses do not support transaction processing. TRUE Data warehouses always use two-dimensional tables to store data. FALSE Orco Corp. would like to determine advertising strategies for customers who buy high-priced products. It would use OLTP on its data warehouse to accomplish this task. FALSE A(n) _____ is a logical collection of information gathered from many different operational databases used to create business intelligence that supports business analysis activities and decision-making tasks. Data warehouse.