Академический Документы
Профессиональный Документы
Культура Документы
Year Programme Title 2013/2014 Edexcel Pearson BTEC HNC Certificate in Business and HND Diploma in Business (QCF) Operations Management in Business. Unit 34 F/601/1092 01 Level 4 HNC and Level 5 - HND 15 credits Dr Joy , Mr Solomon ,Mr Natesan ,Mr Hamim, Mr Kennedy ,Mr Richard, Mr Nawaz, Ms Samar 18/11/2013 18/12/2013 Using the Principle of Operation Management to reactivate a firm: A Case study of WHSmith.
Unit Title Unit No. Unit Code Assignment No. Level Credit value Deliverer Handout Date Hand in Date
Assignment title
To provide learners with an understanding of the role and importance of operations management (OM) in the efficient and effective production of goods and services.
Scenario:
WH Smith is a major, well-known and publically-quoted book retailer and newsagent in the UK. Recently it was reported how Kate Swann, the former CEO for the last 10 years, has turned the company around from 135m losses to 106m profit in a decade. (source: www.theguardian.com/business/blog/2013/jan/23/wh-smith-kate-swann-profit, accessed 1 October 2013) (Also see copy attached) This is an example of how the principles of operations management can be used to reactivate a firm. How did she do it? Using the above as a starting point, together with other information sources, which you should research yourself, on WH Smith, you are asked to address the Tasks below regarding operations management.
Task 1 (this meets LO 1, ACs 1.1, 1.2 and 1.3) Based on the Scenario, produce a document explaining the nature and importance of Operation Management and its key elements.
Your document for this Task must include the following elements (among others as you wish): I. A definition of OM and an explanation of its importance; II. The key elements of OM; III. The need to produce goods or services on time and to cost, with the right quality and within the law; IV. The role of OM in achieving strategic objectives; and V. Produce systems and sub-systems diagrams for any WH Smith operations processes, including a brief explanation of your diagrams. Task 2 (this meets LO 2 ACs 2.1, 2.2 and 2.3) Based on the Scenario, produce a document explaining the relationship between OM and strategic planning. Your document for this Task must include the following elements (among others as you wish): I. II. III. Explain the implementation of the 3Es in WH Smith; Critically review the tension between cost minimisation and quality maximisation in the context of WH Smith; and Assess the importance of the five performance objectives that underpin operations management.
Task 3 (this meets LOs 3 and 4 in full) Base on the Scenario, produce a document explaining how to organise and apply relevant techniques in a typical production process. Your document for this Task must include the following elements (among others as you wish): I. II. III. IV. Comment briefly on the importance of operational planning and control. Explain what linear programming is, and give an example in relation to any part of the operations of WH Smith; Produce a network plan and indicate the resultant critical path for any operation in WH Smith. (for this task, you should include a set of operational outcomes, which are clearly defined). Explain how quality can be defined and maintained.
Learning Outcomes and Assessment Criteria In order to Pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the Learning Outcomes for the unit.
The Assessment Criteria determine the standard required to Pass this unit. The Assessment Criteria will act as a guide to help you put into context your answers to fulfill the Learning Outcomes.
Learning Outcome
Assessment Criteria
1.1 explain the importance of operational management 1.2 explain the need to produce safely; on time; to cost; to LO 1Understand the quality and within the law nature and importance 1.3 explain the link between operations management and of operational strategic planning management 1.4 produce a systems diagram to illustrate a typical business 2.1 explain the Three Es (economy, efficiency and effectiveness) LO2 Understand the link between operations 2.2 explain the tension between cost minimisation and management and quality maximisation strategic planning 2.3 evaluate the significance of the five performance objectives that underpin operations management 3.1 explain linear programming LO3 Understand how 3.2 evaluate critical path analysis and network planning to organise a typical 3.3 explain the need for operational planning and control production process LO4 Be able to apply relevant techniques to the production of an operational plan for a typical business 4.1 produce a set of clearly defined operational outcomes 4.2 produce a network plan and indicate the resultant critical path 4.3 explain how quality could be defined and maintained.