Get Grilled at Broad Street Grille Social Media Campaign Fall 2013

Riley Rocci Niki Simpson Koren Ryan PJ Shipe Bethany Snedden

Table of Contents Introduction- 3 Current Social Media Trends in the Restaurant Industry- 4 Broad Street Grille and the Get Grilled Campaign- 5 Rules of the Get Grilled Campaign- 6 Benefiting the Customers and the Brand- 8 Campaign Timeline- 8-9 The Use of BRT/BSG Social Media: Long and Short Term- 10-11 Offline/Online Marketing- 12 Campaign Research- 13 Target Audience- 13 Goals for Broad Street Grille and the Get Grilled Campaign- 14 Social Media Coordinator- 15 Metrics- 16 ROI- 17 Conclusion- 17 Biographies of the Campaign Creators- 18-19 Appendix A: Google AdWords Screenshot- 20 Appendix B: Social Media Content Calendar- 21-22

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Introduction Located about 60 miles north of Pittsburgh, Pennsylvania, a small town by the name of Grove City is surrounded by universities, an outlet mall and some large corporations. Grove City is a town that embraces family values and keeps to tradition. Blue Ribbon Tavern, one of the only two bars in the town, is located on Broad Street in the downtown strip. In 2012, Rich Baker bought out his partner and gained full ownership of the restaurant; he has done wonders to turn the place around. The kitchen is open from 11 a.m. to 10 p.m. During these hours, families and local business employees enjoy the diverse menu in a relaxed environment. After the kitchen closes, the Blue Ribbon Tavern turns into a place for Grove City College students to socialize with a signature drink made by one of the lively bartenders. Located within walking distance of the college and many of the businesses, Blue Ribbon Tavern is the perfect place to go when you are hungry or looking for a fun time. The restaurant has a pretty stable clientele; however, it has yet to reach its highest potential. On December 29, 2013, the Blue Ribbon Tavern will be closing to undergo a drastic renovation. The renovation will bring a new look to the space, as well as a new food and drink menu. When the restaurant reopens on March 1, 2014, it will reopen as Broad Street Grille. Blue Ribbon Tavern is looking for ways to brand their new look and concept. The restaurant already has a Facebook page, but no other social media connections. The owner wishes to expand to Twitter to reach the students of the university. Baker realizes he needs to create an atmosphere appealing to the locals, as well as the students. He is seeking a social media campaign to reach both publics, while changing the known reputation created by the previous owner.

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Current Social Media Trends in the Restaurant Industry The industry of social media has created frenzy among todays society. Social media is a great way for customers to interact with each other, as well as with the restaurant/bar. They are given space to communicate with the representatives of the establishment so their voices can be heard. This helps companies make decisions based on responses from their customers. If a customer posts a complaint on social media, the company is able to directly address the complaint. Replying to complaints in a positive, effective manner creates a personal connection with the customer. These personal connections are one of the many ways a brand can keep the customers coming back. A restaurant can also use social media tools to encourage customers to post personal photographs taken in the establishment. Positive comments and reviews are another way social media can be used by patrons (10 Ways). Facebook and Twitter are used by multiple bars and restaurants to interact directly with the customer. Uniqueness and creativity is the key to keeping followers on social media interested. Some establishments have started posting links related to recipes and cocktails for the everyday consumer. If a customer loves a special, then see it posted on the Facebook page, they may easily print out the recipe. This is a great way for bars to increase internet traffic. An effective tactic to keep people interested is to post specials and offers on the social media pages. Each state has its own set of rules when it comes to posting specials on alcohol and these should not be taken lightly (How bars). For bars that hold events, such an entertainment or cause related gatherings, it is important to reach publics and bring them in to participate. Applications like Facebook events have been used to promote events within the restaurants. Another tactic is to create visually

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appealing graphics to draw attention on followers timelines. Grabbing the attention of your constituency is the main goal of any business (How bars). Broad Street Grille and the Get Grilled Campaign Branding Broad Street Grille Branding the new Broad Street Grilled is the first step in making this a successful restaurant. The new design of the restaurant will be family oriented, far from what Blue Ribbon Tavern is currently. The new layout will included plenty of booths, perfect for a family of six, as well as tables that can easily be moved for larger parties. Designing an environment that is familyfriendly and still caters to the student crowd at night was vital when creating the restaurant idea. The taupe colors on the walls covered with pieces of art by local art students creating a feeling of home. The large, dark-stained bar is lined with high-backed bar stools so every guest is comfortable. Large, flat-screen television will be seen easily from every seat in the space to ensure sports fans will not miss a second of their game. You will be able to find outlets conveniently located around the restaurants. This is a way to draw in the college crowd when they need a break from the dark, cold library. Meeting the needs of the surrounding publics is the way Broad Street Grille wants to create their brand. The customers of Broad Street Grilled range in every direction. Families of Grove City and the surrounding towns are the most important crowd to bring in. There are not many restaurants to choose from in the area so this family restaurant will be perfect. Keeping the family atmosphere separated from the college atmosphere will be the toughest aspect of the new concept. The later crowd will be geared toward those in their 20s in the area, as well as the students are Grove City College and even Slippery Rock University. One of the ways we will try to keep these crowds separate is to implement rules. The in-house juke box will not be turned on until after the kitchen

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has been closed at 10 p.m. At this time the establishment will only be available to those over the age of 21. To ensure everyone in the bar is of age, an employee will be checking each individuals identification at the door. We want to guarantee families who visit during the day enjoy their visit. We also want to guarantee those students and locals who visit during late night are having a good time, while not causing disturbance. Broad Street Grilled does not promote the over consumption of alcohol and a customer will not be served if he/she is visibly intoxicated. Get Grilled Campaign The goal of our campaign is to increase the amount of foot traffic into The Blue Ribbon Tavern/Broad Street Grille, especially among the local communities and colleges. We want to make the transition from being The Blue Ribbon Tavern into Broad Street Grille as easy and non-confusing as possible. We also want to bring back our regular customers along with ones who may have strayed away from The Blue Ribbon Tavern for various reasons. It is important to create brand recognition and loyalty among the communities for success. For this, we want to promote our restaurant using the both their Facebook and Twitter accounts. By increasing our social media presence, we will be able to reach into various age demographics. We will offer different contests to increase our brand visibility among our followers and among their followers. The Blue Ribbon Tavern is re-opening as the Broad Street Grille and we want to reinvent the image of the restaurant. We have decided to launch the Get Grilled at Broad Street Grille campaign. We want to gain more customers for our business and in order to do that must use attractive and entertaining tactics. The campaign will run through our Facebook and Twitter accounts. Instead of creating brand new accounts for the Broad Street Grille, we would like to let our followers know of the name change by simply changing the name on social media. This way we keep our following and create a curious feeling in our existing customer base.

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Since Facebook is the social media platform that most of our older targets would use, we have designed a portion of the campaign specifically for them. We will promote the campaign on Facebook among our current friends and fans and ask them to share it with their friends. The promotion will encourage users to post their favorite recipe on our Facebook wall. At the end of the campaign, the kitchen staff of Broad Street Grille will pick their three favorite submissions and they will become a featured item for the first month of business. If a recipe becomes popular, it will become a permanent item on the menu. The winners will also receive a complimentary Broad Street Grille t-shirt, along with a $10 gift card. Our Twitter promotion will be aimed at the younger college-aged crowd and will ask followers to tweet their favorite, creative cocktail recipe using the hashtag #GetGrilledGC. At the end of the campaign, the bartenders of Broad Street Grille will create ten of their favorite drink recipes and select their three favorite recipes. They will be featured for the first month after the grand opening. If one of the cocktails becomes a favorite among the customers, it will become a permanent signature drink on our menu. The winners will also receive a complimentary Broad Street Grille t-shirt, along with a $10 gift card. It is important to keep our social media platforms from both posting the same content daily. "If someone is following you on Twitter, they don't want to be told to go to Facebook every time for more information on each of your posts," says Spurlock (Drell).This campaign will encourage community involvement, while gaining fans and customers for the restaurant. It is important that we thank everyone for participating at the end of the campaign and invite them in to try the winners recipes. Rules of the Get Grilled Campaign 1. Each participant is only allowed one entry to each category.
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2. Once an entry is entered, it is unable to be changed or deleted. 3. The recipes may be tweaked a bit to fit the price range of the items of Broad Street Grille. 4. In order for an entry to be considered on Facebook, the recipe must be posted on the wall with a complete title, list of ingredients and basic instructions. 5. In order for an entry to count on Twitter, the hashtag #GetGrilledGC must be included, with either a screenshot of the drink recipe or a link to the recipe.

Benefiting the Customers and the Brand By taking part in the campaign, the consumers can feel as though they are a part of the planning of the business. They would feel important and useful in the brainstorming process when it comes to menu contents. The consumers are offering their opinions and ideas of what they want and the restaurant takes all of the ideas into consideration so they know whats in demand. The campaign also gives consumers the opportunity to learn more about the business and everything it has to offer. This campaign benefits Broad Street Grille by creating brand awareness and allowing consumers to feel important and valued, which in turn brings more customers into the restaurant and encourages word of mouth. All of the promotion through Facebook and Twitter users will cause a curiosity and interest in the restaurant, which will increase foot traffic.

Campaign Timeline The campaign will run from January 1 - February 22, 2014, a 7-week period. As stated previously, Twitter and Facebook will be used for campaign entries. Pre-Campaign

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12/29/2013-1/1/2014 - During these dates, the Twitter page will be created and the Facebook page will be perfect. The flyers for online/offline will be designed and printed and sent to the various media outlets. We also want to post some hints to the campaign and new restaurant to generate curiosity in our fans/followers. Launch/During the Campaign 1/1/2014 - This will be the first official day of the campaign and we are planning to a media blast on both pages. We want to make sure that those catching up on social media on the first day of the new year see what we have in store. The campaign will be in full effect and the flyers will be put in mailboxes all over the area. 1/8/2014 - This day will mark one week into the campaign. We will measure the reach of the posts, as well as guest interactions. The recipes will be collected and printed on this day. Once a week for the remainder of the campaign we will collect the recipes and file them. We will also include an update of the renovations that have been completed so far with pictures of completed projects. 2/22/2014 - This is the last day for entries and no more recipes will be accepted after this date. 2/23/2014 - This will be a special day for the employees, friends/family of the employees and local business owners. The bartenders will narrow the recipes down to their favorite three and the chefs will do the same. The employees are allowed to invite up to four people of their choice to invite to a special event on the evening of the 23rd. Local business owners are also invited. A special menu will be served, including the recipes picked and new recipes on the menu. 3/1/2014 - This day will be the grand opening of Broad Street Grille and everyone is welcome to join. Throughout the day, employees will be posting about the event. Also realize that your staff is on social media sites and are essentially ambassadors for your store. Show some appreciation,

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and they'll appreciate their job even more (Drell). The new food menu and drink menu will be released. The winners of both aspects of the campaign will be announced and awarded at 5 p.m. this evening. Post Campaign 4/1/2014 - Exactly one month after the campaign, the bar manager and kitchen manager will decide if any of the winners will permanently make it onto the menu. If any are chosen they will be announced just how they were entered: through social media. At the end of the campaign, the metrics will be measured and evaluated by the social media coordinator. Every quarter the coordinator will measure the ROI of the social media presence and tweak the content to create a better response. The Use of BRT/BSG Social Media: Long and Short Term Blue Ribbon Tavern currently has multiple Facebook pages and no Twitter page. We have been working to create one solid Facebook page for Blue Ribbon Tavern, while deactivating any other pages. The brand new Blue Ribbon Tavern Facebook has 377 followers and counting. To be 100% effective, we want to continue to post at least once a day and encourage our fans to share the posts with their friends. This will create a way to reach to those who have yet to like our page. We will also be creating a Twitter page for the restaurant. We believe the use of Facebook will reach older generations, while Twitter will reach the younger generations. With a detailed social media content plan, we will be able to manage and schedule the posts to Facebook, Twitter or both social media platforms. (Appendix B) The content of each platform will vary to target each audience:

Twitter - The content of Twitter will include the menu and drink specials each day. Every employee is encouraged to create a Twitter profile and interact with the customers they

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see every week. This personal interaction creates a welcoming feeling when visiting the restaurant. We also want to create ambassadors for the bar by selecting regulars with a large Twitter following to tweet about the bar a few times a week.
o

Long term uses of BRT/BSG Twitter

Announce bar/kitchen specials Announce contests Create hashtags to increase internet traffic Post in the moment pictures of whats happening Tweet what games are being shown Post interesting articles pertaining to the industry

Short term uses of BRT/BSG Twitter

Update the community on remodel/reopening Promote Get Grilled campaign with #GetGrilledGC

Primary function: Consumer engagement and brand awareness

Facebook - The content of Facebook will feature the daily menu and drink specials. The employees are encouraged to post on the wall or tag the page when working. Topics involving food, drinks and sports will be posted by the social media coordinator a few times a week. The goal is to encourage customers to interact with the Facebook page and visit the restaurant.
o

Long term uses of BRT/BSG Facebook page

Announce bar/kitchen specials Announce contests Invite fans to events at the establishment

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Share photos from events Be involved with other businesses in the community by liking their page

Short term uses of BRT/BSG Facebook page

Update the fans on remodel/reopening Promote the Get Grilled campaign

Primary function: Consumer engagement, brand awareness and community involvement Online/Offline Marketing We must market our social media outlets online and offline to gain more followers and fans. We will be using flyers as an offline marketing tool. The flyers will promote the Get Grilled campaign as well as ways to follow us on social media. Additional flyers will be created specifically to promote the social media outlets. Once we have reached a roadblock in gaining followers, we would like to create a promotional coupon. For example, if you like our Facebook page you will receive a free appetizer or 10% of your bill (not including alcohol). Another set of flyers will be designed to market the grand opening on March 1, 2014. All flyers will be distributed through Grove City, as well as Slippery Rock and surrounding towns. We want to receive permission from Slippery Rock University and Grove City College to post flyers on the campuses and in the dormitories. We will be contacting both school newspapers to advertise the campaign and grand opening. For the online consumers, we will be posting sporadically throughout the remodel to keep everyone up to date on what is happening. We will post daily about the campaign to remind the followers to participate. In addition, we will be in contact with the universities Twitter and Facebook pages to see if they can promote Broad Street Grille. During the renovation, the

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employees and owner will be filmed about the renovation and opening. Before the grand opening, the video will be posting on both social media outlets. Campaign Research To create a social media campaign for the restaurant industry, a team must have a member who knows the ins and outs of the industry. Luckily for us, we have two members. During the development of the campaign, a few of us decided to take a look at the surrounding restaurants to see what they were doing. We also looked to see what tools were used the most as well as what knowledge a person would need to run the campaign. We asked five questions to develop our campaign:

Who are our target audience? What attracts our target audience to the bar? What social media is used by our target audiences? What goals would we like to reach? How will we manage the campaign and who will manage it?

After looking around the area, we realized not many of the restaurants had a social media presence. The Elephant & Castle has a Facebook page, but posts have not appeared for a while. Primanti Brothers has a Twitter page, but it is for the company, not the Grove City location. In the following sections we covered exactly how we answered our questions. Target Audience As stated before, the target audience of Blue Ribbon Tavern/Broad Street Grille is an array of people. We broke it down into two broad categories: the older generations of the area and younger generations/college students in the area. Our target audience was selected logically and for multiple reasons.

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One reason for selecting college students as one of our target markets are because the business is located within walking distance of Grove City College Slippery Rock University is also in the next town over. This age group would be the majority of customers using Twitter who could increase brand awareness by recommending it to their friends/classmates. One reason for selecting the surrounding community as our target market is the community really appreciates a family-friendly environment and unique food at a reasonable price. Also, people that live in the community can pass down their experiences to younger generations who are more adept in social media. Goals for Broad Street Grille and Get Grilled Campaign Broad Street Grille Goals As a new and redefined restaurant, Broad Street Grille has created three goals to create a successful business. The first goal is to rebrand the establishment and steer away from the reputation of the Blue Ribbon Tavern. This is the most important goal and the main dream of owner Rich Baker. The second goal is to create a consistent social media presence and increase fans/followers by 25% after the grand opening. Our last goal is to increase the foot traffic in the establishment by 30%, with hopes of exceeding that number in the first six months. We would like to accomplish this goal by creating a welcoming environment with a unique menu and events involving customers. Get Grilled Campaign Goals The goals for the campaign are very similar to the goal of the restaurant overall, but are measured in a different way. The first goal is to increase the number of fans/followers, on both social media tools, by 20% using the remodel updates. We want to also engage with our customers using the campaign and aim for a goal of 25 drink recipes and 25 food recipes by the

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last day of entries. Our last goal is to double our typical sales during the first two weeks Broad Street Grille is open by featuring the top three recipes in both categories. Social Media Coordinator For the campaign to be a success is it crucial we have an employee who can focus on the social media pages. After some consideration, we have decided a single social media coordinator will be needed. The employee will be hired in-house, not contracted by a firm. The coordinator will be involved in all social media aspects, while working with the bar manager and kitchen manager to decide what specials are to be posted. This person will also be responsible for researching important articles pertaining to the industry and essentially be a content curator. It is important that this employee is up to date on all social media trends and current events in the area and country. The employee will be hired as a salary based employee. Under certain circumstances, this employee may work as front of house or back of house and will be compensated in other ways. Responsibilities will include:

Creating content for social media platforms useful for SEO enhancement Planning weekly schedules for social media platforms Monitor social media tools including Facebook and Twitter Manager customer feedback Create and implement social media campaigns Manage and monitor customer posts

Required Skills will include:

Experience with social media platforms Strong verbal and written communication skills

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Strong multi-tasking skills Some understanding of SEO Public relations or marketing experience preferred, but not necessary Some design skills preferred, but not necessary Bartending or cooking experience preferred, but not necessary Metrics

For this particular campaign, we are going to measure success in several different ways. One way to determine the success of this campaign is use of the tool Google Analytics. This program measures and analyzes site traffic while painting a visual picture of the audience, along with their needs. Also, this tool has basic package free of charge and a more in-depth package for reasonable cost. Another useful tool that can determine campaign success is HootSuite Custom Social Analytics. This tool has Facebook Insights that measure and monitor likes, comments and page activity. HootSuite Custom Social Analytics also has Twitter Profile Stats that measures the amount of followers, lists, mentions and more. Another tool that can help measure campaign success is Google AdWords. This a revolutionary way of efficient advertising that gives detailed reports on what aspects of the campaign are not working, what aspects need to improve, and what is working well (Appendix A). There are different ways to measure success of a campaign. One way to measure the success of a campaign is to look at the positive and wide profit margin compared to the previous year. Another way to measure the success of this campaign is the increase in new customers and the return of loyal customers. This particular tactic or term is called foot traffic. We will use a variety of surveys during a guests dining experience to track the foot traffic. The use of metrics can help a business determine their return on the investments in the campaign.

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ROI Return on investment, or ROI, is an important way to measure the success of a campaign. Increasing followers/fans by having a consistent social media presence is important, but all of it means nothing if the business is not benefiting. We would like to see increased revenue in food sales during peak times of business (lunch and dinner). Keeping low costs for print advertising is also an important facet during this campaign. Because of the investment in the remodel, our costs for advertising must be kept at a minimum. We will measure ROI by asking guests to answer a four question survey before they leave the establishment:

How did you find out about the new Broad Street Grille?
o

Facebook, Twitter, Advertisement, Other

How would you rate your overall experience at Broad Street Grille?
o

Excellent, Above Average, Average, Unsatisfactory

Will you return to Broad Street Grille?

o

Definitely, Maybe, Never Again

Any suggestions for our business?

We can also measure ROI by tracking customers posts and tweets after their visits to the establishment. We will use various tracking tools to see when the restaurant name is mentioned on Twitter. Conclusion Through the campaign, Broad Street Grille wants to become the leader of social media in the Grove City area. They wish to create a social media presence through posts on their pages, as well as employees personal pages. The creative name and concept of our campaign was created

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with hope of not only a successful social media campaign, but a successful business for Rich Baker and his dedicated employees. Biographies of the Campaign Creators Riley Rocci is a senior Communication major with an emphasis in Public Relations at Slippery Rock University. She is a server at The Elephant & Castle, as well as a bartender for Blue Ribbon Tavern. Riley is a member of PRSSA and Lambda Pi Eta. She plans to graduate in May 2014 and begin an internship. After receiving her diploma, Riley plans to apply for positions in the field of social media. For this project she contributed the background of the company, as well a multiple ideas for the campaign and the campaign timeline. Niki Simpson is a senior Communication major with an emphasis in Public Relations at Slippery Rock University. She works for the ARC of Butler County and Finish Line in Butler. She is a member of PRSSA and plans to graduate May 2014. After graduation she plans to move to Harrisburg to work as an event coordinator for the House of Representatives. For this project, she contributed several ideas and information to various sections, including the campaign description. Koren Ryan is a senior Communication major with an emphasis in Public Relations at Slippery Rock University. Koren is the senior social media consultant for PRSSA and is employed at Texas Roadhouse in Butler, Pa as the social media coordinator, shift coordinator and bartender. Upon graduation, Koren would like to work for either a nonprofit organization or a company with a strong community relations programming. For this project, she contributed several ideas into various parts including the campaign description and the social media content calendar. PJ Shipe is a senior Communication major with an emphasis in Emerging Technology and Multimedia at Slippery Rock University. He is a has been a member of student run organizations

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such as The Rocket, the SRU newspaper, WSRU-TV 88.1FM, and Kappa Sigma Fraternity. After graduating in December, he plans to be a Video Editor in Ohio and eventually have his own Sports Talk Show on the radio. For this project, he contributed unique ideas throughout each module and edited previous ideas. PJ also contributed parts of the target audience and metric/ROI segments. Bethany Snedden is a junior Public Relations Major at Slippery Rock University. After graduation she plans on working for non-profit organizations through social media. For this project she helped incorporate the teachers suggestions into the paper, researched how bars/restaurants use social media and put that part in paper format, contributed to goals and objectives and strengths and weaknesses of Facebook and Twitter, as well as online and offline marketing tactics.

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Appendix A:

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Appendix B

JANUARY 2014
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

Blue Ribbon Tavern/Broad Street Grille Social Media Calendar January 1, 2014February 22, 2014
NOTES:
Social Media Coordinator:

1
Post about BRT Post closing for remolding on FB & T

2
Send out a thank-you post for all the years BRT has enjoyed

3
Start advertising as BSGRemind people of the reopening 10 date. Reminder Status about upcoming contests starting tomorrow Post about upcoming contests/ promotions

5
Feature story about Rich Baker

6
Feature of new menu item

8
Post a progress update for the remolding-pictures and the recipe contests

11
Feature of new drink items/reminder of the contest

Link to BSG website

12

13
Tell us your favorite TBR menu itemtrack which item will return. Welcome back GCC students on Facebook/t witter

14
Facebook Post- What are you looking forward to most about the BSG 21 Welcome back SRU Students on Facebook/T witter

15
Progress update for the remoldingpictures

16
Reminder of contest on Saturday for a free appetizer

17

18
Post to submit your recipe favorites/recipe s

19

20

22
Progress update for the remoldingpictures

23
Promote upcoming college nights

Twitter challenge140 characters what you want from 24 BSG Twitter Challenge140 characters to design your favorite 31 game atmosphere Twitter ChallengeWhat upcoming sporting event would you like to view at BSG

25
Submit your favorite recipes/cocktail recipes

Riley Rocci
*unless explicitly stated, posts will be the same on both Facebook and Twitter.

26

27
Reminder of the grand opening of the Broad Street Grille

28
Link to BSG websiteCheck out our website w/ menu content & special events

29
Progress update for the remoldingpictures

30
Promote special eventskaraoke night, college night

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FEBRUARY 2014
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

Blue Ribbon Tavern/ Broad Street Grille Social Media Calendar January 1, 2014February 22, 2014
NOTES:
Social Media Coordinator:

1
Reminder Post-three weeks left to submit your favorite recipes/cockt 8 ails Reminder post- two weeks left to submit your favorite recipes/cockt 15 ails Reminder post- one week left to submit your favorite recipes/cockt ails.

3
Reminder of the grand opening of the Broad Street Grille Facebook Status about upcoming promotions

5
Progress update for the remoldingpictures Feature story about employees to bring familiarity

7
Post with a link to the website with menu content

10
Post about Olympic to create conversation w/ the BSG social media accounts Reminder of grand opening of Broad Street Grille

11
Reminder of the grand opening of the Broad Street Grille

12
Progress update for the remoldingpictures

13
Tell us your favorite Olympic sport & why-3 participants will be rewarded w/ a free dinner 20 coupon Schedule of events for grand opening day

14
Post with a reminder for upcoming opening date and contest

16

17

18
Promote new menu items with pictures/ descriptions

19
Progress update for the remoldingpictures

21
Reminder of the grand opening of the Broad Street Grille

22

Riley Rocci
*unless explicitly stated, posts will be the same on both Facebook and Twitter. 23

24

25

26

27

28

Selection of the top three favorite submissionsWinner receive tshirt- $10 gift card Selection of top three cocktail #GetGrilledG C Broad Street Grill tshirt-$10 gift card

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Works Cited "10 Ways to Use Social Media to Promote YOUR Restaurant." 10 Ways to Use Social Media to Promote YOUR Restaurant. N.p., n.d. Web. 09 Dec. 2013. Drell, Lauren. "13 Best Practices for Restaurants on Facebook." Mashable. N.p., n.d. Web. 9 Dec. 2013. "How Bars Are Using Social Media to Attract New Customers." Restaurant Engine How Bars Are Using Social Media to Attract New Customers Comments. N.p., n.d. Web. 09 Dec. 2013. "Measuring Brand Awareness." - AdWords Help. N.p., n.d. Web. 09 Dec. 2013. http://mashable.com/2010/12/10/restaurants-social-media/

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