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McAGENDA
Demographic Profile
Psychographic Profile
Objective
Methodology
Conclusion
Questions
McDEMOGRAPHICS
Age: 18 – 25 years
Income: N/A
Occupation: Student
Trendy
Fun loving
Motivated by achievement
Consumer Perception
Consumer Motivation
Consumer Attitude
Consumer Satisfaction
McMETHODOLOGY
Survey Statistics
Viewed 52
Started 50
Completed 50
Completion Rate 100%
Drop Outs (After Starting) 0
Overall Participant Statistics
Completes
Completion Rate (Completed / Started) 100%
Viewed Rate (Completed / Viewed) 96.15%
Started Rate (Started / Viewed) 96.15%
Dropout/Terminates
Drop Outs (After Starting) 2
Validation Errors 0
Average time taken to complete survey : 4 minute(s)
McFREQUENCY
McSPENDING
McCORRELATION
KF 1
C
Dosa
Plaza
2 3 Papa
John’s
Pizza
4 5
McSATISFACTION
Consistency of taste and quality
McMENU
McProducts on Menu are always
available
McDonald’s is always clean
Is the McStaff courteous
McStaff is Courteous
Temperature inside is Optimum
McWashrooms are always Clean
Complaints are Promptly
Addressed
McMOTIVATION
McFood satisfies your Hunger
Hangout Zone with Family and
Friends
Free Toy with Happy Meal
Good Place to Celebrate at
McANYWHERE
Easy Accessibility
Past Experience
Emotional Attachment
THANK YOU FOR VISITING
McDONALD’S
McQUESTIONS