o To study the advertising and promotion strategies. o To know the advertising budget.

o To know the media preferred for different products.

 PROCTOR AND GAMBLE HINDUSTAN UNILEVER LTD.

PREPARING QUESTIONNAIRE A questionnaire is prepared regarding advertising and promotion which includes some open-ended and some closed-ended questions.

INFORMATION COLLECTION By visiting the company and interacting with officials or managers to get the answers and their suggestions. From internet

EDITING THE INFORMATION

ANALYZING THE INFORMATION

INTERPRETING THE INFORMATION

PREPARING THE REPORT

The project helps the organizations To choose the best advertising media for a particular product. To optimize the advertising budget.

 To make effective strategies for promotion To know how to promote sales To choose best media for target market

New organizations can use this data to formulate and optimize advertising budget and strategies