PGP-1, Term-II, ISM-1

Module III: Technology trends in Business E-Business, Social Networ s, !loud com"uting Session #: $ace%oo

&ow many in the class ha'e "resence on (ace%oo ) *hat do "eo"le do on (ace%oo )

!onnect +or disconnect,-. Interact. /is"lay. Search +i( no one dis"lays, nothing to search,-. Play +0rd "arty games 1 content-.

*hat does (ace%oo allow you to do +in 'irtual *orld that you can not do easily in real *orld- ) *here is the intense attraction to (ace%oo )

No sur"rise , 2argest num%er o( "eo"le loo at "ictures +and 'ideos- in "u%lic domain , $rom studies: Male and $emales, %oth loo at 3(emale3 "ictures more , $ashion and !hromosomes ) /oes it re(lect society3s general %eha'iour ) E'en on an electronic "lat(orm , !onsider a "arty o( 144 men and a woman wal s %y , Now consider the o""osite , *hich do you thin will ma e more heads turn )

&ence, the addiction to (ace%oo , It lets you do something "ersonal in "u%lic "ri'ately , It imitates the society ,,

$ace%oo growth story: $ounded 5446 +'aluation around 7S/ 144mBy 5448: 9 1 %n +o((ered %y :ahoo,By 5415: o'er 9 144 %n +can "urchase :ahoo,Share "rice (alling in 5410 ) *e% initiati'es are historically o'er'alued at (irst ,

*here does ma;imum earning o( (ace%oo come (rom ) Is it strategically a sa(e %usiness model ) +<ll eggs in one %as et,&ow many o( us are "aid (ace%oo mem%ers ) &ow many o( us %uy stu(( through (ace%oo ) <nd, the 'irtual stu(( +"ets, toys, etc- )

*here does ma;imum earning o( (ace%oo come (rom ) &ow did (ace%oo manage to deli'er targeted ads almost (rom the %eginning ) <nd not Google ) &ow a%out Google=)

Personal data , No "ri'ilege without log-in ) Is Google= a +%usiness- challenge (or (ace%oo ) In (uture )

>ther re'enue o( (ace%oo : Second largest is 3"lat(orms3 +third "arty games-. $ace%oo gets "aid (or leading users to games. <lso 04? (or any 'irtual "urchases (rom "artner sites +"ets, toys, etc-.

*hat can (ace%oo do to im"ro'e its re'enues ) !an you thin o( other societal %eha'iour "atterns it can imitate ) *hat do human societies do )

Easily: /i((icult: @ery di((icult:

!< Technologies: <ny grou" wants to "resent can 'olunteer through email.

&ow a%out its com"etitors ) mi;i in Aa"an. >nly Aa"anese citiBens. Aa"anese mo%ile num%er is needed.