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INTEGRATION OF PUBLIC

POLICIES ON CORPORATE

SOCIAL RESPONSIBILITY

CONTENT OUTLINE INTRODUCTION INTEGRATING DIFFERENT APPROACHES OF GOVERNMENT ACTION ON CSR THREE DISTINCT STAGES ON THE
CONTENT OUTLINE
INTRODUCTION
INTEGRATING DIFFERENT APPROACHES OF
GOVERNMENT ACTION ON CSR
THREE DISTINCT STAGES ON THE ANALYTICAL
FRAMEWORK
MODERN CSR PUBLIC POLICIES IN EUROPE
CSR PUBLIC POLICIES & THE WELFARE STATE
ATTACHMENT TO THE GOVN’T PROFILE ON CSR
INTRODUCTION • ANALYTICAL FRAMEWORK (AF) – It is the collection and organization of analysis patterns, tools,
INTRODUCTION
• ANALYTICAL FRAMEWORK (AF)
– It is the collection and organization of analysis patterns,
tools, skills, organization techniques, examples and
expertise of analytical methods.
– Used in order to analyze & interpret the different
profiles of European governments in order to promote
& develop CSR.
INTEGRATING DIFFERENT APPROACHES OF GOVERNMENT ACTION ON CSR 3 MAIN APPROACHES 1.Themes and Instruments 2.Players and
INTEGRATING DIFFERENT APPROACHES OF
GOVERNMENT ACTION ON CSR
3 MAIN APPROACHES
1.Themes and Instruments
2.Players and Context
3.Relational & Strategic
Aspects
Themes and Instruments • This perspective analyzes the theme, policies and instruments that governments apply in
Themes and Instruments
• This perspective analyzes the theme, policies
and instruments that governments apply in
order to promote and develop CSR.
• The focus is more on the construction of a
political agenda on the basis of those CSR
themes that are considered to be most
relevant.
Players and Context • This perspective take into account the relationship between the players involved and
Players and Context
• This perspective take into account the
relationship between the players involved and
the interrelationships and co-responsibilities
that are created to promote CSR in a
globalized world.
Relational & Strategic Aspects • The third approach deals with the relational and strategic aspects, by
Relational & Strategic Aspects
• The third approach deals with the relational and
strategic aspects, by analyzing models for action on
the basis of the conception and development of
the discourse on CSR and the design of strategic
visions.
• The functions of leadership are very relevant.
Construction of the AF: 3 stages • Stage 1: Applying the CSR matrix to government action.
Construction of the AF: 3 stages
• Stage 1: Applying the CSR matrix to
government action.
• Stage 2: Applying the relational governance
approach to the analysis of CSR
public policies.
• Stage 3: Developing the analysis model for
government profiles of CSR.
Stage 1: Applying the CSR matrix to Government Action • Vilanova,2003- Developed CSR analysis model. •
Stage 1: Applying the CSR matrix to
Government Action
• Vilanova,2003- Developed CSR analysis model.
• Six aspects included in CSR Analysis Model:
• Vision-mission-values
• Stakeholders
• Works
Market
Environment
Accountability
• The aim was to identify the themes and
instruments that were incorporated into
government action on CSR using the conceptual
matrix as the starting point.
Stage 2: Applying the Relational Governance approach to the Analysis of CSR Public Policies • Mendoza(1991-1996)-
Stage 2: Applying the Relational
Governance approach to the Analysis of
CSR Public Policies
• Mendoza(1991-1996)-
Developed
the
methodology of the relational model.
• Relational State- Focus on the new role of the state
in advanced societies in confronting the crisis of
the welfare state in the face of globalization and
the internalization of the economy. It locates the
relations between the public and private sphere,
state and society, in the field of responsibility
• Co-responsibility involves: – Existence of common objectives – The assuming of specific responsibilities for their
• Co-responsibility involves:
– Existence of common objectives
– The assuming of specific responsibilities for their
attainment
– The effective articulation of the responsibilities taken
on by each party.
• The welfare of the community is derived from each
sector assuming its responsibilities, but players
have less capacity to solve social problems
(globalization, internationalization, crisis)
separately.
• Relational model: if responsibilities are shared, social players collaborates (society, enterprise, state), can today’s social
• Relational model: if responsibilities are shared,
social players collaborates (society, enterprise,
state), can today’s social and environmental
challenges be met.
• This co-responsibility takes the form of joint
projects between the state, civil society and the
private sector w/ appearance of shared areas of
dialogue, public-private partnership (PPP) projects
and conflict resolution networks.
Stage 3: Developing the Analytical Framework for government Profiles of CSR • How CSR policy is
Stage 3: Developing the Analytical
Framework for government Profiles of CSR
• How CSR policy is inserted into the government
structure and the framework of public policies.
This enabled us to analyze the ff:
1.
The profiles and models of action adopted by govnt’s.
2.
Actions and public policies.
3.
The discourses devised by govnt’s on the concept of
CSR, considering the dissemination, the means & the
organizations used
4.
The incorporation of CSR into the governmental
structure.
• These stages that we have gone through in our analysis enable us to identify clearly
• These stages that we have gone through in our
analysis enable us to identify clearly the
fundamental aspects on the political debate on the
development of CSR:
1.
The debate on the themes and instruments inherent
in the CSR policy
2.
The debate on which player should participate in the
design of the CSR policy.
3.
The debate on how CSR should be understood.
MODELS OF CSR PUBLIC POLICIES IN EUROPE -This relational and strategic approach enabled us to analyze
MODELS OF CSR PUBLIC POLICIES IN
EUROPE
-This relational and strategic approach enabled us to analyze
government initiative on the basis of the coincident profiles
that were devised.
The Partnership Model
groups together countries of northern Europe and takes into account
their approach to CSR public policies.
The Business in the Community Model
This model refers to Anglo-Saxon countries: Ireland and UK. Government
initiatives in the CSR framework focus on supporting the private sector
and facilitating sustainable economic development and the economic
regeneration on which the collaboration of the private sector rests. The
government employs soft intervention policies to apply CSR measures.
• The Sustainability and Citizenship Model-This model is divided into two models: – The Citizenship Sub-model
The Sustainability and Citizenship Model-This model is divided
into two models:
– The Citizenship Sub-model
Comprises Austria, Belgium, Germany and Luxembourg.
– Regulatory Sub-model
Consist of France.
The governments of these countries took on CSR around the
time of the publication of the Green Paper by the European
Commission.
• The Agora Model-This model refers to the Mediterranean
countries: Greece, Italy, Portugal and Spain. They are all
countries that have taken CSR recently. CSR development was
driven by the European Commission in these countries since
these countries did not take part in debate opened by the
European Commission nor did they respond to the Green
Paper.
Table 3.3 Models of Government Action in the Development of Public policies for Endorsing CSR in
Table 3.3 Models of Government Action in the
Development of Public policies for Endorsing CSR in
the EU-15
Model
Characteristics
Countries
1. Partnership
Partnership as a shared strategy among
sectors for meeting socio-employment
challenges.
Denmark,
Finland.
The
Netherlands,
Sweden
2.Business in the
Community
Soft intervention to encourage company
involvement in governance challenges
affecting the community.
Ireland,
United
Kingdom
3. Sustainability and
Citizenship
Updated version of the existing social
agreement and emphasis on a strategy
of sustainable development.
Austria,
Belgium,
Germany,
Luxembourg
4. Agora
Regulatory creation of discussion groups
for the different social actors to achieve
public consensus on CSR
France, Greece, Italy,
Spain, Portugal
Source: Albareda, Ysa and Lozano, ESADE
CSR PUBLIC POLICIES AND THE WELFARE STATE • Social cultural and political context of each country
CSR PUBLIC POLICIES AND THE
WELFARE STATE
• Social cultural and political context of each country
is important in the development of public policies
on CSR.
• The development of welfare state in EU have
similarities between the models of public policies
and CSR
• An in-depth study of the relationship between CSR
public policy models and welfare state
development models remains to be conducted.
ATTACHMENT TO THE GOVERNMENT PROFILE OF CSR Classification of the government policies and programs according to
ATTACHMENT TO THE GOVERNMENT
PROFILE OF CSR
Classification of the government policies and
programs according to the relational approach:
TOWARDS THE SUPPLIER
-Business must ensure that terms of contract
with suppliers be clearly stated and honored in full.
TOWARDS THE OWNERS AND THE OTHER PROVIDERS
OF CAPITAL
-Owners and providers of capital must be
provided an adequate return on their capital to
ensure the security of their investments.
TOWARDS THE LOCAL AND NATIONAL GOVERNMENT • -It is the duty of business to involve itself
TOWARDS THE LOCAL AND NATIONAL GOVERNMENT
-It is the duty of business to involve itself in the
discussion of proposed legislation and to propose
sound policies in the use of human material
resources.
TOWARDS SOCIETY IN GENERAL
-It is the duty of the business to make sure that
the resources are deployed in such a manner
which will benefit society in general and which
does not conflict with the needs and reasonable
aspirations of the communities in the areas where
they operate.
THE BUSINESS AND THE CODE • An important element in the code concerns the important understanding
THE BUSINESS AND THE CODE
• An important element in the code concerns the
important understanding of the key role of the
businessman or the professional manager in the
success of all endeavors. The entrepreneur and
manager are the prime movers of development.
The code recognizes that ultimately, all business is
essentially an expression of human relationships
and that therefore the man or woman who brings
all of these relationships together towards a
common end must be guided by humanist, ethical
principles in his actions.
THE BUSINESS AND THE CODE • USING THE CODE • STEP 1 involves the examination, understanding
THE BUSINESS AND THE CODE
• USING THE CODE
STEP 1
involves
the
examination,
understanding and acceptance of the code by the
policy makers in the enterprise.
STEP 2
involves the development by policy
makers of detailed guidelines and policies for their
employees.
STEP 3
involves an evaluation and regular
audit of the implementation of the code and the
attachment set of specific policies and guidelines.
MAJOR POINTS DEVELOPED IN THIS CHAPTER • First involves the straightforward pursuit of daily business operations
MAJOR POINTS DEVELOPED IN THIS
CHAPTER
• First involves the straightforward pursuit of daily
business operations in an efficient and profitable way
to ensure that the firm continues to perform its
function providing goods and services through the
resources society yields for its use.
• The second aspect has to do with the morally and
socially responsible way the business follows in pursuit
of profit.
• The third component involves whatever loadable
initiatives the business may engage in over and above
the requirements.