“ Our existence depends on balanc

Natural Environment so we should be caref

 CORPORATE SOCIAL
RESPONSIBILITY
TATA GROUP
 “Community is a very important part,
That is the
 reason why Business exist” –
Jamshedji Tata


 PRESENTED
BY :- Rising Sun
•
3
9
P
R
 WHAT IS CSR ?
• Maximize company’s overall impact
on the society and stakeholders
In a developed country : In a developing country (India) :
Governance Focus on nation building
Business Ethics Socio- economic development
Human Rights and Rural development
Environment Employment
Education
Health care
Community support
 Definition of CSR
•
• “EVERY COMPANY HARMS THE
ENVIRONMENT” (Just as an
individual does)
• Corporate Social Responsibility is thus
only about two aspects.
1)Reducing the Negative Effects : Steps taken by
a company to neutralize, minimise or offset
the harmful effects caused by its processes
and product-usage
2)Increasing the Positive Contributions : Further
steps taken using its resources, core
competence, skills, location and funds for the
benefit of people and the environment
Results of the Karmayog CSR
Rating 2008 of the largest
1000 Indian companies
Karmyog CSR Rating No. of Companies % of Companies
Level 5 0 0%
(Highest)
4 10 1%
3 45 5%
2 221 22%
1 232 23%
0 492 (no 49%
(lowest) CSR)
Total 1000 100%
 Inferences
from the Karmayog CSR rating
exercise
1) No CSR The results of the CSR Rating exercise are
extremely disappointing since almost half of the
companies are not doing any CSR
2) Token Many are only making token gesture towards CSR
Gestures in tangential ways such as donations to charitable
trusts, NGOs, sponsorship of events, etc.

3)CSR as PR Most use CSR as a marketing tool

4) CSR Most seem reluctant to do CSR activities unless

Commitment mandated by law.
 Inferences
from the Karmayog CSR rating
exercise
5) CSR Most spread their CSR funds thinly across many
Effectiveness activities, thus reducing the effectiveness and
seriousness.
6) CSR Very have a clearly defined CSR philosophy
Philosophy .Most implement CSR in a an ad -hoc manner,
unconnected with their business process .

7) CSR Very few companies openly state the damage

Transparency caused by their processes and the steps being
taken to reduce this damage.
9)CSR Spend Virtually no company states how much it spends
on CSR
 Karmayog Recommendation
• EVERY COMPANY MUST SPEND A MINIMUM OF
0.2% OF ITS SALES ON CSR ACTIVITIES (I.E. Rs
20 Company
Size by Sales LAKHS PER Rs. 100
Sales CRORES)
in Rs. Net Profit Rs. Minimum CSR
• (Cr.) (Cr.) Rs. (cr.) at 0.2%
of Sales

1st India Oil 226000 7,000 452
200 Corporation
Indian Hotels 1800 370 3.6
400 Ahluwalia Contracts 880 51 1.8
600 Trent 500 30 1
800 Techno craft 310 30 0.6
Industries
1000 Marathon Next Gen 100 60 0.2
Reality

Total sales of 1000 companies:Rs.25,00,000 crores

recommended minimum CSR is spend @ 0.2%of sales , this=Rs.5000 cro
 Companies with the highest
ranking of level 4
No Company Sector

1 HDFC Ltd. Finance

2 Infosys Technologies LTD Software and ITES

3 Tata Steel Ltd Steel

4 Titan industries Ltd. Watches & Jewellery

 MILESTONES
• 1868:- The TATA Group was founded by JamsetjiTata in
the mid 19th century, a period when India had just set
out on the road to gaining independence from British
rule


• 1902 :- The Indian Hotels Company is incorporated to set

up the Taj Mahal Palace and Tower, India's first luxury
hotel.


• 1907 :- The Tata Iron and Steel Company (now Tata Steel)
is established to set up India's first iron and steel plant in
Jamshedpur. The plant started production in 1912


• 1911 : - The Indian Institute of Science is established in

Bangalore to serve
as a centre for advanced learning.
• 1912 :- Tata Steel introduces eight-hour
working days, well before such a
system was implemented by law in
much of the West.
• 1932 :- Tata Airlines, a division of Tata
Sons, is established, opening up the
aviation sector in India.
• 1945 :- Tata Engineering and
Locomotive Company (renamed Tata
Motors in 2003) is established to
manufacture locomotive and
engineering products.
• 1970 :- Tata McGraw-Hill Publishing
Company is created to publish
educational and technical books.
• 1996 :-Tata Teleservices (TTSL) is
established to spearhead the Group's
foray into the telecom sector.
• 2001 :- Tata AIG – a joint venture
between the Tata Group and American
International Group Inc (AIG)
• 2006 :- Tata Sky satellite television
service launched across the country.
• 2009 :-Tata Motors unveils Tata Nano,
the People’s Car, at the 9th Auto Expo
in Delhi on January 10, 2008. Nano
had a commercial launch on March
23, 2009
 TATA STEEL (CSR
ACTIVITIES)
• Health care :-
 - 850 Bed Hospital at Jamshedpur
 - Blood Bank
• Environment :-
 - ISO-14001 Certification
 - ‘ Save Forest capaign’
• Ongoing Programmes :-
 - Project "WATSAN" for Water and Sanitation
Free Health Checkups for Women at Surya Clinics
 - Operation Muskaan for cleft lips and palates
 - Specifically targeted programmes on HIV and
AIDS.

 TAJ HOTEL (CSR
ACTIVITIES)
• TATA Group has always held that
what comes from the society
must, in turn go back to the
society
• TAJ is proud to be a part of this
legacy, and is deeply
committed to serve the
community.
• It has partnership with NGO’s to
train under privilege women
 TATA MOTORS (CSR
ACTIVITIES)
• Community Development
• Health & Sanitation – “HEALTH
FOR ALL”
• Employment Generation –
“Grihini Social Welfare Society”
• Community Centers
 TATA CHEMICALS (CSR
ACTIVITIES)
• TATA Chemicals ltd. (TCL) had
setup the TATA Chemicals
Society for Rural Development
(TCSRD) in 1980 to promote its
social objective for the
communities.
• Karmayog Rating 2/5
• TATA Chemicals serves the
community under the umbrella
of Kisan Kendra and TATA Kisan
 TATA CHEMICALS (CSR
ACTIVITIES)
• Some of the Initiatives that TCSRD is
involved in are :
• Agricultural Development
• Women’s Program
• Rural Energy
• Training
• Watershed development
• Relief Work
• Infrastructure
 Karmayog Comments :- The Company
is not doing substantial work in
community and environment.
 TATA CONSULTANCY
SERVICE
(CSR ACTIVITIES)
• Community Network Services
• Macomb Homeless Coalition
• Environmental Stewardship
• Road Safety in India
• Cyber Safety :-
 CONCLUSION
 “ we believe that corporate
social responsibility is not an
externalized activity nor is it
only philanthropy . It is an
internal process reflecting the
soul of the company.”

THANK


YOU !!!