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CONTENTS Seoul, All About Shopping .............................................. 4 Top 10 Items to Buy In Seoul ............................................

8 Must Visit Shopping Destinations in Seoul.................. 14 Seoul: The Shopper's Paradise....................................... 18 The No.1 Place to Shop in Seoul : City Center....................... 20
Myeong-dong Euljiro, Namdaemun Market

KEY TO SYMBOLS
Shop . Shopping Mall Major Tourist Attractions . Museum / Exhibition Hall Theater Performance Hall Casino Club Hotel City Tour Bus Airport Limousine Tourist Information Center Duty Free Shop Seoul Free Wi-Fi * Restaurant School Post Office Police Station Embassy Craft Studio Bank
* Seoul Free Wi-Fi Available Area

A Shopping Area Filled with History and Tradition : Palace Quarter.................................... 30


Insa-dong, Samcheong-dong Bukchon

The Center of Koreas Fashion Industry : Dongdaemun & Around................................................................. 40


Dongdaemun Market

A Center of Creative Arts and Culture : University Quarter... 50


Hongik Univ. Area, Sinchon Ewha Womans Univ. Area Itaewon

Seouls Cosmopolitan Town : Yongsan................................... 60 Gangnam Style Streets : Gangnam........................................... 68


Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area Other Areas

Mall Complexes Nearby Subway Stations............................ 82 Themed Shopping ........................................................... 85


- Traditional Markets to Visit in Seoul - Socially Responsible Products

Seoul Travel Information ............................................... 90 Index .................................................................................. 95

Travel information about Seoul: Call 120 and then press 9 when you hear a recorded message in Korean. (You can choose from the following languages : English, Chinese, Japanese, Vietnamese and Mongolian.)

Seoul: The Shoppers Paradise


Publishing Date January 2014 Published by Seoul Metropolitan Government, Tourism Business Division Planning & Design Design Soomokwon Illustration by Natsko Seki * For further information on Seoul tourism, visit www.visitseoul.net or download the mobile application iTourSeoul.  The shops recommended in this guide book have been carefully selected by a panel of experts and consultants in the field.  Copyrights to content and images in this book belong to Seoul Metropolitan Government and pertaining organizations and individuals. This book may not be reproduced in part or in whole without the express permission of the copyright owners.

Seoul, All About Shopping


Just as each person has his or her own distinct personality, so do they each have their preferences when it comes to shopping. Some look for the very best bargains, others look for highquality items, and still other shoppers look for the most unusual items. Seoul is a city that will satisfy all of these personalities. Introducing Seoul, a veritable shoppers paradise where every kind of shopping is possible.

Four Seasons and Four Big Sales


In Seoul, new seasons begin together with shopping. Spring, summer, fall, winter - the four distinct seasons of Korea - are the defining characteristics of Seouls fashionistas and shoppers. As each new season approaches, so does the need for more shopping, since trends change every year. However, it isnt just the new items that receive all the spotlight: shoppers who chase the latest trends take the opportunity to look for new items for the upcoming season,
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while bargain shoppers wait until the end of the season so they can take advantage of end-of-season prices. Shoppers looking to complement their own personal styles say that their favorite season is between seasons because it is the sale season.
-  Main department stores and shopping centers hold gigantic sales four times per year -  The longest sales take place before and after the Lunar New Year and Chuseok holidays -  In the summer there is a Seoul Summer Sale, and in the winter there is a Korea Grand Sale -  There are very big sales for cosmetics in December 5

Smart Shopping in Seoul


In Seoul, there could be a thousand opinions on how to buy a single item. There are also many outlets where shoppers may find high-quality brand goods at a discount. The outlets mostly sell end-of-season goods at up to 70% off regular prices. They are ideal for hardcore shoppers that like to compare prices and bargain, since outlets are organized like a big department store featuring individual boutiques within.
-  Know your Korean size before shopping for clothing (see p94) -  Bargaining can be a fun part of shopping. Try it at traditional or wholesale markets -  Shop for electronics, cosmetics and  accessories and explore specialty markets where such goods can be found -  Visit traditional markets where you can shop, experience local culture, and dine all in the same place

VAT (Value Added Tax) Refund Service for Foreigners


Conditions for refund
-  For purchases on any item priced above 30,000 won at tax free shops -  For tourists staying in Korea for less than six months or for overseas Koreans (green card holders with Korean passports) staying less than three months

How to receive refunds


1.  Be sure to get the receipt form for purchases on any item priced above 30,000 won at participating Tax Free stores in Seoul 2.  Present your goods and passport at customs and receive the official stamp on the receipt form 3.  Upon receiving confirmation from customs for exports, use the automated machines at the airport or request the refund through the Internet

Refund Counters at Incheon International Airport


Galleria Department Store Korea Tourism Organization Namdaemun Market Korea Tourism Organization

-  Global Blue Third Floor Duty Free Zone near Gate 28, Open 7am to 9pm -  Global Tax Free Third Floor Duty Free Zone near Gate 28, Open 7am to 9pm -  Ktis Passenger Terminal Third Floor, Gates 14 near Customs, Third Floor Duty Free Zone near Gate 27, next to Plus Palm Pharmacy/ Open 24 hours

Dongdaemun Market

Yongsan Electronics Market Korea Tourism Organization

Top 10 Items to Buy in Seoul


What are the things that all visitors want to buy as souvenirs or presents? From handicrafts full of Seouls culture and history to fashion props that cant be found anywhere else in the world, we have made a list of the top items to buy in order to commemorate your trip to Seoul.
The following list was compiled from a survey of 300 foreigners studying Korean in Seoul.
Korea Tourism Organization Korea Tourism Organization

Korean Food
At a time when people the world over are seeking to eat more healthily, Korean food culture is making its global mark. Some of the most popular souvenirs are Korean tteok (rice cakes) or alcohol made from rice, dried natural products that can be eaten conveniently on the go, as well as snacks good for your body. You can spot a wide selection of well-packaged food souvenirs at supermarkets or in the food section of department stores. However, out of all the products available, one of the most popular is well-being cookies. These beautifullypackaged cookies, good enough to be offered as presents, are made only with the finest, non-harmful ingredients or are entirely organic. They are also easily purchased at any convenience store nearby at affordable prices, making them very popular.
Where to buy?
Myeong-dong (see p21) Namdaemun Market (see p26)

Cosmetics
One frequently-heard remark by international visitors to Seoul is that most Koreans are pretty and have good skin. Nowadays however, these same visitors have also learned the Korean secret to flawless skin: BB Cream. This magical cream takes away blemishes and leaves in their place a clear and lively skin. A Korean cosmetic staple, BB Cream has become so popular worldwide that even luxury brands are using it to benchmark their own products. However, there are other must-buy cosmetics in Seoul. In Myeong-dong, one of Seouls leading shopping districts, there are countless cosmetics boutiques all clustered together where shoppers can get personalized skin consultations and test any product before they buy. Because there are so many boutiques competing ferociously for shoppers, prices tend to be quite competitive.
Where to buy?
SinchonEwha Womans Univ. Area (see p56) Myeong-dong (see p21)

Korea Tourism Organization

Hanbok and Traditional Korean Accessories


Koreans can still be seen wearing hanbok, the traditional Korean garment, on special occasions such as Lunar New Year or weddings. Most of the hanbok that Koreans wear on those days are custom tailored, but offthe-shelf hanbok are also available. With curves that flow like ripples in the water and woven in a rich tapestry of colors, the hanbok is a thing of splendid, yet simple, beauty, which may explain why it has recently given so much inspiration to many of todays top fashion designers. Hanbok are also accompanied by various traditional accessories, such as hair pins or brooches, both of which are usually delicate and intricate works of art, making them popular souvenirs in and of themselves. If you want to get all the attention at a special event, try wearing a hanbok rather than a dress. Perhaps you will be the starlet on that special day.
Where to buy?
Namdaemun Market (see p26) Insa-dong (see p31)

Clothing and Shoes


When choosing garments, look for the Made in Korea tag to be sure of their caliber. Anyone who tries on a Korean-made garment falls in love with its quality fabric, intricate patterns and prints, and meticulous needlework. The garments are stylized and designs are incredibly diverse, making them great value for money. This also applies to shoes, socks, and T-shirts: of these, couple T-shirts and character socks are two mustbuy items in Seoul. Foreign visitors to Seoul often recount seeing couples dressed exactly alike as being among the most surprising of the citys sights, and couple T-shirts make excellent and unique souvenirs, not to mention being difficult to find elsewhere. Character socks meanwhile, or socks bearing famous characters such as Korean stars, are witty and incredibly cute, and even those who are not fans of the Korean Wave will appreciate them. What these items have in common is their ability to make anyone smile.
Where to buy?
Dongdaemun Market (see p41) Sinsa-dong Garosu-gil (see p77)

Hallyu Goods
There is a famous saying among die-hard fans of Korean celebrities, in particular the musicians: He is not a singer. He is a way of life. This saying goes a long way toward demonstrating the undying ardor of hallyu, aka Korean Wave fans. The phenomenon is not limited to just Koreans; there are countless fans from all over the world that visit the city in order to see their favorite stars, waiting in line from dawn in order to attend a broadcast, performance or an autographsigning session. Hallyu fans will treasure their gifts of just-released Korean CDs, DVDs, or autographed stills. Thus anyone who is a fan of Korean dramas or K-pop must visit one of the hallyu souvenir shops, often operated by entertainment agencies or the family members of celebrities.
Where to buy? Hallyu Souvenir Shops
Everysing Apgujeong Branch Map p71 C1 Myeong-dong Branch Map p21 B3 Incheon International Airport Branch (Inside Shilla Duty Free Shop, Third Floor) YG Shop Map p21 A2 K-Story Map p21 B3 Star Avenue Sogong-dong Main Store Map p21 A2 Jamsil Branch Map p82 Coex Branch (Inside Lotte Duty Free Shop, Coex InterContinental Seoul B2)

Traditional Handicrafts
Traditional handicrafts from any country usually make excellent travel souvenirs since they represent that regions history and culture, and are not available for purchase anywhere else. This is the case with the many traditional handicrafts that can be frequently spotted in Insa-dong or Bukchon. Some perennially-popular items include dolls wearing hanbok (traditional Korean dress), mother-of-pearl keychains, and humorous folk facial mask sets. The traditional fan is another popular item because it is beautifully crafted and can serve as a decorative piece in addition to its usefulness in hot weather. It is also a gift of great significance, since the fan is traditionally offered to loved ones and is very environmentallyfriendly.
Where to buy?
Insa-dong (see p31) Samcheong-dongBukchon (see p35)

Korea Tourism Organization

Kumdanje Hanbok

Korea Tourism Organization

Korea Tourism Organization

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Accessories
A Seoul shopping guide would not be complete without a few words on where to buy fabulous accessories. Accessories are musthaves when it comes to defining a personal sense of style. Visitors may find an assortment of standard accessories, from earrings, necklaces, and bracelets to expensive pieces of jewelry. There are also many different places to shop for items that only cost a few thousand won at Namdaemun Market for example, to rare luxury brand antiques at Garosu-gil. They can also be found at countless street stalls, and around the Hongdae district, where shoppers will often find young designers eagerly selling their own hand-made jewelry directly on the street. These original and unique accessories are a perfect fit for fashion-conscious shoppers in pursuit of their own unique styles.
Where to buy?
Namdaemun Market (see p26) Sinsa-dong Garosu-gil (see p77)

Postcards and Stationery


Photos of landmarks, or just unique and distinctive postcards, make excellent presents or keepsakes, and are also light and inexpensive. Some postcards show off Seouls major landmarks, while others are emblazoned with traditional patterns, paintings or cultural assets. There are also specialized shops that sell postcards arranged by subject. Stationery also make great souvenirs, and range from those featuring cute characters appealing to kids, to those made with high-quality materials and design. You can find a large variety of stationery from Korea and around the world at large bookstores throughout Seoul.
Where to buy?
Myeong-dong (see p21) Insa-dong (see p31)

Books
Another good souvenir is travel books written in foreign languages about Seoul or Korea. Some visitors buy books in Korean in order to study the language, but other shoppers will enjoy books that are less languagedependent such as photo-rich cookbooks, maps, and coffee-table design hardbacks, all of which have been suggested by our contributors. Even if one is not interested in buying books, Seouls mega-bookstores often sell a variety of stationery, souvenirs and music, so be sure to have a good look around. For visitors with an interest in rare and second-hand books that cannot be found anywhere else, Pyounghwa Market, located near the Cheonggyecheon (Stream), is recommended. Seoul residents also like to sell their used books every Saturday in front of the former Seoul City Hall, which is now a library.
Where to buy?
Insa-dong (see p31) Hongik Univ. Area (see p52)

Tableware
Traditional tableware, such as plates, spoon and chopstick sets, and teacups, is another way to explore Korean culture, not to mention local dining customs. These are made from a variety of materials, such as earthenware, aluminum, and wood. Korean tableware is as beautiful as it is functional, and comes in such a huge variety that those with an interest in household items will have just as much fun as the fashionistas in pursuing the latest trends. There are even collectors who take an interest in Korean ceramics produced using traditional methods because of the high degree of perfection that goes into their construction. Recently the focus has shifted to producing highlyfunctional modern tableware using lighter and more modern materials.
Where to buy?
Namdaemun Market (see p26) Insa-dong (see p31)

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Must Visit Shopping Destinations in Seoul


The best way to shop in Seoul depends on both time and place since each district has a distinct personality. There are places where the latest trends can be bought at low prices, traditional luxury streets, and even places to experience traditional Korean culture. This guide introduces the very best destinations in Seoul for shoppers to shop to their hearts' content.

Luxury Brand Goods

Traditional Markets Full of History and Culture


Around Myeong-dong
Namdaemun Market see p26

Shilla Duty Free Shop

Cheongdam-dong Fashion Street Korea Tourism Organization

Around Jongno
Gwangjang Market see p86 Tongin Market see p86 Seoul Yangnyeong Market see p87

Around Myeong-dong
Lotte Department Store (Main) see p25 Lotte Department Store Avenuel see p21 Shinsegae Department Store (Main) see p25

Around Gangnam
Sinsa-dong Garosu-gil see p77 Apgujeong Rodeo Street see p70 Cheongdam-dong Fashion Street see p71

Around Yongsan
Itaewon Comme Des Garons Street see p63 Shilla Duty Free Shop see p93 Gyeongnidan-gil see p62
Tongin Market

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Shopping Areas with Traditional Culture and Art


Around Jongno
Insa-dong Street see p31 Samcheong-dong Street see p35 Bukchon Hanok Village see p35

Latest Fashion and Beauty Trends

Rising Designer Boutiques & Street Brands

Household Goods and Accessories, Food

Itaewon Comme Des Garons Street

Itaewon

Hongdae Street Korea Tourism Organization

Gwangjang Market Korea Tourism Organization

Around Dongdaemun
Dongdaemun Shopping Complex see p43 Pyounghwa Market see p47 Dongdaemun Fashion Town see p41
Samcheong-dong Street Korea Tourism Organization

Around Hongik Univ.


Hongdae Street
see p53

Around Myeong-dong
Namdaemun Market see p26 Lotte Mart (Seoul Station Branch) see p28

Around Yongsan
Itaewon Comme Des Garons Street see p63 Gyeongnidan-gil see p62

Around Gangnam
Sinsa-dong Garosu-gil see p77 Apgujeong Rodeo Street see p70

Around Jongno
Gwangjang Market see p86 Tongin Market see p86

Around Dongdaemun
Dongdaemun Shopping Complex see p43 Dongdaemun Fashion Town see p41

Around Yongsan
Insa-dong Street Korea Tourism Organization

Itaewon Comme Des Garons Street see p63 Shilla Duty Free Shop see p93
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Seoul: The Shoppers Paradise


- The No.1 Place to Shop in Seoul : City Center Myeong-dong Euljiro, Namdaemun Market - A Shopping Area Filled with History and Tradition : Palace Quarter Insa-dong, Samcheong-dong Bukchon - The Center of Koreas Fashion Industry : Dongdaemun & Around
Dongdaemun Market

- A Center of Creative Arts and Culture : University Quarter Hongik Univ. Area, Sinchon Ewha Womans Univ. Area - Seouls Cosmopolitan Town : Yongsan Itaewon - Gangnam Style Streets : Gangnam

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Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area Other Areas


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- Mall Complexes Nearby Subway Stations

The Main Shopping Area

The No.1 Place to Shop in Seoul:


City Center
Myeong-dong Euljiro + Namdaemun Market
A. Myeong-dong Euljiro

A
Nampo Myeonok

A. Myeong-dong Euljiro
Ferrum Tower
Namdaemun-ro

Mirae Asset Center One Bldg.

Hanbit Media Gallery

Euljiro 1-ga Underground Shopping Center

Hana

Hana

T.um

IBK

Eulji-ro Underground Shopping Center

Euljiro 1(il)ga
Myeon gdong

Line 2

Myeongdong 11gil

Lotte Lotte Duty Free Shop (2F)

Tie Holic

KEB Head Office Myeong-dong Tourist Information Center O'sulloc Tea House

ng yeo

don

g1

3-g

il

9-gil

Metro Lotte Duty Free Shop Lotte Dept. Store (9F-11F) Hallyu Souvenir Shop 10 Corso Como
10(5F)

Myeongdong Theater
Kookmin

Korea Federation of Banks Seoul YWCA


-g ong gd on e My

Hadonggwan

il

B. Namdaemun Market

Sogo n Shopg Underg ping Ce round nter

Myeo ng-d Shop ong Und ping Ce ergroun d nter

Lotte Cinema Avenuel

Ibis Ambassador Myeong-dong


14

Myeongdong Tonkatsu

Seoul Royal Olive Young Lifestyle Experience Center


18 9

Shinhan Woori

Noon Square

Myeongdong Kyoja

12 10 13

11

UNESCO House

Getting There

Lotte Young Plaza


CGV

Myeong-dongEuljiro Line 2 Euljiro 1(il)ga Station Line 4 Myeongdong Station 6001, 6015, 6701 Namdaemun Market  Line 1 Seoul Station Line 4 Hoehyeon (Namdaemun Market) Station, Seoul Station A'REX Seoul Station Gyeongui Line Seoul Station 6001, 6015, 6702

Hallyu Souvenir Shop

Nanta Theater Myeong-dong

Mamonde Flagship Store Maki

This is Seouls leading shopping district. In this area are located two of the most popular destinations for tourists Myeong-dong and Namdaemun Market. There are also two department stores and malls that sell all the premium private labels and eight underground shopping arcades that offer many unique items that can be visited regardless of the weather. Myeong-dong is a shopping destination filled with inexpensive cosmetic boutiques and specialty apparel boutiques. As one of Seouls leading tourist attractions, it contains many boutiques with multilingual staff ready to guide and assist you. Myeong-dong is typically crowded, and at times there are more overseas shoppers here than Koreans. Namdaemun Market is commonly referred to as the even has the kitchen sink market. While it is small, there are countless small vendors that sell clothing, groceries, flowers, and other items both retail and wholesale all congregated in the same place. Many tourists seek out this market, which opens at night and where the lights are never switched off.

Embassy of the peoples republic of China

1
19

Myeong-dong Cathedral

Myeong-dong Street

15

t Stree qian Guan

M-Plaza

Myeongdong Kyoja

Aland
16

Haechi Hall
7

Gyeseong Girls' High School

of Ko rea Jun ctio n

Din Tai Fung


5

Overseas Chinese Primary School

Youth's Dreaming Shop Seoul Global Culture & Tourism Center (5F)

Myeongd

Myeongd

nk Ba The

Woori
Myeongdong 8ga

Gogung
-gil

Post Tower

Hallyu Souvenir Shop 6


17

Savoy Silk Button

l ong 8-gi

Myeongd

ong 8na-

gil

ong 4-gi l

Recommended Courses
 Namdaemun Market  Myeong-dong Street  Department Stores (LotteShinsegae)

Nutrition Chicken

20 4 (B1-2F)

Migliore

Tabby Mall

Sejong

CGV

IBK

Hallyu Souvenir Shop


Toegye-ro

Myeongdong

Shinsegae Dept. Store


4N5
(4F-5F)

d roun derg n Un ter hyeo Cen Hoeopping Sh

Line 4

Myeongdong Station Underground Shopping Center

Prince

Nearby Attractions
Myeong-dong Cathedral Myeongdong Theater Sungnyemun Gate Namsan (Mountain) Culture Station Seoul 284

State Tower Namsan Woori

4
Namsan Elementary School Pacific
-gil o 18

Namdaemun Market
Sog ong -ro

y Toeg

ye-r

e-ro

Toe g

75m

150m

20-g il

20

21

A. Myeongdong Euljiro

4N5
Map p21
A4, Map p27 D1

4N5 is Koreas largest contemporary fashion house. All in one place, visitors can shop from a selection of over 40 Korean and international luxury brands. The breathtaking interior of the boutique was designed by Jeffrey Hutchison, who designed the sales floors of Barneys New York. Located on the fourth and fifth floors of Shinsegae Department Stores new wing.
Open 10:30pm to 8pm, Friday to Sunday until 8:30pm. Closed once a month. 1588-1234

4N5

10 Corso Como
10 Map p21
A2

An exclusive international boutique, 10 Corso Como has so far made Seoul its exclusive home in the Asian region. Carla Sozzani, the boutiques founder, once remarked that she became infatuated with the unique liveliness of Myeong-dong; leading to a new branch of 10 Corso Como in the district. Located on the fifth floor of Lotte Department Store Avenuel.
Myeong-dong Street

Open 10:30pm to 8pm, Friday to Sunday until 8:30pm. Closed once a month. 02-2118-6098

Migliore (Myeong-dong Branch) Map p21 B4


From casual to formal wear, this mall is packed with boutiques specializing in womens apparel. The fifth floor is dedicated to accessories and lingerie, while the sixth is home to hand-made shoes and leather goods. There is also a food court on the 7th floor.
Open 10:30am to 11pm. Closed Monday. 02-2124-1538

Noon Square Map p21

A2

Aland (Main Store)


Map p21
B3

A good place to find special apparel labels such as ZARA, H&M, MANGO, and MIXXO, all of which are located on the first to fourth floors. On the fourth floor, shoppers can find street fashion stores, and on the fifth, local Korean shops. This shopping center is especially good for finding unique items with a youthful flair.
Open 11am to 10pm. 02-3783-5005
B3

Aland is a multi-shop selling an enormous assortment of goods for all tastes, and in general is full of trendy and sensational clothing and accessories. From the first to fourth floors, there are famous brands aswell as new-and-upcoming brands, and also vintage goods well-presented from cornerto corner. Prices also can vary greatly.
Open 9am to 11pm. 1566-7477
B3

10 Corso Como

Mamonde Flagship Store


Map p21
B3

M-Plaza Map p21

B3

A must-visit mall for those looking to buy the American brand Forever 21 and the Spanish brand ZARA. From the first through third floors, you can find specialty apparel stores and restaurants, cafes and on the fourth and fifth floors, a tourist information center.
Open 10:30am to 10pm. 02-752-0744

Tabby Mall Map p21

This mall features Asias largest branch of Uniqlo. Many events of all sorts are regularly held here, including wedding expos.
Open 11am to 11:30pm. Closed Monday.

Maki Map p21

A specialty store offering handmade goods based on the motifs of international illustrators. The first floor houses stationery, while the second floor sells home interior goods. All of the items at this store are exquisite and make excellent gifts as well as souvenirs.
Open 10am to 10pm. Closed on Lunar New Year day and the day of Chuseok. 02-757-7947

The flagship store of Amore Pacifics cosmetics line, Mamonde. Mamonde has been making beauty products for 22 years and all of its knowledge and expertise can be found at this store. Everything for sale can be tested, and the store provides assistance and information for foreign visitors, as well as operating a gift-wrapping corner.
Open 9:30am to 10:30pm. 02-318-3695

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Olive Young Lifestyle Experience Center



Map p21 B2

Tie Holic
Map p21 B2

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING

Etude House (Myeong-dong No.3 Branch)


3 Map p21 B2 9 Cosmetics Open 9am to 11pm.

Shops with Top Tourism Souvenirs


Myeong-dong Tourist Information Center
Map p21
B1 Open 9am to 10pm. Closed on Lunar New Year day and the day of Chuseok.

Duty Free Shops

Olive Young is a drugstore chain, where famous beauty and health care products can be found all in one place. In addition to makeup, fragrances, health foods, body care, and accessories, there is a mens corner that is especially popular.
Open 10am to 10:30pm. 02-736-5290

Osulloc Tea House (Myeong-dong Branch)


Map p21 B2

This specialty boutique is operated by a master tiemaker with over twenty years of experience. The ties are original and made of atypical materials such as wool and knitwear, and come with unique patterns including camouflage, ethnic and paisley. The store also sells boutonnieres, bow ties, tie pins, cuff links and other accessories that make good gifts for men.
Open 11am to 9:30pm, Sunday 3pm to 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-3789-2083

Frisbee (Myeong-dong Branch)


Map p21 B3 10 Apple Reseller

Lotte Duty Free Shop Korea Tourism Organization

Open 11am to 9pm, Sunday until 8:30pm.

Its Skin (Myeong-dong UNESCO Branch) Accessorize (Myeong-dong Branch)


Map p21 B3 1 Fashion Accessories

Youth's Dreaming Shop (Myeong-dong Branch)



Map p21 C3 Open 10am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

Lotte Duty Free Shop (Main)


Map p21 Open 9:30am to 9pm.
A1

Map p21 B2 11 Cosmetics Open 11am to 8:30pm.

Lotte Duty Free Shop (Lobby Branch)


Map p21 Open 8am to 10pm.
A2

Open 11am to 10pm, Sunday noon to 9pm.

Kumkang (Myeong-dong Branch)


B2 12 Shoes Open 11am to 9pm, Saturday and Sunday until 8:30pm. Map p21

Babara (Myeong-dong Jungang Branch)


Map p21 B3 2 Cosmetics Open 11am to 10pm.

Underground Shopping Malls


Youths Dreaming Shop (Myeong-dong Branch)

Landrover (Myeong-dong Branch)


B2 13 Shoes Open 11am to 9pm, Saturday and Sunday until 8:30pm. Map p21

Euljiro 1-ga Underground Shopping Center


Map p21
A1 Open 10am to 9pm. Closed Sunday and Holiday.

Babara (Myeong-dong No.1 Branch)


1 Map p21 C3 3 Cosmetics Open 11am to 10pm

Lesmore (Myeong-dong Branch)


Map p21 B2 14 Shoes Open 10:30am to 9:30pm.

A modern teahouse operated directly by Amore Pacific. Visitors can taste and purchase tea grown and picked from Jeju-do Island.
Open 9am to 10:30pm, Friday and Saturday until 11pm. 02-774-5460

Department Stores
Lotte Department Store (Main)
Map p21
A2 Open 10:30am to 8pm, Friday to Sunday until 8:30pm. Closed once a month.

Euljiro Underground Shopping Center


Map p21
B1-C1 10am to 10pm. Closed Sunday and Holiday.

Bean Pole (Myeong-dong Flagship Store)


Map p21 B3 4 Clothing Open 11am to 8:30pm.

Levis Bodywear (Myeongdong Branch)


Map p21
B3 15 Underwear

Hoehyeon Underground Shopping Center

Map p21 A3-A4, Map p27 D1 Open 9am to 10pm. Closed 1st and 3rd Sunday.

Open 10:30am to 10pm.

Cheong Kwan Jang (Myeong-dong direct Store)



A3 5 Cosmetics Open 10:30am to 8:30pm, Saturday and Sunday 11am to 7pm. Map p21

Resportsac (Myeongdong FSS Branch)


FSS Map p21
B3 16 Bag

Lotte Young Plaza


Map p21 Open 11:30am to 9:30pm.
A2

Silk Button
Map p21 B3

Open 11:30am to 9:30pm.

A specialty store offering handmade silk accessories and scarves. There is a rich selection of gorgeous and elegant items, so the store is frequently mentioned on TV and in fashion magazines. The owner can also occasionally be seen working on her designs. Located in the Savoy Hotel.
Open 11am to 10pm. 02-778-3889

Olive Young Lifestyle Experience Center

Tonymoly (Myeong-dong Chungmuro Branch)


Map p21 B3 17 Cosmetics Open 9:30am to 11pm.

Shinsegae Department Store (Main)



Map p21 A4, Map p27 D1 Open 10:30am to 8pm. Closed once a month.

Myeongdong Station Underground Shopping Center


Map p21 B4-C4 Open 9am to 11pm.

Etude House (Myeong-dong Chungmuro Branch)


Map p21 B3 6 Cosmetics Open 9am to 11pm.

Tonymoly (Myeong-dong No.3 Branch) 3


Map p21 B2 18 Cosmetics

Myeong-dong Underground Shopping Center


Map p21 Open 9am to 10pm.
A2

Etude House (Myeong-dong No.1 Branch)


1 Map p21 B3 7 Cosmetics Open 9am to 11pm.

Open 9am to 11pm.

Tonymoly (Myeong-dong No.5 Branch) 5


Map p21 B3 19 Cosmetics Open 9:30am to 11pm.

Sogong Underground Shopping Center


Shinsegae Department Store (Main) Korea Tourism Organization

Map p21

A2 Open 8am to 10pm. Closed 1st and 3rd Sunday.

Etude House (Myeong-dong No.2 Branch)


Tie Holic

2 Map p21 B3 8 Cosmetics Open 9am to 11pm.

Who.A.U (Myeong-dong Branch)


Map p21 B3 20 Clothing Open 11am to 10:30pm.
Lotte Department Store (Main) Korea Tourism Organization Myeongdong Station Underground Shopping Center

24

25

13

14

15

16

B
Shinhan
18 19

C
nd rgrou Unde unnog Center m e in da Nam Shopp
20

D
d roun derg r n Un ente hyeo g C Hoe Shoppin

Hana

Woori Alpha

Jungang Shopping Center Food Alleys


Samik Fashion Town

Namdaemunsijang 10-gil

B. Namdaemun Market

B. Namdaemun Market
17

L in e

Kookmin IBK

Entrance 3 1

Sungnyemun Junction

Entrance 2

Namda

emunsi

jang-gil

Mesa

Sungnyemun Gate
21

Chilpae-ro

22

23

Entrance 1
24

Woori

Sungnyemun Imported Goods Market

Daedo Shopping Tower

Payard

Shinsegae Dept. Store


Kookmin

4N5

Kookmin Shinhan

Clothing Shops

Entrance 4

(4F-5F)

Namdaemun Market

t)

25

26

27-2

NH

IBK

da ) em

Swedish Embassy Hana

Entrance 8 27-2

Entrance 6

Mano Accessories

un Ma r ke

Entrance 5

Toegye-ro 2-gil

Lotte Outlets Lotte Mart


4
Culture Station Seoul 284
284

Seoul Station

Tongil-ro

Namdaemun nsijang 4-gilMarket (Accessory) Namdaemu Entrance 7 Ladies Apparel Market

Fashion City

Namdaemun Dokkebi Imported Goods Mall

Palace Rex

a (N on ye h e Ho (

SK Namsan Bldg.

l-ro Sowo

e L in

4
Hana

Toegye-ro 4-gil
Toeg ye-r o 8-

e To gy ero 6gil

gil

all it y W lC ou Se
Sopa-ro

Seoul Station Bus Transfer Center Kookmin Seven Luck Casino

Dodong Junction

KTX
Namdaemun Market Korea Tourism Organization

Millennium Seoul Hilton

Baekbeom Square

75m

150m

Namdaemun Market Map p27


Seouls oldest traditional market. This leading tourist attraction has 500,000 daily visitors and over 10,000 vendors offering their goods, and is especially known for childrens clothing, with the overall quality of the clothes offered at this market (sold by more than 6,000 vendors) at a standard which will appeal to overseas visitors. Besides clothing, there is an assortment of kitchen goods; folk art; locally-produced goods; agricultural and marine products; everyday goods; and imported goods. Many of the items can be purchased here at wholesale prices. The small alley restaurants, part of the market since its early days, are also recommended.
Open 9am to 5pm. Womens clothing and childrens clothing stores are also open at night 10pm to 5am. Closed Sunday and during Lunar New Year day and Chuseok breaks. Please check the markets operating hours between the end of July through mid-August for summer closing times before heading out. Namdaemun Market Tourism Information Office: 02-752-1913

Alpha Map p27

C1

A specialty stationery store, housing an astonishing variety of stationery, paper, art supplies, and related products. Everyone from amateurs to professionals will find all of their supplies here, especially any items related to photography.
Open 8:30am to 8pm, Sunday and Holiday 10:30am to 7pm. Closed during Lunar New Year and Chuseok breaks. 02-752-0096

Daedo Shopping Tower Map p27

C2

This shopping arcade groups together many vendors specializing in goods for interior and kitchen supplies. It is also known for its coffee-related products.
Open 9am to 5pm. Closed Sunday.

26

27

Namdaemun Market (Accessory)


Map p27
C2

Here can be found intricately hand-crafted brooches for less than 5,000 won, earrings, rings and other accessories. Shoppers may find pretty accessories at surprisingly low prices browsing through the various tightlypacked stores.
Open 7am to 5pm, Weekend & Holiday 7am to 2pm.

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING


Arirang Shopping
Map p27 C1 1 Crafts & Souvenirs Open 8am to 8pm.

OTHER TOURISM INFORMATION

Must-try Delicacies

Namdaemun Dokkebi Imported Goods Mall Map p27

Myeong-dong Street Food Korea Tourism Organization

Myeong-dong Street Food Korea Tourism Organization

C2

This shopping center specializes in offering tableware and interior goods imported from around the world, including premier brands such as Wedgwood. Visitors may spend countless hours just browsing through their immense collection of unique merchandise.
Open 7am to 6pm. Closed Sunday.

Department Stores
Shinsegae Department Store (Main)

Namdaemun Dokkebi Imported Goods Mall Korea Tourism Organization

Myeong-dong Street Food Ice cream and fruit sticks, potato fries, fish cakes, and other seasonal street food. Kwanchenru Street Chinese Dining Including the Taiwanese Din Tai Fung Myeong-dong branch, this street offers authentic Chinese dining clustered around the Chinese Embassy. Namdaemun Galchi Jorim Fresh and meaty hairtails are simmered in a spicy and sweet broth with radish, a specialty at Namdaemun Market. Namdaemun Kalguksu Filling, hand-kneaded and chewy noodles in a smooth, clear and rich broth.

Map p21 A4, Map p27 D1 Open 10:30am to 8pm. Closed once a month.

Shinsegae Department Store (Main)

Outlet
Lotte Outlets (Seoul Station Branch)
Map 26 A4 Open 11am to 9pm, Friday to Sunday until 10pm. Closed Monday once a month.

Events & Festivals


Global Myeong-dong Festival Held twice a year in spring and fall, the festival features traditional performances and B-Boy dance-offs. Seoul Friendship Fair Held every year in May, the festival celebrates multiculturalism, displaying foods and customs from around the world.

Lotte Mart (Seoul Station Branch) Korea Tourism Organization

Lotte Mart (Seoul Station Branch)


Map p26
A4

Mesa Map p27

D1

This gigantic shopping complex was designed for foreign tourists: signs across the mart have been posted in English, Japanese, and Chinese; simultaneous interpretation services are offered; there is a special shopping zone gathering the 100 most-popular items purchased by international tourists. International shipping is also possible for Japanese and Chinese tourists.
Open 9am to midnight. Closed 2nd and 4th Sunday. 02-390-2500

Also known as Mesa Jewelry, this shopping mall specializes in wholesale accessories. There are three floors (first floor and two basement levels) that sell various accessories made from silver, gems and other materials. Shoppers with an interest in hand-made goods should definitely pay Mesa a visit.
Open 8am to 4pm. Closed Sunday and during Lunar New Year day and Chuseok breaks. 02-2128-5000

Underground Shopping Centers


Namdaemunno Underground Shopping Center

Map p27 C1 Open 10am to 7pm. Closed 2nd and 4th Sunday.

Flea Market
Myeong-dong Myeongnang Market A market where artists not only sell their own creations, but where shoppers can also buy home-grown produce and food. Visitors can also enjoy hands-on sessions making crafts with the artists, listen to indie bands, or watch artists as they work.
May to June: Open 2nd and 4th Sunday, 1pm to 6pm July to October: Every Sunday, 1pm to 6pm. Open until 9pm during summer Myeong-dong Korea Exchange Bank (Head Office) Square; 3 minute walk from Euljiro 1(il)ga Station (Line 2) Exit 5 or 6

Namdaemunno Underground Shopping Center

Myeong-dong Myeongnang Market

Myeong-dong Myeongnang Market

28

29

The Main Shopping Area

A Shopping Area Filled with History and Tradition:


B. Samcheong-dong Bukchon

A
1 2

B
Beautiful Store Hana

5 6 3 4

A. Insa-dong
Public Information and Cultural Center, Japanese Embassy

Woori

Mmmg
7 uk Ang
8

Relic Museum

Pungmoon Girls' High School

e L in

3
10

The Korea-Arab Friendship Society 2


11

Seoul Senior Welfare Center Gallery Miz The Central Temple of Cheondogyo

Unhyeongung Palace
12

Unhyun Elementary School

Anguk-dong Junction

Entrance
7 8

Jogeum

Jirisan

Duksung Women's University

13

56

Hana Dongduk Art Gallery 57 Topohaus Art Center

Todok Gongbang
14

Nwijo

15

Samil-

daero

32-gil

16

Seoul Gyeongun Special School


12

Samil -daero

Ssamzie-gil

Palace Quarter
Insa-dong + Samcheong-dong Bukchon

Isae
18

58 Kyung-In Museum 10 of Fine Art

11

59

Kyodong Elementary School

Hangwachae

19 Ahwon Gongbang 20

17 Mokin Museum Balwoo Gongyang

Gallery Lux

2
16

13

A. Insa-dong

Templestay Information Center


60

Gana Insa Art Center

14 Yongjung Collection

15

Crown
Sam il-d aer o3

il 0-g Jongno

Jogyesa Temple

21

Information Center 61

Insa-dong

22
17

Knife Gallery

Mera Hatt

24
19

District Tax Office


28-gil

62 Sopri 18

23

Doore

Shinhan KEB

Insa

do

-gil ng 4

63

20

Samil

-daero

Twinkle Twinkle

Nakwon Arcade

Getting There

Haap
26
21

National Souvenir Center


27-2 22

Ujeongguk-ro

Insa-dong Line 1 Jonggak Station, Jongno 3(sam)ga Station Line 3 Anguk Station, Jongno 3(sam)ga Station Line 5 Jongno 3(sam)ga Station 6002, 6005, 6011 Samcheong-dongBukchon Line 3 Anguk Station 6002, 6011

25

27-2 Violet 23 Gallery

24

This is a tourist shopping area in Seoul where visitors can also experience the history of Korea. Visitors to the area will see numerous traditional Korean sights such as Joseon Dynasty palaces, old-style Korean houses, and traditional markets. Insa-dong in Jongno-gu, Seoul, is a shopping area full of Korean antiques such as old furniture or old books and handmade crafts. In addition, there are traditional Korean cafeterias and restaurants, and some traditional performances held on weekends. Seouls Bukchon area consists of over 900 traditional Korean houses, or hanok. There are also galleries, craftsmens workshops, traditional Korean culture programs, or hanok guesthouses on offer. Nearby Samcheong-dong is a great shopping area where new and old traditions exist in harmony. Visitors can also find Korean restaurants inside hanok, cute cafeterias, and shops selling unique design goods. Those looking for handmade shoes will also find opportunities to buy them.

Woori NH

2 4 3

Standard Chartered
56

64

Jogyesa Junction

65

L in e

5
25

Kookmin Chohyung Gallery


Insado ng 3-gil

Beautiful Tea Museum


66
26

Sachoom Theater Seoul Art Cinema

57

Sup yo-r

67
27-2 27-2

Seoul Art Center Gongpyeong Gallery

Insa-dong Street

Samil-daero

Jon

60

g -r

61

Recommended Courses
Insa-dong Street  Bukchon Samcheong-dong Street

64

Tapgol Park Entrance

17
-g i

l
65

Standard Chartered
56

68

57

58

69 Jongno Tower 59 Bandi & Lunis


8

70

Insa Cultural Plaza71 Woori

Samilmun Gate
5
68 69

Nearby Attractions
 National Museum of Modern and Contemporary Art, Korea Gyeongbokgung Palace  The National Folk Museum of Korea Bukchon Hanok Village Unhyeongung Palace

Jongno 1-ga Junction


60 61

Jonggak
62

63

Line 1
1

Jongno 2-ga Junction

4
44 45

Jonggak Underground Shopping Center


64

44

65

NH
9

66

Bosingak Belfry

45

67

46
0

47
75m
48

150m
49

30

68

69

70

71

31

A. Insa-dong

Nakwon Arcade
Map p31
C3

Beautiful Store (Anguk Branch)


Map p31
B1

Mera Hatt
Map p31 B2

A shopping complex dedicated to musical instruments, and the largest of its type worldwide which led to it earning a place in the Guinness Book of World Records. Sound-producing items, such as speakers and amplifiers, are also available. Professionals are on hand to provide customized recommendations, and will even repair damaged instruments if asked.
Open 10:30am to 7:30pm. Closed Sunday. 02-743-4200

A recycling store in South Korea. There are several branches across the country, however the Anguk branch is especially known for the quality of its products. There is also a caf consisting of recycled facilities such as donated coffee machines, and which offers fair-trade tea and coffee.
Open 10:30am to 8pm. Closed Sunday and Holiday. 02-736-0660

A lifestyle store based on the themes of naturalism, the handmade, and fair trade. It sells clothes, fabrics, natural bar soaps, and etc.
Open 11am to 8pm, Saturday and Sunday noon to 7pm. 02-722-5592

Mmmg (Anguk Branch)


Map p31
B1

Isae (Anguk Branch)


Map p31
B2

A stationery supplies store, popular for the modern designs of its wares. Items for purchase include pens, notes, bags, places, sofas, and etc.
Open 11am to 10pm, Sunday until 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-3210-1604

Ahwon Gongbang
Map p31
B2

A workshop for Korean handcrafts. These include beautiful accessories, Korean spoons, candlesticks, and etc.
Open 10:30am to 7:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-734-3482

Stop here for traditional Korean fabrics, accessories, and clothes. These include hemp or hansanmosi fabricbased items, such as quilts, dresses, T-shirts and jackets all of very high quality.
Open 11am to 8pm, Sunday and Holiday noon to 7pm. Closed on Lunar New Year day and the day of Chuseok. 02-733-7326

National Souvenir Center


Map p31 B3

Ssamzie-gil Korea Tourism Organization

Ssamzie-gil
Map p31
B2

A 6-story shopping mall consisting of about 80 shops selling handmade crafts and designer goods. Visitors can even make their own traditional Korean crafts on level B1.
Open 10:30am to 8:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-736-0088

A shopping mall full of fashion accessories 2 Various cultural events, performances, or exhibitions available 3 Traditional Korean products available for purchase 4 Authentic French food and some desserts in a hanok
1

Magazine Editors Recommend: Ssamzie-gil

A shop selling goods made exclusively by Korean craftsmen (deemed intangible cultural heritages in Korea). Visitors to the store will find various items such as traditional Korean souvenirs, foods, and etc. Duty-free purchases are also available.
Open 10am to 10:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-756-3361

Ssamzie-gil Experience Workshop This arts & crafts workshop is located inside the Ssamzie-gil shopping complex in Insa-dong. There is a total of five workshops for making Korean pottery, mother-of-pearl crafts, Korean paper (hanji), woodcraft, fragrant candles, soap, and more. The workshop is especially popular for its low-participation costs and various programs with short running times.
Open 10:30am to 8:30pm. Closed on Lunar New Year day and the day of Chuseok. Time Required: 30 minute-3 hours Fee: 7,000-30,000 won. Varies between each program. 02-2118-7093
Insa-dong Street Korea Tourism Organization

Sopri Map p31

B2

A store selling traditional Korean wrapping cloths and sewing items. Every item is handmade, so prices are correspondingly high. The quality however is worth it.
Open 10am to 8pm. 02-725-2996

32

33

ALO Eyewear Space (Jongno-2ga Branch)


ALO 2 Map p31
1

B4 Eyewear Open 11:30am to 10pm, Sunday from noon. Closed on Lunar New Year day and the day of Chuseok.

Samcheong-dong Street
Ch

Asian Art Museum

Bukchon-ro

Shops2 Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING 6

A
3 4

B
Repetto

B. Samcheong-dongBukchon

Community Credit Cooperative


7

Bukchon Museum Old Fragrance Osulloc Tea House

Bukchon Hanok Village

Cheong Wa 8 Dae (Office of the President)

Choongang High School Museum of Humanities

eo ng wa da ero
12

Gallery Doll

Yido

Arirang Master Crafts Shop


Map p31
2

10

11

Han Sang Soo Embroidery Museum Sneaksoul


don gC ultu re S tree t

Sam che ong -

B3 Crafts & Souvenirs Open 10am to 9pm. Closed on Lunar New Year day and the day of Chuseok.
13

Cha ma si neun Ddeul

Bukchon Jeotdae (flute) Workshop Woori Bitkkal Workshop Gahoe Museum

The National Folk Museum of Korea

16 15

Gallery Biim

Bizeun (Insa-dong Branch)


14 Map p31

Donglim Knot Museum Samcheong-dong Sachawon


4

C3

Rice cakes Open 9am to 10pm.

Gallery Jinsun
2

Bukchon Chogo Workshop 'Godraetdol' Bukchon Art Center (Bongsanjae) Modern Marketplace

Insa-dong Street Korea Tourism Organization

Etude House (Insa-dong Branch)


18 19

The Restaurant

Samch

Todok Gongbang Map p31

A2

17

eong-r

Map p31 B3 4 Cosmetics Open 9:30am to 9:30pm.

Kukje Gallery
o
20

World Jewelry Museum Jeongdok Public Library

Jinjooshell

Isae

Kumkang (Jongno Branch)


Map p31
5

Hakgojae Gallery

Ssiat Myeongin Museum

A place to buy handmade stamps. Visitors can purchase stamps bearing their name or other engraved characters, all of which are very nicely-wrapped.
Open noon to 10pm, Thursday until 8pm. Closed on Lunar New Year day and the day of Chuseok. 010-8844-3812
21

C4

Shoes Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

Gyeongbokgung Palace

Chung Won San Bang Jaedong Elementary School

Ahwon Gongbang

Napcheong Bronzeware 22 Map p31 B2 Shop


Bronze ware Open 10am to 7:30pm, Sunday and Holiday 11am to 7pm.
6

Art Sonje Center


23 24

Bukchon-ro 5-gil

Dal

Bukchon Traditional Culture Center

Yongjung Collection Map p31

B2

Sells antique watches. A range of luxury brands are available, including Cartier, Patek Philippe, and Longines.
Open 10am to 7pm. Closed Sunday and Closed during Lunar New Year day and Chuseok breaks. 02-735-2700
25

Gallery Dam

Lacquer Workshop

Shinhan

The Store from Tong-In


Map p31
B2 7 Crafts & Souvenirs Open 10:30am to 6:30pm. 26 Closed Tuesday and Lunar New Year day and the day of Chuseok.

National Museum of Modern and Contemporary Art, Korea



27-2 27-2

Intangible Cultural Properties of Seoul Bukchon Center


Shops with Top Tourism Souvenirs


National Souvenir Center Map p31
B3 Open 10am to 10:30pm. Closed on Lunar New Year day and the day of Chuseok.

Polish Embassy Kumho Museum of Art Gallery Hyundai

Willys (Jongno Branch)


Willy's Map p31
8

B4

Stori

Duksung Girls' Middle School

Duksung Girls' High School

Constitutional Court of Korea

Underground Shopping Centers


Jonggak Underground Shopping Center
Map p31 B4 Open 10am to 10pm. Closed 1st and 3rd Sunday.

Apple Reseller Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

Dugahun

Beautiful Store Woori

L in

e3

Youngpoong Bookstore (Jongno Branch)


Map p31 A4 9 Bookstore Open 9:30am to 10:30pm.
Gwanghwamun Gate

Mmmg

Hana

Pungmoon Girls' High School

uk Ang
0

75m 150m

34

35

B. Samcheong-dong Bukchon

Modern Marketplace
Map p35
C2

A store for household supplies. Korean handicrafts and traditional Korean household supplies are examples of its wares.
Open 11am to 8pm. Closed Tuesday. 02-798-2231

Repetto (Samcheong-dong Branch)


Map p35
B1

A store selling various kinds of ballet wear such as silk ballet shoes or pink tutus. It also sells flat shoes in a range of colors or fabrics.
Open 11am to 8pm, Weekend and Holiday until 9pm. 02-720-2065

Samcheong-dong Sachawon
4 Map p35
Samcheong-dong Street

A2
Samcheong-dong Sachawon

Ahwon Gongbang (Samcheong-dong Branch)


Map p35
B3

A workshop for Korean handcrafts. These include beautiful accessories, Korean spoons, candlesticks, and etc.
Open 10am to 7pm. Closed on Lunar New Year day and the day of Chuseok. 02-735-3482

A bag store offering good quality leather bags in standard designs. The stores reformed hanok interior design has appeared in domestic and international media.
Open 11am to 9pm, Lunar New Year day and the day of Chuseok from 1pm. 02-737-3816

Isae (Gahoe Branch) Map p35

C3

Stop here for traditional Korean fabrics, accessories, and clothes. These include hemp or hansanmosi fabric-based items, such as quilts, dresses, T-shirts and jackets all of very high quality.
Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-745-2260

Sneaksoul
Map p35
B2

Jinjooshell (Bukchon Branch) Map p35

C2

Sells all manner of Korean pearl craft, including jewelry boxes, business card boxes, mirrors, photo frames, and etc.
Open 11am to 6:30pm. Closed Sunday and Lunar New Year day and the day of Chuseok. 02-2253-7585
Samcheong-dong Street

A shoe store selling a wide range of choices in various brands, from Sperry Top-Sider, the worlds first boat shoe brand, to Birkenstock.
Open 11am to 9:50pm. 02-734-0755
Sneaksoul

36

37

OTHER TOURISM INFORMATION

Must-try Delicacies
Nakwon-dong Tteok Various kinds of tteok (rice cake) including sweetened tteok, chewy tteok, or decorated tteok, etc. Nakwon-dong Agwi-jjim Agwi-jjim (spicy monkfish soup with bean sprouts) originates from Masan. Insa-dong Traditional Korean Snack Numerous traditional Korean teas made from flowers, herbs, or vegetables. Jongno 3-ga Gul Bossam A gul bossam (napa wraps with fresh oysters) restaurant. Radish kimchi is free and bottomless.

Intangible Cultural Properties of Seoul


To develop and market Seouls beautiful traditional culture and technology, the city is promoting many of its intangible cultural heritages and the invaluable local experts that maintain the authenticity of these traditions. Visitors can observe and purchase products created by master artisans and craftsmen at educational exhibitions operated by the city government, and also learn how to make these products through programs run by the experts themselves.

Nakwon-dong Agwi-jjim

Jongno 3-ga Gul Bossam

Yido

Events & Festivals


Changing of the Royal Guard at Gyeongbokgung Palace Mondays and Wednesdays 11am, 2pm, 4pm. Ceremony may be canceled in the event of bad weather. Royal Wedding Ceremony of King Gojong and Queen Myeongseonghwanghu An annual royal wedding ceremony conducted every April and October. Tolling the Bosingak Bell Event Tuesdays through Sundays from 11:30am to 12:20pm. Lotus Lantern Festival An annual festival celebrating Buddhas birthday every April 8th in the lunar calendar. Insa-dong Traditional Cultural Festival An annual cultural festival held from September to October in Insa-dong. Royal Ancestral Ritual in the Jongmyo Shrine An annual royal ancestral rite held the first week of Sunday in May at Jongmyo Shrine, a UNESCO World Intangible Cultural Heritage site.

Ssiat

Map p35

C3

Yido Map p35

C1

Specialists in traditional Korean handicrafts, with everything from all kinds of small handicrafts to traditional Korean furniture. Everything is prominently displayed, making the shop worth a visit even just out of curiosity.
Open 11am to 8pm.
02-3676-1008 A4

The main store of the Yido Korean pottery brand, Yido also runs a gallery and shop in the same area. You can buy Korean pottery made by the owner or other popular designers.
Open 10am to 7pm. Closed 3rd Sunday.
02-762-0756

Craft-making and Handson Experience Programs Traditional knot-making, distilling traditional rice wine, making hwamunseok coasters, and making traditional fans.
Program Fee: Cost of materials (10,000 to 20,000 won) How to Participate: Make a phone reservation at least a week in advance

Stori Map p35

Looking for bags made by Korean designers? STORI is the place for you. Bags here come decorated with hangeul, hanbok, Korean paper, traditional Korean paintings, and etc. Unique Korean souvenirs guaranteed.
Open 11am to 7:30pm. 02-735-7101

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING


Dar:l Map p35
A1 1 Clothing Open 11am to 10pm.

Bukchon Center Map p35 C3


Open 10am to 5pm. Closed Monday. 02-747-0303

Donhwamun Center
Open 10am to 5pm. Closed Monday. 10 minute walk from Jongno 3(sam)ga Station (Lines 1, 3, 5) Exit 7; 10 minute walk from Anguk Station (Line 3) Exit 4 02-741-1303

TNGT (Samcheong-dong Branch)


TNGT Map p35 A2 2 Clothing Open 10:30am to 10pm.

Shops with Top Tourism Souvenirs


Bukchon Traditional Culture Center
Map p35 C3 Open 9:30am to 6pm, Weekend & Holiday 9:30am to 5pm.

The National Folk Museum of Korea


Ssiat

Map p35 A2 Open 9am to 6pm, November to February 9am to 5pm. Closed Tuesday and January 1.

Changing of the Royal Guard at Gyeongbokgung Palace Korea Tourism Organization

Donhwamun Center

38

39

Naksa nseonggwak 1-gil

The Main Shopping Area

-ro

The Center of Koreas Fashion Industry:


Dongdaemun Market

A
Seoul City Wall

Dongdaemun Market
o g-r Jon

L in e4
gok Yul ro

Dongmyo Station (Lines 1, 6)

51 l -gi
Jong -ro

Dongdaemun Fortress Park

L in e
n aemu Dongd

Jon g-r o5

1
NH Kookmin

46-

gil

Jon g

-ro

Jong-ro 41-gil
Jong-ro

ng

43 -gi l

2-g

Jo

il
3

un em gda Don

Heunginjimun Gate

Dongdaemun Stationery & Toy Market


Dongdaemun & Around

KEB

Dongdaemun Underground Shopping Center

Jong-ro 40-gil

Jong-ro 50-gil

Jong-ro 54-gil

Dongdaemun Shopping Complex

Standard Chartered

Ogansugyo (Bridge)
Cheonggye 6-ga Junction

Cheonggyecheon-ro Shin Pyeong Hwa Fashion Town Cheonggyecheon (Stream)

2
Dong Pyeong Hwa Market

Pyounghwa Market

Cheonggye 6-ga Underground Shopping Center


6

Nam Pyeong Hwa Market

Art Plaza

Theot

Jeil Pyeong Hwa Market Maxtyle


Studio W
W

Techno

Dongdaemun Market

Doota

Gwanghui Fashion Mall


Shinhan Event Hall Dongdaemun Stadium Memorial Dongdaemun History & Culture Park Dongdaemun History Museum Design Gallery
()

Hyeyang Elisium Chung Pyeong Hwa Fashion Mall


()

Jangch

ungdan

Migliore
-ro 13-g il

Belpost

Majang-ro

Team 204
204

& Cu lture P

3-gil

Lotte Fitin

ark

Line 1 Dongdaemun Station Line 2  Dongdaemun History & Culture Park Station Line 4 Dongdaemun Station, Dongdaemun History & Culture Park Station Line 5  Dongdaemun History & Culture Park Station 6001, 6002

5-gil

Getting There

The Dongdaemun area consists of over 40 markets such as Dongdaemun Market, Pyounghwa Market, and Shin Pyeong Hwa Fashion Town, so it is well-known for being the hub of Koreas fashion and design industries. Korean and international shoppers flock to this area, as various kinds of fashion items are available for purchase. Many stores are wholesale vendors, so try to negotiate over the price! The markets mainly sell clothes for a wide range of ages, although there are also some places that sell accessories, shoes, toys, stationery supplies, or kitchen supplies. Seoul Folk Flea Market in Hwanghak-dong in particular is home to household supplies, local products, and traditional Korean crafts, as well as traditional Korean cultural events. The area is set for a major enhancement in 2014 with the arrival of the Dongdaemun Design Plaza, designed by acclaimed architect Zaha Hadid. It will encompass a design exhibition hall, museum, and a convention hall.

Dongdaemun Sports Underground Shopping Center


ty ul Ci Seo

2 1

Hello APM

U:US

Designer Club

3
Toegye-ro

43-gil

Goodmorning City
-ro

Eul ji-ro 4

Wall

Nuzzon

Eulji-ro

gch

ung

Megabox

Dongdaemun Design Plaza

dan

73-gil

Jan

-ro 6

Recommended Courses
 Dongdaemun Shopping Complex Pyounghwa Market Dongdaemun Fashion Town

Don gdae m un Hist ory & Cult ure P ark


4

Hanyang Middle School


Eulji-

Do ng dae m un His to ry

Toeg ye

ro

Hanyang Technical High School

Seongdong Global Business High School


Toegye-ro

Line 2
4

Nearby Attractions
 Dongdaemun Design Plaza Heunginjimun Gate  Seoul City Wall

Toegye-r

Gwanghuimun Gate

Cheonggu-ro

Pyeongyang Myeonok

Li ne 5

100m

200m

40

41

Designer Club
Map p41
C3

Dongdaemun Stationery & Toy Market


Map p41
C1

A wholesale vendor shopping mall in the Dongdaemun area and a good place for purchasing uniquely-designed fashion items.
Open 8pm to 7am. Closed Saturday. 02-2237-2503

Dongdaemun Shopping Complex


Map p41
A2

A wholesale market for various stationery items and toys at cheap prices. Visitors to this market will find a wide range of toys like blocks, dolls, soccer balls, and also stationery goods like school supplies or party supplies.
Open 8am to 7pm in general. Each store has its own operating hours

A wholesale market best known for its accessories made with various fabrics and materials. Many stores in the mall make their own fabrics, and they sell original stones, beads, and more. If you are looking for handmade items to purchase, this mall is highly recommended.
Open 9am to 7pm, Saturday until 5pm. Closed Sunday. 02-2262-0160
Heunginjimun Gate Korea Tourism Organization

Dong Pyeong Hwa Market


Map p41
C2

A wholesale market specializing in underwear and socks made of various kinds of materials. There are also some stores that sell childrens wear at cheap prices, making them popular with young mothers.
Open 9am to 6pm. Closed Sunday. 02-2235-5881

Art Plaza Map p41

C2

A wholesale vendor specializing in clothes for middle-aged women. Many of the stores are veterans in the trade and items are cheap, but of good quality.
Open 8:30pm to 8:30am. Closed Saturday. 02-2236-1768

Belpost Map p41

B3

A shopping mall known for selling very high-quality fashion items, though this does however mean prices may be relatively expensive. Many of the items are also sold in department stores across Korea, but come here for the original shopping experience.
Open 8pm to 6am. Closed Saturday. 02-2231-4678

Chung Pyeong Hwa Fashion Mall () Map p41 C2


A wholesale market that mainly sells womens wear and is a good place to buy trendy printed T shirts at cheap prices. Prices here are generally considered the cheapest in the market.
Open midnight to noon. Closed Sunday. 02-2252-8036
Dongdaemun Market Korea Tourism Organization Dong Pyeong Hwa Market

42

43

Doota Korea Tourism Organization

Goodmorning City

Doota Map p41

A2

Doota is one of Dongdaemuns most iconic shopping malls, offering a wide range of clothes in different styles for purchase, including the clothing creations of new, local fashion designers at reasonable prices. Unlike the wholesale vendors, prices here are fixed.
Open 10:30am to 5am, Monday 7pm to 5am, Sunday 10:30am to 11pm. Closed on Lunar New Year day and the day of Chuseok. Please check the markets operating hours between the end of July through mid-August for summer closing times before heading out. 02-3398-2386

Magazine Editors Recommend: Doota Shopping Spot

Goodmorning City
Map p41
A3

Hello APM Map p41

A3

A shopping mall that sells trendy clothes and other fashion items. Also includes a basement sauna and a Megabox movie theater on the 9th floor, famous for having Seo Taijis special hall, the latter a popular draw for his many fans.
Dooche For truly unique clothing designs, try Dooche, where new domestic brands get their debut. There are also shops run by annual fashion award winners.
Open 10:30am to 4:30am. Closed Tuesday. 02-2118-8700

A shopping mall consisting of small stores selling fashionable items for young women at a cheap price. Performances are held at the stage in front of the entrance of the mall every weekend.
Open 10:30am to 5am. Closed Tuesday. 02-6388-1369

Hyeyang Elisium Map p41

C2

Gwanghui Fashion Mall


() Map p41
B2

Doota Korea Tourism Organization

Low Classic A fashion brand created by designer Myong-sin Lee, famous for her appearances on Project Runway Korea. Popular with women in their 20s or 30s who enjoy its reasonable prices and gorgeous designs.

A wholesale vendor that mainly sells finequality products made out of various kinds of materials such as leather, fur, mustang, or fleece. Located on floors B1 to 2. Queens Square, on the 3rd through 5th floors, is famous for being the backdrop of popular local TV program Running Man.
Open 9pm to 5pm. Closed Saturday. 02-2232-2882

A wholesale seller known for its childrens clothing, found on the 1st and 2nd floors of the mall. There is also a mannequin store on the 6th floor. In addition, there are some shops in the mall that mainly deal with fashion exports to Japan, Taiwan, or China.
Open 8pm to 7am. Closed Saturday. 02-2250-1114

Jeil Pyeong Hwa Market


Map p41
B2

A wholesale market that sells high-quality business suits for women at reasonable prices. It is crowded till midnight.
Open 9am to 5:30pm and 8pm to 5am, Saturday 9am to 5pm, Sunday 9pm to 5am. 02-2252-6744

44

45

Lotte Fitin
Map p41
A4

Shin Pyeong Hwa Fashion Town Map p41

B2

Run by Lotte Group, FITIN sells international brand fashions, digital equipment, and cosmetics that shoppers may not be able to find in other malls around Dongdaemun. In addition, there are many stores run by Korean indie fashion designers.
Open 11am to midnight. Closed on Lunar New Year day and the day of Chuseok. 02-6262-4000

A wholesale market that sells underwear, household supplies, and socks at cheap prices. Unlike many other stores in the area, items here are brand goods.
Open 24 hours. Closed Saturday 5pm to Sunday 9pm. 02-2253-0714

Studio W W Map p41


Nam Pyeong Hwa Market

C2

Maxtyle
Map p41
B2

A wholesale vendor of fashion items. There is an outlet for ZARA and Spain SPA, and the mall is conveniently-located right next to Dongdaemun Design Plaza.
Open 11am to 5am, Saturday until 2am. Closed Sunday. 02-2218-0000

Pyounghwa Market
Map p41
A2

A wholesale vendor that sells imported clothes and fashion items made from unique, good-quality fabrics.
Open 8:30pm to 5am. Closed Saturday. 02-2230-7000

Migliore (Dongdaemun Branch) Map p41


Lotte Fitin

A3

A wholesale vendor of fashion items. Each store in the mall displays and sells fashion items according to its own designs. There is also a reasonably-priced nail supplies store on the 16th floor.
Open 10:30am to 4:30am. Closed Sunday. 02-3393-0001

A wholesale market known for selling fashion items - mainly scarves, towels, and hats. Non-wholesale customers may be able to purchase fashion items at a surprisingly cheap price. Information signs in the mall are provided in Korean, English, Japanese, and Chinese.
Open 10pm to 6pm. Closed Saturday. 02-2265-35313

Team 204 204 Map p41

C3

This wholesale mall has various fashion accessories and also a lot of childrens clothing. In addition, there are also many leather bags and shoes that come in different designs and materials. The 3rd and 4th floors sell the most popular childrens clothing items.
Open 8pm to 6am. Closed Saturday. 02-2232-3604

Nam Pyeong Hwa Market


Map p41
B2

A wholesale seller of bags in South Korea. The market sells a variety of bags from the B1 floor to the 1st floor of the mall. Over 80% of the bags sold in the mall are made in Korea and are of great quality.
Bag store open midnight to noon, Monday from 6am. Clothing store 9pm to 9am. Closed on Lunar New Year day and the day of Chuseok. 02-2237-0620

Nuzzon Map p41

C3

A mall whose 4th floor is home to a popular footwear store where the handmade shoes, boasting a wide range of design styles, are a best seller. Visitors will also find clothes, other fashion items, and imported products.
Lotte Fitin

Open 8pm to 8am. Closed Saturday.

02-6366-3100

Pyounghwa Market

46

47

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING


LesMore (Dongdaemun Branch)
Map p41 Open 11am to 10pm. Map p41 Open 11am to 10pm.
A3 1 Casual shoes

OTHER TOURISM INFORMATION

Must-try Delicacies

Spris (Dongdaemun Branch)


A3 2 Sports shoes
Dongdaemun Saengseon-gui

Seungjin Toy
Map p41 C1 3 Toys Open 8:30am to 7pm.

Capo Sports Nike


Map p41 B4 4 Sporting goods Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok.
U:US Korea Tourism Organization

Techno Map p41

C2

Shops with Top Tourism Souvenirs


Dongdaemun Design Plaza
Map p41 Open 9am to 9pm.
B3

Dongdaemun Dakhanmari

This mall is best known for its knitwear. It specializes in clothing for women, and the building is not too large so it is easy to check out all the stores. Another one of its merits is that its prices are generally very low, even when compared to other stores.
Techno

Dongdaemun Saengseon-gui Briquet-grilled saury, yellow corvina, Spanish mackerel, or mackerel with steamed rice. Dongdaemun Dakhanmari A chicken soup made of a whole chicken, seasonings, and minced garlic, recommended by the Michelin Guide. Sindang-dong Topokki Topokki (stir-fried rice cake with spicy and sweet seasoning) boiled and eaten at your table.

Underground Shopping Centers


Dongdaemun Sports Underground Shopping Center
Map p41 A3 Open 10am to 11pm. Closed Sunday.

Open 9:30pm to 6am. Closed Saturday. 02-2232-4822

Theot Map p41

C2

A shopping mall selling womens clothing, chiefly clothes for young adults in their teens or 20s. Though a wholesale vendor, many of the malls stores are open during the day.
Open midnight to noon. Closed Sunday. 02-2117-8000

Dongdaemun Underground Shopping Center


Map p41 B2 Open 10am to 9pm. Closed 2nd and 4th Tuesday.

Cheonggye 6-ga Underground Shopping Center


6 Map p41 B2 Open 10am to 5pm. Closed last Monday of the month.
Sindang-dong Topokki

U:US

Map p41

C3

Theot

A wholesale vendor that mainly sells fashion items for women in their 20s or 30s, U:US consists of many stores run by brand new fashion designers. The fashion information center on the 4th floor provides fashionrelated materials such as magazines or DVDs free of charge.
Open 8:10 to 5am. Closed Saturday. 02-6270-1347

Events & Festivals


Dongdaemun Special Tourist Zone Festival A festival held annually every Spring and Fall involving bazaars and fashion shows. Sindang-dong Topokki Cultural Festival An annual festival held in October involving the making or eating of topokki.

Dongdaemun Underground Shopping Center

48

49

The Main Shopping Area

A Center of Creative Arts and Culture:


University Quarter
Hongik Univ. Area + Sinchon Ewha Womans Univ. Area

A. Hongik Univ. Area

A. Hongik Univ. Area

B. Sinchon Ewha Womans Univ. Area

Getting There

Hongik Univ. Line 2 Hongik Univ. Station, Hapjeong Station AREX Hongik Univ. Station Gyeongui Line Hongik Univ. Station 6002 SinchonEwha Womans Univ. Line 2 Sinchon Station, Ewha Womans Univ. Station Gyeongui Line Sinchon Station 6002, 6011

The Hongdae and Sinchon areas are full of fashion items that fit the taste of college students in South Korea who are sensitive to the latest trends. Stores in this area reflect the characteristics of the universities around them, for example, the area near Ehwa Womans University is full of fashion items for women. There are also numerous stores in the Hongdae area that sell unique fashion or arts associated with Korean street culture as influenced by neighboring Hongik University, known nationwide for its programs in the arts. Many stores in the area are also cafeterias or restaurants that sell fashion items or display or sell local artwork. In recent times, there has been a tendency for such shops to sell a variety of goods such as fashion items, accessories, stationery supplies, furniture, and etc. A flea market is held every weekend in Hongdae, underscoring its college town atmosphere. Here can be found handmade crafts or vintage items at reasonable prices. There are also many cultural performances or exhibitions held in the area.

Mecenatpolis Mall

Mecenatpolis Mall
Map p52 A3

Aland Hongik Univ. Branch: Map p53


After Aland: Map p53 B3

A2,

A unique shopping mall consisting of a variety of stores such as domestic or international fashion brand outlets, beauty shops, and household supply stores. There is also a movie theater, restaurants, and an event zone where showcases of popular singers are often held.
Open 10am to 10pm.
02-2269-7178

A shopping mall that sells fashion goods from emerging designers such as clothing, bags, accessories, stationery, household supplies, kitchen supplies, and books. It is popular among young fans of unique designs. The Hongik Univ. branch in particular is known for its distinctive exterior design and basement theatre.
Hongik Univ. Branch Open 11am to 11pm. After Aland Open noon to 10pm. Hongik Univ. Branch 070-7820-74789 After Aland 070-7820-7485

Recommended Courses
 Sinchon  Ewha Universitys Street  Hongdae Street Club Street

Y'Z Park Map p53

C1

Nearby Attractions
 KT&G Sangsang Madang  Trickeye Museum  Hongdae Free Market

A shopping mall popular with young adults that consists of Korean cosmetic brands such as Innisfree, CJ Olive Young, and Aritaum, etc, other SPA brands, and fashion items. There is also a bookstore in the basement and a movie theater.
Open 11am to 10pm.
02-322-8775

Around The Corner


Map p53 B3

A shop offering a range of fashion brands, as well as clothes from new designers, accessories, candles, perfumes, and more.
Open 11am to 11pm.
02-3144-7418

50

51

C
ng AR ik Un Gy EX iv. eon gu

A. Hongik Univ. Area


Woori
rld Wo Cu pb uk -ro 2-

gil

Ho

rld Wo

Cup

bu

o k-r

il 5-g

Bulia KEB

Un ik ng Ho

Lotte Y'Z Park Cinema iv.


n Ya gh wa -ro

i Li

ne
1

rl Wo

dC

u pb

k-

ro

il -g

Ho ng

Donggyo

ik-

-ro

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Taste of the Moon (Wolhyang)


2

Citi
Hongik Univ. Station Junction
Ho n gik

2-g

6 -ro

-g

Eo ulm ad an g-r o

il

rl Wo up dC

18 -g

Dong

gyo-ro

Hana IBK
il

29 -gi Hongdae l Pedestrian-Friendly Street ro

Standard Chartered

Wa us

il

bu kro

an-

Storage & Co.


Wa u

Gami Udon

Seokyo Elementary School Mapo Lifelong Learning Center

san

-ro

Taste of the Moon (Wolhyang)


27 -gi
1

Mobssie Chocolate Cake

Seokyo Kookmin
n Ya gh wa -ro n Ho gik -ro

n Ja da riro

Shinhan

World Cup-ro 8-g

il

Menya Sandaime

Juch ajan g-g

Aland

Trickeye Museum
il

Paul & Paulina

Platform Place Alla Torre


Cacao Boom B-boy Theater

Hongdae Street

Hongik Childrens Park

Hana

an-ro Waus

Woori
Seogyo-dong Junction

The Gabriel

Music Show Wedding Theater Seoul Art Space_ Seogyo Hongdae Donburi Around The Corner

Free Bird Wildhogs

Bike Repair Shop Flagship Store

Mecenatpolis Mall Lin

e2

Kookmin Thanks Books


Ya n gh

Wausan-ro 22-gil

wa

-ro

M2
10 -g il

Club NB Jazz Club Palm Club NB2

3
Bike Repair Shop Flagship Store

Bike Repair Shop Flagship Store


Map p53
B2

g on pje a H

Castle Praha

KT&G Sangsang Madang


KT&G

Hongik University

Wau Park

Manhattans DGBD

F.ound Store

Teppen

Club Evans Snob

Aland After Aland


Club Street

Far East Broadcasting Company


0 100m 200m

The flagship store of a casual brand bicycle repair shop run by Cheil Industries. The interior design is outstanding, and patrons will find a variety of goods here such as stationery supplies, sunglasses, shoes, or new designers products.
Open 11am to 10pm. 02-332-8778

aA Design Museum

Caf aA
aA

Gourmet Market

Gourmet Market
Map p53
B3

Manhattans
Map p53
B3

F.ound Store
Map p53
B3

F.ound Store reflects the local street fashion in Seoul, offering Korean design products, CDs, or household supplies that show Korean culture. The local brands like Brown Breath and Bratson are good examples of this.
Open 1pm to 11pm. 02-333-4441
F.ound Store Gourmet Market

A market selling various imported spices, sauces, pasta, snacks, beverages, chocolate, and frozen fruit. Small purchases are possible.
Open noon to midnight. Closed Monday. 02-322-0362

A store consisting of several street fashion brands from South Korea, Japan, and America. They also sell American-style business brands along with some accessories.
Operating hours vary, so call in advance to make sure. 070-7514-6411

52

53

Platform Place

Platform Place
Map p53
C2

Thanks Books

One of the leading fashion stores in Hongdae. Here, you will find various clothing, bags, socks, perfumes, candles, headphones, along with fashion goods from new designers.
Open 10:30am to 10pm.
02-323-2319

Thanks Books Map p53

B3

Storage & Co.


Map p53
C1

A local bookstore in the Hongdae area with a great selection of arts and design books. You will also find some stationery supplies and CDs. Though Thanks Books is fairly small in size, it also contains a cafeteria that holds a variety of events and exhibitions.
Open noon to 9:30pm. Closed the last Monday of the month. 02-325-0321

An American vintage shop selling clothes, shoes, bags, accessories, pomades, and etc. If you are a fan of American fashion items, this shop will not disappoint.
Open 11am to 10pm. Closed on Lunar New Year day and the day of Chuseok. 02-337-4022

Wildhogs Map p53

B3

A shopping mall selling vintage fashion items in 4 different themes, including military, riding, mountain, and casual. Only the very best brands are represented.
Open noon to 10pm.
02-470-2859

Wildhogs

Storage & Co.

Hongdae Street

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING

Frisbee (Hongdae Branch) Map p53


1

B2

Open 11am to 9pm, Sunday until 8:30pm. Closed on Lunar New Year day and the day of Chuseok.

Apple Reseller

Lotte Himart (Hongdae Branch)


Map p53 B1 2 Electronics Open 10:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

54

55

B. Sinchon Ewha Womans Univ. Area

Aland
Sinchon Branch: Map p56 A3, Ewha Womans Univ. Branch: Map p57 D2

Aritaum (Ewha Womans Univ. Branch)


Map p57
D1

A shopping mall that sells the fashion goods from emerging designers such as clothing, bags, accessories, stationery, household supplies, kitchen supplies, and books. It is popular among young fans of unique designs.
Sinchon Branch Open 10:30am to 10pm. Ewha Womans Univ. Branch Open 10:30am to 10:30pm. Sinchon Branch 070-7820-7487 Ewha Womans Univ. Branch 070-7820-7489

This store provides skin care programs that help test your epidermal health. Programs are free of charge to those who make advance reservations.
Open 10am to 10:30pm. 02-313-0552

Fair Lady Map p57

D2

A nail salon with professional staff. The shops interior design is outstanding, and trendy nail and skin care are guaranteed.
Ewha Womans Univ. Street Korea Tourism Organization

Open 11am to 9pm. Closed during Lunar New Year day and Chuseok breaks. 02-362-5533

B
Severance Hospital Yonsei University
-r o Seongsan

B. Sinchon Ewha Womans Univ. Area

Seongsan-ro

Ewha Womans University

Gyeongui Line
Yonsei-ro 13-gil
Yonsei-ro

Sinchon (Gyeongui Line) ()


Megabox
Myeongmul Junction

1
Sinchon-dong Community Service Center

Yonsei-ro 11-gil

Yonsei-ro 9-gil

My

eon

gm

ul

il 1-g

Yonsei-ro 12-gil

Kookmin

Aritaum

Daehyeon Lucky Apt.


Ewhayeodae 8-gil

O'nl

Kookmin

Sinchon's Pedestrian-Friendly Street


gm g ulil

Hyundai Campuville
Sinchonnyeok-ro
Yonsei-ro 2da-gil

Ewha University's Street You Want to Visit



Ewhayeodae 3-gil

Yon s


g 4il gil

O'nl Daehyeon Culture Park

ei-r

o 7-

Seoul Changseo Elementary School

gil

My

n eo

Sinchon-dong Community Center

Yonsei-ro 5ga-gil

n Yo

se

i-r

Seobu District Office of Education


Ewhayeodae 2-gil

Daeshin Elementary School

Youths Dreaming Shop


Yon sei ro 5-g il

Yon s

ei-r

o 5d

Deoksan Sauna
a-g il

Changcheon Childrens Park

Hyundai Dept. Store U-Plex


(B2)

n Yo

se

i-r

n o2

a-

Kookmin Aland

Fair Lady

Woori Changkwang Church CGV


Yo ro nsei2-gil

Shinhan

Aland

v. Ewha Womans Uni

Line 2
Sinchon-ro 26-gil

Sinchon-ro

Sinc

hon

-ro

Hyundai Dept. Store


The Stage Kookmin


1

Sinchon Posvill Standard Chartered Kyobo Life Insurance Bldg.


Sinch

Daeheung-ro 29-

gil

Hongik Bookstore Shinhan

Gosa

n 11

-gil

3
Daeheung-ro

Sinchon
Woori

um aekb

-ro 1

-gil

Jangsu Bath Hall

Changcheon Elementary, Middle School

an Gos 5-gil

on-ro 24-gil

Gosa

n-gil

75m

150m

56

57

OTHER TOURISM INFORMATION

Must-try Delicacies
Onl

Events & Festivals

Flea Market
Hongdae Free Market & Hope Market
&

Onl
Sinchon Branch: Map p56 A2, Ewha Womans Univ. Branch: Map p57 D2

Hongdae Desserts Caf A street full of cafs in the Hongik Univ. area serving various kinds of desserts.

A beauty salon providing skin or body care programs and selling perfume, bathing supplies, aromatic candles, and household supplies. Moisturizing creams can be purchased at less than 20,000 won, and Onls cosmetic containers are fashionable and creative, all of which attract young women in their teens and 20s.
Sinchon Branch Open 10am to 10:30pm. Ewha Womans Univ. Branch Open 9am to 10pm. Sinchon Branch 02-3143-5375 Ewha Womans Univ. Branch 02-362-7880

Hongdae Street Art Exhibition Mapo-gu Seoul Fringe Festival Mapo-gu

Hongdae Desserts Caf

An artists market at the playground in front of Hongik University. Since copycat designs, ready-made, and used items cannot be sold here, shoppers will find only unique and original wares. In turn, only artists that have been preapproved through an online application process may sell their goods at both markets. Since it is the artists themselves that sell their works, prices are lower than retail and bargaining is also possible. The markets are also known for playing host to frequent street performances.
 Hongdae Free Market Every Saturday 1pm to 6pm, March to November. Hope Market Every Sunday 2pm to 6pm, March to November.  Hongik Childrens Park ; In front of Hongik University, 10 minute walk from Hongik Univ. Station (Lines 2, Gyeongui Line, AREX) Exit 9

Mapo Dwaeji Galbi & Jumulleok Grilled pork ribs and beef grilled sirloin with soy sauce.

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING


Innisfree Herb Station (Sinchon Branch) ()
Map p56 A3 1 Cosmetics Open 10am to 11pm.
Mapo Dwaeji Galbi & Jumulleok

Hongdae Street Art Exhibition A festival of international foods and cultures held every September. Korea Experimental Arts Festival An annual festival of experimental and avantgarde arts held during fall. Seoul Friendship Fair An arts festival held every early May held by Hongik University students majoring in Arts. Seoul Fringe Festival An annual arts festival presenting more than a hundred individual artists and groups held in the summer. Seoul International New Media Festival A media arts festival of alternative videos held in October. Seoul Live Music Festa A musical concert held in about 10 live music clubs once a month on Saturdays. Sinchon Festival An arts festival of young artists held every May. Wowbook Festival A festival of writers and readers held every October. Zandari Festa An indie culture festival of over 400 indie musicians held every October.

Shops with Top Tourism Souvenirs


Youths Dreaming Shop (Sinchon Branch)
Map p56 A2 Open 11am to 10pm. Closed during Lunar New Year and Chuseok breaks.

Yeonnam-dong Chinatown A street full of tasty restaurants serving authentic Chinese cuisine, prepared by Chinese chefs.

Hongdae Free Market Korea Tourism Organization

Department Stores
Hyundai Department Store (Sinchon Branch)
Map p56 A3 Open 10:30am to 8pm. Closed Monday once a month.

Yeonnam-dong Chinatown

Hyundai Department Store U-Plex (Sinchon Branch) Map p56 A2


Open 10:30am to 10pm. Closed Monday once a month.
Yeonnam-dong Chinatown

Hongdae Free Market

58

59

The Main Shopping Area

Seouls Cosmopolitan Town:


Yongsan
Itaewon

Magazine Editors Recommend: Beaker Hannam Flagship Store


 Unique interior design with recycled furniture 2  Hot fashion goods such as clothes, beauty supplies, furniture, or household supplies
1

Beaker Hannam Flagship Store

Beaker Hannam Flagship Store


Map p63
E2

Cheil Industries multi-brand Beaker flagship store sells a variety of goods such as fashion items, stationery supplies, and furniture. It shows a different concept every season, and is a popular tourist destination for its creative structure and eco-friendly interior design, including recycled furniture.
Open 11am to 8pm. 02-543-1270

Magazine Editors Recommend: Comme Des Garons


 One of the most unique fashion brands in the world 2  New designs for window shopping 3 The 9th-largest Comme Des Garons store worldwide
1

Itaewon

Yongsan is Seouls international quarter, where citizens from around the world hang out. The global community here is a product of the nearby U.S. army base, embassies, and foreign residents who have come here to make a life for themselves. Yongsan is therefore also a good place to find international shops that show the lifestyles of these residents. To some, Itaewon, a district of Yongsan, is seen as a foreign country whose liberal environment reflects its cultural diversity. Its streets contain numerous ethnic restaurants, cafeterias, and vintage shopping stores. Visitors will be able to find European antiques, large-sized clothes, and shoes that they may not see elsewhere in Korea. It is also home to Seouls only mosque, around which can be found many halal restaurants. In recent times, nearby Gyeongnidan-gil and Hannam-dong have become increasingly popular, the former for its many chef-owned restaurants and fashion designer shops, and the latter as a place to enjoy brunches or desserts. The area is also good for buying hard-to-find international ingredients.

Getting There

Line 6 Itaewon Station, Hangangjin Station, Noksapyeong (Yongsan-gu Office) Station

 6030, 6702

Comme Des Garons Flagship Store

Recommended Courses
 Itaewon Street  Itaewon Antique Street Gyeongnidan-gil

Comme Des Garons Flagship Store


Map p63
E1

Nearby Attractions
 Leeum, Samsung Museum of Art Seoul Central Mosque

A fashion flagship store of Japanese designer Rei Kawakubos brand Comme Des Garons. A landmark of the Itaewon fashion scene, the store is one of the few places that sells all 14 branches of Comme Des Garons.
Open 11am to 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-749-1153

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61

C
Grand Hyatt Seoul

D
Comme Des Garons Flagship Stores Mo Jain Song

E
Hangangjin Station (Line 6)

Itaewon
Gyeongnidan-gil

Kyotofu

n oe

u am

-ro

44

na

l -gi

Leeum, Samsung Museum of Art


Decade Shop

-ro 55ra

-gil

Itaewon

Itaewon-ro 27ra-gil
Noksapyeong-daero 40na-gil

Ita

ewon-ro 55na-gil

Beaker Hannam Flagship Store


Trevia

40d a-g i

Woori
Itaewon-ro 27da-gil
nwo ro 27 -gi l

L in
Series; Corner

e6

Ocean Restaurant

Hannam Foreigners' Apt

dae ro

Belgian Embassy May Bell Bakery


-ro

Monday Edition Post Poetics


No ksa pye ong -

Itae

ew

Muntaro

IP Boutique The Bungalow Moghul


Ita

on

Le Saint-ex

Tartine
1

Hamilton Smoky Saloon

Itaewon Street

Between

Saudi Arabian Culture Center En Pleine Nuit


Hana La Bocca

La Tabola

PBAB

Standard Chartered

Neals Yard Agra

Ha

Noksapyeong (Yongsan-gu Office) Station (Line 6)

Okitchen

Itaewon-ro

Itaewon
Kookmin Kervan Restaurant

Itaewon Fire House Dubai Restaurant

nn Un am 2 der -do pas ng s

Product Seoul

Hannam-dong Community Service Center Tailrable & Co

Unknown People

Sultan Kebab Jonny Dumpling


Marakech Night

Foreign Restaurant

Itaewon Antique Street


Seoul Central Mosque

Taj Palace

75m

150m

Decade Shop Map p63

E1

A mens wear store offering modern American casual fashion goods. Also contains a cafeteria and a Brick Seoul pants store.
Open 11am to 8pm. Closed Monday. 02-511-0677
E3

En Pleine Nuit Map p63

A Paris-style designer shop run by two siblings and known for its chic design. Prices are high, though the fashion items are of good quality.
Open 11am to 8pm, Saturday and Sunday from 1pm. Closed on Lunar New Year day and the day of Chuseok. 02-792-9419

Decade Shop

Decade Shop

En Pleine Nuit

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63

Series; Corner

Map p63

E2

Kolon Industries male brand Series flagship store. Visitors will find in here a wide range of choices such as Series products, handmade accessories, eco-friendly beauty brands, vintage wristwatch collections, household supplies, furniture, cosmetics, and stationery supplies.
Open 11am to 9pm. 02-797-0710

 A store selling various kinds of goods including furniture and household supplies 2  All kinds of interesting items for purchase
1

Magazine Editors Recommend: Series; Corner

Mo Jain Song

Mo Jain Song Map p63

E1

Monday Edition Map p63

E2

The flagship store of designer Song Ja-in. Contains a contemporary fashion store on the 1st floor, a caf and a section for interior design items on the 2nd, and a garden on the 3rd floor.
Open 11am to 8pm. Closed during Lunar New Year day and Chuseok breaks. 02-797-6231

A store specializing in creative jewelry, with its message-engraved pearls being especially popular. Staff can also act as guides in helping shoppers find what they are looking for.
Open 10:30am to 8pm, Saturday 11am to 6pm. Closed Sunday and Holiday. 070-4412-5922

PBAB Map p62

Series; Corner

A3

A fashion store selling American work wear. It has a relaxed atmosphere, and sells relativelylarge fashion items at affordable prices.
Open noon to 8pm, Saturday and Sunday until 7pm. 070-7787-4752

Post Poetics Map p63

E2

A bookstore specializing in design, architecture, arts, and magazines. It also sells indie label CDs and unique small goods.
Open 1pm to 8pm. Closed on Sunday.
02-322-7023 D3

Product Seoul Map p63

A store selling the products of charismatic designers such as clothes, shoes, accessories, socks, and etc. Come here for new fashion trends.
Monday Edition

Open 11am to 8pm. Closed Holiday. Closed on Lunar New Year day and the day of Chuseok. 02-790-0797

Series; Corner

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OTHER TOURISM INFORMATION

Must-try Delicacies
Halal Foods The Itaewon area has many places where one can try food that is made under the criteria set by the religion of Islam. Itaewons International Foods American, Asian, European, or African restaurants and cafeterias.

Tailrable & Co

Tailrable & Co Map p63

E3

A high-quality suit shop where you can request both the fabrics and styles that you want. The store itself has a very trendy design and it is worth visiting the small terrace cafeteria upstairs for their chocolato.
Open noon to 9pm. Closed on Lunar New Year day and the day of Chuseok. 070-7651-7801

Events & Festivals

Unknown People Map p62

A3
Itaewon Global Festival

An American-style fashion store selling various goods including casual clothes, hats, bags, wallets, pomade, and accessories for men.
Open 11am to 9pm, Sunday and Holiday noon to 8pm. 070-8635-2512
Unknown People

Itaewon Global Festival

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING


Ferrara Korea
Map p62 B3 1 Shoes Open 9am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

Itaewon Culture Festival A festival dedicated to fusion-traditional Korean music or B-boy performances for tourists North Beach
Map p62 B3 2 Clothes & Leather goods Open 9:30am to 9pm.

YH.Kim
Map p62 C3 3 Leather goods Open 9am to 10:30pm. Closed during Lunar New Year day and Chuseok breaks.

Itaewon Flea Market A flea market held in a staircase in the Usadan-ro street the last Saturday of the month Itaewon Global Festival A festival full of international culture programs, Korean singing performances, and parades held every October
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The Main Shopping Area

Gangnam

Gangnam Style Streets:

A. Apgujeong-dong Cheongdam-dong

Apgujeong-dong Cheongdam-dong + Sinsa-dong Garosu-gil Area

10 Corso Como

A. Apgujeong-dong Cheongdam-dong

10 Corso Como 10 Map p71

D2

Addicted Shop
Map p71
C2

B. Sinsa-dong Garosu-gil Area

Getting There

 Apgujeong-dong Cheongdam-dong Line 3 Apgujeong Station Bundang Line Apgujeong Rodeo Station 6006  Sinsa-dong Garosu-gil Area Line 3 Sinsa Station 6006, 6009

A great place for shopping, Gangnam is full of famous highclass international brands. Fashion lovers come here specifically to find new and stylish fashion items. However, the area is broad, and every street has its own style. Apgujeong-dong and Cheongdam-dong are home to original luxury brands and the boutiques of famous designers, with the Galleria Department Store at their center. Most shops in this area are large in size and have a gorgeous interior design. In addition, there are many hair and makeup salons where you may run into some Korean celebrities. Garosu-gil in Sinsa-dong is a street full of design studios and galleries, as well as being a place to find numerous designers boutiques and fashion stores. It is also a good place to find a unique selection of luxury brand goods not available in Apgujeong-dong, and there has been a trend in recent times for new stores to open behind Garosu-gils main street.

The third 10 Corso Como store to open worldwide, the Milanese concept outlet sells fashion items in a manner that showcases the craftsmanship of the designer, as well as photography, beauty items, and household supplies. Prices however are high.
Open 11am to 8pm. 02-3018-1010

Sells various international fashion brands such as KTZ, FAM, WOODWOOD, Henrik Vibskov, and etc. The store is well known for its selection of outstanding artistic designers, many of whom are experimental or adventurous in their creations.
Open noon to 9pm. 02-547-7332

Recommended Courses
 Cheongdam-dong Fashion Street Apgujeong Rodeo Street Sinsa-dong Garogu-gil

Nearby Attractions
 Dosan Park  Space*C  Simone Handbag Museum  'Bagstage'

Addicted Shop

68

69

A
Apg ujeo n g-ro

Kookmin Kare

46-gil

Elbon The Style

Kookmin

Hana Woori

Bunda ng Lin e

A. Apgujeong-dong Cheongdam-dong
Cheongdam High School

The Galleria Luxury Hall West


West

Cecil Art Hall Woori Pop Green

Apguje ong-r o

Hyundai Dept. Store


The Galleria Luxury Hall East


East

Apguje ong R o deo

Apgujeong Rodeo Street



Jaseng Hospital of Oriental Medicine
Eonju -ro 17 0-gil

Gaehwaok

Elbon The Style


East(3F)

Cheongdam Elementary School

Mealtop

KDB

Bon Nuvel

Hallyu Souvenir Shop

Assouline Lounge
East(3F)

Jamie & Bell


S.M. Entertainment 10 Corso Como Caf


10

Gallery Won Yoo Art Space


C h eo
ngd

Apgujeong

Ganga

Gangnam Tourist Information Center

Shingu Middle School

Beaker Cheongdam Flagship Store Danuri


Gamjabawoo

What I Want

IBK Sawore Boribap

Addicted Shop

10 Corso Como
10

SK Gas Station

Ce Soir Boy+
1 24/7

a m-

John White
don
gL

Unipair

Mik 24/7

ux

Bistro De Yountville

ur

yS
t re

et

Eonju-ro

o 60-g

The Love Comes Highkickz San Francisco Market


il

Flow

4

Bbanzzac

Apguje

Standard Chartered

Cheongdam-dong Fashion Street



3

Tutto Bene

ong-r

Gourmet Eo

Central Post

L'amitie

L'espoir Du Hibou

Sandang

Nonhyeon-ro

Samwon Garden

Mue

D.Nue

CGV

CGV
Non hye onro 1

Dosan Park

Blush

Muimui

Guilaume
Seolleung
-ro 152-gil

Apgu

-gil jeong-ro 80

Space*C

[Ho;ya] And More


ung-r o

Caf T
T

Grill H
H

Seomi & Tuus Gallery

Kumsu Bokguk

Seolle

Msk

68-

gil

Buona Sera Ceci Cela Assouline Lounge


Boulangerie Le Alaska Min's Kitchen


Paper Garden

Ahnsei Hospital
Dosan-daer o

Dongduk Women's Cheongdam Junction University Design Research Center Cheongdam Human Starville

My Boon

Kookmin
Hak-dong Junction

IBK

Line 3

Dure Noodles

Maison Hermes Dosan Park


Riviera Maison

Daily Projects

100m

200m

Assouline Lounge Dosan Park Branch: Map p70


Galleria Department Store Branch: Map p71 D1

B3,

The Seoul flagship store of French publisher Assouline, and the first to open in Asia. The complex includes a galleria, bookstore, and a caf. Visitors will be able to find books on luxury fashion brands such as Chanel, Dior, and Cartier.
Dosan Park Branch Open 10:30am to 11pm, Saturday 11am to 10pm, Sunday 11am to 9pm. Closed 3rd Sunday. Galleria Department Store Branch Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed Tuesday once a month. Dosan Park Branch 02-517-0316 Galleria Department Store Branch 023449-4114

Beaker Cheongdam Flagship Store


Map p71
D1

Bbanzzac Map p71

C2

A customized jewelry shop housing collections of contemporary designers such as Shourouk and Ek Thongprasert. Items range from 100,000 won to 2,000,000 won.
Bbanzzac

Open 12:30pm to 8pm, Saturday until 7pm. Closed Sunday. Closed on Lunar New Year day and the day of Chuseok. 02-3446-5681

Beaker Cheongdam Flagship Store

A fashion item complex run by Cheil Industries. Here you will find domestic and international fashion brands, cosmetics, books, and various other goods. The interior design is noteworthy for its water tank-shaped fitting rooms and faucet-shaped hangers. Various regular events are also held in-store, such as eco-friendly recycled fashion promotions, pet parties, flea markets, and music concerts.
Open 11am to 8pm.
02-543-1270

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71

Daily Projects Map p71

D3

A complex consisting of a caf, lounge, and fashion stores, where the latest creations of new designers are available to purchase. The lounge is also full of arts magazines that may not be found elsewhere in Korea.
Open 11am to 8:30pm. 02-3218-4075
E3

D. Nue Map p71

A fashion and beauty store selling various domestic or international fashion brands. There is also a cafeteria, London Tea, on site for when shoppers feel like taking a break.
Open 10:30am to 8:30pm.
Blush

02-3444-4756

Blush Map p70

Elbon The Style


Hyundai Department Store Apgujeong Branch: Map p70 A1, Galleria Department Store Branch: Map p71 D1

C3

An outlet selling various fashion brand items, so visitors will have a good chance of finding their favorite.
Open noon to 9pm, Sunday from 2pm. Closed on Lunar New Year day and the day of Chuseok. 02-542-8328

The place to go for luxury brand bags and shoes. Run by a Korean celebrity, visitors will find various fashion brands including Zanellato, Anniel, Zagliani, and more.
Hyundai Department Store Apgujeong Branch: Open 10:30am to 8pm. Closed once a month, Galleria Department Store Branch: Open 10:30am to 8pm. Hyundai Department Store Apgujeong Branch 023449-5924 Galleria Department Store Branch 02-69053740

Boy+ Map p71

C2
Boy+ Daily Projects

Sells fashion items with highly-unique designs. Has recently become more famous for its joint-collection with Push Button.
Open 11am to 10pm. 02-548-5379
C2

Central Post Map p71

A shoe store offering various brands such as Toms, Victoria, Izoia, Goody Grams, and more. Toms in particular is a good purchase at this time because of their current 2-for-1 pair of shoes campaign.
Open 11am to 9pm, Sunday until 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-6925-0067
Central Post

Ce Soir Map p71

D2

Sells vintage fashion items, accessories, European fashion items, and others. Some Korean celebrities often visit for Ce Soirs unique fashion items not found in other stores across the country.
Open 10:30am to 8pm, Saturday until 7pm. Closed Sunday. Closed on Lunar New Year day and the day of Chuseok. 02-543-1117
Ce Soir Elbon The Style

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Msk Map p70

A3

A menswear shop that fashion bloggers in South Korea visit every season. The store is full of basic fashion items, and if you area fan of East Harbor Surplus, Used Future, BLANKOF, Labor Day, Our Legacy, or Spectator, this is the place to go.
Open 11am to 8pm, Sunday and Monday from 1pm. Break time noon to 1pm. Closed during Lunar New Year day and Chuseok breaks. 070-8233-3107

My Boon Map p71

E3

Flow (Cheongdam Branch)

A fashion shop in Cheongdam-dong in which internationally-prominent designer Milan Vukmirovic, a mutual founder of Colette in Paris, has overseen as Director. Many fashion lovers visit regularly, and the newlyopened juice bar on the premises is proving quite popular.
Open 10:30am to 10pm. Closed on Lunar New Year day and the day of Chuseok. 02-6947-1270

Flow (Cheongdam Branch)


Map p71
D2

Jamie & Bell Map p71

D2
Mik 24/7

Sells domestic and international designerbrand fashion items. Caters to both male and female fashion brands, local designers collections, and etc. Their international brand items are well priced.
Open 11am to 9:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-511-4074

A vintage fashion store selling jewelry mainly from Paris. Korean celebrities usually visit for its unique, well-designed items.
Open noon to 10pm.
070-8247-7834 E2

Riviera Maison Map p70

C3

Mik 24/7 24/7 Map p71

D2

John White Map p71

Highkickz Map p70

C2

A fashion store selling international designer brands such as Markus Lupfer which have not been officially launched in South Korea. There is also a caf on the first floor.
Open 10am to 9pm, Sunday until 8:30pm. 02-3440-5317

A fashion store run by Chae Hansuk, a prominent stylist. Here, shoppers will find various international or local fashion brands like Nohant, Viatory, and Surreal but Nice, and etc.
Open noon to 9pm. Closed Sunday. 02-3446-8556

A store selling goods made by the Dutch lifestyle brand Riviera Maison. Visitors will find wooden furniture, eco-friendly colored fabrics, plates, kitchen supplies, bathing supplies, and other household items.
Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-547-1977

A fashion store selling mainly Americanbrand outdoor wear and boots such as Red Wing, Danner, Thorogood, and more. Also sells leather goods and military-style wear.
Open 10am to 8pm. Closed Sunday. 02-545-0044

Kare Map p70

B1

A German household supplies store selling colorful furniture and interior supplies in charismatic designs reminiscent of pop art.
Open 10am to 7:30pm, Saturday and Sunday 10am to 6pm. Closed on Lunar New Year day and the day of Chuseok. 02-545-9871

[Ho;ya] And More


Map p71
C3

Sells fashion items such as jewelry, leather goods and indoor ware like aromatic candles and similar. Luxury items are a specialty.
Open noon to 8pm. Closed Sunday.
02-517-0991

Mue Map p71

E3

A fashion store selling international-brand items. Visitors to this store will see a unique display of fashion items that appear almost as if they were works of art.
Open 11am to 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-3446-8074
My Boon

74

75

B
Hyundai High School

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING


Accessorize (Apgujeong Rodeo Branch)
Map p71
C2
1

B. Sinsa-dong Garosu-gil Area


uje ong -ro

Shinhan Han Chu

Sinsa Middle School

Apg

Sinsa-dong Community Service Center Accessorize (Garosu Outlet)


No

on hye

-ro

175

-gi

l u Apg n jeo g -r o1 8-g il

Accessories

Gallery Cola

Apgujeong-ro

Open 11am to 10pm, Sunday 12pm to 9pm.

LOccitane Korea (Apgujeong Branch)


Unipair

San Francisco Market


Map p70
C2

Map p71 A2 2 Cosmetics Open 10:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

Ap

Elbon The Style


gu jeo

Singu Elementary School


-r eon o1 61gil

14-gil

Shinhan 5Cijung

ng

-ro

8-g

Mucha
Map p71
E2 3 Jewelry Open 10am to 7pm.

il

Gallery Street

UM Gallery
1

No

nhy

A menswear store consisting of various fashion brands from Italy, France, Japan, the United States, Spain, and elsewhere. Classic casual wear is the specialty.
Open 11am to 9pm, Sunday until 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-542-3156

Around The Corner

Gallery SP
D2 4 Shoes

Repetto (Cheongdam Flagship Store)


Map p71
Open 11am to 8pm.
2 3

No

eo nhy

n-r

o1

59-

gil

Koon With A View

Epoca

No

nhy

-r eon

o1

57-

gil

Flow

Gallery AM
N onh

Shops with Top Tourism Souvenirs


Danuri (Gangnam Branch)
Map p71 D2 Open 10am to 10pm. Closed 1st Monday and during Lunar New Year day and Chuseok breaks.

nyeo

ro 1

55-

gil

Apgujeong-ro 12-gil

Deux Cremes

e da nsa Do

The Love Comes Map p71

C2

Tommer & Jeffer


&

A shop located on Apgujeong Rodeo Street selling several fashion brands. If it is trendy and stylish, you will find it here, with selections made by the owner through their long expertise in public relations. The accessories are especially outstanding.
Open 11am to 9pm, Sunday 2pm to 6pm. Closed during Lunar New Year day and Chuseok breaks. 070-4184-8316

Erl Gallery, Urban Art Gallery Vintage Hollywood

ro 19 -g il

Gangnam Tourist Information Center


Map p70 A2 Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok.
da mero 162 -gi l

Ourthings

Maison De Parfum Soul

Marimekko Flagship Store Premium Outlet Raum


Brown Breath

Gan

gna

Chapter 1
5

Dosan-daero

Department Stores
Galleria Department Store Luxury Hall East
East Map p71 Open 10:30am to 8pm.
D1
gn Gan

am

-da

ero

160

gil

Ilmo Outlet Seoul Mode Fashion Institute


-gi l
u Apg

Nonhyeon-ro

151-gil

Bell & Nouveau

Dosa

Unipair Map p70

8 Seconds

C2

A handmade footwear store selling gorgeous shoes for men and women and other footwear items. The stylish shoe care shop within the store is known for providing the best shoe care in South Korea.
Open 11am to 9pm, Sunday 11am to 8pm. 02-542-0370

Galleria Department Store Luxury Hall West


West Map p71 D1 Open 10:30am to 8pm, Sunday until 8:30pm

Gan

gna

m-

ro dae

158

Simone Handbag Museum 'Bagstage'


4

Sinsa-dong Garosu-gil

13-gil

n-da ero 1

Hyundai Department Store (Apgujeong Branch)


Map p70 A1 Open 10:30am to 8pm. Closed once a month.
Gan

Gan

gna

m-d

o1 aer

gna

ae m-d

ro 1

54-

jeon gil g-ro

L in

e3

7-gil

56-

il 2-g

gil

Kookmin IBK Villa De Bailey


and o aer

Topten 10

What I Want
Map p70
C2

NH
nam -da ero 1 gil 52-

Dos

Young Dong

A shoe store for womens footwear. Sells different types of shoes in various designs from basic to feminine and unique.
Open 11:30am to 9pm, Sunday until 7pm. 070-7778-5923
Galleria Department Store Luxury Hall West Korea Tourism Organization

g Gan

Gwangmyeong Bldg. Shinhan Lotte Cinema

a Sins

0 75m 150m

76

77

B. Sinsadong Garosu-gil Area

Brown Breath Map p77

B3

Sells casual menswear and imported fashion items, most especially bags. Also sells domestic brand fashion items.
Open 1pm to 10pm 02-518-2190
C3

Elbon The Style (Garosu-gil Main Store) Map p77 B1


The place to go for luxury brand bags and shoes. Run by a Korean celebrity, visitors will find various fashion brands including Zanellato, Anniel, Zagliani, and more.
Open 11:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-547-9700

Chapter 1 Map p77

A place to buy quality household supplies. On sale are artists products such as small household goods or some customized handmade furniture, and etc.
Open 10:30am to 8pm, Saturday and Sunday 1pm to 7pm. Closed Monday. Closed on Lunar New Year day and the day of Chuseok. 02-517-8001

Flow (Sinsa Branch)


Map p77 B2

Sells domestic and international designerbrand fashion items. Caters to both male and female fashion brands, local designers collections, and etc. Their international brand items are well priced.
Open noon to 10:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-515-9050

Ilmo Outlet Map p77


Around The Corner

B3

8 Seconds (Garosu-gil Branch)


Map p77
B3

Bell & Nouveau Map p77

An outlet selling luxury fashion brand 10 Corso Como items at 50-70% off. There are also many footwear brands.
Chapter 1

B3

Specializes in the Korean SPA fashion brand launched by Cheil Industries. Offers the brands main line fashion items, loungewear, and accessories, as well as high-class imported fashion brands.
Open 11am to 10pm. 070-7090-1144

Sells various kinds of vintage fashion items from around the world, from reformed Chanel vintage goods to antique accessories and customized jewelry.
Open 11am to 10pm. Closed on Lunar New Year day and the day of Chuseok. 02-517-5521

Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-515-0970

Accessorize (Garosu Outlet)


Map p77
B1

An outlet of the Accessorize Jewelry brand headquartered in London. Specializes in popular jewelry with creative designs.
Open 11am to 10pm. 02-3446-4657

Around The Corner


Map p77 B2

A fashion complex selling fashion items and household supplies run by LG Fashion. Both domestic and international brands are stocked for IT-related goods, stationery supplies, aromatic candles, books, CDs, jewelry, and etc.
Open 10:30am to 10pm, Saturday and Sunday until 10:30pm. 02-545-5325
Bell & Nouveau Ilmo Outlet

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79

Koon With A View Map p77

B2

Epoca Map p77

B2

Sells various fashion items and household supplies from a wide range of domestic and international brands such as MSSG, Kenzo, Kalhartt, Balmain, and more.
Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-3443-4507

Sells unique design stationery supplies. If you are a fan of pens or notebooks, be sure to pay a visit.
Open 1pm to 9:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-3446-1520

OTHER TOURISM INFORMATION

Must-try Delicacies
Nonhyeon-dong Pojangmacha Food Serves Korean street food such as grilled shellfish, Korean pancakes, gamjatang (pork bone stew), and more. Seorae Village French Food All kinds of French cuisine including omelets, croque monsieurs, and baguettes made by French patissiers.
Vintage Hollywood

Marimekko Flagship Store


Map p77
B3

Premium Outlet Raum


Map p77 B3

The flagship store of the Marimekko Nordic design brand, selling various kinds of items such as fabrics, kitchen supplies, table sets, and fashion items. Visitors to the store will save on their shopping time by being able to pick from a wide range of choices.
Open 11am to 10pm. 02-515-4757

An outlet run by LG, selling fashion brand goods made by Isabel Marant, Nogg, Joseph, or Vanessa Bruno, and more for up to 80% off.
Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-511-5956

Vintage Hollywood
Map p77
B3

Tommer & Jeffer

& Map p77

B2

Maison de Parfum Soul


Map p77
C3

A perfume store selling Niche-brand items both perfume and perfume-related. Visitors here will find rare perfumes not commonly available elsewhere.
Open noon to 9pm. 070-4158-1205 B3

Childrens casual wear, vintage telephones, lighting, furniture, household supplies, and etc.
Open 11:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-511-8611

A jewelry showroom consisting of gorgeous customized jewelry items with unique designs.
Open 11am to 8pm. Closed Sunday.
02-6224-2203

Seorae Village French Food

Topten 10 (Garosu-gil Branch)


Map p77
B4

Sinsa-dong Ganjang Gejang Ganjang Gejang is a Korean dish made out of soy sauce marinated female crabs with orangecolored eggs.

Ourthings Map p77

A jewelry brand store headquartered in Seoul specializing in contemporary urban designs at prices ranging between 200,000 and 300,000 won.
Open noon to 8pm. Closed Monday. 070-4112-9263

Specializes in the SPA fashion brand launched by Lotte. Visitors will find the 10 basic fashion items common to every season including menswear, womens wear, and childrens wear.
Open 10am to 10pm. 02-511-3808

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING


LOccitane Korea (Garosu-gil Branch)
Map p77 B2 1 Cosmetics Open 10am to 11pm Closed on Lunar New Year day and the day of Chuseok.

Events & Festivals


Gangnam Fashion Festival A fashion festival consisting of fashion shows, contests, markets, and more held every October. International Peace Marathon Organized by residential diplomats in South Korea and the U.S. military as part of a campaign for world peace. Held every October.

Babara (Garosu-gil Branch)


Map p77 B2 2 Cosmetics Open 11am to 10pm. Sunday and Holiday 11am to 9:30pm. Closed on Lunar New Year day and the day of Chuseok.

Flea Market
Seocho Saturday Culture Flea Market

Melvita (Garosu-gil Branch)


Map p77 B2 3 Cosmetics Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

ALO Eyewear Space (Garosu-gil Branch)


ALO Map p77
Open 11:30am to 10pm. B3 4 Eyewear

This large-scale flea market takes place every Saturday at the public parking lot around Sadang Station. About 700 vendors who have been selected from an online draw sell used clothing, accessories, household appliances and the like. The vendors may only sell used goods at this market, but because of its sheer size, there is a wide selection of almost-new items available for purchase.
 Open Saturday 9am to 3pm. Closed on holidays and days of extreme weather (summer heat waves, cold snaps, rain etc)  Bangbaecheon-ro, Seocho-gu (2 minute walk from Sadang Station (Lines 2, 4) Exits 11-14

TNGT (Garosu-gil Branch)


Tommer & Jeffer

TNGT Map p77


Open 11am to 10pm.

B3 5 Clothes

80

81

Mall Complexes Nearby Subway Stations: Other Areas


ound ergr Und tary er o Ro ent ngp ing C gdeu Shopp Yeon

Jamsil Station Underground Shopping Center


Gimpo International Airport


e) Offic a-gu ) p g n il (So Jams (

Sky City

Shilla Duty Free Shop Lotte Duty Free Shop


ark oP uid o e Y
ui ss Yeoerpa d Un

One IFC
CGV

CGV

Parc1 (Opening Scheduled, 2014)

Chungmu Hospital

Line 2

Gimpo Airport Outlet Lotte Duty Free Shop Lotte Dept. Store

L in e

ic-ro Olymp

Two IFC

Conrad Seoul

Lotte City

Lotte Cinema

IFC Mall

Lotte Mart

L in
uin aru -ro

e5
CGV

Courtyard Marriott Seoul Times Square

Times Square

Hallyu Souvenir Shop

o Int'l Airport imp

Lotte World

Lotte Hotel World


Seokchon Lake Junction

Line 9
Wooridul Hospital

Lotte Mall

Yeo

E-mart

Dept. Store

nd grou nder ion U r t e a t t S en ngpo ing C Shinsegae eongdeu Shopp Lotte Y

L in e8
Haneul-gil

L in e9

Cinema

Lotte Mart

Lotte Cinema
Seoul Norimadang Junction Magic Island

Seokchon Lake

Jamsil (Songpa-gu Office) Station Area

Gimpo Intl Airport Station Area

The Jamsil area includes Lotte World (an amuseWithin easy reach of Gimpo Intl Airport are several Similar to Wall Street, Yeouido is Seouls financial Yeongdeungpo is a must-visit area for shopping, ment park), department stores, duty free shops, shopping areas worth a visit, and translation or interdistrict. Stores here are generally youth-oriented in particular the clean and modern Times Square, 140219_()__.indd 14. 2. 19. 3 markets, outlets, and a theater. Visitors to the area pretation for and full of trendy fashion items popular with the which is a center of shopping and entertainment, 19_()__.indd 14. 140219_()__.indd 2. 19. 1 8:28 services are available in the area. Good 14. 2. 19. 2 8:28 140219_()__.indd 14. 2. 19. 5 8:28 will also find luxury shopping malls along with other quick shopping expeditions before and after a trip, districts white-collar workers. The area is also containing a shopping mall, mart, bookstores, theaccommodations, as well as trendy fashion items there are two duty free shops selling luxury items and home to the National Assembly of the Republic of ater, and hotels. It is also conveniently connected at reasonable prices in the underground shopping two markets offering various essential items at afKorea, broadcast stations, and business hotels. to Yeongdeungpo Station on Subway Line 1. center. Most facilities are connected to Jamsil fordable prices. These can all be reached via Subway IFC Mall Times Square station, making it super-convenient for tourists. Lines 5 and 9, the AREX or airport limousine buses.

Jamsil Station Underground Shopping Center


Open 10am to 10pm. Closed 1st and 3rd Monday.

Gimpo Airport Outlet


Open 10:30am to 9pm, Friday and Weekend 10:30am to 9:30pm. 02-6343-3114

Lotte Department Store (Jamsil Branch)


Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed once a month. 02-411-2500

Sky City
Varies between each store.

Lotte Duty Free Shop (Gimpo Intl Airport Branch)


Open 6:30am to 8:30pm. 02-2669-6700

Lotte Duty Free Shop (Jamsil Branch)


Open 9:30am to 9pm.
02-411-7565

Shilla Duty Free Shop (Gimpo Intl Airport Branch)


Open 6:30am to 8:30pm. 02-2661-3100

Lotte Mart (Jamsil Branch)


Open 10am to midnight, Saturday from 9am. Closed 2nd and 4th Sunday. 02-411-8025

Lotte Mall (Gimpo Intl Airport Branch)


Open 10:30am to 10pm.
02-6116-4000

Lotte Mart (Gimpo Intl Airport Branch)


Open 10:30am to midnight. Closed 2nd and 4th Monday. 02-6124-2500

E-mart (Gimpo Intl Airport Branch)


Open 10am to midnight. Closed 2nd and 4th Sunday. 02-2166-1212
IFC Mall

82

E-mart

AREX

Jinjujip

Lotte Dept. Store


G g yeon in-ro

gpo eun ngd 1 Yeo in e

Yeouido Station Area

Open 10am to 10pm.

Subway: Mall is conveniently connected by moving walkway to Yeouido Station (Line 5 and 9) Events: DJ shows or indie music band performances from 7:30pm Mondays through Saturdays Shopping: Various global brands like Hollister, ZARA, H&M, Uniqlo, and more Restaurants: Korean, Mexican, Italian, Asian fusion and more on the 3rd floor of the mall

o uid Yeo

02-6137-5001

Yeongdeungpo Station Area

Open 10:30am to 10pm.

02-2638-2100

Yeongdeungpo Rotary Underground Shopping Center


Open 10am to 10pm. 02-2631-1248

Yeongdeungpo Station Underground Shopping Center


Open 9am to 11:30pm. 02-2290-6559

Lotte Department Store (Yeongdeungpo Branch)


Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed once a month. 02-2632-2500

Shinsegae Department Store (Yeongdeungpo Branch)


Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed Monday once a month. 1588-1234

E-mart (Yeongdeungpo Branch)


Open 9am to midnight. Closed 2nd and 4th Wednesday. 02-3468-1211

83

Sindorim Junction

Lotte Cinema

Home Plus
Lotte Cinema

ETLand

Yongsan Electronic Shopping Mall Junction


Cheon

D-Cube City
orim Sind

Yongsan Electronic Shopping Mall

gpa-ro

e Gy

on

gin

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D-Cube Art Center

Sheraton Seoul D-Cube City

Cheon

20-gil

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Themed Shopping

n sa ng ss yo rpa Sin nde U

Techno Mart

Regional Korea Railroad Office

e1 g L in gan n e J u L in
CGV

L in e2

L in

e1

CGV

n sa ng Yo

E-mart

E-mart

I Park Mall

Sindorim Station Area

Yongsan Station Area

At the center of Sindorim is a subway station The Yongsan area is the place to shop for varithat has the highest floating population in Seoul. ous electronic and electrical devices. One such There are also two large shopping malls nearby, venue to 2. 19. 6 8:28 9_()__.indd 14. 140219_()__.indd 2. 19. 4 8:28for this is the IPark Mall, connected 14. two markets, department stores, the D-Cube Yongsan Station and consisting of a department City multi-complex, and a number of restaurants. store, a shopping mall, E-mart, and electronics There is also a childrens park, making the area stores. Visitors are strongly recommended to an ideal shopping destination for families. shop around for the best prices before committing to a purchase. D-Cube City Open 11am to 9:30pm, Friday and Weekend until Yongsan Electronics Market
10pm. 02-2211-04278

Techno Mart (Sindorim Branch)


Open 10:30am to 9pm, Friday, Weekend and Holiday until 9:30pm. Closed Tuesday once a month. 02-2111-0474

Open 9am to 7pm, Saturday until 3pm. Closed Sunday.

ETLand
Open 10am to 7:30pm, Saturday and Sunday until 8pm. Closed 1st, 3rd and 5th Tuesday. The 1st Floor is open all year round. 02-707-4700

- Traditional Markets to Visit in Seoul - Socially Responsible Products

E-mart (Sindorim Branch)


Open 9am to midnight. Closed 2nd and 4th Sunday. 02-6715-1212

IPark Mall
Open 10:30am to 8:30pm. 02-2012-0101

E-mart (Yongsan Branch)


Open 9am to midnight. Closed 2nd and 4th Wednesday. 02-2012-1212

Home Plus (Sindorim Branch)


Open 9am to midnight. Closed 2nd and 4th Sunday. 02-2634-3841

D-Cube City

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FEATURE 1

Seoul Yangnyeong Market

This traditional market offers quality traditional Eastern herbal medicine at great value. This largescale market handles about 70% of all the sales on herbal medicine in the country. Ginseng and red ginseng (insam and hongsam) are highly sought after, but there are countless other herbs on sale here. The market also offers various tools and cookware needed to prepare the herbs.

Suyu Market Korea Tourism Organization

Suyu Market
This large-scale market features both street vendors and larger vendors located inside buildings. Usually the alley vendors sell food related items, and the ones inside the building sell manufactured goods. The most popular dish here is hongeo muchim, made with raw skate, dried radish, and water parsley mixed with spicy sauce. It is especially popular with those who enjoy spicy flavors.
10 minute walk from Mia (Seoul Cyber Univ.) Station (Line 4) Exit 8 Open 10am to 9pm, closed on 2nd and 4th Sundays of the month. 02-989-4730

Traditional Markets to Visit in Seoul


At traditional markets, visitors can shop and experience Seouls traditions and culture all in one place. A wide range of inexpensive foods and household goods not often found at department stores or shopping complexes can be bought here. A special feature of the markets is their many food alleys, giving each market its own unique charm and atmosphere.
Gwangjang Market Korea Tourism Organization

3 minute walk from Jegidong Station (Line 1) Exit 3 Open 9am to 7pm. 02-969-47934

Nammun Market
This traditional market holds various events and festivals for its visitors, including night festivals, onsite performances and tour programs. This market was also one of the 16 winners of the countrys highly competitive project to vitalize traditional markets.
25 minute walk from Doksan Station (Line 1) Exit 1 Open 8am to 10pm, closed on every fourth Tuesday of the month. 02-868-9727

Gwangjang Market
A myriad of Korean dishes can be tried out at this traditional market. Inexpensive and filling, the popular dishes here are nokdujeon (mung bean pancakes), yukhoe (beef tartare), mayak gimbap (addictive rice rolled in seaweed), and wang sundae (gigantic blood sausages). Besides the food, there are over a hundred vendors offering inexpensive quality design and imported vintage wares. The market is also known for its leading selection of hanbok (traditional Korean dress) as well as bed linens, among other goods on offer.
5 minute walk from Jongno 5(o)ga Station (Line 1) Exits 7 or 8 Open 9am to 11pm. 02-2269-8855

Tongin Market
This traditional market is famous for its Dosirak Caf. The Dosirak Caf sells coins worth 500 won each that can be used to purchase various side dishes on offer at all participating vendors at the market. Visitors stack up on the side dishes they want, and then return to the caf for both rice and soup and to eat with their side dishes. The most popular dishes here are gireum topokki (crispy spicy rice cakes) and tteokgalbi (beef rib patties). Another specialty at Tongin Market is their carpentry studios, where visitors can try making their own pencil cases, bookends, storage boxes and the like.
10 minute walk from Gyeongbokgung (Government ComplexSeoul) Station (Line 3) Exit 2 The market is open from 8am to 10pm every day except on the third Sunday of the month; the Dosirak Caf is open for lunch from 11am to 4pm and is closed on Mondays and the third Sunday of the month. 02-722-0911

Amsa Market
This traditional market is famous for its steamed pigs feet (jokbal), sweet and crispy chicken (dakgangjung) and addictive stuffed dumplings (mayak mandu). There are over ten butchers here that offer high quality meats at competitive prices. Delivery is also available on reservation to nearby locations.
3 minute walk from Amsa Station (Line 8) Exit 1 Open 8am to 10pm, delivery center 9am to 7pm, closed on Sundays. Amsa Market 02-442-1040 / Delivery Center 023426-8383

Urim Market
Shoppers will be able to use large carts at this traditional market as if they were at supermarkets, making the shopping experience convenient and hassle-free. Home delivery is also possible to nearby locations. The market mainly sells fresh vegetables, fruit, meat and fish. The markets dishes are served with large portions and are inexpensive, making them very popular. Some of the popular dishes here are hand-made noodle soup (son kalguksu), tripe (gopchang), and sweet and crispy chichen (dak gangjeong).
10 minute walk from Mangu Station (Gyeongchun and Jungang Line) Exit 1 Open 9am to 9pm. 02-436-3598

Tongin Market

Tongin Market

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FEATURE 2

Socially Responsible Products

Socially-conscious consumerism and entrepreneurship is the practice of making purchases that will benefit society as a whole rather than simply consuming for personal gratification. With the movement on the rise worldwide, Seoul is playing its part through the creation of opportunities for consumers to become aware of high-quality products that contribute to social well-being. Consumers can trust in the quality of these products all the while contributing to the betterment of society, as well as with the knowledge that they are paying fair prices.

Eco-friendly and Socially Responsible Stores

Beautiful Store
The Beautiful Store tidies up donated goods and resells them inexpensively. Open since 2002, all of the proceeds from this nonprofit civic organizations sales are donated to the needy. Through reusing goods, the environment benefits, and through donations and charity, beautiful consumption is made possible. There are currently 51 branches of the Beautiful Store in Seoul.
www.beautifulstore.org

Eco Shop
This eco-friendly store was jointly created by Lotte Department Store and the Korea Green Foundation. The Korea Green Foundation which handles merchandising, makes sure that only goods that are friendly to the environment are sold. All proceeds from the Eco Shop are donated to save and protect critically endangered birds. An excellent selection of healthy cuisine made only with the finest organic ingredients, as well as dolls of endangered birds and related products to raise funds for the environment is on offer.
Lotte Department Store Main Branch 8th floor see p25 Lotte Department Store Jamsil Branch 8th floor see p82

Socially Responsible Products Supported by the City of Seoul

Danuri Seoul Citys Quality and Socially Responsible Products


Danuri sells Seoul Citys sociallyconscious products of outstanding quality, including handicrafts, childrens goods, stationery, wallets, bags, household items, natural cosmetics and various other items. All of the profits from Danuri are reinvested into the developing of small businesses.
blog.naver.com/danurilove

Main Locations Anguk Branch


Open 10:30am to 8pm. Closed on Sundays and holidays 5 minute walk from Anguk Station (Line 3) Exit 2

Seoul Station Branch


Open 10:30am to 6pm. Closed on national holidays Seoul Station (Lines 1, 4, Gyeongui Line, AREX) 3 minute walk from exit 14
Youths Dreaming Shop

Hongik Univ. Branch Hours:


Open 10:30am to 6pm. Closed on Sundays and holidays 3 minute walk from Hongik Univ. Station (Line 2, Gyeongui Line, AREX) Exit 8

Youths Dreaming Shop


Seoul City Hall Branch


Open 9am to 9pm. Closed Monday. 5 minute walk from City Hall Station (Lines 1, 2) Exit 5 (First basement floor of Seoul City Hall) 02-2038-2114

Products Created by Young Start-ups


This store offers products made by winners of Seoul Citys Young Start-Ups 1000 Project. Over 200 products that integrate unique ideas by the young - in fashion, electronics, beauty, stationery, and other products that improve daily life - are featured at this shop.
www.dnistore.co.kr

Apgujeong Branch
Open 11am to 7pm. Closed on Sundays and holidays 5 minute walk from Apgujeong Station (Line 3) Exit 2
Beautiful Store

Gangnam Branch
Open 10am to 10pm. Closed 1st Monday and during Lunar New Year day and Chuseok breaks. 2 minute walk from Apgujeong Station (Bundang Line) Exit 4 02-20383114

Seongbuk Branch
Open 10am to 10pm. Closed 1st Monday and Lunar New Year day and the day of Chuseok. 5 minute walk from Sungshin Womens Univ. (Donam) Station (Line 4) Exit 4 02-2038-7114

Myeong-dong Branch
Open 10am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 5 minute walk from Myeongdong Station (Line 4) Exit 9 02-778-6678

Goods Made Seongsu-dong Shoe Street by Artisan Visitors will know they have found this area when they see a mural with shoes as its subject near the entrance. Painted by over forty shoe designCooperaers, volunteers, and district public servants, the mural is a symbol of tives

Seongsu-dong, where over 80% of the shoes made in Korea are produced. There are over 350 shoe manufacturers and leather merchants on this street, selling exquisite handmade shoes produced by master artisans at affordable prices.
Seongsu-dong Sujehwa Town (SSST- Splendid Stylish Shoe Trend) Joint Market
Open 10am to 8pm. Closed Holidays. 5 minute walk from Seongsu Station (Line 2) Exit 1, 1st floor of Yeongdong Techno Building 02-2118-7090

Sinchon Branch
Open 11am to 10pm. Closed during Lunar New Year day and Chuseok breaks. 5 minute walk from Sinchon Station (Line 2) Exits 2 or 3 02-6925-2110

Danuri

88

89

Seoul Travel Information


Getting to Seoul
Transportation between Incheon International Airport or Gimpo International Airport and downtown Seoul is very convenient. You can check distances, fares and other information on limousine buses, taxis and airport railroad trains and choose which form of transportation you will use.

Transportation cards available in Seoul


How to use T-money Transportation card that can be used on buses and subway in Seoul and the metropolitan area; you should touch the card to the card reader both when you board and alight to receive the transfer discount. The card combines T-money and Seoul Citypass Plus a discount service for designated performances, exhibitions, tourist attractions and restaurants. You get a 5% discount when you use Seoul City Tour Bus using this card. M-PASS Public transportation card exclusively for international visitors, M-Pass can be rented and used to take up to 20 city bus and subway rides in Seoul and metro area. Like T-money, you can refill cash and use the card to pay for your purchases at convenient stores and taxis that accept Tmoney card. Where to buy Fare Subway stations in \2,500 for a regular card and Seoul, convenience charge amount of \1,000 and stores with T-money up signs

Airport Limousine
Airport
Incheon Intl Airport Gimpo Intl Airport

Boarding location
To Seoul: Bus stops 3B-6B, 10A-13A out of the entrance area on the 1st floor [Domestic terminal] To Seoul; Exits 3-5 To Incheon Intl Airport; Exits 13-15 [Intl terminal] To Seoul; Exit 6 To Incheon Intl Airport; Exit 7

Ticket offices
Next to Exits 4, 6-8, 11 and 13 on the 1st floor of the passenger terminal / bus stop 9C 1st floor of the passenger terminal Payment with cash after boarding without ticketing

GS25 convenience stores, tourist information centers, train stations

\3,000 for the purchase of the card, Mobile phone strap type: \5,000 Refillable up to \500,000

AREX (Airport Railroad)


5:20am to midnight (10-15 mins intervals) Incheon Intl Airport Railroad 032-745-7788 http://www.arex.or.kr

Incheon International Airport Tourist Information Center, Seoul Global Culture & Tourism Center (Myeong-dong), Gangnam Tourist Information Center

Public Transportation
Buses Seoul city buses can be distinguished by their colors. Blue buses cover longdistance routes within Seoul, green buses run short-distance routes within the city, yellow buses run circular routes in central Seoul, and red buses run express routes between the city and the metropolitan area. Seoul Subway has nine routes from Line 1 to Line 9. These nine lines, in combination with Jungang Line, Bundang Line and Gyeongui Line, form the metropolitan railroad network. Each line has its own designated color, which is used on subway maps and signs in subway stations to enable not only Seoul citizens but also foreign visitors to use the subway without difficulty.  Single journey ticket for subway: If you dont have a T-money or Seoul Citypass, you should purchase a single journey ticket every time you use the subway. If you insert a deposit of \500 and your fare into the vending machine installed at each subway station, a ticket is dispensed. After you arrive at the destination, you can return the ticket using the Deposit Refund Device and have the \500 deposit refunded. A taxi is a convenient means of transportation that takes you straight to your destination. Taxi stands are located in numerous corners in Seoul, and you can catch a taxi anywhere on the streets by holding out your hand. There are regular taxis, deluxe taxis and van taxis.  International taxi: The city government's official taxi for international tourists. Just visit the website or call to make a reservation for the taxi. Make sure to ask for a driver who speaks either English, Chinese or Japanese. Please note! The reservation must be booked 24 hours before the pickup time. 1644-2255 http://intltaxi.co.kr

1 Day Pass : \10,000 2 Day Pass : \18,000 3 Day Pass : \25,500 5 Day Pass : \42,500 7 Day Pass : \59,500 Not including the \5,000 rental fee. (Upon returning, \4,500 is refunded after a \500 deduction.)

Easy and Convenient Seoul Tour Information


Visit Seoul Homepage www.visitseoul.net Seoul city government-run official Seoul tour information portal, the Visit Seoul website offers information about major tourist attractions and accommodations in Seoul, as well as recommended themed tours. You can make reservations for walking tours, performances, and even movies. Use your smartphone for convenient access to the website (http://m.visitseoul.net) at anytime, anywhere. An application for accessing Seoul tour information made for easy and convenient use during your stay in Seoul, it provides real-time information about nearby tourist attractions and public transportation all based on the current location of the user. The app supports Korean, English, Japanese, and both simplified and traditional Chinese.  How to Use: Search iTourSeoul at app stores and android markets and download the app. Or scan the QR code on the right for immediate download.  Smartphone Rental Service: Smartphone with the pre-installed iTourSeoul is available for rental for international visitors. Reservation at least three days before arrival is required. Rental fee \3,000 per day Domestic call \11 per second Unlimited Wi-Fi data \5,000 a day KT Olleh Roaming Centers at Incheon International Airport, Gimpo International Airport, Korea City Air Terminal 02-1588-0608(when calling from Korea), +82-2-2190-0901(when calling from overseas) 91

Subway

iTourSeoul App

Taxi

90

Tourist Information Centers


Tourist information center
Incheon Intl Airport Myeong-dong Tourist Information Center Gangnam Tourist Information Center Korea Tourism Organization Gyeongbokgung Palace Gwanghwamun Namdaemun Market Naminsa Dongdaemun Mapo Tourist Information Center Myeong-dong Myeong-dong (Seoul Global Culture and Tourist Center) Bukinsa

Shopping Information
Phone

Phone
032-743-3270, 3272 032-743-2600, 2602 02-778-0333 02-3445-0111 02-729-94969 02-738-9171 02-735-8688 02-752-1913 02-737-7885 02-2236-9135 02-334-7878 02-774-3238 02-3789-79613 02-734-0222

Tourist information center

02-720-0872 Samilgyo Bridge Seoul Station (full information service) 02-3149-3333 02-579-0290 Seoul Meeting Square Citizens Hall Sinchon Station (Gyeongui Line) Yeongdeungpo Station (full information service) Yongsan Station (full information service) Itaewon Itaewon Station Jamsil Jaedong Elementary School Jeongdok Public Library Cheonggye Plaza Hongik Univ. 02-739-7755 02-363-7833 02-2639-3320 02-3780-5555 02-794-5579 02-3785-0942 02-2143-7007 02-2148-4160 02-2148-4161 02-2290-7126 02-323-2240

Duty Free Shops


Name
Donghwa Duty Free Lotte Duty Free (Main) Lotte Duty Free (Lobby Branch) Lotte Duty Free (Jamsil Branch) Lotte Duty Free (Coex) Lotte Duty Free (Gimpo Int'l Airport Branch) Shilla Duty Free (Seoul Branch) Shilla Duty Free (Gimpo Intl Airport Branch) Walker Hill Duty Free

Phone
02-399-3000 02-759-6600 02-759-6870 02-411-7565 02-3484-9600 02-2669-6700 1688-1100 1688-1110 02-450-6363

Getting There
Gwanghwamun (Sejong Center for the Performing Arts) staion (Line 5) Exit 6 Euljiro 1(il)ga Station (Line 2) Exit 7 Euljiro 1(il)ga Station (Line 2) Exit 7 Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3 or 4 Samseong (World Trade Center Seoul) Station (Line 2) Exits 5 or 6 Gimpo Intl Airport Station (Lines 5, 9, AREX) Dongguk Univ. Station (Line 3) Exit 4 Gimpo Intl Airport Station (Lines 5, 9, AREX) Take the free Walker Hill Shuttle Bus from Gangbyeon (Dongseoul Bus Terminal) Station (Line 2) Exit 1

Department Stores
Name
Galleria East & West Hyundai Mok-dong Hyundai Trade Center Hyundai Mia Hyundai Sinchon Hyundai Apgujeong (Main) Hyundai Cheonho Lotte Gangnam Lotte Geondae Star City Lotte Gwanak Lotte Gimpo Airport Lotte Nowon Lotte Mia Lotte (Main) Lotte Yeongdeungpo Lotte Jamsil Lotte Cheongnyangni Shinsegae Gangnam Shinsegae (Main) Shinsegae Yeongdeungpo

Look for the red vests in Seoul


If you need help while touring Gwanghwamun, Myeong-dong, Namdaemun Market, Sinchon, Itaewon, Samcheong-dong, Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or Bukchon, you should look for red shirts with the symbol. These people are so called mobile tourist information centers. They are fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides.
GwanghwamunNamdaemun MarketSamcheong-dong 9:30am-6:30pm, Myeong-dong 9:30am-7:30pm, SinchonInsa-dong, ItaewonSinsa-dong Garosu-gil 10am-7pm, DongdaemunHongdae 12pm-8pm, Bukchon 9:30am6:30pm (Summer season) 9am-6pm (Winter season)  For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the mobile app iTourSeoul. Information in this guide book is current as of January 2014.

Phone
02-3449-4114 02-2163-2233 02-552-2233 02-2117-2233 02-3145-2233 02-547-2333 02-488-2233 02-531-2500 02-2218-2500 02-833-2500 02-6116-2500 02-950-2500 02-944-2500 02-771-2500 02-2632-2500 02-411-2500 02-3707-2500 1588-1234 1588-1234 1588-1234

Getting There
Apgujeong Rodeo Station (Bundang Line) Exits 1, 2, 7 Omokgyo (Mokdong Stadium) Station (Line 5) Exit 2 Samseong (World Trade Center Seoul) Station (Line 2) Exits 5 or 6 Gireum Station (Line 4) Exit 9 Sinchon Station (Line 2) Exit 1 Apgujeong Station (Line 3) Exit 6 Cheonho (Pungnaptoseong) Station (Lines 5, 8) Exits 3 or 4 Hanti Station (Bundang Line) Exits 1 or 2 Konkuk Univ. Station (Lines 2, 7) Exits 4 or 5 Sillim Station (Line 2) Exits 5 or 6 Gimpo Intl Airport Station (Lines 5, 9, AREX) Exit 1 Nowon Station (Lines 4, 7) Exits 3 or 4 Miasageori Station (Line 4) Exit 1 Euljiro 1(il)ga Station (Line 2) Exit 7 Yeongdeungpo Station (Line 1) Exit 3 Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3 or 4 Cheongnyangni (University of Seoul) Station (Line 1, Jungang Line) Exits 1 or 4 Express Bus Terminal Station (Lines 3, 7, 9) Exit 8 Hoehyeon Station (Line 4) Exit 7 Yeongdeungpo Station (Line 1) Exits 3, 5, 6

Useful Phone Numbers


Information on Seoul Phone interpretation service Emergency medical service Lost articles Dasan Call Center 02-120 Interpretation service BBB  (Before Babel Brigade) 1588-5644 Emergency Medical Information Center 119  Lost and Found Center at Seoul Metropolitan Police Agency 02-2299-1282 KTO TT Call Center 1330 Dasan Call Center 02-120+9 Tourist Complaint Center at Korea Tourism Organization 1330

Large Shopping Complexes


Name
Bitplex Central City

Tourist information Tourist complaint report

Phone
02-2200-1003 02-6282-0114

Getting There
Wangsimni Station (Lines 2, 5, Bundang Line, Jungang Line), Exit 4 Express Bus Terminal Station (Lines 3, 7, 9)

92

93

Index
Name
Coex Mall D-Cube City Garden 5 IFC Mall IPark Mall Lotte Fitin Mario Outlet Mecenatpolis Mall Starcity Mall Times Square

Phone
02-6000-0114 02-2211-1000 02-2157-0100 02-6137-5000 02-2012-0101 02-6262-4000 02-2109-7000 02-6357-0108 02-2024-1500 02-2638-2000

Getting There
Samseong (World Trade Center Seoul) Station (Line 2) Exits 5 or 6 Sindorim Station (Lines 1, 2) Exit 1 Jangji Station (Line 8) Exit 3 Yeouido Station (Lines 5, 9) Exit 3 Yongsan Station (Line 1, Jungang Line) Dongdaemun History & Culture Park Station (Lines 2, 4, 5) Exits 12 or 13 Gasan Digital Complex (Lines 1, 7) Exit 4 Hapjeong Station (Lines 2, 6) Exits 9 or 10 Konkuk Univ. Station (Lines 2, 7) Exit 4 Yeongdeungpo Station (Line 1)

City Center (Myeong-dong Euljiro, Namdaemun Market)


Aland (Main Store) 23 Alpha 27 Daedo Shopping Tower 27 Euljiro Underground Shopping Center 25 Euljiro 1-ga Underground Shopping Center 25 Hoehyeon Underground Shopping Center 25 Lotte Department Store (Main) 25 Lotte Duty Free Shop (Lobby Branch) 25 Lotte Duty Free Shop (Main) 25 Lotte Mart (Seoul Station Branch) 28 Lotte Outlets (Seoul Station Branch) 29 Lotte Young Plaza 25 Maki 23 Mamonde Flagship Store 23 Mesa 28 Migliore (Myeong-dong Branch) 22 M-Plaza 22 Myeongdong Station Underground Shopping Center 25 Myeong-dong Tourist Information Center 25 Myeong-dong Underground Shopping Center 25 Namdaemun Dokkebi Imported Goods Mall 28 Namdaemun Market 26 Namdaemun Market (Accessory) 28 Namdaemunno Underground Shopping Center 29 Noon Square 22 Olive Young Lifestyle Experience Center 24 Osulloc Tea House (Myeong-dong Branch) 24 Shinsegae Department Store (Main) 25, 29 Silk Button 24 Sogong Underground Shopping Center 25 Tabby Mall 22 Tie Holic 24 Youths Dreaming Shop (Myeong-dong Branch) 25 4N5 23 10 Corso Como 23

Stori 38 The National Folk Museum of Korea 38 Todok Gongbang 34 Yido 38 Yongjung Collection 34

Dongdaemun & Around (Dongdaemun Market)


Art Plaza 42 Belpost 42 Cheonggye 6-ga Underground Shopping Center 49 Chung Pyeong Hwa Fashion Mall 42 Designer Club 43 Dongdaemun Design Plaza 49 Dongdaemun Shopping Complex 43 Dongdaemun Sports Underground Shopping Center 49 Dongdaemun Stationery & Toy Market 43 Dongdaemun Underground Shopping Center 49 Dong Pyeong Hwa Market 43 Doota 44 Goodmorning City 45 Gwanghui Fashion Mall 45 Hello APM 45 Hyeyang Elisium 45 Jeil Pyeong Hwa Market 45 Lotte Fitin 46 Maxtyle 46 Migliore (Dongdaemun Branch) 46 Nam Pyeong Hwa Market 46 Nuzzon 46 Pyounghwa Market 47 Shin Pyeong Hwa Fashion Town 47 Studio W 47 Team 204 47 Techno 48 Theot 48 U:US 48

Business Hours (Normal Operations)


Type of Business
Bank Boutique Department Store Government Hospital Post Office Shopping Mall/Outlet Traditional Market

Hours
9am-4pm 11am-10pm 10am-8:30pm 9am-6pm 9am-6pm 9am-6pm 11am-9pm 4am-varies by market.

* In general, banks and government offices are closed on weekends and holidays. Post offices and hospitals are open only in the morning during weekends.

Korean Standard Clothing Sizes


Sex
Women

Clothing Size
75 (S) 80 (S) 85 (M) 90 (L) 95 (L) 100 (XL) 105 (XL)

Chest (cm)
75 80 85 90 95 100 105

Waist (cm)
64 66.5 70.9 76.2 81.9 87.1 89.3

Hips Sex (cm)


88.3 Men 89.5 91.5 93.7 95.4 97 95.8

Clothing Size
80 (S) 85 (M) 90 (M) 95 (L) 100 (L) 105 (XL) 110 (XL)

Chest (cm)
80 85 90 95 100 105 110

Waist (cm)
69.4 71.6 76.1 81.9 86.4 91.3 95.8

Hips (cm)
85.9 87.6 90.6 93.9 97.1 100.1 103.5

Palace Quarter (Insa-dong, Samcheong-dong Bukchon)


Ahwon Gongbang (Head Office, Samcheong-dong Branch) 33, 36 Beautiful Store (Anguk Branch) 33 Bukchon Traditional Culture Center 38 Isae (Anguk Branch, Gahoe Branch) 33, 36 Jinjooshell (Bukchon Branch) 36 Jonggak Underground Shopping Center 34 Mera Hatt 33 Mmmg (Anguk Branch) 33 Modern Marketplace 37 Nakwon Arcade 33 National Souvenir Center 33, 34 Repetto (Samcheong-dong Branch) 37 Samcheong-dong Sachawon 37 Sneaksoul 37 Sopri 33 Ssamzie-gil 32 Ssiat 38

University Quarter (Hongik Univ. Area, Sinchon Ewha Womans Univ. Area)
Aland (After Aland, Ewha Womans Univ. Branch, Hongik Univ. Branch, Sinchon Branch) 51, 56 Aritaum (Ewha Womans Univ. Branch) 57 Around The Corner 51 Bike Repair Shop Flagship Store 52 Fair Lady 57 F.ound Store 52 Gourmet Market 53 Hyundai Department Store (Sinchon Branch) 58 Hyundai Department Store U-Plex (Sinchon Branch) 58 Manhattans 53 Mecenatpolis Mall 51 Onl (Ewha Womans Univ. Branch, Sinchon Branch) 58 Platform Place 54 Storage & Co. 54 Thanks Books 55 Wildhogs 55

Foreign Exchange Rates


Dollar Euro Yen Yuan Hong Kong Dollar Taiwan Dollar
* As of January 2014

1,075 won 1,466 won 1,030 won 178 won 139 won 36 won

94

95

Choansan (Mt.)

A
Youths Dreaming Shop (Sinchon Branch) YZ Park 58 51 Ourthings Premium Outlet Raum Riviera Maison San Francisco Market The Love Comes Tommer & Jeffer Topten 10 (Garosu-gil Branch) Unipair Vintage Hollywood What I Want 8 Seconds (Garosu-gil Branch) 10 Corso Como 80 80 75 76 76 80 80 76 81 76 78 69

C
Mia (Seoul Cyber Univ)
Bukhansan National Park Dream Forest

D Nowon-gu
Royal Tomb Museum of the Joseon Dynasty

Eunpyeong-gu

Yongsan (Itaewon)
Beaker Hannam Flagship Store Comme Des Garons Flagship Store Decade Shop En Pleine Nuit Mo Jain Song Monday Edition PBAB Post Poetics Product Seoul Series; Corner Tailrable & Co Unknown People 61 61 63 63 64 64 64 64 64 65 66 66

Bus Terminal

Train Station Tunnel Ferry Boat Quay Swimming Pools

Water Taxi Stop Univ. Hotel Others

Seokgye Bulgwang
Palgakjeong Park

Taereung

Lin

Seongbuk-gu
Gireum
eo ort ul City W all ress wal l)

e6

Bonghwasan (Mt.)

Gye ong chu nL ine

7 Line

[ Subway Railroad ]

Jongno-gu
Sinbundang Line Jungang Line Gyeongui Line Gyeongchun Line Railway Not Open

Jamsil (Songpa-gu Office) Station Area


Jamsil Station Underground Shopping Center Lotte Department Store (Jamsil Branch) Lotte Duty Free Shop (Jamsil Branch) Lotte Mart (Jamsil Branch) 82 82 82 82

Line 1 Line 2 Line 3 Line 4 Line 5 Line 6

Line 7 Line 8 Line 9 AREX (Airport Railroad) Bundang Line

Baengnyeonsan (Mt.) Grand Hilton Seoul


Seo
ul C

it y

ll Wa

(F o

ss rtre

l) wal

Holiday Inn Seoul Seongbuk Kyung Hee Univ. Korea Univ.

e g Lin gan Jun

Sangbong (Intercity Bus Terminal)

Sanbong Bus Terminal

Samcheong-dong Bukchon
35p

S (F

Hoegi

Jungnang-gu

Gangnam (Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area)


Accessorize (Garosu Outlet) 78 Addicted Shop 69 Around The Corner 78 Assouline Lounge (Dosan Park Branch, Galleria Department Store Branch) 70 Bbanzzac 70 Beaker Cheongdam Flagship Store 71 Bell & Nouveau 78 Blush 72 Boy+ 72 Brown Breath 79 Central Post 72 Ce Soir 72 Chapter 1 79 Daily Projects 73 Danuri (Gangnam Branch) 76 D.Nue 73 Elbon The Style (Galleria Department Store Branch, Garosu-gil Main Store, Hyundai Department Store Apgujeong Branch) 73, 79 Epoca 80 Flow (Cheongdam Branch, Sinsa Branch) 74, 79 Galleria Department Store Luxury Hall East 76 Galleria Department Store Luxury Hall West 76 Gangnam Tourist Information Center 76 Highkickz 74 [Ho;ya] And More 74 Hyundai Department Store (Apgujeong Branch) 76 Ilmo Outlet 79 Jamie & Bell 74 John White 74 Kare 74 Koon With A View 80 Maison De Parfum Soul 80 Marimekko Flagship Store 80 Mik 24/7 75 Msk 75 Mue 74 My Boon 75

Gay ag d (Brin dgeaegyo )

Gimpo Intl Airport Station Area


E-mart (Gimpo Intl Airport Branch) Gimpo Airport Outlet Lotte Duty Free Shop (Gimpo Intl Airport Branch) Lotte Mall (Gimpo Intl Airport Branch) Lotte Mart (Gimpo Intl Airport Branch) Shilla Duty Free Shop (Gimpo Intl Airport Branch) Sky City 82 82 82 82 82 82 82

Noeul Park Seoul World Cup Stadium Haneul Park Pyeonghwa Park

Digital Media City

Ansan (Mt.)

Seodaemun-gu
Gye ong ui L ine
Yonsei Univ. Ewha Womans Univ.

Insa-dong 31P Myeong-dongEuljiro Namdaemun 21p Market32 Chungjeongno 26p (Kyonggi Univ.)
Seoul Station

28

Dongdaemun 29 Market
41p
Dongmyo

Sinseoldong

30

Cheongnyangni (University of Seoul) 31

Dongdaemun-gu
Achasan (Mt.)

Sindang
33

Hongik Univ. Area


Gimpo International Airport
Line 9
Seo ngs (Bridandaeg ge) yo

Cheonggu Yaksu

Wangsimni
34 35

Gwangjin-gu
Gunja (Neungdong)
Children's Grand Park Sheraton Grande Walkerhill W SeoulWalkerhill

Hongik Univ.
Hongik Univ.

56p
Sinchon

52p
dae Yang g h D yo(B wa (Ra angsa ridge ilroa nch ) d B ealg ridg yo e)
Seo gan gda (Brid ge) egyo

Yeouido Station Area


IFC Mall 83

Gimpo Int'l Airport Station Area 82p


Seonyudo
Mok-dong Stadium

Seonyudo Park

SinchonEwha Womans Univ. Area


Mapo-gu
gyo dae
Lotte City

Hanyang Univ.

Seongdong-gu
Namsan Park 37 Seoul Grand Hyatt
38 Seoul Forest

Gongdeok

36

Han ga (Brid ge) ngdae gyo

Any ang che on ( Stre am)

E-mart (Yeongdeungpo Branch) 83 Lotte Department Store (Yeongdeungpo Branch) 83 Shinsegae Department Store (Yeongdeungpo Branch) 83 Times Square 83 Yeongdeungpo Rotary Underground Shopping Center 83 Yeongdeungpo Station Underground Shopping Center 83

Dongjakda (Bridge)egyo

Sindorim Station Area


D-Cube City E-mart (Sindorim Branch) Home Plus (Sindorim Branch) Techno Mart (Sindorim Branch) 84 84 84 84

Samgakji National po ) Ma ridge Assembly Yongsan Station (B Mok-dong The Lexington o y Rodeo Street Area aeg Yeouido Park yod e) 40 Yongsan 84P onh(Bridg o Yeouido Marriott Executive W y Station g Yeongdeungpo-gu Office Apartments Yeouido Yongsan Park eol ge) h Station Area c Park Centre - Seoul Yangcheon-gu ng Brid Ichon (National Yeouido P Singil Yeouido83 nga ad Museum of Korea) Saetgang Ha Railro ( Ecological Park Courtyard Marriott Seoul Times Square Hangang (River) Noryangjin Noryangjin Yeongdeungpo Station Fisheries 44 Sindorim Yeongdeungpo Wholesale Market Dangsan

Capital

Apgujeong-dong Cheongdam-dong
Apgujeong 42

Yeon gdo (Bridngdaegy ge) o Cheo ngd mdae (Brida ge) gyo

Yeongdeungpo Station Area

Bamseom (Islet)

Best Western Premier Seoul Garden

Itaewon 62p

Oksu

Seongsu39

Geondae Rodeo Street

Konkuk Univ.

Konkuk Univ.

Gwangnaru (Presbyterian College & Theological Seminary)


yo aeg ic-d e) mp ridg yo Oly (B eolgridge) silch dB Jam lroa (Rai

Seongsudaegy (Bridge) o

yo daeg gho e) Don (Bridg


gyo dae ) nam idge Han (Br

Dongseoul Bus Terminal

o egy silda e) Jam(Bridg

41

70p

Ellui

43

Sinsa-dong 77p Garosu-gil Area


Best Western Premier Gangnam The Ritz-Carlton Express Bus Terminal Provista
49 45 46

Imperial Palace Ramada Seoul

Gangnam-gu Office Cheongdam

gyo odaee) Banp (Bridg

Lin
Yongsan Station Area
E-mart (Yongsan Branch) ETLand IPark Mall Yongsan Electronics Market 84 84 84 84

Sindorim Station Area Station Area 83P 84P Yeongdeungpo-gu Incheon Guro International Airport Guro-gu e1
Daerim

Express Bus Terminal


JW Marriot

47

(Songpa-gu Office) Station Area Sports Complex 82p Samseong


Tanc heon (Stre am)

Jamsil Sports Complex Jamsil

2 Line

Jamsil
Lotte Seokchon Lake

Chungang Univ.

Dongjak (Seoul National Cemetery)


Seoul National Cemetery
48

Seolleung Gangnam
50

Songpa-gu
Seokchon-dong Ancient Baekje-era Stone Mound Tombs Garak Market

Dongjak-gu

Seoul Palace

Renaissance Seoul

Gangnam-gu
51

Boramae Park

Seocho-gu

Line 4

Seoul Nat'l Univ. of Education


Nambu Bus Terminal

Gasan Digital Complex

Geumcheon Fashion Town

Best Western Premier Guro

Sillim

Gwanak-gu
Line 2
Nakseongdae Park
52

Chongshin Univ.(Isu) Sadang

Seoripul Park

53

Geumcheon-gu
96 A
Novotel Ambassador Doksan

Umyeonsan (Mt.)

Yangjae Citizens' Forest Seoul Grand C Park

54

Dogok m) Yangjae a e (Seocho-gu Office) (Str n eo ch jae g n Ya

Suseo

3 Line Bu nd an gL ine

The-k Seoul

Line Sinbundang

55

Incheon1

AREX (Airport Railroad)

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906

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K255

K254

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234-3

519

316

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K252

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K321

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317

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454

451

521

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P144

P143

910

319

25

235

745

P146

449 719

911

K317

320

27

P147

12

232

912

448

524

139

36

P148

231

743

29

615

15

14

444

Subway Line 1

Subway Line 5

Subway Line 3

Subway Line 2

Subway Line 4

447

445

446

617

616

610

6GA

620

619

613

742

137

611

230

442

K315

621 2 A G

P150

914

36

26

741

59

916

19

P151

441

240

241

K313

323

229

740

P152

527

P314

242

440

324

918

5A 623 624 625 6 5AG

P153

739

25

530

532

528

228

439

P154 427

325

627

738

919

438

326

Subway Line 9

Subway Line 8

Subway Line 7

Subway Line 6

Incheon Line 1

P155

533

1J

14 GA

227

134

12

737

327

437

K240

Bundang

P156 429

131

202

328

K240

425

46

49

4J

47

435

436

24

434

P157

23

135

K241

629

Jungang Line

Gyeongui Line

Sinbundang Line

AREX (Airport Railroad)

Bundang Line, Suin Line

P158
Hangang (River)

424

225

921

K112

K240

630

P159

735

34

129

922

631

224

25

P160

K240

K113

332

632

P161 P551

K240

420

419

418

56

334

3J

36

14

245

338

337

336

379

23

P162

K238

2D

417

Ever Line

Not Open

Uijeongbu Line

Transfer Station

Gyeongchun Line

P163

341

538

BY

924

16

637

638

26

733

K115

P164

Y111

221

3D

D09

416

K236

539

639

12

207

Y112

925

P165

732

343

640

211-3

K235

415

25JB

Y113

125

P166

K211

641

211-2

Y114

2B

K216

3B

K234

209

414

D10

731

K212

P167

541

642

Y115

1J

210

K214

K233

P168

413

K218

7B

643

211-1

211

Y116

219

345

K232

542

P169

119

122

121

118

117

115

114

112

1J

17

14

16

U110

729

D11

Y117

P170

K219

K231

711

543

1U

728

K119

218

Y118

712

346

P171

DB

110

47

67

57

7JG

726

724

723

722

721

718

716

715

714

27

Y119

P172

U113

109

K229

JG

217

Y120

K220

U114

Sinbundang

P122 P123 P124 P125 P126 P127 P128 P129 P130 P131 P132 P133 P134 P135

P173 P174 P175

K122

213

108

K228

347

U115

Jungang

Y121

K123

545

107

U117

348

K227

214

K124

215

2B

646

Y123

410

106

U118

K137

3B

815

K125

546

K226

Y125

U119

105

K136

813

709

816

K126

K135

U120

8B

Y126

104

38

K127

812

K134

K224

U121

818

647

825

103

K128

K133

K223

819

U122

409

58

810

351

8B

102

K132

K131

K130

K129

824

Ever Line

U123

821

101

823

U124

648

550

35

P555

P554

P553

P550

548

549

551

552

553

P549

822

100

U125

P140

P139

P138

P137

P136

Gyeongchun

Uijeongbu

Tourist Police

Phone Seoul City Call Center 02-120 Korea Tourism Organization 1330

Tourist Complaint Centers

E-mail  Seoul Transportation Complaint Center (i.e. excessive taxi fares, call vans): happyride@seoul.go.kr  Korea Tourism Organization Tourist Complaint Center: tourcom@knto.or.kr

*  When registering a complaint via e-mail, please report the subject of the incident (name of service, name of establishment, taxi license plate number, etc.), time and date of the incident, location of the incident, and any other relevant details, including your name and contact information.

T  he tourist police offer a variety of services for the benefit of tourists, including preventing crime, cracking down on illegal activity, and addressing tourist complaints. They are on patrol at Seouls most popular tourist destinations, including Myeong-dong, Itaewon, Dongdaemun, Insa-dong, Hongdae, Cheonggyecheon (Stream), and around Seoul City Hall. Hours on duty: 9am to 11pm every day Phone: Tourist Information Call Center, 1330 (no area code)