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Presented By:

Aashneet Gautam,
Avinash,
Clevin,
Sudeshna Roy
Vikas Soni,
Vamsi Kanth
Introduction
• Lifestyle is part of the Landmark Group, a
Dubai-based retail chain.

• Lifestyle India began operations in 1998 with


its first store in Chennai in 1999, and now has
17 stores across Chennai, Hyderabad,
Bangalore, Gurgaon, Delhi, Noida, Pune,
Mumbai, Jaipur and Ahmedabad.

• Spread over 90,000 square feet.


Target Market

• The company is looking to the newly emerging

young and well-to-do segment.

• Age segment - 15-35

•  Members of this demographic are extremely

fashion savvy, have a growing disposable income as

well as a ravenous appetite for the latest trends.


Customer Service
Perceptual Mapping
Merchandise Mix & Vendor Relations
Today Lifestyle offers a truly international shopping
experience, a fact borne by numerous accolades.

 Business World – IMRB Most Respected Company

Awards survey rated Lifestyle as the ‘Most Respected

Company in the Retail Sector’ in 2003 and 2004

 ‘ICICI – KSA Technopak Award for Retail Excellence’

in 2005

 Reid & Taylor ‘Retailer of the Year’ award in 2006

 Lycra Images Fashion Award for the ‘Most Admired

Large Format Retailer of the Year’ in 2006

 Images Retail ‘Most Admired Retailer of the Year –


Merchandise Mix & Vendor Relations

Baby shop - Lifestyle

Home Center –
Lifestyle

Shoe Mart – Lifestyle

Lifestyle Accessories
Merchandise Mix - Baby shop
Lifestyle
Merchandise Mix - Home Center
Lifestyle
Merchandise Mix - Shoe Mart
Merchandise Mix - Lifestyle
Accessories
Vendor Relations
STORE DESIGN
GROUND FLOOR
• First Attraction are the International Cosmetics
Brand like CHANEL, CLINIQUE, LANCOME and
DIOR.
• On the extreme left – Ladies Apparel

Brands like LEE, WRANGLER, PEPE JEANS, ALLEN


SOLLY, REMANIKA, UCB etc
• Handbag or Mini purses section – Brands like
HIDESIGN, BAGGIT etc
• On the Right hand side- Watches, Indian
cosmetic brands, sunglasses.
FIRST FLOOR
• KIDS WEAR
• SHOE WEAR
• MENS APPAREL
• LAPTOP BAGS

The entire format is Race Track and Free flow


Layout.

Payment Counters- the total number is 6 but only


3 are operative.
VISUAL MERCHANDISING

• Promotes the brands.


• The brand manage their own in-
store visual merchandising.
• The best being newly opened Splash
which has been done by Mr. Kaashif.
PRICING
Current offer sale up to 50% discount and in HOME sale
up to 50%
• Sale up to 70%

• Apparel: for men and women. They offer a stunning range of


wardrobe essentials, formals, casuals, ethnic wear, sportswear and
denim for men and women.

The price is affordable and the price range starts from Rs 299 to
Rs 699 for men.
The price ranges are Rs 199, 299, 499, 799 for women

• Babyshop Lifestyle brands like Barbie, Disney, Bossini, Benetton


and many more in clothing, toys and other accessories for
children.

• Home lifestyle: one-stop destination for furniture, home needs


and home furnishings, gifts, living room needs, kitchen needs and
gadgets, crockery and cutlery, gardening furniture and many
more.
• Shoe Mart: Travel Accessories, Fashion Bags, Foot and Shoe care for
all age groups men, women and children .

Footware:
• Indian and international brands to name a few are Ganuchi, Kappa,
Converse, Josef Seibel, Red Tape.

Lifestyle Accessories: watches (Zodiac, Hugo-boss, Nautica etc),


• Health and beauty products (H2O, Ponds, Toni and Guy etc),
• pens (heaffer, Parker, Waterman),
• International perfumes (Britney Spears, FCUK, Balenchiaga, Christian
Lacroix, etc),
• cosmetics (Lakme, Revlon, Chambor, Bourjois, Maxfactor,, etc)
• jewellery (Gili, Niravana, Cygnus, Carbon, Ishis etc)
• personal grooming items (Electric Shavers, Beard Trimmers, Hair
Styler, Hair Straightener etc of different international brands)
ADVERTISING AND PROMOTION

 Print ads

 Radio ad

 Hoardings

 Price oriented
advertising
 Positioning as
value for
money brand
Promotion
 Diwali Utsav (24 sep to 18 oct) – up to
25% discount

 Stylefest Campaign (June 5 to July 5)

 Lifestyle WATCH FEST (26 June to 26


July)
(Rs. 60,000 Lifestyle Gift vouchers per store)

 Gift vouchers (Price range 50/- to


1000/-)
Diwali Promotion
LOCATION
FREE STANDING
SIZE AND DEMOGRAPHIC
DIRECT & INDIRECT
COMPETITION
SWOT Analysis
Strengths

Wide Varieties under a Single roof

Locational convenience

Value for Money


Weakness

Customer Service
Opportunities Advertising
Scope for Expansion

Scope for Strategic alliance / Merge

Threats

In close proximity to large no of Direct & Indirect

Competitors
Conclusion