Critique Analysis

FEATURES OF AN EFFECTIVE AD

High Visibility Corporate Image

This add was featured in TOIs supplement Ascent. TOI has the largest reader base.

IBM has a great corporate image. Corporate image can significantly affect the potential candidates decision to apply for a position.

Language Employed Proper Segmentation and Targeting

The ad was written in a form that most applicants will feel comfortable with.

Add clearly states the eligibility criteria and the kind of academic background required.

Using Employees in the Ad

The ad features a young, satisfied employee. This provides the real face for the corporate image.

Layout and Design

The ad is attractive and appealing. Effective utilization of space is seen. Readers can easily browse through the ad

Graphically Rich
The ad has got photographs, corporate logo which will make it stand out from the clutter and adds further to its attractiveness.

Usage of Thought-Provoking Headlines

The ad uses a very smart and thought provoking headline Are you ready to build a smarter Planet ? which arouses the curiosity of any potential candidate.

Usage of Technical Language

Since the ad is aimed for technical profiles, they have rightly used technical terms to explain the nature of the job

Summary of Activities
A crisp background and activities of the company is provided along with its operational details.

IN-EFFECTIVE AD

Features
Does not give any introductory information about the company. Advertisement is not graphically rich: No Company Logo, damages the corporate image. The type of candidate sought(prior work experience and age limit) is not mentioned. Layout and design- No distinctive and unique layout. Therefore the ad does not stand out on the page. No Usage of Thought-Provoking Headlines used.