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Executive Summary Bad Data Quality - a self-feeding downward spiral Improve Data Quality in CRM Improve Efficiency in Tasks Related to Data Quality Improve Data Quality and Efficiency with SAP CRM
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Data Quality A Key Success Factor in CRM
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Inconsistent definitions for common terms Data entry by employees Data migration or conversion projects Mixed expectations by users External data Data entry by customers System errors Changes to source systems Others 7% 26% 25% 20% 40% 38% 46%
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