Bango Analytics

Adam Kerr, VP North America

About Bango

• Founded in 1999 Chosen by mobile operators

to drive off-portal business

• Offices in New York and

Cambridge (UK)

• Listed on London Stock

Chosen by leading businesses
Exchange June 2005 (BGO.L)

• 10,000 customers in 30 countries

Award winning technology

• A profitable, fast growing, mobile
success story with a reputation
for innovation and service quality
Bango overview

Mobile billing

With Bango you will make more sales of your mobile content and services.

Mobile web analytics

Bango gives you the most accurate, in-depth data on your mobile customers
as they visit your sites and interact with your mobile marketing campaigns.

Customers include:

3
Engage with your visitors

Use the Bango Identifier to engage with and understand your mobile visitors

tes,
 Personalize the experience by identifying who your
you r favouri
mobile visitors are See our
store y
nces
prefere is
re ing
 Understand your mobile visitors’ preferences and e
H eth
deliver the best content and service m re
so ou a d in
y ste
ere
 Keep mobile visitors engaged by presenting them with int
new and interesting content

 Deliver targeted content and messages

 Build a relationship with your mobile visitors and

encourage long-term loyalty

Provide the best experience hn ,

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Bango Analytics

In depth, accurate mobile data

Recorded
query
string

Date of Visitor’s
visit country
Referral
URL

Time of
visit Visitor’s
operator

Visitor’s
Visitor ID Device
type

Campaign
details
Viewing and analyzing the data

See real-time, detailed data

through the online reporting
tools – up to 100,000 page
views
Analyzing your mobile visitors

Get detailed information:

 Unique visitors
 Visits
 Most popular pages
Analyzing your mobile visitors

Get depth of data:

 Device type/manufacturer
 Operator
 Country
Effective campaign tracking

See the results:

 Mobile marketing campaigns
 Calculate ROI
 Compare campaigns against a goal
Extensive filtering of reports

Easily filter reports by:

 Page title/Campaign
 Country
 Operator
 Device
Extracting and exporting data

Extract wide ranges of data:

 Use APIs to extract and
integrate

 Export data in csv, xml,

Excel and pdf reports
Choose an analytics service
Medium
The best start point for your site
US $49 / £29 / €39 per month
- See the last 100,000 page views
- - Export data as XML, CSV or PDF
- - User ID to personalize each visit
Identify and record unique visitors
- See country, operator and handset
- Track unlimited ads or search terms
- Bronze service level
Large
For multiple sites or those with lots of
traffic
US $499 / £299 / €399 per month
- See the last 5 million page views
- Full export capabilities
- Full APIs for comprehensive integration
- Identify and record unique visitors
- See country, operator and handset
- Track unlimited ads or search terms
- Silver service level
Corporate
Service designed for your specific
needs
Price on application
- Complete data management
- Omniture Genesis Partner
- Multi level login and access privileges
- Gold or Platinum support with account
management