SUBJECT: STRATEGIC MANAGEMENT BY NAME OF STUDENT: GANESH NIKAM COLLEGE SEAT NO :- 119

UNIVERSITY OF MUMBAI 2013-14 PROJECT REPORT ON A STUDY ON STRATEGY FOR FDI WITH SPECIAL REFERENCE TO SUZUKI MOTOR CORPORATION IN INDIA

WHAT IS FOREIGN DIRECT INVESTMENT? process whereby residents of one country acquire ownership of assets for the purpose of controlling the production, distribution and other activities of a firm in another country.

TYPES OF FDI
i) import-substituting FDI ii) export-increasing FDI; and iii) government-initiated FDI.

FOREIGN DIRECT INVESTMENT IN INDIA the country has opened FDI opportunities in all sectors except i) defence (opened up recently to a limited extent), ii) railway transport and iii) atomic energy.

INDIAS FDI STRATEGY India as a nation has adopted a highly pro-investor stance. i) incentive by state govt. ii) land at very low rates for foreign owned factories. Iii) Attractive waivers and concessions (tax holidays, exclusive infrastructure improvements)

CASE STUDY

CASE OF SUZUKI MOTOR CORPORATION IN INDIA

SUZUKI MOTORS INVESTMENT PATTERN IN THE INDIAN AUTOMOBILE INDUSTRY i) joint venture with Maruti udyog limited(MUL) ii) heavy ivestment in component manufacturers
indian partner maruti udyog limited subros limited baharat seat ltd machino plastics limited asahi indo india year of investment 1983 1985 1986 1987 1988 products manufactured small passenger car car air-conditioner, car seats bumpers, front grill glass for cars

iii)TRANSFER OF JAPANESE STYLE FACTORY MANAGEMENT TO INDIAN PARTNER

CONCLUSION
Suzuki Motors not only invested heavily in Maruti Udyog Limited, its Indian partner for manufacturing passenge cars but also invested large amounts in many complementary business functions like those of suppliers, dealers, car service centers. It has transferred its technology and management skills . attracted many global passenger car manufacturers to invest in the Indian automobile industry

THANK U