Subject- Social Marketing Subject code-72 A General Instructions:

The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified corresponding to each question. The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers.

ailure to comply with the abo!e i!e instructions would lead to re"ection of assignment.

Specific Instructions:
There are four Questions in this assignment. The student should answer all the four questions. #ar$s allotted %&&. Each Question carries equal mar$s ('( mar$s) unless specified explicitly. The answer should not exceed the world limit of '&& words

Q1) You have to organize a campaign for a social cause say imparting primary education. How will you proceed , what all the elements of social mar eting you will consider . !ho will "e your #arget audience, location of target audience profile , the desired change e$pected . %f you are a &ocial 'ar eters how would you involve your company in this activity( Q)) &ocial *ro+ects cannot "e done alone, some sort of partnerships are re,uired . -iscuss the challenges , advantages and disadvantages of forming coalition. !hat points are to "e ept in mind while forming partnerships for social pro+ects. Q.)!hat is the / doors model of social mar eting ( You can use any suita"le cause to illustrate the approach.

Q0) 1oundation of &ocial 'ar eting is conducting the &ocial 'ar eting 2esearch, draw the process flow chart and discuss the same.