PROJECT REPORT ON CONSUMER PREFERENCE ON AMUL DAIRY WHITENER

COMPANY PROFILE: Formed in 1946, is a dairy cooperative movement in India with 250 liters of milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION. A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). The brand name Amul means AMULYA (suggested by a quality control expert in Anand). This word derived form the Sanskrit word AMULYA which means PRICELESS. Amul has spurred the white revolution of India, which has made India the largest producer of milk and milk products in the world and the White Revolution has finally created a billion-dollor brand. Today Amul dairy is No. 1 dairy in Asia and No. 2 in the world. PRODUCT: AMUL DAIRY WHITENER Composition:

Milk Fat 20% Milk Protein 21% Carbohydrates : Lactose 33% Sugar 18% Minerals 5% Moisture 3%

ACTIVITIES:

Calorific Value:

The main objective of summer training was given by the Management of Amul. The 470 kcal./100gm objective was CONSUMER BEHAVIOR & SATISFACTION. I had visited near about 15 retail shops and 4 D-mart stores in locality to know there view & consumer behaviour towards Amul dairy whitener . And also collects detail about the competitors there offers & profit margin. After that next few days I went with distributors to know how distribution channel works. And then at last I worked with questionnaire a sample size of 20 respondents was taken for the study whose responses were studied and interpreted .The sampling design was used convenience sampling. The process of analysis was done through excel work sheets. During the preparation of questionnaire I faced difficulties regarding the selection of questions and in collection of the data I found some difficulties like the customers had no time to give.