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  • Competitive Advantage

    Загружено:

    Abhay Agrawal
    6 просмотров1 страница
    The document outlines four strategies for companies: market development to exploit new markets using existing competencies differently, diversification to build new competencies and create the future, market penetration to defend existing markets by strengthening competencies, and product development to build complementary or new competencies to fortify position in existing markets. These strategies are mapped against whether the market or competencies are new or existing.

    Исходное описание:

    comp

    Оригинальное название

    Competitive advantage

    Авторское право

    © Attribution Non-Commercial (BY-NC)

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    PPTX, PDF, TXT или читайте онлайн в Scribd

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    The document outlines four strategies for companies: market development to exploit new markets using existing competencies differently, diversification to build new competencies and create the future, market penetration to defend existing markets by strengthening competencies, and product development to build complementary or new competencies to fortify position in existing markets. These strategies are mapped against whether the market or competencies are new or existing.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    6 просмотров1 страница

    Competitive Advantage

    Загружено:

    Abhay Agrawal
    The document outlines four strategies for companies: market development to exploit new markets using existing competencies differently, diversification to build new competencies and create the future, market penetration to defend existing markets by strengthening competencies, and product development to build complementary or new competencies to fortify position in existing markets. These strategies are mapped against whether the market or competencies are new or existing.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Market Development (Discover) Exploit New markets by creating product/services by leveraging existing competencies differently

    Diversification (Develop) Build new competencies to create the future

    Market Opportunity

    New

    Market Penetration (Defend)

    Product Development (Deepen)

    Defending existing markets by strengthening existing competencies

    Build complementary/ new competencies to fortify position in existing market

    Existing

    Existing

    New

    Distinctive Competencies (Product/Services)

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