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  • Product Life Cycle of Nokia Mobile

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    Viraj Wadkar
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    Nokia Corporation is a Finland-based company founded in 1865 that initially manufactured pulp, rubber and cables and later focused on handset manufacture. The document discusses Nokia's marketing strategies such as enhancing its product portfolio, establishing large distribution channels, and focusing on emerging markets. It notes that globally Nokia's market is in decline due to its shift from Symbian to Windows Phone devices.

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    product Life Cycle of Nokia Mobile

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    product Life Cycle of Nokia Mobile

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    Nokia Corporation is a Finland-based company founded in 1865 that initially manufactured pulp, rubber and cables and later focused on handset manufacture. The document discusses Nokia's marketing strategies such as enhancing its product portfolio, establishing large distribution channels, and focusing on emerging markets. It notes that globally Nokia's market is in decline due to its shift from Symbian to Windows Phone devices.

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    Attribution Non-Commercial (BY-NC)
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    Отметить как неприемлемый контент
    2K просмотров2 страницы

    Product Life Cycle of Nokia Mobile

    Загружено:

    Viraj Wadkar
    Nokia Corporation is a Finland-based company founded in 1865 that initially manufactured pulp, rubber and cables and later focused on handset manufacture. The document discusses Nokia's marketing strategies such as enhancing its product portfolio, establishing large distribution channels, and focusing on emerging markets. It notes that globally Nokia's market is in decline due to its shift from Symbian to Windows Phone devices.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    PRODUCT LIFE CYCLE OF NOKIA MOBILE

    COMPANY PROFILE

    February 28, 2014

    Nokia Corporation Is A Finland Based Multinational Company Headquarter -- Espoo, Finland CEO Stephen Elop Founder Fredrik Idestam 1865 Nokia Started As A Pulp, Rubber & Cable Manufacturer

    MARKETING STRATEGIES OF NOKIA

    1.Focused On Handset Manufacture Only 2.Enhanced Product Portfolio 3.Large Distribution Channels 4.Adjust Preferences For Specific Markets 5.Customer Satisfaction 6.Focused On Replacement 7.Increased Commitment To Emerging Market

    PRODUCT LIFE CYCLE OF NOKIA


    VIRAJ WADKAR_IMR_40 1

    PRODUCT LIFE CYCLE OF NOKIA MOBILE

    February 28, 2014

    LIFECYCLE Globally Nokias Market Is At Decline Due To Shift From Symbian To Windows Phone Devices

    VIRAJ WADKAR_IMR_40

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