CONTENTS

1. Concept of Consumer Behaviour.1

Meaning2
Factors Influencing Consumer Behaviour3
Importance of Consumer Behaviour7
2. Introduction to Two Wheeler Industry.8
3. TVS Motors Company Profile.11
Company Profile..12
Early Years..13
TVS Motors in recent days.14
Awards and Recognition15
Manufacturing Excellence.16
4. Market Research18
Introduction19
Research Design 20
Sampling.22
Source of Data23
Target Segment24
Area of Operation 25
Duration26
Limitation.27

5. Market Analysis.28
Introduction 29
Data Collection.30
Analysis and Finding31
Findings from the Study...43
6. Conclusion and Recommendation..46
Conclusion47
Recommendation..48
7. Bibliography...49