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Entertainment

Entertainment

l u o e S
Shine like a star
Hallyu Official Tourist Guide
Shine like a star

CONTENTS
Hallyu Seoul All about Hallyu Recommended Itinerary for Each Hallyu Theme
K-POP , K-DRAMA , K-STAR , K-TV SHOW


Key to Symbols Accommodation Museum / Exhibition Hall Performance Hall Shopping Tourist Information Center Restaurant Police Station Post Office Embassy Hospital Bank School University Theater Club Opening Hours Location Inquiries Website

UNESCO World Heritage Accommodation Museum / Exhibition Hall UNESCO World Heritage Performance Hall

04 06 07

Accommodation Shopping Museum / Exhibition Hall Tourist Information Center Performance Craft Studio Hall Shopping Restaurant TouristStation Information Center Police CraftOffice Studio Post Restaurant Embassy Police Station Hospital Post Office Bank Embassy School Hospital University Bank Free Wi-Fi * Seoul School Limousine Airport
City Tour Bus University Casino Seoul Free Wi-Fi * Theater Airport Limousine Club City Tour Bus

Hallyu Attractions by Districts

11

STAGE A. Running Field 12 City Hall, Myeongdong Enjoy Seoul Landmarks Seen On TV Programs
18 STAGE B. Peaceful Scene Gyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

STAGE C. Energetic Story Dongdaemun, Daehangno Enjoy a 24 Hour-date in Dynamic Seoul STAGE D. Fantastic Zone Hongdae Trendy Youth Hotspot Packed with Music and Art STAGE E. Romantic Drama Yongsan, Yeouido Just like a Couple from a Romantic Drama STAGE F. Glamorous Place Gangnam Expect a Surprise Encounter with Hallyu Celebrities STAGE G. Entertaining World Jamsil, Ttukseom Experience Dynamic and Exciting Hallyu

24 30 36 42 50

Hallyu Official Tourist Guide

Publishing Date Fabruary 2014 Published by Seoul Metropolitan Government, Tourism Business Division Planning and Production aCreatvie Design aCreatvie

Casino Free Wi-Fi * Seoul


Available Theater Area

Club Charge
* Seoul Free Wi-Fi

Hours Available Area Foreign Assistance Location Charge Contact Hours Website Foreign Assistance

Tourist Information Map & Route Map STAMP

54 56 59

Travel information about Seoul : Call 120 and then press 9 when you hear a recorded message in Korean. (You can choose from the following languages: English, Japanese, Chinese, Vietnamese and Mongolian.)

Location Contact Website

2014 1 () () () 2014 1 () () ()

Shine like a

star
Peaceful Scene

Seoul, the epicenter of Hallyu lights up the world! The streets of Seoul are full of celebrated places where Hallyu stars like to hang out just like from the scenes of TV programs. Seoul introduces Hallyu tourism to visitors who want to see and experience Hallyu! The guidebook guides tourists who want to enjoy the glamorous world of Hallyu around every inch of Seoul, from unknown hidden attractions to well-known landmarks including their background stories. With Seoul, you will shine like a Hallyu star!

Energetic Story

Fantastic Zone

Running Field

Romantic Drama

Entertaining World

Glamorous Place

HALLYU Frame
These frames introduce special Hallyu attractions in Seoul! Why dont you take a photo of yourself enjoying Seoul with the HALLYU Frames located at each Hallyu attraction?
STAMP

INDEX By district
A B C D E F G Running Field Peaceful Scene Energetic Story Fantastic Zone Romantic Drama Glamorous Place Entertaining World

By theme
K-POP K-DRAMA K-STAR K-TV SHOW

You can get a special stamp at the attraction which has  a Hallyu Frame mark on its photo. (See p.59)

4 .5

All about
Recommended Itinerary for each Hallyu Theme
Hallyu began in the 1990s when popular Korean movies and TV drama series were exported and began to attract fans overseas. Since the 2000s, Hallyu, or the craze for Korean popular culture that first spread throughout Asia, has expanded to Korean culture in general to include music, games, TV programs, etc. opening up a new era of Hallyu. Lets find out more about the representative domains of Hallyu, which has become a global culture trend.

K-POP, K-DRAMA, K-STAR, K-TV SHOW These themed itineraries can guide visitors to search for hidden stories under each theme. The itinerary is recommended for tourists who havent yet decided on their destination among the infinite attractions of Seoul. Get out and enjoy the Hallyu tour!

K-Pop, which started with the 90s Korean TV drama series OSTs, led to the explosion of various genres of Korean pop music. Led by teen idols such as the pop singers Super Junior and KARA, K-Pop truly came under the global spotlight with Psys Gangnam Style in 2012.(Recommended

K-Pop

K-Pop
Street of Youth
Every street in Hongdae is full of the passion and energy of youth. What kind of K-Pop can we experience in the most youthful and joyful space in Seoul? PM 20:30 PM 17:00 PM 23:00

itinerary p.7)

Korean TV drama series, which were first exported to China in 1997, started spreading in Japan in the beginning of the 2000s when the transmission of Winter Sonata led to the Yonsama Craze. Now, with a wide range of genres, K-Dramas are being exported beyond Asia to the Middle East. (Recommended itinerary p.8)

K-Drama

PM 16:00

Famous actors and singers who have become well-known through various Hallyu contents are being born again as world stars thanks to their dynamic activities. We look forward to the outstanding exploits of many Hallyu icons who are leading the Hallyu trend with their own brand values.

K-Star

Club nb
Enjoy a night out in Hongdae filled with youthful energy!

(Recommended itinerary p.9)

The interest in Korean TV programs, which began with K-Dramas, has extended to other reality variety shows, and the number of fans is greatly increasing. Running Man has gained tremendous popularity overseas and We Got Married a reality variety show is being produced in an overseas version with popular Hallyu stars. (Recommended itinerary

K-Tv Show

TWOSOME STUDIO
Experience the sensitivity of Teddy, K-Pops representative producer.
<See p.31>

XINDIE Hongdae Noriteo


Hongdae Noriteo, a mecca of street performances! Experience a boisterous flea market with a fun atmosphere along with great music. <See p.31> Lets see a performance in Hongdae where the next K-Pop star will be born! <See p.35>

<See p.32>

p.10)

6 .7

K-Drama
Time Travel
AM 11:00 Lets take a break from digital civilization for a day. From the beautiful old palace that appeared in Moon Embracing the Sun to Yeorangjae House, the background to Personal Taste, your day will be filled with graceful beauty. PM 15:30

Action Scene

The ultimate reverse side of Hallyu - from sweet soft charms to fastpaced action and excitement! Lets go and see the dynamic action spots in Seoul where tense action scenes involving gun battles and psychological warfare were filmed. PM 14:00

PM 12:00

PM 16:00 PM 20:00

PM 13:30

PM 21:00

Gyeongbokgung (Palace)
Dress up in a gorgeous Hanbok and become the main character of a historical drama.
<See p.20>

Yeorangjae
(Bukchon Hanok Village) The place where Kae-in (Son Ye-jin) and Jin-ho (Lee Min-ho) lived happily together in the drama Personal Taste!
<See p.21>

Jamsil Heliport COEX OB's CABIN


What kind of conversations did Ki-tae (Ahn Jae-wook) and Jung-goo (Sung Ji-roo) have in the drama Lights and Shadows? <See p.22> The place where numerous car chase scenes have been filmed!
<See p.52>

Lets fly over Seoul by helicopter like a spy does!


<See p.52>

Ttukseom Hangang Park


The place where secret meetings are held in action dramas!
<See p.52>

Tongin Market
Lets have lunch at a traditional Korean market!
<See p.20>

Riverview 8th Avenue


A hideout for villains that appeared in Hallyu dramas.<See p.51>

Gentleman
Today, lets hit the road to look for the main characters of our favorite Hallyu dramas. You might just meet your gentleman somewhere. AM 11:00 PM 13:00 PM 17:00

K-Star
Luxury

If you are curious about a day in the life of a Hallyu star why dont you try a luxurious day out in Gangnam, where you can experience everything from body line management and beauty shops to luxury shopping? PM 18:00 PM 23:00 PM 16:00

PM 20:00

PM 14:00

Mural Village in Ihwa-dong Jung Art Gallery


There may be a cute young guy like the one in the drama A Gentlemans Dignity there! <See p.27> A romantic time with Park Yoo-chun, the charming prince who came back from the past in the drama Rooftop Prince!
<See p.25>

Naksan Park
Perfect nighttime walks along the fortress trail with Eun Shi-Kyung (Jo Jung-suk) in the drama The King 2 Hearts!
<See p.25>

SPA-the-el
Recharge your energy for a perfect day with beauty and body line management!
<See p.43>

10 CORSO COMO Ra Beauty Core


Experinence a Perfect makeup of Hallyu Stars!
<See p.47>

Nouveautes
A love story with a handsome coffee shop owner like the one in the drama 49 Days could be possible! <See p.28>

Get ready for a groovy night of luxury shopping! It is hard not to spend, spend, spend in there!
<See p.46>

Club ANSWER/Ellui
Now, its time to have a big night out! <See p.48>
8 .9

K-Tv Show
Running Man
Where are the places where Yoo Jae-suk won a game, Song Ji-hyo and Gary had an affectionate quarrel or Lee Kwang-soo betrayed his team? Experience Running Man achieving great popularity around the world! PM 14:00 PM 12:00 PM 19:00

How to Enjoy Hallyu

Seven Stages of Hallyu Seoul!


What kinds of Hallyu dramas andshows have been filmed around Seoul? And which Hallyu stars have been there?

AM 10:00

Hallyu Attractions by Districts

Experience fascinating and unconventional Hallyu stories in seven districts.

Seoul Museum of History

The venue where previously Square unseen images of members The Running Man bowling of Running Man were championship was held in the exhibited! <See p.13> Square. <See p.13>

Gwanghwamun

Seoul Metropolitan Library/ Citizens Hall


The episode that took place in the historic building of the Hall and the Library carried us back into the past.
<See p.13>

Myeongdong Street
Is it true that the actors in Running Man took on a high jump challenge here?
<See p.17>

We Got Married
AM 11:00

We Got Married, a reality TV show with the unique idea of imaginary marriages between Korean celebrities, gained great popularity. Running for over five years, and the repeated creation and separation of many different couples, the show is still loved by lots of fans. PM 17:00 PM 13:00 PM 19:00

City Hall, Myeongdong Enjoy Seoul Landmarks Seen On TV Programs Gyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama Dongdaemun, Daehangno Enjoy a 24 Hour-date in Dynamic Seoul Hongdae Trendy Youth Hotspot Packed with Music and Art Yongsan, Yeouido Just like a Couple from a Romantic Drama Gangnam Expect a Surprise Encounter with Hallyu Celebrities

STAGE A. Running Field

STAGE B. Peaceful scene

STAGE C. Energetic Story STAGE D. Fantastic Zone

B D E A

STAGE E. Romantic Drama

G F

STAGE F. Glamorous Place

Seoul Marina Club & Yacht


The place where the couple Re;Code Shop Nichkhun and Victoria held a The couple Jeong Jin-woon romantic wedding! and Ko Joon-hee made their <See p.37> own individual style of clothes at this Shop! <See p.40>

B ONE
Lets enjoy the exciting atmosphere of the Club like the couple Lee Jangwoo and Ham Eun-jung!
<See p.40>

Itaewon Land
Lets have a relaxed and comfortable evening like Jung Yong-hwa and Seohyun!
<See p.40>

Jamsil, Ttukseom Experience Dynamic and Exciting Hallyu

STAGE G. Entertaining World

10 . 11

STAGE.

A Running Field
City Hall, Myeongdong Enjoy Seoul Landmarks Seen on TV Programs

01

Seouls charming scenery makes the show Running Man look all the more glamorous on TV. Where are the places where the members of Running Man run about tirelessly every week? Experience all the excitement of Hallyu in the middle of Seoul by visiting the mission places of Running Man. Today, you can be a master of Hallyu!

Gwanghwamun Square, was the location of a gunfight scene in the Gwanghwa- series Iris, as well as a bowling game involving the protagonists mun of the TV show Running Man. The Square Square is much loved by tourists TV drama series Iris, as a souvenir photo spot.
Variety show Running Man
Located about 200m away from Subway Line 5, Gwanghwamun Station, Exit 8

STAGE B p.18
Sejong Center for the Performing Arts

01
1 8

US Embassy Center Mark Hotel


5 Line

100

200m
7 8
Jongn

02 Seoul Museum of History


TV Variety show Running Man STAMP

02

Seoul Museum of History


Lin e5

Gwanghwamun Square 2
Gwanghwamun Station
3 7 6 5 4

6 Jongno 3(sam)ga Station 5 4 3

Gyeonghuigung (Palace)

Sejong-ro
Dongwha Duty Free Shop

Post Office

2 3-1 1 3 Jonggak Station 6 4 5

Tapgol Park
Jong-ro
Line 1

2-1

10 11 1 2 Jongno 3(sam)ga Station 15 14 13 12


n

The Running Man race took place with Victoria and Lee Joon at the Museum. The couple in the romantic comedy drama Me Too, Flower had their first date here too. Visitors can get a stamp at the information desk of the Museum.
Weekdays 09:00~20:00 Weekends, National Holidays 09:00~18:00 Located about 700m away from Subway Line 02-724-0274 www. 5, Gwanghwamun Station, Exit 7 museum.seoul.kr

o 3(sa

m)ga

Statio

Cheonggye Plaza

Citi Bank

Deoksoo Elementary School

Singaporean Embassy Korea Tourism Organization, New Kukje Hotel Best Western New Seoul Hotel

03

Bosingak (belfry)

Samilgyo Tourist Information Center Cheo nggy Police Box ec


heon Strea m
4
Euljiro 3(sam)g

Sejong-daero

Canada Embassy Jeongdong Theater

Koreana Hotel British Embassy

Hallyu Exhibition Hall

5 6 7 8

4 5

City Hall Station

04

Deoksugung (Palace)
12

Russian Embassy SeoulMuseum Of Art 10


Line 2

Seoul 8 Metropolitan Library/ Lotte CitizensHall Hotel Lotte Town


6
7

2 4 1 Euljiro 1(il)ga Station 5 7 6

03 Korea Tourism Organization, Hallyu Exhibition Hall


Exhibition / Experience Hall of Hallyu Stars

Eulji-ro

Line 2

1 2 3 Euljiro 3(sam)ga Station 12 11 10

05
Myeongdong Cathedral

11

ng-d

Seos

-ro omun

aero

H City

all

Sta

tion
8

Plaza Hotel

Lotte Dept.Store Lotte Duty Free Shop(9F 10F) Lotte Dept.Store Avenuel

08

Caf Droptop 07 Sinseon Seol Converse nongtang Custom 06 Studio 10 Myon

KTO Hallyu Exhibition Hall is filled with Hallyu Stars items and products. The place offers visitors various attractive Hallyu MD products and Korea tourism information services.
09:00~20:00 Located about 300m away from SubExhibition 02-729way Line 1, Jonggak Station, Exit 5 9497/ Tourism information 02-1330

a Station

o Sog ng-

Line 3

ro

Sejo

Dominican Republic Embassy

Bank of Korea Money Museum

Lotte Young Plaza


Post Office

09
K Story

Ramada Hotel & Suites Seoul Namdaemun

El Salvador Embassy

Nam

un daem

-ro

12
4

5 6 7

Seoul Global Culture &Tourism Center Post Office SPAO/ Everysing Sejong Hotel
11
8 9 10 1

Shinsegae Department Store


Namdaemun Market 7
6

Toegye-ro
New Oriental Hotel

g Station Myeong-don
3 2

Line 4

8 7 Chungmuro Station 2 3

04 Seoul Metropolitan Library / Citizens Hall


TV Variety show Running Man, Psys Gentleman M/V STAMP

u Ch ng m o ur

nS tat

Line

Swedish Embassy
6

He

y oh 3
4

eo

Seoul Station

Uiju ro

Chilpae-r

o
Sungnyemun (Gate)

ion

Woori Bank

13 14
Zaemirang

Prince Hotel

15
Seoul Youth Hostel

Seoul Tex Palace Hotel Hotel

The mission from Running Man was carried out at the Seoul Metropolitan Library and Seoul Citizens Hall. Lets take a photo with the cast members of Running Man! Whats more, Psys music video of Gentleman was filmed here. Visitors can get a stamp at the information desk on the first basement level of Citizens Hall.
(Summer season) 9:00~21:00/ (Winter season) 9:00~20:00 Subway 02-739-9922 lib.seoul.go.kr, Lines 1 and 2, City Hall Station, Exit 4 www.seoulcitizenshall.kr

n Sogo g-ro

See p.17
LILA Elementary School

Line

Seoul Station
2
Seoul Station

7
8

Post office

Consular Section of the Chinese Embassy

Namsangol Hanok Village

14
Namsan cable Car Station

Seo ul C all ity W

12 . 13

Police Box

N Seoul Tower

STAGE A

Running Field
City Hall, Myeongdong

05 Caf DROPTOP
TV drama series Phantom

09
K Story
A Hallyu Theme Cafe Run by the Sister of Super Junior Member Hee-chul

At Caf Droptop, a chic and cozy coffee shop, Woo-hyun (So Ji-sub) and Kang-mi (Lee Yeon-hee) talked about a case in the series Phantom, which is all about cyber-crimes.
(Weekdays) 07:00~23:00, (Saturdays, Sundays, Located about National Holidays)08:00~23:00 70m away from Subway Line 2, Euljiro 1(il)ga Station, 02-3789-7801 cafedroptop.com Exit 5

The cafe is filled with various exciting items such as personally signed posters of Hallyu stars and stars cherished items and clothes. that Hee-chuls sister collected while working in the entertainment business. The cafe sells products related to Hallyu stars and fan club items.
Subway Line 4, Myeongdong Station, Exit 6 (go straight at the street on the left) Turn left at Nature Republic (Myeongdong branch) Second floor (K Story) of the building opposite UNIQLO (Myeongdong branch)

06 Converse Custom Studio


TV reality show We Got Married

10 Myon
TV Reality show We Got Married

At this studio, the energetic lovely young couple, Hwang Kwang-hee and Han Sun-hwa, from We Got Married made their own shoes. Why not try your hand at printing memories of Korea into the shoes regardless of your painting skills!
10:00~20:00 Located about 300m away from 02Subway Line 4, Myeongdong Station, Exit 6 777-4040

Lets print our memories of Hallyu tourism into photo stickers at Myon (specialty store of photo stickers) like the couples Tae-min and Na-eun, and Kwang-hee and Sun-hwa from We Got Married.
In the basement of the building opposite BASIC HOUSE, about 340m from Subway Line 4, Myeongdong Station, Exit 8

07 Sinseon Seolnongtang
TV drama series Brilliant Legacy

11 Seoul Global Culture & Tourism Center


Hallyu Experience Programs STAMP

Sinseon Seolnongtang is the restaurant that appeared in the series Brilliant Legacy, which is a family story based on the inheritance of a major property by the food chaebeol family. Visitors can enjoy warm rich food at the restaurant.
Open 24 hours a day Located about 400m away from Subway Line 2, Euljiro 1(il)ga Station, Exits 5, 6 02-777-4531

Good news for tourists who are interested in EXOs dance or KARAs make-up! The Center offers visitors various Hallyu experience programs! Visitors can get a stamp at the information desk inside the center.
10:30~20:00 5th floor of the M Plaza Building (ZARA building), about 200m away from Subway Line 4, Myeongdong Station, Exit 6 www.seoultourism.kr 02-3789-7961

Hallyu Experience Programs for Foreign Tourists at the Seoul Global Culture & Tourism Center

08 Lotte Young Plaza (Shopping Mall)


K-Pop shop of SM and YG Entertainments

Program K-Beauty Make-Up Date Time Contents July ~ December (Once a month)

K-Style Hairstyling April, June, August, October(4 times)

K-Pop Dance Class

Fusion Taekwondo Class

Wearing a Hanbok Every day 10:30~12:00, 14:00~18:00 Wearing traditional Korean clothes, Hanbok Free for individuals, 3,000 won/person for groups and reservations
14 . 15

Visitors can discover the fascinating world of K-Pop idols at Lotte Young Plaza, which is connected to Euljiro 1(il)ga Station. They can also find SM star goods at the Pop-up Store on the basement level of the building and YG goods at KUHO shop on the 2nd floor. Lets create memories of our favorite Korean idol stars with various Hallyu MD goods.(*Check the opening of pop-up store before you visit.)
11:30~21:30 Located about 400m away from Subway Line 2, Euljiro 02-771-2500 store.lotteshopping.com 1(il)ga Station, Exit 7

March/April, May/June, April/May, SeptemJuly/August, Sept./Nov. ber/ November (4 seasons) (2 seasons) Wednesdays 16:00~17:30 Learning K-Pop dances 10,000 won/season (8 times) Saturdays 16:00~17:30 Fusion dance mixed with Taekwondo 10,000 won/ season (8 times)

Fridays 16:00~17:30 Thursdays 16:00~17:30 Learning Hallyu stars make-up Free of charge Learning Hallyu stars hairstyling Free of charge

Cost

STAGE A

A
12 SPAO/Everysing
Multi-store operated by SM Entertainment

Hallyu Travel Tip!

Running Field
City Hall, Myeongdong

What is the first thing that comes to mind when you think about Girls Generation, Super Junior, EXO, or F(x)? The agent SM Entertainment offers everything about its store here. SPAO offers SM idols fashion, while Everysing offers unreleased videos and special goods of SM idols.
11:00~23:00 Located about 50m from Subway Line 4, (SPAO) 02-319-3850, (Everysing) Myeongdong Station, Exit 6 02-778-9850

Shopping Paradise for Hallyu Lovers!


Sejong-daero

( of Lets enjoy a sensory shopping experience. From Myeongdong Street with youthful energy ) Hallyu to Namdaemun Market offering a traditional Korean market culture! If you are ready to immerse yourself in Hallyu Shoppings charm, lets go right now!
4

13 Zaemirang
Korean Cartoon Culture Space
3

2 3

Line 2

Euljiro 1(il)ga Station


8 7

Eulji-ro

50

100m

The Zaemirang covers 5 floors of the building and is entirely devoted to cartoons. Lets read the original cartoon of Princess Hours, a TV drama series consisting of a princes love story, starring Yoon Eun-hye and Ju Ji-hoon.
09:00~18:00 (Closed on Mondays and National Located about 360m from Subway Holidays) Line 4, Myeongdong Station, Exit 3
?

City Hall Station

Seoul Metropolitan Library/Citizens Hall


Hotel the Plaza
6

Lotte Hotel

Hallyu Goods Shopping, Myeongdong Underground Shopping Center

Westin Chosun Hotel

Lotte Town

There are numerous Hallyu star goods from K-Pop CDs to accessories.
Seoul Royal Hotel IBIS

12
11

un-ro

10

daem

y Cit
9

Ha

ll S

n atio

Lotte Dept.Store Lotte Duty Free Shop Lotte AVENUEL

Myeongdong Theater
Noon Square CGV Woori Bank Myeongdong Kyoja Myeongdong Kyoja (Main Shop) M PLAZA ALAND Seoul Global Culture &Tourism Center

14 N Seoul Tower
TV Reality shows We Got Married, Infinite Challenge STAMP

Lotte Young Plaza

Like lovely couples from We Got Married, the love of many couples will grow deeper at the N Seoul Tower. A stamp will be provided at the information desk (B1) of the N Seoul Tower.
10:00~24:00 (Opening hours differ at each facility) Take a ride on the Namsan cable car, located about 360m from Subway Line 4, Myeongdong Station, Exit www.nseoultower.com 3 02-3455-9277

Luxury Shopping, Lotte, Shinsegae Dept. Stores


Duty-free shopping is available at Lotte Dept. Store.
n-ro aemu

Line

The Bank of Korea Bank of Korea Money Museum

Nam
Seoul Central Post Office

Sog ong -ro

NATURE REPUBLIC Shinhan Bank

Sejong Hotel
7
8

amd

Shinsegae Department Store


Mesa Shinsegae Department Store (Main Building)

Migliore 5

Line 4

Toegye-ro

Stat Myeongdong
4
3

9 10

ion
1

15 Namsangol Hanok Village


Movie Hwang Jin-yi

Jungang Shopping Center

Samick Fashion Town


7

Daedo Arcade Namdaemun Market Ladies Apparel Market


5

Traces of old Seoul can be seen in Namsangol Hanok Village, where the raving beauty Hwang Jin-yi (Song Hye-kyo) threw a feast in the movie. The village offers a wide range of programs such as wearing Hanbok (traditional Korean cloth), making Hanji (traditional Korean paper), and traditional Korean medical treatment.
(April~Oct.) 09:00~21:00, (Nov.~March) 09:00~20:00 Located about 200m from Subway Lines 3 and 4, Chungmuro Station, Exits 3, 4 02-2264-4412 hanokmaeul.seoul.go.kr

Ho ehy eon

Fasion City Hana Bank

Sta

tio

n
1

Beauty Shopping, Myeongdong Cosmetics Street


Seoul Rex Hotel

New Oriental Hotel

Prince Hotel

Namdaemun Market

Palace

* Recommended shops : MISSHA, THE FACESHOP, Aritaum, SKIN FOOD, Etude House, etc.

Line

4
Post Office

Traditional Market Shopping, Namdaemun Market


Namdaemun Market sells a massive variety of products ranging from electronic appliances to kitchenware to accessories.

Fashion Shopping, Myeongdong Fashion Street


* Recommended shops : ZARA, GIORDANO, SPAO, A Land, Forever 21, etc.
16 . 17

Sogong-ro

Se ou lC ity ll Wa

STAGE.

B Peaceful Scene

Gyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

01 Green House
TV drama series Secret Garden

Although Seoul may look like a glamorous and crowded city to many people, the real reason why Seoul is beautiful is because Seoul is a city where tradition and modernity Coexist in harmony. Visitors will get a real sense of Hallyu by walking around Gyeongbokgung Palace and the old paths that embrace the history of Seoul, the capital of Korea. You can become one of the main characters of a historical drama while enjoying the old atmosphere of Seoul.

Green House is the Korean restaurant where the scene of Gil Ra-im (Ha Ji-won) breaking up with Kim Joo-won (Hyun Bin) in the drama Secret Garden was filmed.
09:30~21:30 Subway Line 4, Gireum Station, Exit 3 Take bus Nos. 153 or 7211 Get off at Ilseong Apartment bus stop Walk toward the left Go straight for about 400m after turning right 02-395at the intersection Green House is situated on the left 4920, 4924

01 Green House 02 Sanmotoonge

03 Kim Chong Yung

Museum

100

200m

02
Sanmotoonge Cafe
TV drama series The 1st Shop of Coffee Prince

Cafe

Street

The cafe was used as a house of Hanseong(Lee Sun-gyun) in the drama The 1st Shop of Coffee Prince. Many fans of the drama visit the cafe.
11:00~22:00 Subway Line 3, Gyeongbokgung Station, Exit 3 Take bus Nos. 1020 or 212 or 7022 about 700m after getting off the bus 02-391-4737 at Buam-dong office

Samcheong-dong Culture

Gallery KONG

08

Yeorangjae

Sonamu Gallery

04
Kookmin Bank

05

Cheongwadae Sarangchae
Hyoja-ro

07

06

Tongin Market
Jahamun-ro

The National Folk Museum of Korea

GOSHEN Samjeong Police Box

Jeongdok Public Library Gahoe-dong Community Service Center

Changdeokgung (Palace)

09
Hwanggeumal Restaurant
YONGSUSAN Biwon Shinhan Bank
3 4

03 Kim Chong Yung Museum


TV drama series The Greatest Love

Samcheo ng

Daeo Bookstore

Gamrodang

Gyeongbokgung (Palace)

Woori Bank

Daelim Museum Tongui The National Police Box Palace Museum of Korea 3 4 Gwanghwamun 5
Line 3
6

Gallery Songadang Polish Embassy Gallery Hyundai

Constitutional Court of Korea

In the drama The Greatest Love, a man loved by the nation and a woman hated by the nation fall madly in love with each other. The Museum, was used as Dok Ko-jins(Cha Seung-won) house.
Yulgok-ro

-ro

Bukc ro hon2
Sta tion 5

2 1

Pungmoon Girls' High School 1


6

Gyeongbokgung Station
7

An

guk

Japanese Embassy

Unhyeongung (Palace)
Line

Seoul Metropolitan Police Agency

Central Government Complex

10

Japanese Embassy

11

Jongno Police Station

Jongmyo (Shrine)

(March~Oct.)10:00~18:00, (Nov.~Feb.) 10:00~17:00 Subway Line 4, Gireum Station, Exit 3 Take bus Nos. 153 or 211 Get off at Lotte Samsung Apartment bus stop On the right, at the first crosswalk, turn left and go straight ahead The museum is situated on the left at the end of the alley in which the restaurant Bukakjeong is 02-3217-6484 kimchongyung.com situated

Sajing-ro 8-gil
Sungkok Art Museum

National Museum of Korean Contemporary History


US Embassy Irish Embassy Jongno-gu Office 2 Jogyesa Temple

Byeol Dabang misslee


Ujeongguk-ro

12

Kyodong Elementary School Portuguese Embassy

Sam ero il-da

Sejong Center for the Performing Arts


Korea Exchange Bank
1

13
Hotel
5

04 Cheongwadae Sarangchae
Public Relation Center of Seoul STAMP

6 SSamziegil Nakwon Arcade Jongno 3(sam)ga Station Center Mark 4 3

Seoul Gwangjang Market Art Cinema


7 8 9
Jongno

8 Gwanghwamun Station 9 3

Gyeonghuigung (Palace)

Seoul Museum of History


Lin e 5

Gwanghwamun Square 4 7

Austrian Embassy Australia Embassy Finland Embassy Kyobo Book Center


1 6

Line 5

Saemunan-ro
Taiwan Consulate Dongwha Duty Free Shop
6 5

Line 1

2 3-1 3 Jonggak Station 5 4

YMCA Tourist Hotel

14
OBs CABIN

Tapgol Park

LOTTE CINEMA Piccadilly

2-1

Visitors can take a look at the ever-changing face of Seoul at a glance along with records of Koreas former presidents. The Hallyu contents displayed in the Photo Zone have attracted many tourists. A stamp will be provided at the information desk inside the building.
09:00~18:00 (Last admission at 17:30) About 500m from 02-723-0300 Subway Line 3, Gyeongbokgung Station, Exit 4 cwdsarangchae.kr

10 11 2 1 Jongno 3(sam)ga Station 15 14 13 12

3(sam )ga Sta

tion

Jong-ro

Citi Bank

Bosingak (belfry) Cheonggye Plaza

Donhwamun-ro

Police Box

Seoul Cinema

STAGE A p.12

18 . 19

STAGE B

Peaceful Scene
Gyeongbokgung Palace, Insa-dong

05 Tongin Market Lunchbox Cafe


TV Variety shows Running Man, 2 Days & 1 Night
STAMP

Yeorangjae (Bukchon Hanok Village) TV drama series Personal Taste


Yeorangjae is also as well-known as Sanggojae, where Kae-in (Son Ye-jin) and Jin-ho (Lee Min-ho) live together in the drama Personal Taste. You can enjoy the beautiful view of Seoul from Yeorangjael like them.
Located about 930m from Subway Line 3, Anguk Station, Exit 2

08

The members of Running Man ate some Topokki(spicy rice cake) at the Lunchbox Cafe while accomplishing their mission. Visitors can feel the energy of the market and have fun choosing their food at Tongin Market. If you want to try vanous Korean food, Tongin Market Lunchbox Cafe is highly recommended!
(Weekdays) 09:00~18:00, (Saturdays) 09:00~13:00 02-722-0911 Station, Exit 2 About 700m from Subway Line 3, Gyeongbokgung

How to Eat at the Lunchbox Cafe

Buy some yeopjeon (a brass coin worth 500won) at the cafe. 10 yeopjeon (5,000won) are enough for one meal.  With the empty lunchbox given, make your way around the Lunchbox Cafe affiliates marked with a distinctive sticker. You can exchange one or two yeopjeon (depending on the dish) for a side dish.  Come back to the cafe, and enjoy a tasty meal with rice and soup by exchanging two yeopjeon(worth 1,000 won) for each. At the cafe, customers can get a coffee and drinks at a discount price of 500won each.

09 Hwanggeumal Restaurant
TV drama series Twinkle, Twinkle

This little restaurant featured in Twinkle, Twinkle, a series that tells the story of a woman whose life is reversed by a switch of her destiny. Customers can enjoy a tasty Korean meal in the cozy, friendly atmosphere of the restaurant.
10:30~20:00 Located about 240m from Subway Line 3, An02-736-0660 guk Station, Exit 3

06 Daeo Bookstore
TV drama series Shark

10 National Museum of

Korean Contemporary History

At this old bookstore, Jo Hae-woo (Son Ye-jin) met Han Yi-soo (Kim Nam-gil), who believed him to be dead, once again. The Daeo Bookstore has a tradition of over 60 years.
10:00~22:00 Located about 600m from Subway Line 3, Gyeongbokgung 02-735-1349 Station, Exit 2

Exhibiting the evolution of Hallyu through history

The museum comprises exhibition halls of Korean history as well as a space screening Hallyu videos. Visitors will know more about Hallyu after visiting the museum.
09:00~18:00 (Thursdays 09:00~21:00) Located about 300m from Subway Line 5, Gwanghwamun Sta02-3703-9200 www.much.go.kr tion, Exit 2

07 Gyeongbokgung (Palace)
TV drama series The Moon Embracing the Sun

11
Byeol Dabang misslee
TV Reality show We Got Married

Gyeongbokgung Palace, which has been used as a filming location in many Korean historical dramas, presents a living history of Korea. Lets imagine walking in the beautiful palace dressed up nicely like Yeon-woo (Han Ga-in) and Lee Hwon (Kim Soo-hyun) from the drama The Moon Embracing the Sun.
09:00~17:00 (Last admission at 16:00) Located about 50m from Subway Line 3, Gyeongbokgung Station, Exit 5 02-3700-3900

Dabang is a Korean word meaning cafe. The cafe has a diverse customer base ranging from young people like the couple Jung Yong-hwa and Seohyun from We Got Married to middle-aged and even elderly people.
10:00~24:00 Located about 30m from Subway 02-729-0939 Line 3, Anguk Station, Exit 6

20 . 21

STAGE B

B
12 SSamziegil
Seoul Song M/V by Super Junior and Girls Generation

Hallyu Travel Tip!

Peaceful Scene
Gyeongbokgung Palace, Insa-dong

Ssamzie-gil offers visitors attractive design craft products that combine traditional Korean beauty with a modern sensibility. It served as the background for the music video Seoul Song sung by Super Junior and Girls Generation.
10:30~20:30 Located about 200m from Subway Line 3, Anguk Station, Exit 6 02-736-0088

Irresistible Taste of Hallyu Street!


If you havent tasted Korean food during your stay in Seoul, you will regret it terribly when you return home. Here are nine representative street foods of Seoul that are loved by all tourists. Be sure not to miss out on these tasty foods however busy you are sightseeing.

Myeongdong Area
Price 2,000~3,000 won Price 2,000 won Price 5,000 won

Potato Twisters Interesting looking potato twisters, crunchy and tasty!

30cm Ice-cream Super-large ice-cream, just as you like it.

Kkultarae An elaborate traditional Korean sweet mode of honey.

13 Nakwon Arcade
TV Variety shows Running Man, We Got Married TV drama series Shut Up Flower Boy Band

Tongin Market
Price 3,000 won

Namdaemun Market
Price 1,000 won Price 3,000 won for 5 pieces

Nakwon Arcade, is the biggest musical instrument shopping center in Seoul, which has provided the background for numerous TV programs.
09:00~20:00 Located about 190m from Subway 02-743Line 5, Jongno 3(sam)ga Station, Exit 5 4200

Oil Topokki (rice cakes in soy sauce / chili sauce flavors) Its not too spicy but very savory!

14 OB's CABIN
TV drama series Lights and Shadows

Vegetable Hotteok (Korean pancake) A crunchy hotteok is stuffed with well-cooked vegetables and glass noodles!

King Dumpling One king dumpling will leave you feeling full and satisfied!

Gwangjang Market
Price 2,000~3,000 won Price 4,000~10,000 won Price 10,000 won

OB's CABIN, Koreas first beer bar, retains its old atmosphere. At this bar, Kang Ki-tae (Ahn Jae-wook) and Shin Jung-goo (Sung Ji-roo) had a conversation in the drama Lights and Shadows.
11:30~01:00 Located about 20m from of 02Subway Line 1, Jonggak Station, Exit 3 732-1944

Mayak Gimbap Mayak means drug in Korean. This addictive little gimbap will keep you coming back for more!

Bindaettoek (mung-bean pancake) A great combination of warmth, crunchiness, and flavor!

King sundae It goes well with tasty, gooey Topokki. Guess what it is mode of!
22 . 23

STAGE.

C Energetic Story

Dongdaemun, Daehangno Have a 24 Hour-date in Dynamic Seoul

01 Mural Village in Ihwa-dong


TV drama series Rooftop Prince

Couples love stories are always energetic in Hallyu TV drama series based in Seoul. A 24-hourdate in dynamic Seoul is strongly recommended both for couples in a long-term relationship and for couples whose relationship has just started! Lets create a romantic story in the dynamic city of Seoul.

The mural village in Ihwa-dong is where Lee Gak (Park Yoo-chun) went on a fairytale date with Park-ha (Han Ji-min) in Rooftop Prince. Visitors can find the many beautiful paintings and sculptures scattered around the village, all of which were created by the Art in the City project.
Located about 400m from Subway Line 4, Hyehwa Station, Exit 2

Hyehwa Station

StarCity
3

09 Samcheonggak
2

10 OVOCO Gallery

03
Marronnier Park
Korea National Open Univ.

02

Gilsangsa Temple

100

200m

Naksan Park

09
Samcheonggak
LIG The Gate Hills

10
Dongbang Graduate University

OVOCO Gallery
Sung Buk Village

Seoul Apt. Seongbuk Apt.

01
Mural Village in Ihwa-dong
Seoul City Wa

119 Seoul Myung su School

11 Nouveautes
12 11 3 2 n tatio ng S 4 o ld eo 5 Sins 6 1

Hyoje Police Box


e Lin

Hostel Korea
L 1 ine

02 Naksan Park
TV drama series The King 2 Hearts, Feast of the Gods

ll

Seoul Hyoje Buffet Elementary School

STAGE B. p18
4 1 ion Jongno 5(o)ga Stat 5 8 7 6

2 3

Gwangjang Stream Market Cheonggyecheon


Dongho-ro

Daehang-ro

Chungsin Market

Dongdaemun Seonggwak Park


1

Changsin Market
n tatio un S 4 5
2 3

9 8 7

2 10 1 on Stati myo g n 3 Do 4

Seoul Dongmyo Park

Hostel Korea (Sungin Branch)

08
Seoul Folk Flea Market

Naksan Park is the place where the princess had a date the drama in The King 2 Hearts. Eun Shi-Kyung (Jo Jung-suk) and Lee Jae-shin (Lee Yoon-ji) made a wish upon a shooting star at the fortress. In another drama Feast of the Gods, Choi Jae-ha (Joo Sang-wook) carried Go Joonyoung (Sung Yu-ri) on his back on this fortress trail.
Located about 300m from Subway Line 4, Hyehwa Station, Exit 2

Line 1

Jong-ro

Pyeonghwa Market

lg Yu okro
n Do

Dongmyo Sta

10

Dong

daem 6

Heunginjimun (Gate)
Jeil Pyeonghwa Market

Dongdaemun Stationery & Toy Market

Soongshin Elementary School


Che ong gye che on

am Stre

07
Nangye-ro

tion

g da

emun
Station

Jung Art Gallery

Industrial Bank of Korea

04
Dongdaemun
City

Maxtyle

Dongpyeonghwa Fashion Town

Jungang Shopping Center Seongdong Technical High School

Line 6

Dasan-ro

Doota

Seo ul C

all ity W

Heunginmun-ro

Hullyeonwon FashionTown Migliore Park Goodmorning


Line 2
Don

HOTEL ACACIA

&C

ult

Jungbu Market

13 14 gdae Plaza mun 1 12 Histo 2 ry & 10 11 C Ramada u LOTTE lture 9 Park Seoul Dongdaemun FITIN 8 7 Stati on 3 Toyoko Inn Dongdaem un History -ro 4 Toegye 6 5
n tio Sta Pa rk ure

Dongdaemun apm Design

10

Chungmu Dongdaemun Art Hall Fashion Biz Center

11

Seoul Jungang Market


1 2

Hwanghak-dong Community Service Center

Sindang Station

9 8 7

12 6 5

Sindang Sta 4

tion

Line 2

See p.29

05
Lin

06

dan-r

hung

Morning Glory

Ma Bok-rim Grandmas Last Son


24 . 25

Jangchung-dong Community Service Center

e5

Jangc

STAGE C

Energetic Story
Dongdaemun, Daehangno

03 Marronnier Park
TV drama series Protect the Boss, Super Junior K.R.Y's M/V FLY

06
Ma Bok-rim Grandmas Last Son
(Topokki Store)
TV Reality Show We Got Married

Marronnier Park is situated in Daehangno, a youthful and energetic district in central Seoul. There are lots of concert and performance halls around the park, making it a mecca of culture and art in Seoul.
Located about 60m from Subway Line 4, Hyehwa Station, Exit 02-731-0585 2

Koreans representative snack,Topokki (spicy rice cake)! This store was the first and last place that Yong-hwa and Seohyun visited in We Got Married.
Open 24 hours Located about 150m from Subway Lines 2 and 6, Sindang Station, Exit 8 02-2253-1466

04 Dongdaemun Fashion Town


TV drama series Fashion King

07 Jung Art Gallery


TV drama series Gentlemans Dignity

Its not an exaggeration to say that all kinds of Korean fashions can be found in Dongdaemun Fashion Town! Due to its reputation, the Town was used as a background in the drama Fashion King. Lets find out about Hallyu fashion in Dongdaemun where a new fashion is born every day! For more details, please refer to page 29.
Areas between Subway Lines 1 and 4, Dongdaemun Station, Exit 8 and Subway Lines 2, Dongdaemun History & Culture Park Station

The gallery served as the background for the business premises of Jung-rok (Lee Jong-hyuk) and Min-sook (Kim Jung-nan) in Gentlemans Dignity, whose main characters were four gorgeous gentlemen. At the gallery, visitors will see furniture and items that featured in the drama.
(Weekdays) 10:30~20:30 (Weekends) 10:30~21:00 02-2254Located about 200m from Subway Line 6, Dongmyo Sta2981~2 tion, Exit 5

08 Seoul Folk Flea Market


TV Variety show Running Man STAMP

The Seoul Folk Flea Market offers Koreas unique daily necessities and traditional products as well as a glimpse of Korean tradition. Tourists can enjoy the vigorous and dynamic atmosphere of the market, various regional specialties and exciting music performed by a Korean traditional percussion band. The market was also the backdrop for Girls Generations mission in the Running Man. Visitors can get a stamp at the information desk on the right of the markets entrance.
10:00~18:30 Located about 100m from Subway Line 1, Sinseoldong Station, Exit 6 02-2232-3367

05 Morning Glory
TV Reality show We Got Married

The young couple, Yong-hwa and Seohyun, bought their couple rings from this shop and visited it again before their separation. Let's Reminisce Yong-hwa and Seohyuns most romantic moments.
10:00~21:30 Located about 150m from Subway Lines 2 and 6, Sindang Station, Exit 8 02-2254-4932

26 . 27

STAGE C

C
09 Samcheonggak
TV drama series Feast of the Gods

Hallyu Travel Tip!

Energetic Story
Dongdaemun, Daehangno

This place was used as the Korean food restaurant Arirang in every episode of Feast of the Gods. The restaurant is appreciated by numerous tourists for its charming atmosphere of traditional culture, art, and nature.
12:00~15:00, 18:00~22:00 02-765-3700 Take the free shuttle bus from Subway Line 1, Jonggak Station, Exit 5 or at Subway Line 2, Euljiro 1(il) ga Station, Exit 1 (Samsung Fire & Marine Insurance)

What's new in Dongdaemun Fashion Town?


Where is the cheapest place to find the hottest, trendiest fashion items in Seoul? Dongdaemun, which was the background for the drama Fashion King, is the center of Korean fashion. Lets find out about the bling bling styles of Hallyu celebrities.
Seoul City Wall
Do em ngda
2 1 3 4

un S

tatio

150

300m

10

6 6

Jong-ro

doota
Lets discover new designers fashion ideas at doota!
10:30~ 29:00

Heunginjimun Gate (Dongdaemun)

aemun Dongd

Korea Exchange Bank

maxtyle
7

Dongdaemun Fashion Town

SC Bank

This mall features a variety of interior design concepts at every level.


11:00~ 29:00
Shin Pyung Hwa Fashion Town Nampyeonghwa Market Dongpyeonghwa Fashion Town

Statio n

10 OVOCO Gallery
TV drama series Protect the Boss

Cheonggyecheon Stream

Pyeonghwa Market
CERESTAR

The gallery served as the background for the immature boss, while Cha Ji-heons(Ji-sung) house featured in the drama Protect the Boss. The gallery holds diverse exhibitions related to jewelry and culture.
(Weekdays) 11:00~17:00, (Saturdays) 11:00~15:00 Walk straight ahead for about 700m from Subway Line 4, Hansung Univ. Station, Exit 5 Turn right at the three-way intersection in front of Seongbuk Village OVOCO Gallery is 02-765-3700 located about 150m away

Eulji Shopping Center Donghwa Market

MMC Doosan Tower

Maxtyle

Jeil Pyeonghwa Market

Shinhan Bank

Migliore
Enjoy international fashion brand shopping at Migliore.
11:00~ 23:30
Dasan-ro
apm

Seo

Migliore

all ity W ul C

ngd an-

ro

Event Hall

Jan

gch u

Apm National Medical Center

Hello apm
Goodmorning City

11 Nouveautes TV drama series 49 days


This cafe appeared as the cafe Heaven owned by the main character of 49 Days, which tells the story of someone in a coma. The cafe features vintage-style fur- niture and items which create a splendid atmosphere.
11:00~02:00 Subway Line 4, Hansung Univ., Station Exit 6 Take bus No. 1111, 2112, or 03 and get off at Sungbuk Elementary School bus stop Turn left at the first crosswalk on the right and walk straight ahead Pass Seongbuk-dong Catholic Church on the left of SEVEN ELEVEN and you will find the cafe on the right. www.nouveautes.co.kr

This mall offers visitors the real shopping experience of Dongdaemun.


10:20~ 29:00
Euljiro CO-OP Residence

Dongdaemun History & Culture Park

U:US

Dongdaemun Design Plaza

Design Gallery Dongdaemun Fashion Biz Center

13 14 12 Dongda emu n 11

Histo

Sta

10

tio

ry &

rk

LOTTE FITIN

Cultu

Pa

re Pa

rk S

tatio
3

Hanyang Middle School

Seongdong Global Business High School Kookmin Bank

Wangnan Pharmacy
Dongdaem
6 7

&C

ult

ure

Ramodo

tor y

Lotte FITIN
Toyoko Inn

Toegye-ro

Woori Bank

Do ng

Park Station

da em

un History

& Culture

Lotte Fitin is the optimal shopping mall for Hallyu shopping and experience.
11:00~ 24:00
28 . 29

chung

dan-ro

un

His

STAGE.

D Fantastic Zone

Hongdae Trendy Youth Hotspot Packed with Music and Art

01
Hongdae Noriteo
(Park)
TV drama series Gentlemans Dignity

Hongdae, which is packed with clubs, music and art, is far more glamorous at night than during the day. In the beginning, Hongdae attracted public attention as a venue for young artists but it has now become a place where anyone can enjoy the passion and energy of Seoul. Visitors can have fun hanging out in Hongdae amid its unique atmosphere of mural-filled streets, romantic coffee shops, and nightclubs.

Hongdae Playground isnt just a playground. It was the place where Colin (Lee Jong-hyun) played his guitar in Gentlemans Dignity. In this lively playground, young musicians give street performances and artists run a popular flea market.
Located at the front gate of Hongik Univ. about 700m away from Subway Line 2, Hongik Univ. Station, Exit 9

15 CJ E&M

10
Caf JASS

150
3

300m

02 Trickeye Museum
TV drama series Heartstrings STAMP
Ho ng
5

U ik ng Ho 8

. niv

at St

ion

ik U

niv .S
7

tat

ion

Lee shin (Jung Yong-hwa) had a date at this gallery with Lee Gyu-won(Park Shin-hye). Unlike other galleries, Trickeye Museum is designed to offer visitors the opportunity to take pictures. Visitors can immerse themselves in the vivid artworks. A stamp can be obtained at the information desk inside the gallery.
09:00~21:00 (Last admission at 20:00) www.trickeye.com 6300 Located about 350m from Subway Line 2, Hongik Univ. Station, Exit 9 02-3144-

rl Wo dC o k-r bu up

Sta

tion
7

NH Bank

Cafe d'MAKA

09
Rollinghall
Dongmak-ro
1

Wausan-ro

n Ma
2

13

on gw

Korea Exchange Bank

Sta

Seongsan Elementary School

tio n

Donggyo

-ro
Korea Development Bank Kyungnam Weddinghall Coffee Bean Hotel Seokyo
e2

Seokyo Elementary School

Hongik Univ. Tourist Information Center

Kookmin Bank

Lin

11
Aiya Cafe
Seogyo Children's Park

Shinhan Bank BENIKEA Premier Hotel

02

Kookmin Bank Seogyo Market

Trickeye Museum

01
Snow Spoon

n Ho gik -ro

03
Club nb

TWOSOME STUDIO

YG Entertainment

World C up-ro

Hongdae Noriteo

Hotel The Designers Hongdae

04 07 15

05 06

12
p Ha jeo ng St

Club Mansion
2 1

Sangsang Madang

Mecenatpolis
je Hap
9 10

on 4 ati

Club DGBD Palja

XINDIE
Club Evans

Hongik Univ.

Line 6

08

makchang

Samgeori Pocha

Hongik Elementary School Attached to the College of Education Hongik Univ. Hongik Girls' High School Attached to Hongik Univ.

03 TWOSOME STUDIO
Coffee shop run by YGs producer, Teddy

ong

Woori Bank Hapjeong Market Sungsan Middle School

HOLLYS
2 3

Sangsu Station
4

Sogang Elementary School


Line 6

Teddy takes care of everything about the cafe including the designs of the logo, interior, mugs, uniform, the menu, and the background music. The studio consists of cafe (1F~3F) and Teddys personal studio (4F). Hallyu enthusiasts will find thrilling items such as mugs signed by YG singers including 2NE1.
08:00~24:00 Located about 550m from Subway Line 2, Hongik Univ. Station, Exit 9 02-325-8860

30 . 31

STAGE D

Fantastic Zone
Hongdae

04 Snow Spoon
TV drama series Mary Stayed Out All Night

08 Cafe d'MAKA
Beauty theme cafe, make-up experience

This is the cafe where Mu-gyul (Jang Geunsuk) and Mu-gyuls mother(Lee Ah-hyun) chose their ice cream. What flavor of ice cream did they choose at this cafe?
(Weekdays) 11:00~02:00, (Weekends) 11:00~ 03:00 Located about 640m from Subway Line 2, 02-333-0451 Hongik Univ. Station, Exit 9

A trip to Cafe dMAKA will make you prettier than ever! The cafe offers customers an excellent make-up service by a professional makeup artist.
11:00~02:00 Located about 600m from Subway 02-332Linea 2 and 6, Hapjeong Station, Exit 3 5579

05
Club nb
The center of night life in Hongdae

Club nb is a popular party venue for young passionate people as well as a showcase for famous singers. If you want a crazy night out in Hongdae, go to Club nb!
19:00~05:30 Located about 350m from Subway Line 6, Sangsu Station, Exit 2 02-326-1716

09

Rolling hall leads Hongdaes passionate club culture, staging performances by nationally and internationally recogRollinghall nized musicians and small indie bands. Concert and Experience an exciting performance in party venue Hongdae!
Opening hours depend on the performance. Located about 100m from Subway Line 6, 02-325-6071 Sangsu Station, Exit 1

06 Samgeori Pocha
Popular bar run by YGs CEO, Yang Hyun-suk

10 Caf Jass
TV Reality show We Got Married

This retro style bar features classy interior and exterior decorations. The bar is well known as the place where YGs singers go for a wrap-up party after their performances.
19:00~06:00 02-334-3301 Located about 300m from Subway Line 6, Sangsu Station, Exit 2

Yong-hwa and Seohyun had a romantic conversation over a sweet potato latte in the comfortable atmosphere of the cafs cozy wooden interior decorated with cute items.
(Weekdays) 08:00~23:30, (Weekends) Located about 300m from 10:30~23:00 Subway Line 2, Hongik Univ. Station, Exit 2 02-6083-5477

07 Paljamakchang
Restaurant run by Haha from the Running Man

11 AIYA Cafe
TV drama series Rooftop Prince

The entertainer Haha, who is an energetic character in the show Running Man and Infinite Challenge, runs this restaurant specializing in grilled pork and beef entrails. Graffiti and star-signed frames cover the wall, adding to its joyful atmosphere. If youre lucky, you may get a dish grilled by Haha himself!
17:00~05:00 02-325-8081 Located about 500m from Subway Line 6, Sangsu Station, Exit 1

AIYA cafe is situated in a tasteful little alley in Hongdae. The cafe is filled with lovely interior piece creating a cozy atmosphere.
Located about 10:00~00:00 (Weekends 12:00~23:00) 400m from Subway Lines 2 and 6, Hapjeong Station, Exit 3 02-333-9521

32 . 33

STAGE D

D
12 Mecenatpolis
The residence of various celebrities including Big Bang, Infinite, BEAST, and A Pink

Hallyu Travel Tip!

Fantastic Zone
Hongdae

Mecenatpolis is a residential and commercial complex consisting of a shopping mall, cinema, and art center. Various Hallyu stars actually live in the complex.
09:00~17:00 Subway Lines 2 and 6, Hap02-6357-0108 jeong Station, Exits 9 and 10

Expect the new K-POP, Indie Music!


If you are only accustomed to the music of K-Pop idols, why dont you experience the indie music that is fast becoming a popular new genre of K-Pop. A great number of energetic music bands are giving concerts to meet their fans at small music clubs and concert halls in Hongdae. Why dont you make your own idol today?

13 YG Entertainment
A management agency responsible for Big Bang, Psy, 2NE1, etc.

The explosive histories of Big Bang and Psy were born at this building. Are you afraid to go there alone? Dont worry! Youre sure to meet numerous domestic and foreign fans and tourists who hope to see Hallyu stars.
Located about 500m from Subway Lines 2 and 6, Hapjeong Station, Exit 8 02-3142-1104

14 CJ E&M
New emerging Hallyu attraction

Indie music (or independent music), unlike commercial pop music, is produced with independent capital to create an individual style of music. Koreas indie band culture began with the band Crying Nut in the late 1990s. In the 2000s, the boundaries between the indies and the majors became blurred, and various attempts have been made for to promote indie music. Many indie bands such as Guckkasten, Kiha & The Faces, and Galaxy Express are chang now, leading the Hallyu wave of indie music.

What is indie music?

The CJ E&M Center is packed with all kinds of contents related to media, culture, and entertainment. Lets attend the exciting M! Countdown and enjoy visiting the special exhibition hall of Hallyu on the first floor of the building.
02-371-5501 www.cjenm.com Located about 750m from Subway Line 6, DMC (Digital Media City) Station, Exit 9

15 Ticket lounge, XINDIE! The information center for live performances in Hongdae areas

STAMP

Tourists wont fail to notice a spaceship-like building in Hongdae. Its the ticket lounge XINDIE. A great number of people come here for information about performances in Hongdae including indie music gigs. This ticket lounge, which becomes brighter at night, will help you to enjoy the exciting atmosphere of Hongdae. A stamp will be provided inside the XINDIE building.
11:00~23:00 Located about 500m from Subway Line 6, Sangsu Station, Exit 1 070-8742-7662 www.ticketlounge.co.kr Ticket reservations and information XINDIE provides a free reservation service for concerts, as well as the locations of live clubs. Live gigs and cultural information XINDIE offers information on clubs, gig dates, and cultural information including festivals and exhibitions. Musician information XINDIE provides information on indie musicians and newly-released indie albums.

34 . 35

STAGE.

E Romantic Drama

Yongsan, Yeouido Just like a Couple from a Romantic Drama

01 KBS Broadcasting Station


Attending a Hallyu TV program as a spectator

If you have been moved by the romantic episodes of various K-dramas, you will surely have noticed many of Seouls beautiful backgrounds in those scenes. Today lets visit some of the romantic places featured in Hallyu dramas including Hangang Park, where drama characters have confessed their undying love and memorable places visited by cute couples in We Got Married. People fall in love every day in Seoul with Hallyu Romance.
Yeouido
1 13 12 11 2 4 5 69 ngs 8 an Sta tion 10 9 3

Lets go to Yeouido to visit a broadcasting station where Hallyu stars frequently come and go! At KBS there are many interesting contents in which tourists can participate, and various TV programs are open to the public including Music Bank, You Hee-yeol's Sketchbook, Gag Concert.
KBS main hall About 200m from Subway Line 9, National Assembly Station, Exit 4 / Annex building: Subway Line 9, Saetgang Station, 02-781-1000 Exit 2

ngs

Da

02
Seoul Marina Club & Yacht

Da

Hangang (River)
Yeou

150

300m

an

02 Seoul Marina Club & Yacht


TV Variety shows We Got Married, Running Man

Sta t

ion

03
Na

iseo-

ro

04
Seoul Color Park

tat

Lexington Hotel
1

ffic

eungpo

Ye o

3 2 1 7 eungpo

Conrad Seoul

uin

Line 5

Yeongd

1 eungpo

Hallym University Medical Center (HUMC), Market Hangang Sacred Heart Hospital (HSHH) Stat
2 3

ion

3
Station

Ye

ou

i-d

ae

ro
Yeo

IFC Mall
3 4
tio n

Lin

Yeongd

-gu Offic e Statio n 6

Yeongdeungpo Police Station

KBS Broadcasting Station Yeouido Park

06

ar

Yeongd

New Seoul St. Mary's Hospital Gukho e-daero

01

uS

05
e5

ion

-guO

The lovely couple Khuntoria (Nichkhun and Victoria) had a romantic wedding at this Marina Club, which is beloved by many couples due to its excellent restaurant service. Members of Running Man accomplished their mission with actors of the drama The Heirs at the club.
3 4

ion

tio na

eS

lA

sse

tat

Yeo uise o-ro

Ye

ou

ido

ng

11:00~22:00 Subway Line 2, Dangsan Station, Exit 4 Walk straight ahead for about 100m from Yeonyukgyo (Bridge) Take an elevator to descend Walk for about 400m from the Marine Sports Center 02-3780-8400
-ro

mb ly

Sta

tio n

MBC

03 Lexington Hotel
1
63 City

2 1
o Ye

Mullae

Yeongdeungpo Market

Se

ou

o lgy

uid

ta oS

Yeouido Girls' High School

TV drama series The King of Dramas, The Greatest Love


2

uid

ati on

6
Lin e9

5 6

Yeo
Sin gil

Yeou

Times Square 6 MBC Drama Theme Park


Kyun gin-ro
n Yeo

08

07
3 Sta po ung 1 gde 2 4 5

uid

ong

-ro

Sta

igyo

tion

tion

Nod

eul-

ro

1 2 4 Sae 3 tga ng

Sta

The Catholic Univ. of Korea Yeouido St. Mary's Hospital


tion

Yeongdeungpo Park
Yeong deung po-ro

Anthony Kim (Kim Myung-min) and Sung Min-ah (Oh Jieun), characters in The King of Dramas, had an argument in the restaurant of this hotel. Around 60 to 80 dramas every year are filmed here. The restaurant was registered in the Guinness Book of Korean Records 2011 as the location that has appeared in the greatest number of drama scenes.
(Lunch) 12:00~14:00, (Dinner) 18:00~21:30 Located about 400m from Subway Line 9, National Assembly Station, Exit 1 02-6670-7270 www.thelexington.co.kr

Daebang

Station

Line 1

4 3

1 2 1

Dongjak
2

Station

Dongjak
Yeouido
Node ul S 2 tation

Yongsan, Itaewon
Yongsan, Itaewon

Hangangjin

Grand Hyatt Seoul

04 Seoul Color Park


TV drama series City Hunter

aegyo

09
He uk se
4 3 1 2

15 Banpo Rainbow Fountain


Dongjakd

Hannam Elementary School

Chung-Ang Univ. Medical Center (Yongsan Hospital) Chung-Ang Univ.

Heukseok Elementary School

10
chung
Line 9

Nok

Hyeon

Dongjak Sunset Cafe


Don
9 2

1 sap yeo Line ng 6 Sta 4 tion Line 6 Tartine 3

11

wo

n-r

Hyosa-gil in Heukseok-dong

Hangang (River)

12
B ONE

Samsung Museum of Art Leeum 13


o

Itae

Hamilton Hotel
2 1 tion Itaewon Sta 3 4

14

Re;code Shop

Lee Yoon-sung (Lee Min-ho) goes back to the park to remember Na-na (Park Min-young) in the drama City Hunter. Lets enjoy the splendid scenery and stylish sculptures of Seoul Color Park.
Located under the south end of Mapodaegyo Bridge, about 250m from Subway Line 5, Yeouinaru Station, Exit 2

eong-ro Noksapy

ok t Sta ion

Lao Embassy

-ro

Itaewon Land Seoul Central Mosque


36 . 37

aero am-d Hann

gjak Stati on

Seoul National Cementery

Dongjak

Station 6 5 4

Yeouido Dongjak Station

STAGE E

Romantic Drama
Yongsan, Yeouido

05 Conrad Seoul
TV drama series That Winter, the Wind Blows

09 Hyosa-gil in Heukseok-dong
TV drama series I Miss You

If you were moved by the story of the couple Oh Soo (Zo In-sung) and Oh Young (Song Hye-kyo), who were searching for the meaning of love in That Winter, the Wind Blows, then you will want to visit Conrad Seoul, whose beautiful spiral staircase appeared in the drama.
Open 24 hours (*Opening hours differ for each facility) Located about 500m from Subway Line 5, Yeouido Station, Exit 3 02-6137-7000 www.conradseoul.co.kr

Hyosa-gil and its streetlamps appeared as the main background for some of the most memorable scenes involving Jung-woo (Park Yoo-chun) and Soo-yeon (Yoon Eun-hye) in the drama I Miss You. Many tourists come to see the streetlamps and to admire the view of Seoul city from the top of Hyosa-gil.
Located about 280m from Subway Line 9, Heukseok Station, Exit 4

06 IFC Mall
The premier shopping center

Its advisable to check the time and place of an event before visiting! Events with Hallyu stars are held regularly at the mall.
10:00~22:00 (Open year around) Located about 400m from Subway Lines 5 and 9, Yeo02-6137-5017 www. uido Station, Exit 3 ifcmallseoul.com

07 Times Square
TV drama series Midas TV Variety show Infinite Challenge

10 Dongjak Sunset Cafe


TV drama series I Miss You

Times Squares luxurious interior is worth filming for both drama and TV show. Visitors can enjoy various activities including cinema, cuisine and shopping in one venue.
10:30~22:00 Located about 200m from Subway Line 02-2638-2000 www. 1, Yeongdeungpo Station, Exit 3 timessquare.co.kr

This is the cafe where the scene in which Hyung-joon (Yoo Seung-ho) and Soo-yeon (Yoon Eun-hye) gaze at Jung-woo (Park Yoo-chun) with a sad look was filmed.
10:00~02:00 Located about 100m from Subway 02-3481-6555 Lines 4 and 9, Dongjak Station, Exit 2

08 MBC Drama Theme Park


Theme park filled with drama contents

11 Tartine
TV Variety show Running Man

At this theme park you can see the sets of interesting Hallyu dramas including Dae Jang Geum, The Moon Embracing the Sun, Yi San, and The 1st Shop of the Coffee Prince. The park offers various experience programs including opportunities to wear the costumes used in various dramas.
10:30~20:00 (Closed Sundays) 02-566-2644 350m from Subway Line 2, Mullae Station, Exit 5 Located about

Tartine serves deliciously attractive tasty tarts. This cafe featured in the representative Hallyu variety show Running Man when Yoo Jae-suk was carrying out his mission.
10:00~22:30 Located about 150m from Subway 02-3785-3400 Line 6, Itaewon Station, Exit 1 www.tartine.co.kr

38 . 39

STAGE E

E
12 B ONE
TV Reality Show We Got Married

Hallyu Travel Tip!

Romantic Drama
Yongsan, Yeouido

At this club, the couple Lee Jang-woo and Ham Eun-jung had an exciting night out in We Got Married. The club doubles up as a lounge bar during weekdays, but at weekends it is transformed into a fancy dance club.
(Weekdays) 19:00~03:00, (Weekends) 19:00~05:00 Subway Line 6, Itaewon Station, Exit 1 02-749-6164

How to Attend Hallyu Stars' Hottest Live Performances!


TV isnt the only way to see your favorite Hallyu stars. Today, you can meet them in a more active way. This page is specially designed for fans who want to see Hallyu stars live. The following are representative Korean music broadcasting programs that have been opened to the public through a simple procedure.

13 Re;Code Shop
TV Reality show We Got Married

Lets create our own clothes with our very own personal values and designs. The couple Jeong Jin-woon and Ko Joon-hee spent a day at Re;Code Shop making their own clothes.
(Weekdays) 11:00~21:00, (Weekends) 11:00~22: Located about 500m from Subway Line 6, 00 02-797-0710 Hangangjin Station, Exit 3

1. MBC Music Core


Saturdays 16:00~17:00 Live After applying online at the home page, the winners will be allotted seats by lottery.
www.imbc.com/broad/tv/ent/musiccore

2. KBS2 Music Bank


Fridays 18:30~19:30 Live After applying online at the home page, the winners will be allotted seats by lottery.
www.kbs.co.kr/2tv/enter/musicbank

14 Itaewon Land
TV drama series Big and Secret Garden

At this Jjimjilbang(Korean Spa), tourists can relieve their travel fatigue. Seo Yoon-jae (Gong Yoo) & Gil Da-ran (Lee Minjung) from Big, and Kim Joo-won (Hyun Bin) & Gil Ra-im (Ha Ji-won) from Sceret Garden, enjoyed pleasant relaxation here.
Open 24 hours Located about 300m from Subway Line 6, Itaewon Station, Exit 3 02-749-4122~33

15 Banpo Rainbow Fountain


TV drama series Boys over Flowers, Iris

Lets enjoy the fantastic spectacle of a moonlight rainbow fountain that stages at night on Banpodaegyo (Bridge). This place is also popular among couples as a great place for a marriage proposal. The fountain show takes place three times a day during weekdays and seven times a day at weekends for 15 minutes each time in spring, summer, and autumn.
Located about 710m from Subway Line 3, Express Bus Terminal Station, Exit 8-1

3. SBS The Music Trend


Sundays 15:40~16:40 Live After applying online at the home page, the winners will be allotted seats by lottery.
gayo.sbs.co.kr

4. Mnet M! Countdown
Thursdays 18:00~19:30 Live Spectators are given seats on a first come first served basis without invitation tickets.
mcountdown.interest.me

40 . 41

STAGE.

F Glamorous Place

Gangnam Expect a Surprise Encounter with Hallyu Celebrities

01 Gangnam Tourist Information Center


Information center for Hallyu experience programs and tourism STAMP

In 2012 Gangnam became one of the worlds hottest places and came under the spotlight all over the world. Thanks to Psys Gangnam Style, Gangnam now attracts crowds of tourists and leads a trend in Seoul. It also is a meeting ground for trendsetting Hallyu stars. The entertainment agencies of many Hallyu stars, such as SM of Super Junior and DSP of KARA, are situated in Gangnam along with their regular beauty shops and restaurants.
Sinsa Gangnam Tourist Information Center

If you are not sure where to go among the diverse attractions in Gangnam, why dont you start with the tourist information center! The center offers visitors various customized services - medical and tourism reservation services - and programs such as wearing costumes used in various dramas of Hallyu stars and taking a photo in a Hallyu star experience zone. A stamp will be provided at the information desk of the center.
10:00~20:00 Subway Line 3, Apgujeong Station, Exit 6 02-3788-0872

Apgujeong Station

01

1 2

Hyundai Department Store


4

Hangang (River)
Ap o guje ngro

0 150 300m Apgujeong 1-dong Catholic Church Apgujeong Rodeo Street Cheongdam-dong

03
SPA-the-el

CGV

02

Cine de Chef
Mee hospital

Dosan Park Space*C Maison Hermes Dosan Park


CGV

Jamwon Hangang Park


w Jam onro

Garosugil

Singu Elementary School

04
Face-Line Plastic Surgery

Nature Exploration Area

Sinsa-dong Garosu-gil

Cola Mercato Simone Handbag

Volkswagen
ero n-da Dosa NANOORI HOSPITAL

NAMOOACTORS

05
Modern Bapsang

Museum Bagstage

02 Cine de Chef
TV drama series The King 2 Hearts

SUAVISS The Riverside Hotel Shinhan Bank

06
6 7 8 1

Coffeesmith

Line

Gangnam Eulji Medical Center

Anbok Middle School

Black' Smith
5

Young Dong Hotel

Sindong Elementary School

Sin

sa

Apgujeong Rodeo Cheongdam


Apguje

tion Sta 2 3

10 9 tion g Sta don Hak 2 1

Woori Bank

Cine De Chef is a luxury cinema with a classy atmosphere where audiences can also enjoy a meal at the restaurant. The cinema appeared when the main villain Kim Bong-gu (Yoon Jemoon) heard about Jae-ha (Lee Seung-gi) and Hang-ah (Ha Ji-won) in the drama.
Located about 240m from Subway Line 3, Apgujeong Station, Exit 3 02-3446-0541~2

Non n hyeo -ro

ong-ro

07

08 Hansa
Toy
Galleria Luxury Hall WEST 7

09
Stati on

G+ Star Zone
2

Cecil Arthall

KONA BEANS

Addicted
Dosan Park
Eonju-ro

13

Everysing

15

JYP Entertainment

Boy+
Space*C
Mee hospital

Pierrot Strike
Ahnsei Hospital

Onl
Dosan-daero

CUBE Studio
Shinhan Bank BH
Sam

21

CLUB Ellui

Yeo n

Shingu Middle School

12

Apgujeong Rodeo Street Cofioca,

Apgu jeong R

20

gdo n

10, 11

odeo

g-d a

16 10 Corso Como Coffee Cojjee

14

ero

The Galleria Luxury Hall EAST

Cheongdam Middle School

FNC Entertainment

SM Entertainment

03
SPA-the-el
Beauty shop frequented by celebrities

22

The beauty shop offers diverse spa programs including facial and body massages and diet programs. If youre curious about Hallyu stars beauty secrets, why dont you pop into the shop for a few beauty tips?
10:00~21:00 Located about 330m from 02Subway Line 3, Apgujeong Station, Exit 4 549-3949

CLUB ANSWER
Hotel Prima Hotel Riviera

Bunda ng Line

17
Buonasera CGV

19
Ra Beauty Core
Tree J Company

seon g-ro

Volkswagen

18
MANGO SIX

NAMOOACTORS

Woori Bank Cheongdam Neighborhood Park

Cheongdam Police Box 2

42 . 43

Sinsa

Nanoori Hospital

STAGE F

Glamorous Place
Gangnam

04 Cola Mercato
Celebrities regular restaurant

08
Hansa Toy
Toy cafe whose advertising models are the members of Girls Generation

This pasta restaurant is also well-known as a regular eating place of Jang Keun-suk and Park Shin-hye. COLA Mercato is much loved by numerous Hallyu stars and tourists for its tasty cuisine and classy interior.
11:00~00:00 Located about 650m from Subway Line 3, Sinsa Station, Exit 8 02-543-6321

The members of Girls Generation have visited this lovely cute toy cafe filled with realistic animal toys! Why dont you create a memorable moment on your Hallyu trip with a special toy from HANSA TOY?
10:30~22:30 Located about 480m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6 02-544-0049

05
Modern Bapsang
Restaurant run by Psys mother

The restaurant serves attractively presented Korean food without strong seasoning to suit everyones taste, and the tables are always packed with customers.
11:30~15:00, 17:00~22:00 Located about 550m from Subway Line 3, Sinsa Station, Exit 02-546-6732 8

09
G+Star Zone
Cultural space for Hallyu Exhbition
STAMP

G+Star Zone, located inside the Apgujeong Rodeo Station, offers various Hallyu contents at a photo zone, video stage, and hand printing zone, etc. There is also a small coffee shop where visitors can relax. Visitors can get a stamp at the counter.
Subway Bundang Line, Apgujeong Rodeo Station, Exits 1, 2, 7 (basement level)

06 Black' Smith
Restaurant run by Song Seung-heon

10
Cofioca
A regular cafe for Girls Generation, Super Junior, TVXQ, and KARA

BLACKSMITH is a well-known restaurant run by Song Seung-heon. Many Japanese and Chinese tourists visit the restaurant to sample its tasty food and maybe catch a glimpse of its famous owner.
11:30~22:00 Located about 40m from 02Subway Line 3, Sinsa Station, Exit 8 3444-8211

You can find out about Hallyu stars favorite drinks at this cafe. The walls of the cafe are covered in autographs, posters, and photos of Hallyu idols.
10:00~22:30 Located about 400m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6 02-515-3032

07 KONA BEANS
Cafe run by mothers of Leeteuk, Sungmin, and Kyuhyun, members of Super Junior

11 Everysing
K-Pop karaoke and sales of star goods

KONA BEANS is a high-class coffee shop that uses only the best Kona coffee beans. As it is run by three mothers of members of Super Junior, the cafe is filled with signs of Leeteuk, Sungmin, and Kyuhyun.
07:00~23:00 Located about 640m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6 02-5430070

Visitors can sing their favorite K-Pop songs at karaoke and do their shopping for Hallyu goods at Everysing. SM holds regular auditions at Everysing. Why dont you try to become Hallyu star?
10:00~22:00 Located about 400m from Subway 02Bundang Line, Apgujeong Rodeo Station, Exit 6 6404-9850

44 . 45

STAGE F

Glamorous Place
Gangnam

11 Addicted
Hallyu idol stars regular shop

16
Coffee Cojjee
Cafe run by JYJ Kim Jae-joong

This multi-brand shop with a classy interior mainly sells famous designer clothes. You can find the stylish clothes that make Hallyu stars look so fabulous at the shop.
(Weekdays) 11:00~21:00, (Weekends) 11:00~20:00 Located about 750m from Subway Bundang Line Apgujeong Rodeo Station 02-547-7332 Exit 5

This isnt just any coffee shop, so you may not want to throw away the receipt containing the name of its owner, Kim Jae-joong.
10:00~22:00 Located about 560m from Subway Bundang Line, Apgujeong 02-518-0126 Rodeo Station, Exit 3

12 Boy+
Shooting location of Infinites M/V

17
Buona Sera
TV drama series Pasta

Boy+ is a multi-brand shop where the next-generation Hallyu star, Infinite filmed their music video. This glamorous fashion boutique is also well-known as a regular shop of Girls Generation.
Located about 330m from Subway Bundang Line, 02-548-5379 Apgujeong Rodeo Station, Exit 5

This restaurant appeared as the top-class restaurant La Sfera in the drama Pasta. Why don't you say hello! to the chef after your meal.
(Lunch) 12:00~15:00, (Dinner) 18:00~ Located about 780m from Sub23:00 way Bundang Line, Apgujeong Rodeo Sta02-543-6668 tion, Exit 5

14 10 CORSO COMO
Psys M/V Gentleman

18
MANGO SIX
TV drama series Gentlemans Dignity

This store was the cool background for Psys music video Gentleman. This multi-concept store consists of spaces for fashion, design, books, and music as well as cafes and restaurants.
11:00~20:00 02-3018-1010 www. Located about 250m 10corsocomo.com from Subway Bundang Line, Apgujeong Rodeo Station, Exit 3

MANGO SIX was used as the cafe run by Lee Jung-rok (Lee Jong-hyuk), in the drama Gentlemans Dignity. The romantic scene when Seo Yi-soo(Kim Ha-neul) kissed Kim Do-jin(Jang Dong-gun) over the window was also filmed here.
Open 24 hours 02-3443-7266 Located about 900m from Subway Line 3, Apgujeong Station, Exit 3

15 Pierrot Strike

bowling alleys visited regularly by Hallyu stars

19
Ra Beauty Core
TV drama series Rooftop Prince

Lets take a break from the fatigue of travel at Pierrot Strike! Many Hallyu stars visit this fancy clubstyle bowling alley. Will we get to bowl with a Hallyu star tonight?
18:00~03:00 Located about 300m from Subway 02Bundang Line, Apgujeong Rodeo Station, Exit 4 6007-8889

This place appeared as a beauty salon in the drama Rooftop Prince when Lee Gak (Park You-chun) had his hair cut with his three right-hand men, violating the ancient tradition of keeping ones hair uncut. As a famous celebrity haunt, you may see a Hallyu star in the next seat!
10:00~19:00 Located about 650m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 4 02-544-4131

46 . 47

STAGE F

F
20 CUBE Studio
A management agency for 4Minute, BEAST, G.NA, etc. STAMP

Hallyu Travel Tip!

Glamorous Place
Gangnam

CUBE Studio is designed as a space where Hallyu stars and their fans can chill out and relax. The studio consists of a cafe selling drinks and star goods and Hallyu stars rehearsal rooms. A stamp will be provided at the cafe counter on the first floor of CUBE Studio.
Located about 1km from Subway Bundang Line, Apgujeong Rodeo Station, Exit 3 02-3445-1035

Spot your favorite Hallyu Celebrities!


Gangnam is filled with the management agencies of Hallyu stars such as EXO, Psy, TVXQ, 2PM, and KARA as well as the next generation of stars, so the area is full of Hallyu fans hoping to see celebrities in person and cheer them up.Gangnam, the birthplace of a new world star!

SM
Apgu
6 5
Apgujeong Station

jeon

g-ro

Girls Generation, Super Junior, TVXQ, SHINee


o Sta

1 2

www.smtown.com
6

tion

Cheongdam High School


2 3

5 3

jeong

Rode

SM Entertainment

FNC Entertainment

FNC
FTISLAND, CNBLUE
www.fncent.com
CUBE Studio

Apgu

JYP
Onl

JYP Entertainment

Wonder Girls, 2AM, 2PM,

21 Club ANSWER
Hallyu stars party venue

Dosan Park Space*C


Dosa ndaero

www.jype.com

Shinhan Bank

Dosan-da
CGV

ero

BH

Hotel Prima Hotel Riviera

Hot nights, glamorous parties, passionate youth can all be found at Club ANSWER, which Hallyu stars visit regularly for a groovy night! Enjoy your night at the club with Hallyu stars!
22:00~06:00 (Open Fridays and Saturdays only) Located about 1.1km from Subway Bundang Line, 02-514-4311 Apgujeong Rodeo Station, Exit 3

CUBE Studio
BEAST, 4Minute, G.NA
Vievis Namuh Hospital

www.cubeent.co.kr

Woori Bank Cheongdam Neighborhood Park


12

Volkswagen

Nanoori Hospital

NAMOOACTORS Tree J National Agricultural Cooperative Federation


9 10 11

Gangnam Eulji Medical Center

Anbok Middle School

8 7

Station gdam 4 Cheon 5 6

Gang nam-g
4

22 Club Ellui
Hallyu stars party venue
DSP Media

NAMOOACTORS
www.namooactors.com
The Joeun Hospital 9
6 5 7 4 10

Ji Sung, Shin Se-kyung, Han Hye-jin


n

Nonhyeon 2-dong Community Service Center

eS Offic -gu 1 nam Gang 2

tatio

ro HakdongGangnam-gu Office

u Of

Hallyu star showcases or parties are often held at Club Ellui, which is always packed with a joyful crowd. Dancing with your dreamy Hallyu star isnt a dream anymore.
22:00~06:00(Open only Fridays and Saturdays) Located about 1.2km from Subway Bundang Line, 02-1577-9669 Apgujeong Rodeo Station, Exit 3

Gangnam-gu Office Seolleung-ro Annex

on Stati

BH
1

o 8 Stati ong 2 Hakd 3

Imperial Palace Seoul Hotel

Lee Byung-hun, Go Soo, Han Hyo-joo

DSP
KARA, RAINBOW
www.dspmedia.co.kr
Nonh yeon-r o

Tree j
Jang Keun-suk
www.treej-company.com/kr
Seon
2 4

www.bhent.co.kr

jeong neun

Sam

seon

g-ro

g Sta tion

Bong

euns

a-ro

48 . 49

STAGE.

G Entertaining World

Jamsil, Ttukseom Experience Dynamic and Exciting Hallyu

01
Seoul Childrens Grand Park
Psys M/V Gangnam Style

This section introduces various well-known attractions for tourists who want to experience them in person. Lets enjoy dynamic and exciting Hallyu by visiting the places where Psy performed his horse-riding dance, where the couple from We Got Married rode a rollercoaster, and where members of Running Man held their own Olympic Games.

The music video for 2012s worldwide megahit Gangnam Style was filmed at the Zoo and the Amusement Park of Seoul Childrens Grand Park. The WAPOP Show is a regular Hallyu performance held in the Dom Art Hall inside the park.
Zoo 9:00~17:00, Amusement Park (Weekdays) 02-45010:00~19:00, (Weekends)10:00~21:00 9311 Subway Line 7, Childrens Grand Park Station, www.sisul.or.kr/home_childrenpark Exit 1

02 Riverview 8th Avenue


TV drama series City Hunter, Iris
tatio
1 2

rk S

5 4

Gran d Pa

Sejong Univ.
5

Achasan Ecological Park

600 1,200m

Gwan
Seongdong District Tax Office

Child ren's

2 3

01

W Seoul Walkerhill

Universal Arts Center

gnaru

-ro

Seoul Children's Grand Park

Che

onh

Hangang (River)
oda e Lr in oe
5

This place was used as the house of Lee Jin-pyo (Kim Sang-joon) in the drama City Hunter. Riverview 8th Avenue, experiences beneath Gwangjingyo(Bridge) offers visitors uique experiences.
(Winter)11:00~21:00, (Summer)10:00~22:00 1km from Subway Line 5, Cheonho Station, Exit 2 Located about 02-476-0722

ha Ac

san

Sta tio n

Presbyterian College and Theological Seminary


Gwa
4 1

Univ . Sta

Geondae Prime Hospital Meokjagolmok


Konk
6 1

tion

Guui Baseball Stadium & Park

ngn

aru
3

Gwa
Sta tion

ngjin

gyo

02

Gwangnaru Bicycle Park

kuk

wa

uk U
5

Gwangjin Police Station Konkuk Univ. (Seoul Campus)


Line 2

Riverview 8th Avenue


o St
tion

03 Seoul Baekje Museum TV Variety show Running Man


2

ss

niv.

Stati

pre

on

Girls High School Attached to College of Education Gwangnam High School Dongguk University
tati Guui S

Che

onh

Ga n

NH Bank Jayang High School

8 C heon

Yeongdonggyo Traditional Market

ye

Lotte Dept. Store

Acha

Line

gb

san-

ro

on

on

10

Pungnap Dokkaebi Market

ho Sta

Ex

atio

3 4 7

What was Seoul like in the days of the ancient Baekje kingdom? The museum displays relics dating back to the Baekje Kingdom that have been unearthed in Seoul. The members of Running Man held the Running Olympic Games with idol stars at the museum.
(Weekdays)9:00~21:00, (Weekends/National Holidays)9:00~19:00 Located about bae650m from Subway Line 8, Mongchontoseong Station, Exit 1 02-2152-5800 kjemuseum.seoul.go.kr

Gan
4

tion Sta 1 3 eon gby

Sinc heon gyo

Gang

Park

byeo

gyo

-dae

dong

Yeon g

yo

-daeg

Cheo n

Hangang (River)

Asan Medical Center Pungsung Middle School

gdam

Gan

Ttukseom Hangang Park

gdon

Ttukseom Hangang Park

Offic e

Ttuk

09

seom

Seongja Elementary School

Seoul English Village

Stati

on

n Exp

ressw

ay

Dong Seoul Terminal

Seoul Choi's Hospital

Line

Dongseoul Mail Center

Gw an gn

g-gu

2
Line 2

aru -ro

1 2

04
Jaksal Chicken

08
Bongeunsa (Temple) Jamsil Heliport Hangang Cruise Ship Quay
Olymp way ic high

Jamsil High School


2

Oly mp

Olympic Park

Jamsil Hangang Park

Bangi Middle School


7 8

07 InterContinental Seoul COEX 06 COEX


COEX
5 6 7

Olympic Stadium
5 6 7

Jamsin High School


5 6 3 7 2 8

Aquarium
g Sta tion
2 8

Sports
1

Compl

n ex Statio
2 1

Line 2

Sincheon Station
4

Olympic-ro

05

10 tion il Sta 1 11 ams 3 2

Mo

ng

Seoul Baekje on ch 3 2 Soma Museum Museum


Wir yes eon g-d aero

tos

ati St ng eo 1

Seoul Olympic on Parktel

03

Chicken restau16:00~1:30 About 200m away from rant run by Subway Line 8 Seokchon Station Exit 7 Kim Hyun02-415-5413~4 joong

Jaksal is a well-known chicken brand restaurant founded by an ex-member of SS501, singer and actor Kim Hyunjoong, who is loved by fans all over Asia, and his friends.

yo Ja 4 eolg silch Jam

ic-r

o
1

Jam sildae gyo

ill ms aru

tion Sta

Lotte World

g Son pad aer o


4

Bangi Middle School

05
Lotte World
TV Reality show We Got Married

Lotte World is a fantastic theme park for all the couples in the world where the couple, Yonghwa and Seohyun, enjoyed a date. Romantic adventure awaits for you!
09:30~22:00 Subway Line 2, 8 Jamsil Station Exit 4 02-411-2000 www.lotteworld.com

4 3

Seokchon Lake

Hyundai S 4 Department Store

eon ams

Chungshin Girls' High School Jamsil Retarding Basin Park

Saemaeul Traditional Market Jam Sil Tourist Hotel

Oge

um-

NH Bank

ro

Bangsan High School

Magic Island

Jamsil Girls' High School

Korea Cultural House

04

8 7

Se ok

2
3 4

n cho

Jaksal Chicken

Seoul Hospital Main Building

50 . 51

seon Sam g-ro

Sta
6 5

tio n

STAGE G

G
06 COEX Aquarium
TV Variety show Running Man TV drama series One Fine Day

Hallyu Travel Tip!

Entertaining World
Jamsil, Ttukseom

Non-Verbal Performance
Sub02-

The aquarium provided the backdrop both for a joyful mission place in the show Running Man and a romantic scene in the drama One Fine Day.
10:00~20:00(Last admission at 19:00) way Line 2, Samseong Station, Exits 5, 6 www.coexaqua.com 6002-6200

There are some non-verbal performances for tourists who want to enjoy Hallyu perfectly without any language barrier. Non-verbal performances are offered for everyone from children to foreign tourists. Lets have a great time with Hallyu performances featuring well-written storylines and delightful body gestures.

07 InterContinental Seoul COEX


TV drama series Midas, Psys M/V Gentleman

The hotel provided the background for Psys enjoyable music video Gentleman. The hotel has also appeared in many other Hallyu TV programs.
02-555-5656 Open 24 hours (*Opening hours are different for each facility) Subway Line 2 Samwww.iccoex.com seong Station Exit 5

WAPOP WAPOP, Hallyu Movie Show! Check the show schedule on the home page before visiting. www.domarthall.com

Sachoom This cool dance performance is recommended as a representative Korean non-verbal performance. www.lovedance.co.kr

DRUMCAT Lets enjoy a modern classy percussion performance comprising five themes! www.drumcat.co.kr

08 Jamsil Heliport
TV Variety show Running Man

Why not take a helicopter trip to enjoy dynamic views of Seoul. This will give you a clear bird's eye view of the city.
Subway Line 2, Sports Complex Station, Exits 6, 7 Pass between the right side of the main stadium and the left side of 1899-2679 the hockey stadium Arrival at the Heliport (Consultation hours 09:00~18:00) Service hours depend on the flight schedule.

JUMP <JUMP> is a performance that mixes comedy with Korean traditional martial arts, Taewondo and Taekkyon. www.yegam.com/jump

THE PAINTERS: HEROS This new concept of art performance harmonizes joyful dance, comedy and drawing. thepainters.co.kr

NANTA NANTA, Koreas first non-verbal comedy show, incorporates Korean traditional samulnori (percussion quartet) rhythms. nanta.i-pmc.co.kr/nanta

09 Ttukseom Hangang Park


Psys M/V Gangnam Style TV drama series Iris, Secret Garden

Ttukseom Hangang Park can be seen in the Gangnam Style music video when Psy is doing Yoga with some pretty girls. The park offers visitors various sports activities including an outdoor swimming pool, climbing-wall, water-skiing, etc.
Subway Line 7 Ttukseom Park Station Exit 2 3 02-3780-0521

BIBAP A musical show in which two master chefs present international cuisine to each other! Lets savor their extraordinary culinary contest! www.bibap.co.kr

FANTA STICK Lets discover a new concept of Gukak (Korean classical music) featuring a wide range of genres from pop music to rock and roll. www.fanta-stick.co.kr/intro.html

MISO Miso, or Beautiful Smile, is a series of musical performances offering a memorable experience filled with dynamic spirit and energy. miso.chongdong.com

52 . 53

Entertainment Information
ENTERTAINMENT COMPANIES/ URL AGENCIES BLOSSOM ENTERTAINMENT www.blossomenter.com C-JES ENTERTAINMENT CORE CONTENTS MEDIA CUBE ENTERTAINMENT CULTURE DEPOT FANTAGIO FNC ENTERTAINMENT iHQ IOK COMPANY JF ENTERTAINMENT JYP ENTERTAINMENT KEYEAST LOEN ENTERTAINMENT MANAGEMENT SOOP MGB ENTERTAINMENT MM ENTERTAINMENT NAMOOACTORS NEOS ENTERTAINMENT PLEDIS ENTERTAINMENT POLARIS ENTERTAINMENT SM ENTERTAINMENT STAR EMPIRE STAR K ENTERTAINMENT STARHAUS ENTERTAINMENT THE HOUSE COMPANY THE JUN ENTERTAINMENT YG ENTERTAINMENT www.c-jes.com www.ccment.com www.cubeent.co.kr www.culturedepot.kr www.fantagio.kr www.fncent.com www.sidushq.com www.iokcompany.com www.jfent.co.kr www.jype.com www.keyeast.co.kr www.iloen.com www.soopent.com www.mgbent.com www.mmenter.com www.namooactors.com www.neosentertainment.com www.pledis.co.kr www.polarisent.co.kr/ www.smtown.com www.starempire.co.kr www.starkent.co.kr www.starhaus.co.kr the-jun.com www.ygfamily.com ARTISTS Song Joong-ki, Cha Tae-hyun, Song Jong-ho, Lim Ju-hwan JYJ, Lee Jung-jae, Song Ji-hyo, Seol Gyeong-gu Ha Seok-jin, T-ARA, DAVICHI 4MINUTE, BEAST, G.NA Jun Ji-hyun, Park Min-young Ha Jung-woo, Jung Kyoung-ho, Joo Jin-mo, Kim Sung-kyun CNBLUE, FTISLAND, AOA, Lee Dong-gun Kim Woo-bin, Jang Hyuk, Danny Ahn, Baek Sung-hyun, Kim Hyun-woo Zo In-sung, Ko Hyun-jung Park Jae-jung, Park Han-byul 2PM, 2AM, MISS A, WONDER GIRLS Bae Yong-joon, Kim Soo-hyun, Kim Hyun-joong, Ju Ji-hoon IU, Kim Suk-hoon, Jo Han-sun Gong Yoo, Kong Hyo-jin, Kim Min-hee, Ryoo Seung-bum, Su Ae, Jeon Do-yeon Yoon Sang-hyun, Chang Shin-young, Seo Young-hee Kim Myung-min, Choi Tae-joon Ji Sung, Kim Kang-woo, Moon Geun-young, Kim Ju-hyuck, Shin Saekyeong, Yoo Ji-tae, Lee Yoon-ji Jeong Yumi, Yoon Se-A After School, Son Dam-bi Kim Bum-soo, Oh Yoon-ah SUPER JUNIOR, GIRL'S GENERATION, SHINEE, f(x), EXO ZE:A, JEWELRY, NINE MUSES Jung Il-woo, Jae Hee Lee Min-ho, Park Sol-mi Lee Yuri BIGBANG, 2NE1, PSY

Useful Phone Numbers


Informatizon on Seoul Dasan Call Center / 120 Tourist information KTO tt Call Center / 1330 Phone interpretation service Interpretation servic e BBB (Before Babel Brigade) / 1588-5644 Emergency medical service E  mergency Medical Information Center / 119 Lost articles Lost and Found Center at Seoul Metropolitan Police Agency / 2299-1282 Tourist complaint report Dasan Call Center / 120+9 Tourist Complaint Center at Korea Tourism Organization / 1330

Easy and Convenient Seoul Tour Information

 V isit Seoul Homepage www.visitseoul.net Seoul city government-run official Seoul tour information portal, the Visit Seoul website offers information about major tourist attractions and accommodations in Seoul, as well as recommended themed tours. You can make reservations for walking tours, performances, and even movies. Use your smartphone for convenient access to the website (http://m.visitseoul.net) at anytime, anywhere.  iTourSeoul App An application for accessing Seoul tour information made for easy and convenient use during your stay in Seoul, it provides real-time information about nearby tourist attractions and public transportation all based on the current location of the user. The app supports Korean, English, Japanese, and both simplified and traditional Chinese.
[How to Use] Search iTourSeoul at app stores and android markets and download the app.Or scan the QR code on the right for immediate download. [Smartphone Rental Service] Smartphone with the pre-installed iTourSeoul is available for rental for international visitors. Reservation at least three days before arrival is required. Rental fee \3,000 per day Domestic call \11 per second Unlimited Wi-Fi data \5,000 a day 02-1588-0608(when calling from Korea), KT Olleh Roaming Centers at Incheon International Airport, Gimpo Airport, Korea City Air Terminal +82-2-2190-0901(when calling from overseas)

Tourist Information Centers


Tourist information center Incheon Intl Airport Myeongdong Tourist Information Center Gangnam Tourist Information Center Korea Tourism Organization Gyeongbokgung Palace Gwanghwamun Namdaemun Market Naminsa Dongdaemun Mapo Tourist Information Center Myeongdong Myeongdong (Seoul Global Culture and Tourist Center) Bukinsa Phone Tourist information center Phone 02-720-0872 02-3149-3333 02-579-0290 02-739-7755 02-363-7833 02-2639-3320 032-743-3270, 3272 Samilgyo (Bridge) 032-743-2600, 2602 Seoul Station(full information service) 02-778-0333 02-3445-0111 02-729-9496~9 02-738-9171 02-735-8688 02-752-1913 02-737-7885 02-2236-9135 02-334-7878 02-774-3238 02-3789-7961~3 02-734-0222 Seoul Meeting Square Citizens Hall Sinchon Station(Gyeongui Line) Yeongdeungpo Station (full information service) Itaewon Itaewon Station Jamsil Jaedong Elementary School Jeongdok Public Library Cheonggye Plaza Hongik Univ.

www.twitter.com/thehousecompany Yoon Eun-hye

Yongsan Station (full information service) 02-3780-5555 02-794-5579 02-3785-0942 02-2143-7007 02-2148-4160 02-2148-4161 02-2290-7126 02-323-2240

Tourist Information
Transportation cards available in Seoul
How to use Where to buy Fare \2,500 for a regular card and charge amount of \1,000 and up \3,000 for the purchase of the card, Mobile phone strap type: \5,000 Refillable up to \500,000 1 Day Pass : \10,000, 2 Day Pass : \18,000, 3 Day Pass : \25,500, 5 Day Pass : \42,500, 7 Day Pass : \59,500, Not including the \5,000 rental fee. (Upon returning, \4,500 is refunded after a \500 deduction.) Transportation card that can be used on buses and Subway stations in Seoul, subway in Seoul and the metropolitan area; you convenience stores with should touch the card to the card reader both when T-money signs you board and alight to receive the transfer discount. The card combines T-money and a discount service for designated performances, exhibitions, tourist attractions and restaurants. You get a 5% discount when you use Seoul City Tour Bus using this card. Public transportation card exclusively for international visitors, M-Pass can be rented and used to take up to 20 city bus and subway rides in Seoul and metro area. Like T-money, you can refill cash and use the card to pay for your purchases at convenient stores and taxis that accept T-money card. GS25 convenience stores, tourist information centers, train stations Incheon International Airport Tourist Information Center, Seoul Global Culture & Tourism Center (Myeongdong), Gangnam Tourist Information Center

T-money

Look for the red vests in Seoul

Seoul Citypass Plus

 If you need help while touring Gwanghwamun, Myeongdong, Namdaemun Market, Sinchon, Itaewon, Samcheong-dong, symbol. Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or Buchon, you should look for red shirts with the These people are so called mobile tourist information centers. They are fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides.
GwanghwamunNamdaemun MarketSamcheong-dong 09:30-18:30, Myeongdong 09:30-19:30, SinchonInsa-dongItaewonSinsa-dong Garosu-gil 10:00-19:00, DongdaemunHongdae 12:00-20:00, Bukchon 09:30-18:30 (Summer season) 09:00-18:00 (Winter season)

M-PASS

For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the mobile app iTourSeoul.

Information in this guide book is current as of January 2014.


54 . 55

Seoul Tourist Map


How to read the index Page no.

B
Gangbuk-gu
e Lin

4 Gyeongbokgung Palace 20...... [B2]


Tourist attractions Map no. Coordinates

Cultural Heritages
1 2 3 4 5 6 7 8 9 10

Changdeokgung Palace ....................... [B2] Changgyeonggung Palace .................. [B2] Deoksugung Palace............................... [B2] Gyeongbokgung Palace 20.................. [B2] Gyeonghuigung Palace ........................ [B2] Jongmyo Shrine ..................................... [B2] Mongchontoseong Fortress ............... [C3] .......... [C3] Seonjeongneung Royal Tombs . Seoul City Wall ....................................... [B1] Unhyeongung Palace ............................ [B2]

Galleria Dept. Store ...................... [B2, C2] 42 Gangnam Station Underground Shopping Center .................................... [B3]
41 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61

Yeonsinnae

Gye ong chu nL ine

D-Cube City ............................................ [A3] 38 Dongdaemun Market 26 ..................... [B2] 39 Dongwha Duty Free Shop ................... [B2] 40 Ewha Univ.s Street You Want to Visit ...................... [B2]
37

80 S  imone Handbag Museum

Choansan (Mt.)

................................................. [B3] Bagstage. ...................................... [C3] Soma Museum . . [B2] 82 The National Folk Museum of Korea. 83 The National Museum of Korean Contemporary History 21..................... [B2]
81 84 85 Train Station Tunnel Ferry Boat Quay no. Experience Traditional Culture Swimming Pools no. Shopping Water Taxi Stop no. Museums and Galleries Univ. no. Entertainment Hotel no. Hangang Tour Others Bus Terminal
no. Cultural Heritage no. Landmarks

Nowon-gu Eunpyeong-gu
Bukhansan National Park

Mia (Seoul Cyber Univ)


Dream Forest

Royal Tomb Museum of the Joseon Dynasty

The Story of King SejongThe Story of Admiral Yi Sun-shin .............................. [B2]

Seokgye Bulgwang
Palgakjeong Park

Taereung

Lin

Gay ag d (Brin dgeaegyo )

Landmarks
11 B  anpo Moonlight

Rainbow Fountain 40............................ [B3]


12 13 14 15 16 17 18 19 20 21 22 23

62 63 64 65 66 67 68 69 70 71 72 73 74

Any ang che on ( Stre am )

Experience Traditional Culture


24 25 26 27 28 29 30 31

Bongeunsa Temple................................ [C3] Bukchon Hanok Village 21 .................. [B2] Jogyesa Temple .................................... [B2] Korea Cultural House ............................ [C3] Korea House ........................................... [B2] Kukkiwon ................................................ [B3] Namsangol Hanok Village 16 ............ [B2] Samcheonggak ..................................... [B1]

Cheonggyecheon Museum ................. [B2] Cheongwadae Sarangchae 19 .......... [B2] Culture Station Seoul 284 .................. [B2] Gallery Street .......................................... [B3] Gana Insa Art Center ............................ [B2] Horim Art Center ................................... [B3] K-Pop Music Exhibition Hall ................ [C3] Leeum Samsung Museum of Art....... [B2] Lock Museum ........................................ [B2] Lotte World Folk Museum .................. [C3] Mongchon Museum of History .......... [C3] National Museum of Contemporary Art Seoul Hall ................................................. [B2]

102 Seoul Helicopter Tour 52...................... [C3] 103 Seoul Norimadang ............................... [C3]

Kkachisan

Dangsan

Mok-dong Rodeo Street

National 104 Assembly The Lexington Yeouido Park

61 45

Samgakji

46

Yeon gdo (Bridngdaegy ge) o Cheo ngd mdae (Brida ge) gyo

Bosingak Belfry ...................................... [B2] Cheonggyecheon (Stream) ................. [B2] Cheonggye Plaza .................................. [B2] ................ [B2] Dongdaemun Design Plaza . . ................ [B2] Gwanghwamun Square 13 Heunginjimun Gate ............................... [B2] Lotte World 51......................................... [C3] N Seoul Tower 16 .................................. [B2] Seoul City Hall 13 .................................. [B2] Seoul Plaza ............................................. [B2] 63Building ............................................... [A3] Sungnyemun Gate ................................. [B2]

dae Yang g h D yo(B wa (Ra angsa ridge ilroa nch ) d B ealg ridg yo e)

Seo gan gda (Brid ge) egyo

Garden5 ................................................... [C3] Gwangjang Market ................................ [B2] IPARK Mall ............................................. [B2] Itaewon Antique Street ........................ [B2] Jamsil Shopping Town ......................... [C3] Lotte Dept. Store 14 ............................. [B2] ........................... [B2] Lotte Duty Free Shop . Myeongdong Street 17 ........................ [B2] Namdaemun Market ............................ [B2] Pyounghwa Market ............................... [B2] Seoul Folk Flea Market 27.................... [B2] Seoul Yangnyeong Market .................. [B2] Shilla Duty Free Shop ........................... [B2] Shinsegae Department Store ............. [B2] Sinsa-dong Garosu-gil ......................... [B3] Ssamzie-gil 22........................................ [B2] Times Square 38.................................... [A3] Walkerhill Duty Free Shop ................... [C2] Yongsan Electronics Shopping Mall .. [B2]

The War Memorial of Korea ................ [B2] ............................ [A2] 86 Trick Eye Museum 31.

Seongbuk-gu
Gireum
eo ort ul City W ress all wal l)

e6

Bonghwasan (Mt.)

[ Subway Railroad ]

Entertainment
87 Arko Arts Theater ................................. [B2] 88 Bibap Theater 53 ................................... [B2] 89 90 91 92 93 94 95 96 97

100 Sejong Center for the Performing Arts

Gangseo-gu
Seonyudo
Mok-dong Stadium

113

Gongdeok
36

Namsan Park 37 Seoul Grand Hyatt


69

............................................................................ [B2]

Museums and Galleries

101 Seoul Arts Center ................................. [B3]

Bamseom (Islet)

Han ga (Brid ge) ngdae gyo

... [A2] 104 Yeouido Hangang Swimming Pool .

Yangcheon-gu
2 Line

Yeongdeungpo-gu Office
Courtyard Marriott Seoul Times Square
37

Marriott Executive Apartments Yeouido Park Centre - Seoul


59

Parks
.............................................. [B3] 105 Dosan Park. 106 Jamsil Hangang Park............................ [C3]
107 108 109 110 111 112 113 114 115 116 117 118

Singil

o egy Yongsan oda ) 93 nhy ge Station 117 118 Wo (Brid gyo eol e) Yeouido gch Bridg n 22 a ng ad Yeouido Saetgang Ha Railro ( Ecological Park
Noryangjin Noryangjin Fisheries Wholesale Market

yo aeg pod ) Ma ridge (B

Best Western Premier Seoul Garden

Oksu

Seoul Forest 114 38

Geondae Rodeo Street Seongsu39

Konkuk Univ.

85

Itaewon

IP Boutique

Konkuk Univ.

Gwan gjin Gwangnaru Cheon(Bridge)gyo h dae (Presbyterian College & (Brido gy g e Theological Seminary) ) o

Dongseoul Bus Terminal

Gangdong-gu
72

Capital
40 41

Ichon (National Museum of Korea)

74 Yongsan Park

107

Sinsa-dong Garosu-gil
65 57

Apgujeong 32 41 42 41 35 105
Dosan Park
67

Ellui

43

80

11

Yeongdeungpo Station

Hangang (River)

Dongjakda (Bridge)egyo

Imperial Palace Best Western Premier Gangnam The Ritz-Carlton Seoul 116 Express Bus 29 Terminal Provista 90
49 45 46

Gangnam-gu Office Cheongdam


24
47

102

111

106

Olympic Park
81 77 68

91 36

Jamsil Sports Complex

Jamsil
112 103 18 Seokchon Lake 71 47

Sindorim

44

Shopping
32 33 34 35 36

Apgujeong Rodeo Street ..................... [B2] .................................................. [B2] BITPLEX . Central City ............................................. [B3] Cheongdam-dong Fashion Street ..... [C2] ............................................... [C3] COEX Mall .

National Museum of Korea ................. [B3] 75 National Palace Museum of Korea .... [B2] 76 S  eoul Arts Center Hangaram Art Museum ................................................... [B3]
................... [C3] Seoul Baekje Museum 51 . Seoul Museum of Art ........................... [B2] 79 Seoul Museum of History 13............... [B2]
77 78

. ........... [B3] Jamwon Hangang Park Marronnier Park 26 ............................... [B2] Naksan Park 25...................................... [B2] Namsan Park ......................................... [B2] Olympic Park .......................................... [C3] Seokchon Lake Park ............................ [C3] Seonyudo Park ....................................... [A2] Seoul Forest ............................................ [B2] ............................................. [B2] Tapgol Park . Yeoksam Park ........................................ [B3] Yeouido Hangang Park ......................... [A2] Yeouido Park 41...................................... [A2]

Yeongdeungpo-gu Dongjak-gu
Daerim (Guro-gu Office)
Boramae Park

Express Bus Terminal


34

Ramada Seoul
95

Lotte

Incheon International Airport

Guro

Chungang Univ.

27

Samseong

Sports Complex

Dongjak (Seoul National Cemetery)


Seoul National Cemetery
48

JW Marriot Seoul Palace

Seolleung
Renaissance Seoul

Line 1

Guro-gu

Seocho-gu

99 42

Gangnam
50

Gangnam-gu
51

Tanc heon (Stre am)

Songpa-gu
Seokchon-dong Ancient Baekje-era Stone Mound Tombs Garak Market

Line 8

98 Sachoom Theater 53............................. [B2] 99 Samsung dlight .................................... [B3]

Gimpo International Lin Airport e

Seo ngs (Bridandaeg ge) yo

Chongdong Theater ............................. [B2] Clubs around Gangnam Station ........ [B3] COEX Aquarium 52............................... [C3] Daehangno Street ................................. [B2] Hangang Cruise 37................................ [B3] Hongdae Clubs 32................................ [A2] LG Art Center ......................................... [B3] ........................... [B2] Myeongdong Theater . National Center for Korean Traditional Performing Arts ................. [B3]

Grand Hilton Seoul DMC Gallery Noeul Park Seoul World Cup Stadium Haneul Park Pyeonghwa Park

Seo

Line 1 Line 2 Line 3 Line 4 Line 5 Line 6

Line 7 Line 8 Line 9 AREX (Airport Railroad) Bundang Line

Sinbundang Line Jungang Line Gyeongui Line Gyeongchun Line Railway Not Open

Jongno-gu
Baengnyeonsan (Mt.)
ity ul C
l l) wa ess ortr 9 ll (F Wa

31

Holiday Inn Seoul Seongbuk Kyung Hee Univ. Korea Univ.

e g Lin gan Jun

Sangbong (Intercity Bus Terminal)

Sanbong Bus Terminal

S (F

Hoegi

Jungnang-gu

Gyeonggi-do

63

82 4 73
28

Digital Media City

Ansan (Mt.)

75 84

25

2 6

87 92 70 108
29

109 54
30

Seodaemun-gu
Gye ong ui L ine
Yonsei Univ.
40

Ewha Womans Univ. Chungjeongno

Hongik Univ.
86

(Kyonggi Univ.)

26 10 115 16 83 66 79 100 88 58 98 5 39 14 12 13 89 20 49 3 21 48 96 78 50 56 23 51 32 64

Sinseoldong
17 15

Cheongnyangni (University of Seoul) 31

Dongdaemun-gu
Achasan (Mt.)

) dge (Bri yo aeg sad i-Am Gur

44

38 52

Dongmyo 53 Sindang

62

Hapjeong 94

Ewha Womans Sinchon Univ.

Myeongdong

30

28

33

Cheonggu Yaksu

33
34

Wangsimni
35

Gwangjin-gu
Gunja (Neungdong)
Children's Grand Park Sheraton Grande Walkerhill W SeoulWalkerhill
60

55

Hanyang Univ.

Amsa-dong Prehistoric Settlement Site

Seonyudo Park

Hongik Univ.

Mapo-gu

Seoul Station
19 110

Seongdong-gu

Lotte City

Seongsudaegy (Bridge) o

Cheonho (Pungnaptoseong)

yo daeg gho e) Don (Bridg

yo aeg ic-d e) mp ridg yo Oly (B eolgridge) silch dB Jam lroa (Rai

gyo dae ) nam idge Han (Br

o egy silda e) Jam(Bridg

Gasan Digital Complex

Geumcheon Fashion Town

Best Western Premier Guro

Sillim

Gwanak-gu
Nakseongdae Park

Chongshin Univ.(Isu)

gyo odaee) Banp (Bridg


Seoripul Park
76 101 97

Lin

e5

Seoul Nat'l Univ. of Education


Nambu Bus Terminal

Geumcheon-gu
Novotel Ambassador Doksan

Line 2

Dogok m) Yangjae ea r t (Seocho-gu Office) (S on he ec gja n Ya

3 Line
Suseo

Garak Market
Munjeong-dong Rodeo Street

52

Sadang

53

Umyeonsan (Mt.)

Yangjae Citizens' Forest Seoul Grand Park

54

55

Bu nd an gL ine

8 Line

Sinbundang Line

43

e4 Lin

The-k Seoul

Incheon1

AREX (Airport Railroad)

Subway Map

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Jo Do ban n S me B C g e g ng eo Eu Exp oul Se Sin no Os Ye hun g t l 5 H o j i n's u r 5 i b g o N an g Ha (o ( an o es ro at' ng Un cho anp Uni k mu Sa su ga n s ) 4 l t v n g D on ro Bu e o Un (sa am a ms ng iv. ( on . g 4 )g iv.o sT Ch Do g e U o n da a er eo na f Ed Jin ( ngy iv. e m ng ( m) Ch uca mu ina wi o) Sa g e n u t n l on ) gg ) ion Na gm al (S mb yeo eo u B So D H Jam Sin Yak Ge Ap ng on u us Sin yeh Ga ng O l u H g s g k s A g T mh tan wo a uje su Gir ng u wa eu ( rts erm isto dae na n e D o o m C r C m en ina ng h on m y & un um te l o han g Ka C B r) my G ng ult gsin Se omu o ur na iheu ) oje n M e Y ng m Ha on Pa eok iasa Sa gn en rk Uni sa S p i v. g M Ba m geo ind da Y yeo ri np Jije ia ( an ng Eu ng (S ang o Se S g ng eoc jae Sin ( oul inse bo ho ol For Yan C W n gal A ( gu do g ybe an es gja Sa ng rU nam Of g Pye t( e S n s g niv eo fic M Ci Sin on imn w j e u t a i ) a i s no lF ng .) ) eo gta (Ga ehe zen i M nh No s ) o k ek ores G ye im nh n) 's Ko ngbu Se aeb t Y ni use Wo on yeo Je on oll ( Do S Eo (Do ongd Ch lgo rea U k-gu S g gid ong e n jeo g eon O u u H n ( o e n Of uy o o ) k akd gh ng ng ng k ffice gdae ( iv. fic u n wa g ( o ) mu Jo e) gye n ng B S ) ng Ttu Do ( s n-g Ch H an ojeo am ) ng inda kse u (U e H anti p ba Jik ) ng niv ong U any ek M san A om e n Ss S niv. ang aja rsit yan pgu an ) ang n y je g gm g Se ( wo of ni on Ch Ju o l S G g g n o ( e o ok un kje da Se Ro gs ang Du ul) o u n o ( Ma d n n KIS jeo g Do nje D G eo Se am Ba n l Do obo ng o T uryo g o ng ) gu kg oji n Ho gwo Pa n n b S D ne Yo ye ls g gha ong gsa Sa n eg Offi C ams ng un a aec k mg n i Ori gyo ) ) heo D h c e d g e i on ap a na aps M g n C i J i m Ch B un ni geu heo K ild N C W algo C gn (In o H Sini ng m ren wan olg okch han k Bo an ity H t m f Fo ank G d e J g g y a u e r g n a u ' r g e uk m s nja G wo e on don all ngh m My city ign U n ( Gra S on aep (Ne ye an Se ( Bu Sa eo Yo g ura Ttu nd Stu niv. od on U py s jo H n n k u n n o gin ks oe T g g eo mo die iv. ng Pa ng ng S san eo ryo S do ng s k ermi bong ( Un rk Un My m port M ng sang n ( ng) iv.) iv. 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I135 K259 758 757 756 755

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K331

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312

511

510

K258

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752

515

147

I122

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I126

I125

I124

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I132

I131

I128

I127

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314

516

904

751

K326

146

517

K256

Wo llo ng Ge um ch on Ge um ne u Un ng jeo ng Tan hye on Ils an


K323 K324 3G

905

25

K325

17

749

906

Hangang (River)

K255

K254

K253

234-3

519

316

907

K252

144

K321

234-2

748

520

143

908

317

234-1

K320

K4

455

453

452

454

451 P139

521

747

142

909

318

522

K318

Subway Line 1

Subway Line 5

Subway Line 3

Subway Line 2

Subway Line 4

450 K137 K136 K135 K134 K133 K132

17

P145

P144

P143

910

319

25

235

745

P146

449

911

K317

320

27

P147

12

232

912

448

524

139

36

P148

231

743

29

615

15

14

444

447

445

446

617

616

610

6GA

620

619

613

742

137

611

230

442

K315

621 2 A G

P150

914

36

26

741

59

916

19

Subway Line 9

Subway Line 8

Subway Line 7

Subway Line 6

Incheon Line 1

P151

441

240

241

K313

323

229

740

P152

527

P314

242

440

324

918

5A 623 624 625 6 5AG

P153

739

25

530

532

528

228

439

P154

325

627

738

919

438

326

Jungang Line

Gyeongui Line

Sinbundang Line

AREX (Airport Railroad)

Bundang Line, Suin Line

P155

533

1J

14 GA

227

134

12

737

327

437

K240

Bundang

P156 813

131

202

328

K240

425

46

427

49

4J

47

435

436

24

434

429

P157

23

135

K241

629

P158

424

225

921

K112

K240

630

Ever Line

Not Open

Uijeongbu Line

Transfer Station

Gyeongchun Line

P159 P554

735

34

129

922

631

224

25

P160 38

K240

K113

332

632

P161

K240

420

419

418

56

334

3J

36

14

245

338

337

336

379

23

P162

K238

2D

417

P163

341

538

BY

924

16

637

638

26

733

K115

P164

Y111

221

3D

D09

416

K236

539

639

12

207

Y112

925

P165

732

343

640

211-3

K235

415

25JB

Y113

125

P166

K211

641

211-2

Y114

2B

K216

3B

K234

209

414

D10

731

K212

P167

541

642

Y115

1J

210

K214

K233

P168

413

K218

7B

643

211-1

211

Y116

219

345

K232

542

P169

119

122

121

118

117

115

114

112

1J

17

14

16

U110

729

D11

Y117

P170

K219

K231

711

543

1U

728

K119

218

Y118

712

346

P171

U112

DB

110

47

67

57

7JG

726

724

723

722

721

719

718

716

715

714

27

Y119

P172

U113

109

K229

JG

217

Y120

K220

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Sinbundang

P122 P123 P124 P125 P126 P127 P128 P129 P130 P131 P132 P133 P134 P135

P173

K122

213

108

K228

347

U115

Y121

K123

Jungang

Hangang (River)

P174

545

107

U117

348

K227

214

K124

215

2B

646

Y123

P175

410

106

U118

3B

815

K125

546

K226

Y125

U119

1
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105

709

816

K126

U120

8B

Y126

104

K127

812

K224

U121

818

647

825

103

K128

K223

819

U122

409

58

810

351

8B

102

K131

K130

K129

824

Ever Line

U123

821

101

823

U124

648

550

35

P555

P553

P551

P550

548

549

551

552

553

P549

822

100

U125

P140

P138

P137

P136

Gyeongchun

Uijeongbu

Bonus Stamp

Seoul Metropolitan Library / Citizens' Hall <p.13>

TRICKEYE Museum <p.31>

Seoul Folk Flea Market <p.27> Cheongwadae Sarangchae <p.19> CUBE Studio <p.48>

Tongin Market Lunchbox Cafe <p.20>

Bonus Stamp N Seoul Tower <p.16>

Bonus Stamp

Gangnam Tourist Information Center <p.43>

G+Star Zone <p.45>

A stamp will be provided at some of the attractions you visit. The more stamps you get, the more satisfied youll feel about your trip. Tourists can collect a stamp from each attractions and fill this Bingo card as a memorable souvenir. Why dont you plan a trip for the stamp bingo game?

T ourists will receive a pin button set if they complete one line of bingo, and a handkerchief for two lines or more. F  rom January 2014, tourists can participate in bingo until it runs out of souvenirs. One souvenir will be given to each foreign tourist. S  ouvenirs will be available at Seoul Citizens' Hall, the Seoul Global Culture & Tourism Center, and the Gangnam Tourist Information Center.

Bonus Stamp

STAMP BINGO

XINDIE <p.35>

Seoul Museum of History <p.13>

Seoul Global Culture & Tourism Center <p.15>