The Academy for Technology & the Classics

Lesson Plan Template

Instructors name: Kathy Rappaport Week of: Feb 10 - 13 Course/Grade: ELD3 Unit Name: Media Unit

Common Core/ NM Content Standards: Craft and Structure RI.9-10.4 Determine the meaning of words and phrases as they are used in a text, including figurative, connotative and technical meanings, analyze the cumulative impact of specific word choice on meaning and tone. Literacy W.9-10.2 Write texts to examine and convey complex ideas.

Essential Question(s): What kinds of problems does media cause for teens?

Connections (prior learning/prior knowledge): Students have *studied the definitions of Ethos, Pathos and Logos. *identified statements as one of the three rhetorical devices, evaluated ads and concluded the main type of rhetorical device the ad is using. *written a persuasive email using all three rhetorical devices. *studied the founder of modern advertising, and analyzed how advertising works on the subconscious level to appeal to desires and fears. *applied their understanding of target audience by identifying the target audience of a specific ad. *reviewed advertising techniques used by marketers that fall under logos, ethos and pathos *applied their understanding of terms by relating them to ads Resources/Materials News Articles on problems media causes for teens: Media Smarts: Canadas Centre for Digital and Media Literacy Digital and Media Literacy Body Image Boys Los Angeles Parenting Teens How Advertising Impacts Your Teens Body Image by Sarah DuPont

Other considerations (modifications, accommodations, acceleration, etc.):

Assessment (How will you monitor progress and know students have successfully met outcomes?) Daily: Do Now checks for understanding of the previous days lesson. Written assignments and quizzes check for understanding of daily lessons. This Week: Advertising Notebook, Analysis of main ideas in articles about how media causes problems for teens Time allotted MONDAY Learning TargetAccess Testing TUESDAY Access Testing WEDNESDAY Learning TargetStudents will analyze the causes of a marketing disaster and brainstorm ideas for a solution. Then students will show their ability to evaluate a solution for its effectiveness by creating a new marketing campaign that lures customers back to the brand. Students will present information clearly and logically as they show a sample ad from the new marketing approach and explain why its going to be effective. Assignment (s) Due Lesson activities for instructor and students Assignment(s) Due- Friday, Jan7

Read Articles about Abercrombie and Fitch that describe a marketing disaster. Students will relate the marketing disaster to shifts in the American culture. Create a marketing campaign for them to improve their image.

THURSDAY Learning Target-

Assignment(s) DueStudents will read:

Students will identify main ideas that are stated both explicitly and implicitly in news articles about how media impacts teens and show their understanding by answering questions.

Article about Energy Drinks Article about Ads invading privacy

FRIDAY Students will identify main ideas that are stated both explicitly and implicitly in news articles about how teens can take steps to protect themselves and show their understanding by answering questions.

Assignment(s) DueStudents will read: What to do about the media Personal Branding Students will create a Facebook page that shows them in a positive light.

Students will demonstrate understanding of Tier II (commonly used academic vocabulary words) by completing a vocab worksheet.

Vocab Worksheet.

Post-Teaching Reflections on Lesson

What went well?

What needs to be improved? Why?

Strategies to consider for improving lesson: