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Project Report on Amul Ice Cream Project Outline

1. Acknowledgements 2. Introduction 3. Objectives of study 4. Literature Review a. Look at Amul Company b. History of Amul c. Products of Amul d. Amuls SWOT analysis and Performance in the Food Industry of India 5. Research methodology 6. Competitors to Amul in Indian Market 7. Detailed Analysis of Amuls Ice Cream a. Different Types and Flavors b. Its Pricing and Market Share c. Production Process d. Distribution 8. Data Analysis of Research on Customer Feedback on Amuls Ice Cream a. Presentations of Data b. Finding based on Research c. Comparison with Rival Products 9. Recommendations 10. Conclusion 11. Bibliography