by: Darshen, Jamie, Jane, Jing Yi, Kah Kit, Marcus

Identity: your security expert

Characteristics: Convenient Light Affordable Secure User-friendly

Market segmentation
Main targets: business companies Sub targets: electronic product retailers and college/university students Price range suited for middle to high income earners

Marketing Mix (4Ps)

Product Fingerprint security lock magnets attached at both ends Place product on the device and attach it to a surface Works with devices such as phones, tablets, laptops etc

Marketing Mix (4Ps)

Price Market-penetration pricing where the selling price will be RM99.90 (cost at approximately RM82.40) Good-value pricing: aim to deliver the product with its promised quality while having it at an affordable price

Marketing Mix (4Ps)

Promotion Sponsoring contests Social Media/Radio Customer Referral Incentive Program

Marketing Mix (4Ps)

Place Main distribution channel: 1) direct distribution through business-to-business 2) higher end electronic retail outlets (Harvey Norman)

Sub distribution channel: e-commerce