EXECUTIVE SUMMARY

1|PROTON HOLDINGS BERHAD

INTRODUCTION

PROTON is a Malaysian automobile manufacturer headquartered in Subang Jaya and Shah Alam, Selangor, Malaysia with a manufacturing plant in Tanjung Malim, Perak. Founded in 1983, it was Malaysia's only carmaker until the establishment of its competitor and arch-rival Perodua in 1993. Its name is a Malay acronym for Perusahaan Otomobil Nasional (English: National Automobile Enterprise).PROTON function mainly to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON was publicly listed on the Kuala Lumpur Stock Exchange (KLSE) in 1992 and its shareholders include Khazanah Nasional Berhad, Petroliam Nasional Berhad, Mitsubishi Corporation, Mitsubishi Motors Corporation, Employee Provident Fund Board and other local and foreign investors. PROTONs model products include WAJA, SATRIA, GTi, WIRA, ISWARA, ARENA,PERDANA V6, JUARA, PERSONA and EXORA. The range of 1.3, 1.5, 1.6, 1.8 and 2.0 litre engines satisfies a wide spectrum of customers both locally and abroad. PROTON cars are also known internationally as competitive and innovative automobiles. PROTON now is being exported to 50 countries like United Kingdom and continental European markets, thereby realizing its goal of being an internationally successful Malaysian automobile manufacturer. PROTONs exports are the most successful in the United Kingdom due to its competitive pricing strategy and its buyback arrangement with car rental companies in the country. PROTON also benefited from the Generalised Preferences Scheme that made it easy for them to enter the United Kingdom market. PROTON has introduced a few upgraded models with higher engine capacity and sporty design to establish its presence internationally.

PROTON is focusing to be more customer-oriented and by producing competitively priced and innovative products. It is therefore contributing to the Malaysias attainment of Vision 2020.

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PLANNING -The act of determining or setting the organizations goals and way for achieving them. Vission To become a successful Malaysian automotive manufacturer globally Mission Our companys history is one of the remarkable achievements that we are proud.Our pride is in the vital force that drives us forward and force us to take on new challenges.Not only our customer but also our business partners and our shareholders have to believe our capabilities and rely us to deliver on our promise ofquality.We continue to expand our knowledge,skills and expertise to find more solutions and produce better results.As a national project,the Protons are committed to lead the acquisition of intellectual ability in the design and technology that will drive the nation to achieve the status of an industrialized country.With people as our main focus,we are committed to build a friendly organization,sensitive to customer needs with clear communication leads to understanding and care. Objectives -To spearhead the automotive industrialisation process and manufacturing industries -To acquire/upgrade technology and industrial skills within the automotive manufacturing industry -To strengthen the international competitiveness of Malaysias industrial capability

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ORGANIZING -The process of determining the task to be done , who will do them and how those task will be managed and coordinated.

Top level manager Middle level manager Lower level manager

Executive chairman

Director of Human Resources

Director Group Marketing

Office manager

Supervisor

Store manager

Top-Level manager -Top-level managers, or top managers, are also called senior management or executives. Top-level managers make decisions affecting the entirety of the firm. They set goals for the organization and direct the company to achieve them. Top managers are ultimately responsible for the performance of the organization, and often, these managers have very visible jobs.Once the goals and the strategies have been developed,the top level manager will pass down the authority of the company to the middle-level manager such as Marketing manager,Production manager,HR manager and others to implement the strategies developed at the top.In this condition,the middle level manager has the authority to make the best decision making for the task given to them.In PROTON HOLDINGS BERHAD,Tan Sri Dato Sri Haji Mohd Khamil bin Jamil as Executive Chairman will pass down the strategies developed by top to its middle-level manager.

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Middle-level manager -Middle-level managers, or middle managers, are those in the levels below top managers.
Middle-level managers are responsible for carrying out the goals set by top management. They do so by setting goals for their departments and other business units. Middle managers can motivate and assist first-line managers to achieve business objectives. Middle managers may also communicate upward, by offering suggestions and feedback to top managers.After receive task from top level manager,they will make a decision making according to their department such as production department will find on how to produce the product,marketing department on how to sell the product in open market,office department on how organize the management works and others.In PROTON HOLDINGS BERHAD,Pat Wahid as Group Marketing will advertise the product through the media such as Television,Billboard,Comercial Ad and others to acknowledge Malaysian about their new product.

Lower-level manager -First-line managers or lower level manager are responsible for the daily management of line workersthe employees who actually produce the product or offer the service. There are first-line managers in every work unit in the organization. Although first-level managers typically do not set goals for the organization, they have a very strong influence on the company.

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MOTIVATION -Set of forces that causes people to behave in certain ways. PROTON HOLDINGS BERHAD company use SMART goal setting theory for motivation. This theory is based on the concept that people work harder when they have specific, measurable goals to work toward. Goals provide a clear, engaging sense of direction and specify what is to be accomplished. S - SPECIFIC This is refer to PROTON target sale per target month. PROTON company put a specific target to each employee in order to ensure that their company will have good sale report.

M - MEASURABLE When PROTON put on a target, they ensure that the target is measurable. For example,for the month of January, PROTON company target is to sold 40 car including 10 model from PROTON INSPIRA, 10 model from PROTON SATRIA NEO, 10 from PROTON SAGA FLX, 10 from PROTON EXORA.

A - ACHIEVEABLE PROTON also ensure that their target can be achievable so that their employee will not burden by stress in order to achieve the company target. R RESULT ORIENTED PROTON company target was not too high because if the company target is too high, employees will seem no point in trying.

T - TIME BOUND PROTON goals have its starting points, ending points and fixed durations. PROTON also always tell their employees to give full commitment to achieve their target so that they will focus their efforts on completion of the goal on or before due date.

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LEADING -The capacity to lead the members of work groups toward the accomplishment of organizational goals.Proton Holdings Berhad use behavioral theory which is effective leadership behaviors can be learned/trained. It focus on what effective leaders do rather than what effective leaders are. In behavioral theory, theory of Michigan Studies is choosen by Proton Holdings Berhad which is introduced by Rensis Likert,a researcher at University of Michigan.He identified 2 basic forms of leader behavior. Job-centered leader. -The managers pay close attention to subordinates work, explain work procedures and are keenly interested in performance.

Employee-centered leader -The managers are interested in developing a cohesive work group and ensuring that employees are satisfied with their jobs.Their primary concern is the welfare of subordinates. Proton Holdings Berhad focus most on Employee-centered leader since we think that this type of behavior tends to be more effective.This is because the welfare of the employees are guaranteed by Proton Holdings Berhad.From this action,Proton Holdings Berhad tend to increase the production of the car produced.

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CONTROLLING -The process to ensure that actual activities conform to planned activities by monitoring performance and taking action to ensure desired result.

Pre-action control -Proton Holdings Berhad use pre-action control to make sure their car has quality and always sold well. Proton always survey the type and model in high ranked and buyers like it. They also prevent any problem at the car from bad thing from the first stage before the car is bring to our showroom. For example, if the car engine have a bit fault in wire ring and make the car broken, Proton would not accept the car to be in their showroom because for them quality is important. It is because to make sure their customer satisfied with their car.

Post-action control -Proton Holdings Berhad use the post action control to focus on the outputs of their company after the transformation process is complete. It is known as corrective control. It attempts to measure the result of certain action. If there are problem corrective action is under taken and applied to future activities. For example, Proton always survey their buyer if they satisfied with the car or not.

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COMMUNICATION -The process of transmitting information from one person to another in which a person or group evokes a shared or common meaning to another person or group. In this PROTON HOLDINGS BERHAD,there are several types of communication used which is Oral,Written,Non verbal and Technological. Oral/spoken Communication -Spoken verbal communication which includes speeches, presentation, face to face communication and telephone communication.As example, despite the rise of emails and internets, Proton Holdings Berhad also values face-to-face sessions mostly when it comes to keeping staff up-to-date. What it entails is that better communications between employees and the employer brings the success to the corporation. This was followed by improving employee engagement and staff performance and enabling workers to do their job better. Therefore, face to face has been one of the most effective tool of internal communication of Proton Holdings Berhad since from this type of communication the employees can give immediate feedback to our management team.

Written communication -Written communication by means of written symbols (either printed or handwritten) such as letters,memos,policy and other written documents. Example,memo is used in Proton Holdings Berhad as one of the channels of internal communication. It is used to deliver important daily messages indicating how the company is fairing in its operations. It is also used to pass messages of quick meetings that are called from time to time.Memo acts as an informative channel within the Proton Holdings Berhad for it informs staff of the profits or losses that occurs within the company in a specific given week. It is a strong too that points the strength or weaknesses of the corporation.

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Non-Verbal communication - the process of conveying meaning in the form of non-word messages. Some forms of non verbal communication include chronemics, haptics, gesture, body language or posture, facial expression and eye contact, object communication such as clothing, hairstyles, architecture, symbols, infographics, and tone of voice.As example during the meeting of Proton Holdings Berhad,one can be able to express him/herself facial expression, and have eye contacts. Facial expression typically display emotions, but sometimes because of their complexity they can be difficult to interpret. As we communicate, we trade visual information by making facial expressions and interpreting those made by others. Eye behavior is a subcategory of facial expressions that includes any movement or behavior of the eyes

Technological communication -Any communication that uses an electronic devices as the medium of communication such as mobile phones,fax,internet and others.As an example,E-mail is one of the modern tools of communication. It follows a protocol that is included in the transport control protocol/internet. E-mail has proven to be a very efficient mode of communication within the Proton Holdings Berhad. However, e-mail is very effective in Proton Holdings Berhad for it helps the company to communicate to the staff faster and cheap than most of other electronic communication. E-mail has quickly become the most used communication tool in many organizations.

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CONCLUSION

PROTON as the first Malaysian car manufacturer has established a very strong identification in the Malaysia automotive market. However, the consumers perceived that it has not delivered what is promised and expected. As a result, PROTON is unable to create positive response in the head and heart of its consumers. PROTON still has tremendous potential and capacity to perform better in offering its customers products and services of premier quality. Based on its recent performance, PROTON has indeed working very hard to live up its working philosophy of producing the right car at the right time, for the right market, at the right price. As a conclusion, we learn how hard is it when to open an organization or company. We also learn on how to manage the company and the subordinates. In addition, we know the functions of a manager and how to be a good manager. In the discussion group, we have learned about the basic of management that is planning, organizing, leading and controlling. We also study about motivation. In planning we learn on how to create a goals when opening an organization or company, how to setting goals and ways to achieve those goals. In organizing, we learn about how to make and organizational structure. In leading, we learn about how to make employees feel enjoy to work in our company and how to a good and responsible leader. We also learn about how to make a manage the quality product.

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REFERENCES 1.Manual Fundamental of management 2.Management in the 21st Century by Lewis,Goodman & Fandt 3. PROTONs official homepage. (www.proton.com) & (www.proton-edar.com.my) 4.Internet
www.wikipedia.com/management www.management-issues.com/.../3/leading-management.asp http://www.klse.info/counters/view/stock/5304 http://www.studymode.com/essays/Background-Of-Proton-721448.html http://www.slideshare.net/SukieRpc/blak-paper

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APPENDICES Type or car produced by PROTON HOLDINGS BERHAD.

PROTON GEN-2

PROTON INSPIRA

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PROTON PREVE

PROTON EXORA

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