Advertising Slogans

Advertising Slogan
Short, memorable group of words used in advertising campaign Differentiator Consistent Brand identity Creates need or desire Memorable Catchy Strategic Trendy

Characteristics of slogans
Slogan should be memorable
Citi bank Because the citi never sleeps Thomas cook Dont just book it, thomas cook it

It should include key benefit

Philips The best way to get music out of your system

Weight watchers Taste , not waist

Characteristics of slogans
Slogan should differentiate brand
Timex watch Takes a licking and keeps on ticking Mail on Sunday A newspaper, not a snoozepaper

Should impart positive feeling for brand

Delta airlines- Youll love the way we fly Egg marketing board- Fast food & good for you

Characteristics of slogans
Slogan should reflect the brands personality
Volkswagen beetle- Think small American express card- Dont leave home without it

Slogan should be simple

Blackpool More than just a front Lloyds life insurance- Cash if you die, cash if you dont

Characteristics of slogans
Slogan should be neat
Apple computers Think different The Economist For top laps

Should be concise
IBM Think

Jaguar grace .. space .. pace

Thank you!